Definisi Vendor dan Teknologi Pihak Ketiga
Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Definisi vendor
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Platform Pengelolaan Data
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Teknologi atau layanan apa pun yang memungkinkan pengiklan mencocokkan, mengelola, dan mengupload daftar cookie untuk tujuan penayangan, penargetan, dan analisis iklan.
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Platform Sisi Permintaan (
DSP)
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Penyedia teknologi yang memungkinkan pemasar membeli inventaris di beberapa platform atau bursa. DSP sering kali menyertakan pengoptimalan kustom, penargetan audiens, bidding real-time, dan layanan lainnya.
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Server Iklan untuk Pengiklan / Agensi
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Teknologi untuk pengiklan yang menayangkan dan melacak iklan secara terpisah dari situs tempat iklan ditampilkan.
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Server Iklan untuk Jaringan Iklan / Ad Exchange
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Teknologi penayangan iklan marketplace yang menghubungkan pengiklan ke jaringan iklan dan pengumpul data, yang sering kali memfasilitasi beberapa koneksi dan proses bidding.
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Vendor Multimedia
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Penyedia teknologi untuk membuat dan menayangkan format iklan multimedia dinamis
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Vendor Multimedia / Server Iklan In-Stream VAST
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Penyedia teknologi untuk membuat dan menayangkan iklan format VAST.
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Vendor Riset (Analytics)
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Mengompilasi data pengiklan dan membuat model atribusi. Tidak membeli atau menjual data. Semua data adalah data eksklusif pengiklan (tidak membagikan data di seluruh klien). Hanya digunakan untuk tujuan pelaporan dan/atau penargetan ulang serta memperbarui materi iklan secara dinamis. Tidak dapat mengumpulkan data saat tayangan iklan untuk tujuan penargetan berikutnya.
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Vendor Riset (Piksel Pelacakan Eksposur Studi Brand Lift)
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Mengumpulkan data untuk tujuan riset pasar. Tidak ada iklan yang ditayangkan atau ditargetkan berdasarkan data ini.
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Layanan Verifikasi
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Mensertifikasi atau mengklasifikasikan halaman web dalam upaya mencegah kampanye pengiklan berjalan di konten yang tidak pantas atau diblokir, dan/atau melindungi pengiklan agar tidak ada perusahaan lain yang menjalankan iklan mereka secara tidak benar.
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Vendor Ikon Opsi Iklan Dalam Iklan
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Penyedia teknologi yang memberikan informasi dan transparansi kepada konsumen tentang cara perusahaan pihak ketiga mengumpulkan dan menggunakan data mereka.
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Banner
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Banner gambar statis.
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Banner yang Dapat Diperluas
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Materi iklan yang dimensinya meluas saat pengguna berinteraksi dengannya.
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Gambar Standar
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Gambar statis standar.
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Wrapper Dalam Stream
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Mengizinkan pembeli menyisipkan pengalihan tambahan ke server mereka sendiri dalam cuplikan video, untuk pelaporan dan tujuan lainnya.
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VAST Dalam Stream
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In-stream VAST: Format untuk menayangkan iklan video in-stream melalui spesifikasi VAST.
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HTML5
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Mempelajari cara menayangkan HTML5 di Ad Exchange
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Piksel Pelacakan dan Pelacakan Tayangan/Lihat-Tayang
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Format untuk melacak penayangan iklan dan halaman landing.
Pelajari piksel pelacakan.
Lihat "Layanan Verifikasi" di atas.
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Piksel Pelacakan dan Eksposur Brand Lift
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Format untuk menyelidiki pasar pengiklan.
Pelajari piksel pelacakan.
Lihat "Vendor Riset (Piksel Pelacakan Eksposur Studi Brand Lift)" di atas.
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Piksel Pelacakan dan Verifikasi
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Format untuk mengonfirmasi penayangan iklan.
Pelajari piksel pelacakan.
