The YouTube Analytics (Targeted Queries) API has several updates related to channel playlist reports. The updates include a deprecated dimension and several new and updated metrics:
Note: This is a deprecation announcement.
The isCurated
dimension has been deprecated for channel reports. It will no longer be supported on or
after June 30, 2024. The definition of that dimension has been updated accordingly.
Note, however, that this dimension is still required for content owner reports.
To preserve backward compatibility when you remove the isCurated
dimension, you must also update your code to retrieve the playlistViews
metric
instead of the views
metric for playlist reports only. Since the views
metric is still supported for playlist reports, albeit with a different meaning, the API will
still return data if you do not update the metric name. Of course, you can modify your application
to retrieve and display both views
and playlistViews
.
In addition to the isCurated
dimension, the following API functionality is
no longer supported in the new reports:
continent
and subcontinent
are not
supported for the new channel playlist reports.redViews
and estimatedRedMinutesWatched
metrics are no longer
supported for the new channel playlist reports. These metrics have not been available in YouTube Studio,
so this change aligns API functionality with the functionality available in the Studio application.subscribedStatus
and youtubeProduct
dimensions are no longer
supported as filters for channel playlist reports. These filters have not been available in
YouTube Studio, so this change aligns API functionality with the functionality available in
the Studio application.The playlist reports section of the channel reports documentation has been updated to more thoroughly explain the types of metrics that are supported for playlist reports:
isCurated
dimension.The following new in-playlist metrics are supported for playlist reports for channels.
These metrics are not yet supported for content owner reports. Note that these metrics are
supported only if the API request to retrieve the reports does not use the
isCurated
dimension. See the
metrics documentation for
definitions of each metric:
The behavior of the views
metric now depends on whether the API request that retrieved the playlist report used the
isCurated
dimension:
isCurated
dimension, the
views
metric is an in-playlist
metric that indicates the number of times that videos were viewed in the context of the
channel's playlists.isCurated
dimension, the
views
metric is an aggregated video metric that specifies the total number
of times that video in the channel's playlists were viewed, regardless of whether those
views took place in the playlist context. The aggregated total includes only views of
videos that are owned by the channel that owns the playlist.isCurated
dimension, the
playlistViews
metric indicates the number of times that videos were viewed
in the playlist context. That metric counts views for all videos in the playlist,
regardless of which channel owns them.For each playlist report, the channel reports
documentation now includes tables showing supported metrics for that report depending on
whether the API request includes the isCurated
dimension. Refer to the section defining
time-based playlist reports
for an example.
insightTrafficSourceType
dimension values. Previously, the dimension differentiated between videos played as part of a playlist
(PLAYLIST
) and views that originated from a page that lists all of the videos in a playlist
(YT_PLAYLIST_PAGE
). Going forward, both type of views will be associated with the
PLAYLIST
dimension value.
]]>
A new report provides user activity by city. This report is available for
channels and
content owners.
This report contains the new city
dimension, which identifies YouTube's estimate of the city where the user activity took place.
The new creatorContentType
dimension identifies the type of YouTube content that is associated with the user activity
metrics in the data row. Supported values are LIVE_STREAM
, SHORTS
,
STORY
, and VIDEO_ON_DEMAND
.
The creatorContentType
dimension is supported as an optional dimension for all
channel and content owner video reports.
The YouTube Analytics API sample requests guide now includes examples for both new dimensions.
References to the 7DayTotals
and 30DayTotals
dimensions have been
removed from the documentation. The deprecation of these dimensions was announced in October
2019.
insightTrafficSourceType
dimension's value is SUBSCRIBER
, then the
insightTrafficSourceDetail
value can be set to podcasts
, which indicates that the traffic was referred from the
Podcasts destination page.traffic_source_type
dimension's value is 3
, then the
traffic_source_detail
value
can be set to podcasts
, which indicates that the traffic was referred from the
Podcasts destination page.gender
dimension will be changing on or after August
11, 2022. This might be a backward-incompatible change in your API implementation. In keeping with the
Backward
Incompatible Changes section of the YouTube API Services Terms of Service, this change is
being announced six months before it will go into effect. Please update your API implementation
prior to August 11, 2022, to ensure a seamless transition to the new set of values.
The specific changes being made are:
gender
dimension currently
supports two values: female
and male
. On or after August 11, 2022, that
dimension will support three values: female
, male
, and
user_specified
.gender
dimension currently
supports three values: FEMALE
, MALE
, and GENDER_OTHER
.
On or after August 11, 2022, the set of supported values will change to be FEMALE
,
MALE
, and USER_SPECIFIED
.averageViewDuration
and
averageViewPercentage
metrics both exclude looping clips
traffic as of December 13, 2021.average_view_duration_seconds
and
average_view_duration_percentage
metrics both exclude looping clips
traffic as of December 13, 2021.traffic_source_type
dimension supports the value 28
.For this traffic source type, the
traffic_source_detail
dimension specifies the channel ID from which the viewer was referred.
insightTrafficSourceType
dimension supports the value SHORTS
.traffic_source_type
dimension supports the value 24
.The traffic source detail dimension —
insightTrafficSourceDetail
in the YouTube Analytics API or
traffic_source_detail
in the YouTube Reporting API — is not populated for this new traffic source type.
reports.query
method's
filters
parameter identifies a list of filters that should be applied when retrieving YouTube Analytics
data. The parameter supports the ability to specify multiple values for the
video
,
playlist
,
and channel
filters, and the
maximum number of IDs that can be specified for those filters has increased from 200 to 500 IDs.
In both APIs, the set of possible traffic source detail values for notifications is changing.
In targeted queries,
notifications are reported as insightTrafficSourceType=NOTIFICATION
. In
bulk reports,
notifications are reported as traffic_source_type=17
.
