Tentang Google Tag Manager
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Google Tag Manager adalah sistem pengelolaan tag yang memiliki fungsi yang sama seperti tag Google dan memungkinkan Anda mengonfigurasi serta men-deploy tag di situs atau aplikasi seluler secara langsung dari antarmuka berbasis web yang mudah digunakan.
Selain itu, fitur Tag Manager juga mendukung kontrol versi dan organisasi tag, template tag yang dikembangkan komunitas dan pihak ketiga, serta fitur kolaborasi dan keamanan perusahaan. Tag Manager membantu mengoptimalkan deployment tag, mengurangi error konfigurasi tag, dan memungkinkan Anda memodifikasi dan men-deploy tag di situs secara langsung dari antarmuka berbasis web.
Men-deploy untuk halaman web
Gunakan Tag Manager untuk mengelola tag (seperti tag JavaScript pengukuran dan pengoptimalan pemasaran) di situs Anda. Tanpa mengedit kode situs Anda, gunakan Tag Manager untuk menambahkan dan memperbarui tag Google Ads, Google Analytics, Floodlight, dan pihak ketiga.
Men-deploy untuk aplikasi seluler
Gunakan Google Tag Manager untuk mengelola alat analisis dan periklanan di aplikasi Anda tanpa harus membuat ulang dan mengirim ulang biner aplikasi ke marketplace aplikasi.
Pemberian Tag Sisi Server
Dengan Pemberian Tag Sisi Server, Anda dapat memindahkan kode tag dari situs atau aplikasi ke Cloud. Pemberian Tag Sisi Server dapat membantu Anda meningkatkan performa dan keamanan situs atau aplikasi seluler Anda sekaligus menayangkan semua aset dependen dari domain Anda sendiri.
Membuat template kustom
Buat template tag dan variabel Anda sendiri di Tag Manager. Kirim template ke Galeri Template Komunitas dan sediakan untuk seluruh dunia.
Mengotomatiskan konfigurasi dengan REST API
Google Tag Manager API menyediakan akses ke data konfigurasi Tag Manager untuk pengguna yang diotorisasi. Gunakan API untuk mengelola akun, penampung dan versi penampung, tag, aturan, pemicu, variabel, dan izin pengguna.
Referensi lainnya
Untuk informasi selengkapnya tentang fitur dan manfaat Tag Manager, lihat referensi berikut:
Kecuali dinyatakan lain, konten di halaman ini dilisensikan berdasarkan Lisensi Creative Commons Attribution 4.0, sedangkan contoh kode dilisensikan berdasarkan Lisensi Apache 2.0. Untuk mengetahui informasi selengkapnya, lihat Kebijakan Situs Google Developers. Java adalah merek dagang terdaftar dari Oracle dan/atau afiliasinya.
Terakhir diperbarui pada 2024-05-01 UTC.
[null,null,["Terakhir diperbarui pada 2024-05-01 UTC."],[[["\u003cp\u003eGoogle Tag Manager simplifies website and mobile app tag management through an intuitive interface, eliminating the need for direct code editing.\u003c/p\u003e\n"],["\u003cp\u003eIt offers advantages such as tag organization, version control, support for various tag types, and enhanced security.\u003c/p\u003e\n"],["\u003cp\u003eTag Manager enables streamlined deployment for websites and mobile apps, with specialized options for Android and iOS.\u003c/p\u003e\n"],["\u003cp\u003eServer-Side Tagging enhances website and app performance and security by moving tag processing to the cloud.\u003c/p\u003e\n"],["\u003cp\u003eUsers can create custom tag templates, automate configuration via the REST API, and access a wealth of additional resources for support.\u003c/p\u003e\n"]]],["Google Tag Manager allows tag configuration and deployment on websites or mobile apps via a web interface. Key features include tag organization, version control, support for multiple tag types, community templates, collaboration, and security. It enables managing tags without site code edits, handling analytics and advertising tools in apps without resubmission. Server-side tagging improves performance and security. Users can build custom templates, and utilize the REST API for configuration data management.\n"],null,["# About Google Tag Manager\n\nGoogle Tag Manager is a tag management system that lets you configure and deploy\ntags on your website or mobile app, from an easy-to-use web interface. You can\nuse Tag Manager to optimize your tag deployment, troubleshoot configuration\nerrors, and modify tags that are already deployed.\n\nHere are some reasons to use Tag Manager:\n\n- Support for tag organization.\n- Version control.\n- Support for multiple tag types, including the Google tag.\n- Community-developed tag templates.\n- Enterprise collaboration.\n- Security features.\n\n[Launch\nTag Manager](https://tagmanager.google.com/)\n\nDeploy for web pages\n--------------------\n\nUse Tag Manager to manage tags (such as measurement and marketing optimization\nJavaScript tags) on your site. Without editing your site code, use Tag Manager\nto add and update Google Ads, Google Analytics, Floodlight, and third-party\ntags. \n[Get started for web sites](/tag-platform/tag-manager/web)\n\nDeploy for mobile apps\n----------------------\n\nUse Google Tag Manager to manage analytics and advertising tools in\nyour apps without having to rebuild and resubmit the applications'\nbinaries to app marketplaces. \n[Get started for Android](/tag-platform/tag-manager/android/v5) [Get started for\niOS](/tag-platform/tag-manager/ios/v5)\n\nServer-Side Tagging\n-------------------\n\nServer-Side Tagging allows you to move tag code off of your website\nor app and into the Cloud. Server-Side Tagging can help you improve the\nperformance and security of your website or mobile app while serving all\ndependent assets from your own domain. \n[Get started with Server-Side\nTagging](/tag-platform/tag-manager/server-side)\n\nCreate custom templates\n-----------------------\n\nBuild your own tag and variable templates in Tag Manager. Submit\ntemplates to the Community Template Gallery and make them available worldwide. \n[Quick\nstart guide](/tag-platform/tag-manager/templates) [Submit templates to the\nCommunity Template Gallery](/tag-platform/tag-manager/templates/gallery)\n\nAutomate configuration with the REST API\n----------------------------------------\n\nThe Google Tag Manager API provides access to Tag Manager configuration data for\nan authorized user. Use the API to manage accounts, containers and container\nversions, tags, rules, triggers, variables, and user permissions. \n[Get\nstarted with the REST API](/tag-platform/tag-manager/api/v2/devguide)\n\nAdditional resources\n--------------------\n\nFor more information about Tag Manager features and benefits, visit the\nfollowing resources: \n[Product\nsite](https://marketingplatform.google.com/about/tag-manager/) [Help center](https://support.google.com/tagmanager/) [Help community](https://support.google.com/tagmanager/community)"]]