Lihat "Layanan Verifikasi" di atas.
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Brand Lift, Banner Undangan Dalam Unit
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Format banner yang mengundang pengguna untuk berpartisipasi dalam survei.
Lihat "Vendor Riset (Piksel Pelacakan Eksposur Studi Brand Lift)" di atas.
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Brand Lift, Lapisan Undangan Dalam Unit
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Format khusus yang mengundang pengguna untuk berpartisipasi dalam survei.
Lihat "Vendor Riset (Piksel Pelacakan Eksposur Studi Brand Lift)" di atas.
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Brand Lift, Banner Survei Dalam Unit
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Format banner yang meminta pengguna untuk berpartisipasi dalam survei.
Lihat "Vendor Riset (Piksel Pelacakan Eksposur Studi Brand Lift)" di atas.
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Piksel Pelacakan dan Komposisi Audiens
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Format untuk meneliti audiens pengiklan.
Pelajari piksel pelacakan.
Lihat "Vendor Riset (Analytics)" di atas.
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Piksel Pelacakan dan Frekuensi Jangkauan
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Format untuk meneliti audiens dan jangkauan pengiklan.
Pelajari piksel pelacakan.
Lihat "Vendor Riset (Analytics)" di atas.
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Ikon opsi iklan
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Lihat "Vendor Ikon Opsi Iklan Dalam Iklan" di atas.
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Interstisial
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Pelajari
Iklan interstisial
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Video Seluler
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Pelajari
Format seluler
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Kecuali dinyatakan lain, konten di halaman ini dilisensikan berdasarkan Lisensi Creative Commons Attribution 4.0, sedangkan contoh kode dilisensikan berdasarkan Lisensi Apache 2.0. Untuk mengetahui informasi selengkapnya, lihat Kebijakan Situs Google Developers. Java adalah merek dagang terdaftar dari Oracle dan/atau afiliasinya.
Terakhir diperbarui pada 2025-07-25 UTC.
[null,null,["Terakhir diperbarui pada 2025-07-25 UTC."],[[["\u003cp\u003eThis page defines vendors and formats commonly encountered in online advertising.\u003c/p\u003e\n"],["\u003cp\u003eVendors include those involved in data management, demand, ad serving, rich media, research, verification, and providing advertising options.\u003c/p\u003e\n"],["\u003cp\u003eFormats encompass various display ads (banners, expandable banners, standard images), video ads (instream wrappers, VAST instream), HTML5 ads, and tracking pixels for different purposes.\u003c/p\u003e\n"],["\u003cp\u003eTracking pixels are used for verification, brand lift studies, audience composition, and reach/frequency analysis.\u003c/p\u003e\n"],["\u003cp\u003eSeveral vendor and format definitions include links to further resources and specifications for detailed information.\u003c/p\u003e\n"]]],["The content defines various advertising technology vendors and ad formats. Vendors include Data Management Platforms for managing cookie lists, Demand-Side Platforms for buying ad inventory, and Ad Servers for delivering and tracking ads. Rich Media Vendors create dynamic ad formats, while Research Vendors compile advertiser data for reporting and retargeting. Verification Services certify web pages, and In-Ads Advertising Option Icon Vendors provide data transparency. Ad formats range from static banners and expandable banners to VAST in-stream video and various tracking pixels.