The new values split notifications related to uploaded videos and live streams, previously
reported as uploaded
, into two categories:
uploaded_push
- Views originated from push notifications sent to
subscribers when a video was uploadeduploaded_other
- Views originated from non-push notifications, such as
email or Inbox notifications, sent to subscribers when a video was uploaded.These values are returned for the time range starting 2020-01-13 (January 13, 2020).
Also, as a reminder, these values do not represent notifications themselves, but rather the traffic
sources that drove certain YouTube views. For example, if a report row indicates views=3
,
traffic_source_type=17
(NOTIFICATION
), and
traffic_source_detail=uploaded_push
, the row is indicating that three views
resulted from viewers clicking on push notifications sent when the video was uploaded.
Note: This is a deprecation announcement.
YouTube is removing support for the 7DayTotals
and 30DayTotals
dimensions. You can still retrieve data using those dimensions until April 15, 2020. On or after that date, attempts to retrieve reports using the 7DayTotals
or 30DayTotals
dimension will return an error.
Note that users can reproduce some of the data for these dimensions by querying using the day
dimension and aggregating or deriving data across seven- or 30- day periods. For example:
month
dimension instead of the 30DayTotals
dimension to extrapolate data about the number of unique viewers over a 30-day period. Note that the month
dimension refers to calendar months whereas the 30DayTotals
dimension calculates 30-day periods based on the specified start and end date.Since version 1 of the API is now fully deprecated, the documentation has been updated to remove references to that version, including the deprecation notice and the migration guide explaining how to update to version 2.
Version 1 of the API is now deprecated. If you have not done so already, please update your API clients to use version 2 of the API as soon as possible to minimize service disruptions. See the migration guide for more details.
Note that the schedule for this deprecation was originally announced on April 26, 2018.
The new data anonymization section in the Data Model overview document explains that some YouTube Analytics data is limited when metrics do not meet a certain threshold. This can happen in a variety of cases. In practice, it means that a report might not contain all (or any) of your data if:
a video or channel has limited traffic during a specified time period,
or
you have selected a filter or dimension, such as traffic source or country, for which values do not meet a certain threshold.
The new section also includes a discussion of the types of data that might be limited in YouTube Analytics reports.
The channel reports and content owner reports documents have been updated to reflect the fact that the redViews
and estimatedRedMinutesWatched
metrics are no longer supported for playback location, traffic source, and device type/operating system reports.
reports.query
method must have access to the https://www.googleapis.com/auth/youtube.readonly
scope.groupItems.list
method must have access to either:
https://www.googleapis.com/auth/youtube
scopehttps://www.googleapis.com/auth/youtube.readonly
scopehttps://www.googleapis.com/auth/yt-analytics.readonly
scopeThe first option uses one scope, which happens to be a read-write scope, while the second option uses two read-only scopes.
After the change, most API reports, including backfill reports, will be available for 60 days from the time that they are generated. However, reports containing historical data will be available for 30 days from the time they are generated.
Prior to this announcement, all API reports have been available for 180 days from the time that they were generated. To be clear, when this policy change goes into effect, historical data reports that are more than 30 days old will also no longer be accessible via the API. All other reports that are more than 60 days old will also no longer be accessible. As such, the documentation now states that reports created prior to the policy change will be available for up to 180 days.
After the change, when you schedule a reporting job, YouTube will generate reports from that day forward and covering the 30-day period prior to the time the job was scheduled. Prior to the change, when you schedule a reporting job, YouTube will generate reports covering the 180-day period prior to the time that the job was scheduled.
The best practices section has been updated to remind you that you can use the YouTube Data API to retrieve additional metadata for resources identified in reports. As noted in the YouTube API Services Developer Policies (sections III.E.4.b through III.E.4.d), API clients must either delete or refresh stored resource metadata from that API after 30 days.
The Report characteristics section has been updated to note that even though report data is not filtered, reports that contain data for a time period on or after June 1, 2018, will not contain any references to YouTube resources that were deleted at least 30 days prior to the date the report was generated.
The historical data section of the API overview has been updated to note that when you schedule a new reporting job, the historical reports are typically posted within a couple of days. Previously, the documentation stated that it could take up to 30 days for such reports to be available.
The backfill data section of the API overview has been updated to more clearly define backfill data as a data set that replaces a previously delivered set.
The v2 API is almost identical to the v1 API. However, you will likely need to update your code to reflect the changes listed below. All of these changes are explained in detail in the new migration guide.
v1
to v2
.https://www.googleapis.com/youtube/analytics/v1
to https://youtubeanalytics.googleapis.com/v2
.reports.query
method have updated names. Specifically, parameter names that contain hyphens, like end-date
in the v1 API use camel case (endDate
) rather than hyphens in the v2 API. This change makes parameter names consistent throughout the API since the API's methods for creating and managing groups already used camel casing for parameter names.www.googleapis.com/batch
). If you are sending batch requests in the v2 API, you need to use the endpoint https://youtubeanalytics.googleapis.com/v2
instead.In addition, a few v1 features are not supported in the v2 API:
reports.query
method no longer supports the alt
, quotaUser
, and userIp
request parameters.Note: This is a deprecation announcement.
Version 1 of the API (v1) is now deprecated and will be supported until October 31, 2018. All requests to the v1 API will stop working after that date. As such, please be sure to upgrade to the v2 API no later than October 31, 2018, to avoid any interruption in your ability to access YouTube Analytics data via the API.
youtubeProduct
dimension, which identifies the YouTube service on which the user activity occurred.YouTube Reporting API (Bulk Reports)
operating_system
dimension, which identifies the software system of the device on which views occurred, now supports the following value:
25
: KaiOSYouTube Analytics API (Targeted Queries)
operatingSystem
dimension supports the dimension value KAIOS
.The API server now supports gzip compression for requests that download reports. Note that gzip compression is not supported for other types of API requests. Enabling gzip compression reduces the bandwidth needed for each API response. And, while your application will need additional CPU time to uncompress API responses, the benefit of consuming fewer network resources usually outweighs that cost.
To receive a gzip-encoded response, set the Accept-Encoding
HTTP request header to gzip
as shown in the following example:
Accept-Encoding: gzip
This functionality is explained in the API overview and in the definition of the report
resource's downloadUrl
property.
The documentation of the age group
and gender
dimensions has been corrected to show the actual values that the API returns for those dimensions. Note that this is a documentation correction and does not reflect a change in API functionality or behavior. Specifically, the following values have changed:
age_group
dimension use uppercase letters, contain underscores between the word AGE
and the numbers in the age group, and use underscores instead of hyphens. As such, values like age13-17
and age18-24
have been corrected to AGE_13_17
and AGE_18_24
, respectively.gender
dimension use uppercase letters. Thus, the values female
, male
, and gender_other
have been corrected to FEMALE
, MALE
, and GENDER_OTHER
.earnings
metric. (At the same time, the API added support for a new metric, named estimatedRevenue
, that provides the same data.)
Since the earnings
metric was a core metric, it was supported for one year from the date of the announcement. Now that that yearlong period has ended, however, the earnings
metric is no longer supported. As a result, API requests that specify the earnings
metric now return a 400
HTTP response code. If you haven't already updated your app to use the estimatedRevenue
metric instead of the earnings
metric, please do so as soon as possible.
The API documentation has been updated to remove remaining references to the earnings
metric.
YouTube Analytics API (Targeted Queries)
The API documentation has been updated to reflect the fact that API responses contain data up until the last day in the requested date range for which all metrics being queried are available.
For example, if a request specifies an end date of July 5, 2017, and values for all of the requested metrics are only available through July 3, 2017, that will be the last date for which data is included in the response. (That is true even if data for some of the requested metrics is available for July 4, 2017.)
The adType
dimension now supports the value reservedBumperInstream
, which refers to a non-skippable video ad of up to 6 seconds that plays before a video can be viewed. The ad format is identical to the auctionBumperInstream
ad, but this type refers to ads sold on a reserved rather than an auction basis.
YouTube Reporting API (Bulk Reports)
The ad_type
dimension now supports the value 20
, which refers to bumper ads sold on a reserved basis. Bumper ads are non-skippable video ads of up to 6 seconds that play before a video can be viewed. Note that the value 19
for this dimension also refers to bumper ads that are sold on an auction rather than a reserved basis.
Reporting jobs for the following YouTube Reporting API reports have been deleted:
channel_basic_a1
channel_province_a1
channel_playback_location_a1
channel_traffic_source_a1
channel_device_os_a1
channel_subtitles_a1
channel_combined_a1
content_owner_basic_a2
content_owner_province_a1
content_owner_playback_location_a1
content_owner_traffic_source_a1
content_owner_device_os_a1
content_owner_subtitles_a1
content_owner_combined_a1
content_owner_asset_basic_a1
content_owner_asset_province_a1
content_owner_asset_playback_location_a1
content_owner_asset_traffic_source_a1
content_owner_asset_device_os_a1
content_owner_asset_combined_a1
These report types were announced as deprecated on September 15, 2016, and reports were no longer generated for those report types after December 15, 2016. Previously generated reports were still available for 180 days from the time they were generated. Thus, some reports were accessible as late as June 15, 2017. However, since the reports are no longer available, the jobs associated with the reports are not needed either.
content_owner_ad_performance_a1
content_owner_asset_estimated_earnings_a1
content_owner_estimated_earnings_a1
These report types were announced as deprecated on June 22, 2016, and reports were no longer generated for those report types after September 22, 2016. Previously generated reports were still available for 180 days from the time they were generated. Thus, some reports were accessible as late as March 22, 2017. However, since the reports are no longer available, the jobs associated with the reports are not needed either.
]]>YouTube Reporting API (Bulk Reports)
sharing_service
dimension, which identifies the service that was used to share videos, now supports the following values:
85
: YouTube Music86
: YouTube Gaming87
: YouTube Kids88
: YouTube TVIn addition, the name used to identify value 52
has been updated in the documentation to Kakao (Kakao Talk) to more clearly differentiate it from value 73
(Kakao Story). This change does not reflect any change in API behavior or classification of videos shared with these services.
YouTube Analytics API (Targeted Queries)
sharingService
dimension now supports the following values:
YOUTUBE_GAMING
YOUTUBE_KIDS
YOUTUBE_MUSIC
YOUTUBE_TV
The API supports the following revenue-related metrics:
adImpressions
cpm
estimatedAdRevenue
estimatedRedPartnerRevenue
estimatedRevenue
grossRevenue
monetizedPlaybacks
playbackBasedCpm
These metrics are supported for the following reports:
Channel owners can also now retrieve an ad performance report, which supports the adType
dimension as well as the optional day
dimension.
The YouTube Analytics API sample requests guide now includes a section for channel revenue reports.
The YouTube Analytics API supports the redViews
and estimatedRedMinutesWatched
metrics, both of which relate to YouTube Red viewership. In fact, the API has actually supported these metrics for some time, and the YouTube Reporting API already supports both metrics as announced on September 15, 2016.
redViews
metric identifies the number of times that a video was viewed by YouTube Red members.estimatedRedMinutesWatched
metric identifies the number of minutes that YouTube Red members watched a video.The channel reports and content owner reports documentation has been updated to show which reports support the two new metrics. They are supported in any reports that already supported the views
and estimatedMinutesWatched
metrics.