\n"],null,["# Third Party Vendor and Technology Definitions\n\n| Vendor definitions ------------------ ||\n|-------------------------------------------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| Data Management Platform | Any technology or service that enables advertisers to match, manage and upload cookie lists for the purposes of ad serving, targeting and analytics. |\n| Demand-Side Platform ( DSP) | A technology provider that allows marketers to buy inventory across multiple platforms or exchanges. DSPs often include custom optimization, audience targeting, real-time bidding and other services. |\n| Ad Server for Advertisers / Agencies | Technology for advertisers that delivers and tracks ads independently of the web site where the ad is being displayed. |\n| Ad Server for Ad Networks / Ad Exchanges | Ad serving technology of a marketplace connecting advertisers to ad networks and data aggregators, often facilitating multiple connections and bidding processes. |\n| Rich Media Vendor | Provider of technology to create and serve dynamic rich media ad formats |\n| Rich Media Vendor / VAST In-Stream Ad Server | Provider of technology to create and serve VAST format ads. |\n| Research Vendor (Analytics) | Compiles advertiser data and creates an attribution model. Does not buy or sell data. All data is advertiser's proprietary data (does not share data across clients). Only used for reporting purposes and/or retargeting and dynamically updating creatives. Cannot collect data upon ad impression for subsequent targeting purposes. |\n| Research Vendor (Brand-Lift Study Exposure-Tracking Pixels) | Collects data for market research purposes. No ads are served or targeted based on this data. |\n| Verification Service | Certifies or classifies web pages in an effort to prevent advertisers' campaigns from running on unsavory or blocked content, and/or protects advertisers from having other companies run their ads incorrectly. |\n| In-Ads Advertising Option Icon Vendor | Technology provider delivering information and transparency to consumers on how third-party companies gather and use their data. |\n\n| Format definitions ------------------ ||\n|-----------------------------------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| Banner | Static image banner. |\n| Expandable Banner | Creatives whose dimensions expand when a user interacts with them. |\n| Standard Image | Standard static image. |\n| Instream Wrapper | Allows buyers to insert an additional redirect to their own server within the video snippet, for reporting and other purposes. |\n| VAST Instream | VAST Instream: Format for serving in-stream video ads via the [VAST specification](http://www.iab.net/guidelines/508676/digitalvideo/vsuite/vast/vast_copy). |\n| HTML5 | Learn about serving [HTML5 in the Ad Exchange](https://support.google.com/adxbuyer/answer/3338375) |\n| Tracking Pixel and Impression/View-Through Tracking | Format for tracking ad delivery and landing page. [Learn about tracking pixels](https://support.google.com/dfp_premium/answer/1347585). See \"Verification Service\" above. |\n| Tracking Pixel and Brand Lift Exposure | Format for investigating advertiser markets. [Learn about tracking pixels](https://support.google.com/dfp_premium/answer/1347585). See \"Research Vendor (Brand-Lift Study Exposure-Tracking Pixels)\" above. |\n| Tracking Pixel and Verification | Format for confirming delivery of ads. [Learn about tracking pixels](https://support.google.com/dfp_premium/answer/1347585). See \"Verification Service\" above. |\n| Brand Lift, In-unit Invitation Banner | Banner format that invites users to participate in a survey. See \"Research Vendor (Brand-Lift Study Exposure-Tracking Pixels)\" above. |\n| Brand Lift, In-unit Invitation Layer | Special format that invites users to participate in a survey. See \"Research Vendor (Brand-Lift Study Exposure-Tracking Pixels)\" above. |\n| Brand Lift, In-unit Survey Banner | Banner format that prompts users to participate in a survey. See \"Research Vendor (Brand-Lift Study Exposure-Tracking Pixels)\" above. |\n| Tracking Pixel and Audience Composition | Format for researching advertiser audience. [Learn about tracking pixels](https://support.google.com/dfp_premium/answer/1347585). See \"Research Vendor (Analytics)\" above. |\n| Tracking Pixel and Reach Frequency | Format for researching advertiser audience and reach. [Learn about tracking pixels](https://support.google.com/dfp_premium/answer/1347585). See \"Research Vendor (Analytics)\" above. |\n| Advertising option icon | See \"In-Ads Advertising Option Icon Vendor\" above. |\n| Interstitial | Learn about [Interstital ads](/authorized-buyers/rtb/interstitial-ads) |\n| Mobile Video | Learn about [Mobile formats](https://support.google.com/adxbuyer/answer/2813614) |"]]