YouTube Reporting API (Bulk Reports)
The definition of the date
dimension has been corrected to note that the dimension value refers to the period beginning at 12:00 a.m. Pacific time and ending at 11:59 p.m. Pacific time on the specified day, month, and year. Depending on the time of year, Pacific time is either UTC-7 or UTC-8.
Though dates typically represent a 24-hour period, dates when clocks are adjusted forward represent a 23-hour period, and dates when clocks are adjusted backward represent a 25-hour period. (Previously, the documentation stated that each date represented a unique 24-hour period and that Pacific time was always UTC-8.)
Note that this correction does not represent a change in actual API behavior.
operating_system
dimension, which identifies the software system of the device on which views occurred, now supports the following values:
22
: Tizen23
: Firefox24
: RealMediaAll reporting jobs for the content_owner_basic_a1
report type have been deleted. That report type had been fully deprecated as of August 19, 2016, but previously generated content_owner_basic_a1
reports were still available for 180 days from the time they were generated. Thus, some reports were accessible as late as February 19, 2017. However, since the reports are no longer available, the jobs associated with the reports are not needed either.
YouTube Analytics API (Targeted Queries)
The description of dimensions related to time periods
has been corrected to note that the dimension value refers to the period beginning at 12:00 a.m. Pacific time and ending at 11:59 p.m. Pacific time on the specified day, month, and year. Depending on the time of year, Pacific time is either UTC-7 or UTC-8.
Though dates typically represent a 24-hour period, dates when clocks are adjusted forward represent a 23-hour period, and dates when clocks are adjusted backward represent a 25-hour period. (Previously, the documentation stated that Pacific time was UTC-8 and did not mention the possibility that a day might not represent a 24-hour period.)
Note that this correction does not represent a change in actual API behavior.
The channel reports documentation has been updated to note that channel reports do not currently contain earnings or ad performance metrics. As a result, the https://www.googleapis.com/auth/yt-analytics-monetary.readonly
scope does not currently grant access to monetary data in channel reports.
operatingSystem
dimension supports three new dimension values:
FIREFOX
REALMEDIA
TIZEN
include-historical-channel-data
parameter. Note that this parameter is only relevant when retrieving content owner reports.
The parameter allows a content owner to indicate that an API response should include channels' watch time and view data from the time period prior to when the channels were linked to the content owner. The default parameter value is false
, which means that, by default, the API response only includes watch time and view data from the time that channels were linked to the content owner.
These rules also apply if the API request retrieves data for multiple channels:
false
, then the watch time and views data returned for any given channel is based on the date that that channel was linked to the content owner.false
, then the API response contains watch time and view data based on the linking date for each respective channel.true
, then the response returns watch time and view data for all channels based on the start and end dates specified in the API request.Channel reports
channel_basic_a1
- Replaced by the channel_basic_a2
report.channel_province_a1
- Replaced by the channel_province_a2
report.channel_playback_location_a1
- Replaced by the channel_playback_location_a2
report.channel_traffic_source_a1
- Replaced by the channel_traffic_source_a2
report.channel_device_os_a1
- Replaced by the channel_device_os_a2
report.channel_subtitles_a1
- Replaced by the channel_subtitles_a2
report.channel_combined_a1
- Replaced by the channel_combined_a2
report.Channel reports
content_owner_basic_a2
- Replaced by the content_owner_basic_a3
report.content_owner_province_a1
- Replaced by the content_owner_province_a2
report.content_owner_playback_location_a1
- Replaced by the content_owner_playback_location_a2
report.content_owner_traffic_source_a1
- Replaced by the content_owner_traffic_source_a2
report.content_owner_device_os_a1
- Replaced by the content_owner_device_os_a2
report.content_owner_subtitles_a1
- Replaced by the content_owner_subtitles_a2
report.content_owner_combined_a1
- Replaced by the content_owner_combined_a2
report.content_owner_asset_basic_a1
- Replaced by the content_owner_asset_basic_a2
report.content_owner_asset_province_a1
- Replaced by the content_owner_asset_province_a2
report.content_owner_asset_playback_location_a1
- Replaced by the content_owner_asset_playback_location_a2
report.content_owner_asset_traffic_source_a1
- Replaced by the content_owner_asset_traffic_source_a2
report.content_owner_asset_device_os_a1
- Replaced by the content_owner_asset_device_os_a2
report.content_owner_asset_combined_a1
- Replaced by the content_owner_asset_combined_a2
report.The list of current report types in the API reference documentation has also been updated.
]]>The metrics in the following list are fully deprecated and no longer supported. As announced on August 10, 2016, new metrics referring to the same data are already supported. The table below shows the deprecated metric name and the new metric name:
Deprecated metric | New metric |
---|---|
adEarnings |
estimatedAdRevenue |
impressionBasedCpm |
cpm |
impressions |
adImpressions |
redPartnerRevenue |
estimatedRedPartnerRevenue |
The system-managed reports overview provides a brief overview of the new reports and explains the process for retrieving them via the API. This process is slightly different from that for retrieving bulk reports for YouTube Analytics since partners do not need to schedule jobs to generate the reports.
The reportType
resource's id
property has been updated to include a list of the system-managed reports that you can access via the API:
The YouTube Analytics API's uniques
metric has been deprecated. This is not a core metric and it will be supported until October 31, 2016.
The API supports two new metrics related to YouTube Red viewership:
red_views
: The number of times that a video was viewed by YouTube Red members.red_watch_time_minutes
: The number of minutes that YouTube Red members watched a video.The API supports new versions of 20 reports. All of the new versions support the new red_views
and red_watch_time_minutes
metrics.
For each report, the number in the new report type ID is one number higher than in the old report type ID. (The old versions of these reports are now deprecated as described later in this revision history.) For example, the channel_basic_a1
report is now deprecated and has been replaced by the channel_basic_a2
report.
The following lists identify the new report type IDs:
Channel video reports
Content owner video reports
Content owner asset reports
Note: This is a deprecation announcement.
Note that if you already have jobs to create any of the older versions of the reports listed above, you need to create new jobs for the renamed reports. In conjunction with the release of the new report versions, the following report versions have been deprecated:
channel_basic_a1
channel_province_a1
channel_playback_location_a1
channel_traffic_source_a1
channel_device_os_a1
channel_subtitles_a1
channel_combined_a1
content_owner_basic_a2
content_owner_province_a1
content_owner_playback_location_a1
content_owner_traffic_source_a1
content_owner_device_os_a1
content_owner_subtitles_a1
content_owner_combined_a1
content_owner_asset_basic_a1
content_owner_asset_province_a1
content_owner_asset_playback_location_a1
content_owner_asset_traffic_source_a1
content_owner_asset_device_os_a1
content_owner_asset_combined_a1
If you have jobs for any of those reports, you should not expect YouTube to generate new reports for those jobs after December 15, 2016. Generated reports will still be available for 180 days from the time they were generated.
The content_owner_basic_a1
report has been fully deprecated and removed from the documentation. YouTube will no longer generate new reports of that type, though reports that were already generated will still be available for 180 days from the time they were generated.
The content_owner_basic_a1
report's replacement is the content_owner_basic_a2
report as explained in the revision history entry for May 19, 2016.
The newly published YouTube API Services Terms of Service ("the Updated Terms"), discussed in detail on the YouTube Engineering and Developers Blog, provides a rich set of updates to the current Terms of Service. In addition to the Updated Terms, which will go into effect as of February 10, 2017, this update includes several supporting documents to help explain the policies that developers must follow.
The full set of new documents is described in the revision history for the Updated Terms. In addition, future changes to the Updated Terms or to those supporting documents will also be explained in that revision history. You can subscribe to an RSS feed listing changes in that revision history from a link in that document.
YouTube Analytics API (Targeted Queries)
Note: This is a deprecation announcement.
The metrics in the following table are being deprecated. At the same time, new metrics referring to the same data are being introduced. In effect, this means that the old metrics are being renamed, though the YouTube Analytics API will support both metric names until the deprecation dates listed in the table.
Old metric name | New metric name | Support date |
---|---|---|
earnings |
estimatedRevenue |
August 4, 2017 |
adEarnings |
estimatedAdRevenue |
November 4, 2016 |
redPartnerRevenue |
estimatedRedPartnerRevenue |
November 4, 2016 |
impressionBasedCpm |
cpm |
November 4, 2016 |
impressions |
adImpressions |
November 4, 2016 |
Note that the earnings
metric was a core metric, so it will be supported for one year from the date of this announcement. The other metrics, which were not core metrics, will be supported for three months, until November 4, 2016.
For example, until November 4, 2016, an API request can specify the impressionBasedCpm
metric, the cpm
metric, or both. However, after that date, only the cpm
metric will be supported.
insightTrafficSourceType
dimension supports two new dimension values:
CAMPAIGN_CARD
: This traffic source is only supported for content owner reports. It indicates that the views originated from claimed, user-uploaded videos that the content owner used to promote the viewed content.END_SCREEN
: The data pertains to views that originated from the endscreen of another video.For both new traffic sources, you can also retrieve a traffic source detail
report. In both cases, the insightTrafficSourceDetail
dimension identifies the video from which the viewer was referred.
The adType
dimension now supports the value auctionBumperInstream
, which refers to a non-skippable video ad of up to 6 seconds that plays before a video can be viewed.
YouTube Reporting API (Bulk Reports)
traffic_source_type
dimension now supports the following values:
19
: This traffic source is only supported for content owner reports. It indicates that the views originated from claimed, user-uploaded videos that the content owner used to promote the viewed content.20
: The data pertains to views that originated from the endscreen of another video.For both new traffic sources, the traffic_source_detail
dimension identifies the video from which the viewer was referred.
The API's list of core metrics has been corrected to list estimated_partner_revenue
as a core metric and to remove the earnings
from that list. (The earnings
metric has never been supported in the YouTube Reporting API.)
The ad_type
dimension now supports the value 19
that refers to bumper ads, which are non-skippable video ads of up to 6 seconds that play before a video can be viewed.
YouTube Analytics API (Targeted Queries)
The lists of filters have been corrected for both channel audience retention reports and content owner audience retention reports to reflect that the video
filter is required and the group
filter is not supported.
Previously, the documentation for both reports incorrectly stated that the report could be retrieved using one of those two filters or using neither filter.
YouTube Reporting API (Bulk Reports)
content_owner_asset_cards_a1
report has been corrected to reflect that the report uses the card_id
dimension. Previously, the documentation incorrectly listed the dimension name as card_title
.The metrics are supported in the following types of reports:
The Report characteristics section of the API overview has been updated to clarify that reports are available via the API for 180 days from the time that they are generated.
Previously, the documentation stated that reports are available for a period of up to 180 days prior to the date that the API request is sent. While also technically true, the original text was, at best, rather confusing.
The API supports new versions of three reports. Two of those reports also contain new and renamed metrics:
The content_owner_ad_rates_a1
report is the new version of the content_owner_ad_performance_a1
report. The newly renamed report is identical to the previous version.
Two reports that have new versions have been renamed:
content_owner_estimated_earnings_a1
report is named content_owner_estimated_revenue_a1
.content_owner_asset_estimated_earnings_a1
report is named content_owner_asset_estimated_revenue_a1
.Both newly renamed reports differ from their predecessors in the following ways:
estimated_partner_red_revenue
metric, which estimates the total earnings from YouTube Red subscriptions.estimated_partner_transaction_revenue
metric, which estimates revenue from transactions, such as paid content and Fan Funding, minus any partner-charged refunds.estimated_partner_ad_sense_revenue
metric to estimated_partner_ad_auction_revenue
.estimated_partner_double_click_revenue
metric to estimated_partner_ad_reserved_revenue
.Note that if you already have jobs to create any of the older versions of these reports, you need to create new jobs for the renamed reports. In conjunction with the release of the new report versions, the content_owner_ad_performance_a1
, content_owner_estimated_earnings_a1
, and content_owner_asset_estimated_earnings_a1
reports have been deprecated.
If you have jobs for any of those reports, you should not expect YouTube to generate new reports for those jobs after September 22, 2016. Generated reports will still be available for 180 days from the time they were generated.
The definition of the reportType
resource's id
property has been updated to reflect the current set of available reports.
The names of two metrics have been corrected in the documentation to match the names that appear in reports. This is purely a documentation fix and does not reflect a change in actual report contents:
estimated_partner_adsense_revenue
metric's name has been updated to estimated_partner_ad_sense_revenue
. Note, however, that this metric only appears in two reports that are being deprecated with this update. As described above, this metric has been renamed estimated_partner_ad_auction_revenue
in newer versions of those reports.estimated_partner_doubleclick_revenue
metric's name has been updated to estimated_partner_double_click_revenue
. Again, note that this metric only appears in two reports that are being deprecated with this update. As described above, this metric has been renamed estimated_partner_ad_reserved_revenue
in newer versions of those reports.The dimensions documentation for the Reporting API has been updated to no longer list the elapsed_video_time_percentage
and audience_retention_type
properties. These dimensions are not currently supported by any reports available through the API.
The API supports a new version of the user activity report for content owners. The report type ID for the new report is content_owner_basic_a2
. Unlike the previous version of the report, content_owner_basic_a1
, the new version supports the likes
and dislikes
metrics.
If you already have a job to create the content_owner_basic_a1
report, you still need to create a new job for the content_owner_basic_a2
report. YouTube is not automatically migrating content owners to the new report version or automatically creating a job to generate the new report version. In some implementations, the appearance of a new, unexpected job could be a breaking change.
In conjunction with the release of the new report, the content_owner_basic_a1
report has been deprecated. If you have a job for that report, you should not expect YouTube to generate new reports for that job after August 19, 2016. Generated reports will still be available for 180 days from the time they were generated.
The reportType
, job
, and report
resources all support a new property that identify whether the associated resource represents a deprecated report type:
The reportType
resource's deprecateTime
property specifies the date and time that the report type will be deprecated. This property only has a value for reports that have been announced as deprecated, and the value represents the date when YouTube will stop generating reports of that type.
After a report type is announced as deprecated, YouTube generates reports of that type for another three months. For example, this update on May 19, 2016, announces the deprecation of the content_owner_basic_a1
report. Thus, the deprecateTime
for that report type specifies a time on August 19, 2016, after which YouTube will stop generating reports of that type.
The job
resource's expireTime
property specifies the date and time that the job expired or will expire. This property has a value if the report type associated with the job has been deprecated or if reports generated for the job have not been downloaded for a prolonged period of time. The date marks the time after which YouTube no longer generates new reports for the job.
The report
resource's jobExpireTime
property specifies the date and time that the job that is associated with the report either expired or will expire. This property contains the same value as the expireTime
property in the job
resource, as described in the previous item in this list.
The jobs.create
method now returns a 400
HTTP response code (Bad Request
) if you try to create a job for a deprecated report. In addition, the method's documentation now lists several other reasons that cause an API request to fail.
YouTube now generates data covering the 180-day period prior to the time a reporting job was first scheduled. Previously, the Reporting API did not deliver any historical data. This change affects all jobs, including those created prior to this announcement.
Historical reports are posted as soon as they are available, though it takes roughly one month for all of the historical data to be posted for a job. So, a month after scheduling a reporting job, you will have access to around seven months of data. (All of the historical data for jobs created prior to this announcement should be posted within a month of the announcement.)
Note that historical data is only available as of July 1, 2015. As a result, jobs created before December 28, 2015, will have less than 180 days of historical data.
These change are all explained in the new historical data section of the Reporting API overview.
The report characteristics section of the YouTube Reporting API overview has been updated with the following changes:
The documentation now states that reports are available for a period of 180 days after they are generated and, therefore, available for API clients to download. Previously, the documentation stated that reports were available for a period of up to six months prior to the date that the API request is sent.
The documentation has been updated to reflect the fact that the API now generates downloadable reports for days on which no data was available. Those reports will contain header rows but will not contain additional data.
The YouTube Reporting API will soon support a set of automatically generated, system-managed reports that contain ad revenue data or YouTube Red subscription revenue data. The reports will be available to content owners who can already access manually downloadable revenue reports in the YouTube Creator Studio. Thus, the new API functionality will provide programmatic access to that data.
The following API changes are being announced now in preparation for the launch of system-managed reports:
The job
resource's new systemManaged
property indicates whether the resource describes a job that generates system-managed reports. YouTube automatically generates system-managed reports for YouTube content owners, and content owners cannot modify or delete jobs that create those reports.
The jobs.list
method's new includeSystemManaged
parameter indicates whether the API response should include jobs for system-managed reports. The parameter's default value is false
.
The jobs.reports.list
method's new startTimeAtOrAfter
parameter indicates that the API response should only contain reports if the earliest data in the report is on or after the specified date. Similarly, the startTimeBefore
parameter indicates that the API response should only contain reports if the earliest data in the report is before the specified date.
Unlike the method's createdAfter
parameter, which pertains to the time that the report was created, the new parameters pertain to the data in the report.
The reportType
resource's new systemManaged
property indicates whether the resource describes a system-managed report.
The reportTypes.list
method's new includeSystemManaged
parameter indicates whether the API response should include system-managed reports. The parameter's default value is false
.
sharing_service
dimension supports these new values:
82
: iOS system activity dialog83
: Google Inbox84
: Android MessengersharingService
dimension supports these new values:
ANDROID_MESSENGER
: Android MessengerINBOX
: Google InboxIOS_SYSTEM_ACTIVITY_DIALOG
: iOS system activity dialogYouTube Reporting API
playback_location_type
dimension supports two new dimension values:
7
: The data pertains to views that took place on the YouTube home page or home screen, in the user's subscription feed, or in another YouTube browsing feature.8
: The data pertains to views that took place directly on the YouTube search results page.traffic_source_type
dimension now supports 18
as a dimension value. This value indicates that the video views originated from a page that lists all of the videos in a playlist. This source differs from source type 14
, which indicates that the views occurred while the video was being played as part of a playlist.YouTube Analytics API
insightPlaybackLocationType
dimension supports two new dimension values:
BROWSE
: The data pertains to views that took place on the YouTube home page or home screen, in the user's subscription feed, or in another YouTube browsing feature.SEARCH
: The data pertains to views that took place directly on the YouTube search results page.insightTrafficSourceType
dimension now supports YT_PLAYLIST_PAGE
as a dimension value. This value indicates that the video views originated from a page that lists all of the videos in a playlist. This source differs from the PLAYLIST
source type, which indicates that the views occurred while the video was being played as part of a playlist.Note that you can still retrieve card metrics using the YouTube Reporting API, which supports those metrics for numerous channel and content owner reports.
]]>operating_system
dimension uses the value 21
to identify views that take place via Chromecast.operatingSystem
dimension uses the value CHROMECAST
to identify views that take place via Chromecast.annotation_clickable_impressions
and annotation_closable_impressions
metrics have been updated to match the names being returned in the reports. Previously, the names were documented as clickable_annotation_impressions
and closable_annotation_impressions
.
]]>
The YouTube Analytics API now supports three new playback detail dimensions, which can be used in a variety of channel and content owner reports:
liveOrOnDemand
: This dimension indicates whether the data in the report describes user activity that occurred during a live broadcast.subscribedStatus
: This dimension indicates whether the user activity metrics in the data are associated with viewers who were subscribed to the video's or playlist's channel.youtubeProduct
: This dimension identifies the YouTube property on which the user activity occurred. Possible values include the core YouTube website (or YouTube app), YouTube Gaming, and YouTube Kids.The documentation has been updated to identify new playback detail reports that are available for channels and content owners. In addition, many other reports have been updated to note that one or more of these dimensions can optionally be used as dimensions and/or filters in those reports.
The format of the tables that explain the reports has changed to make it easier for you to identify valid combinations of dimensions, metrics, and filters that can be used to retrieve each report. The table below, which explains the "Device Type" report for channels, shows the new format:
Contents | |||||||
---|---|---|---|---|---|---|---|
Dimensions: |
|
||||||
Metrics: |
|
||||||
Filters: |
|
The terminology describing required and optional fields is explained in the documentation for channel and content owner reports.
The YouTube Analytics API now automatically drops entities that the API user cannot retrieve data for from filters that support multiple values (video
, playlist
, and channel
). Previously, the API server would have just returned an error if the API user could not access data for at least one of the specified items.
For example, suppose a user submits an API request in which the video
filter lists 20 video IDs. The user owns 18 of the videos. However, one videos ID identifies a video owned by another channel, and another ID identifies a video that was deleted and, therefore, no longer exists. In this case, instead of returning an error, the API server now drops the two videos that the user cannot access, and the API response contains data for the 18 videos that the API user owns.
If you request data for an empty YouTube Analytics group
, the API now returns an empty data set rather than an error.
The YouTube Analytics API's groupItems.insert
method now returns an unauthorized (403
HTTP response code) error if you try to add an entity to a group but you do not have access to that entity. Previously, the API would have allowed you to add the entity to the group, but later returned an unauthorized error when you tried to retrieve report data for that group.
The YouTube Analytics API's groups.list
method now supports pagination. If the API response does not contain all available groups, then the response's nextPageToken
parameter specifies a token that can be used to retrieve the next page of results. Set the method's pageToken
parameter to that value to retrieve additional results.
The YouTube Analytics API now supports the redPartnerRevenue
metric, which reports the total estimated revenue earned from YouTube Red subscriptions for the selected report dimensions. The metric's value reflects earnings from both music and non-music content and is subject to month-end adjustment.
The YouTube Analytics API's list of content owner reports has been updated to identify the video reports that support the redPartnerRevenue
metric:
redPartnerRevenue
is also supported as a sorting metric, which means you can retrieve a list of videos sorted by their YouTube Red earnings.The top videos report definition for the YouTube Analytics API now reflects that this report also supports the following earnings metrics: earnings
, adEarnings
, grossRevenue
, monetizedPlaybacks
, playbackBasedCpm
, impressions
, and impressionBasedCpm
.
The documentation for the YouTube Reporting API's date
dimension has been corrected to reflect that dates reference the 24-hour period beginning at 12:00 a.m. Pacific time (UTC-8). Previously, the documentation stated that the date began at 12:00 a.m. (GMT).
In addition, the YouTube Analytics API documentation has been updated to note that all date-related dimensions (day
, 7DayTotals
, 30DayTotals
, and month
) refer to dates beginning at 12:00 a.m. Pacific time (UTC-8).
The YouTube Reporting API's jobs.reports.list()
method now supports the createdAfter
query parameter. If specified, this parameter indicates that the API response should only list reports created after the specified date and time, including new reports with backfilled data. Note that the parameter value pertains to the time that the report is created and not the dates associated with the returned data.
The parameter value is a timestamp in RFC3339 UTC "Zulu" format, accurate to microseconds. Example: "2015-10-02T15:01:23.045678Z"
.
The YouTube Reporting API best practices have also been updated to explain how you can use the createdAfter
parameter to avoid repeatedly processing the same report.
The definitions of the job
resource's createTime
property and the report
resource's startTime
, endTime
, and createTime
properties have all been corrected to note that the property values are accurate to microseconds, not nanoseconds. In addition, all of the definitions now accurately reflect that the property value is a timestamp.
The documentation for the YouTube Analytics API's sharingService
dimension has been updated to include a list of possible dimension values. The list includes a number of newly supported services.
The YouTube Reporting API's sharing_service
dimension's definition has also been updated to list the newly supported values. The enum values that are greater than 59
are the new ones in the list.
The new YouTube Reporting API retrieves bulk data reports that contain YouTube Analytics data for a channel or content owner. It is designed for applications that can import large data sets and that provide tools to filter, sort, and mine that data.
Each YouTube Reporting API report contains a predefined set of dimensions and metrics. (YouTube Analytics API reports also use metrics and dimensions.) In a report, each row of data has a unique combination of dimension values. You can aggregate data across rows based on dimension values to calculate metrics for individual videos, countries, live videos, subcribed users, and so forth.
You can use the API to schedule reporting jobs, each of which identifies a report that YouTube should generate. Once you have set up a job, YouTube generates a daily report that can be asynchronously downloaded. Each report contains data for a unique, 24-hour period.
Although they are different APIs, the YouTube Analytics API and the YouTube Reporting API both enable developers to retrieve YouTube Analytics data. Since the APIs both provide access to similar data sets, the documentation for the two APIs is being published as a single set of documentation.
The API documentation has been restructured in an effor to make the API easier to understand. As such, these changes do not describe new features:
The documentation now contains one page that lists all available channel reports and another that lists all available content owner reports. Previously, the documentation had separate pages for channel video reports, channel playlist reports, and so forth.
The new data model overview seeks to provide a clearer introduction to how the API works. Specifically, this document tries to better explain how YouTube uses metrics, dimensions, and filters to calculate report values.
The API's reports.query
method, which you use to retrieve reports, is now documented separately. The information on that page had previously been on some other pages. The new page is designed to help you more easily identify the information you need to send to retrieve a report.
The new adEarnings
metric includes total estimated earnings (net revenue) from all Google-sold advertising sources. It is not a core metric. The API supports the adEarnings
metric for any report that already supported the earnings
metric.
In addition, the definition of the earnings
metric has been corrected to reflect the fact that its value includes total estimated earnings from all Google-sold advertising sources as well as from non-advertising sources. Previously, the definition incorrectly indicated that the metric only included earnings from advertising sources.
The primaryAdGrossRevenue
metric has been deprecated. Instead, use the grossRevenue
metric to retrieve revenue data.
In addition to the deprecated primaryAdGrossRevenue
metric, ad performance reports no longer support the monetizedPlaybacks
and playbackBasedCpm
metrics. However, several video reports do still support those metrics.
The API now supports two new metrics for video reports, videosAddedToPlaylists
and videosRemovedFromPlaylists
. The lists of video reports for channels and content owners have both been updated to identify the reports that support the new metrics.
videosAddedToPlaylists
– The number of times that videos in the scope of the query were added to any YouTube playlists. The videos could have been added to the video owner's playlist or to other channels' playlists.videosRemovedFromPlaylists
– The number of times that videos in the scope of the query were removed from any YouTube playlists. The videos could have been removed from the video owner's playlist or from other channels' playlists.Both metrics include default playlists like the "Watch Later" playlist. However, they do not count playlists that a video is automatically added to, such as a channel's uploads playlist or a user's watch history. Also note that these metrics reflect the absolute number of additions and deletions. So, if a user adds a video to a playlist, then removes it, and then adds it again, the metrics indicate that the video was added to two playlists and removed from one.
Data for these metrics is available as of October 1, 2014.
The favoritesAdded
and favoritesRemoved
metrics are both deprecated effective as of this announcement. These are both core metrics and subject to the Deprecation Policy set forth in the API Terms of Service.
The new currency
parameter allows you to retrieve earnings metrics in a currency other than United States dollars (USD
). If the parameter is set, then the API converts values for the earnings
, grossRevenue
, playbackBasedCpm
, and impressionBasedCpm
metrics to the specified currency. The values returned are estimates calculated using exchange rates that change on a daily basis.
The parameter value is a three-letter, ISO 4217 currency code. The default value is USD
. The parameter definition contains a list of supported currency codes.
The API now supports the ability to create and manage YouTube Analytics groups as well as the ability to retrieve report data for those groups.
Creating and managing groups
This update introduces the group
and groupItem
resources for creating and managing groups.
group
resource represents an Analytics group, a custom collection of up to 200 channels, videos, playlists, or assets. The API supports list
, insert
, update
, and delete
methods for this resource.groupItem
resource represents an item in an Analytics group. The API supports list
, insert
, and delete
methods for this resource.So, for example, you could create a group using the groups.insert
method and then add items to that group using the groupItems.insert
method.
Retrieving report data for a group
The dimensions documentation has been updated to include the group
dimension, which can be used as a filter for many channel reports and content owner reports. When you use the group
filter, the API returns data for all of the items in that group. Note that the API does not currently support the ability to create reports for asset groups.
See the YouTube Help Center for more information about YouTube Analytics groups.
The API no longer supports the show
dimension.
The API now supports the ability to specify multiple values for the video
, playlist
, channel
, and show
dimensions when those dimensions are used as filters. To specify multiple values, set the filters
parameter value to a comma-separated list of the video, playlist, channel, or show IDs for which the API response should be filtered. The parameter value can specify up to 200 IDs.
If you specify multiple values for the same filter, you can also add that filter to the list of dimensions that you specify for the request. This is true even if the filter is not listed as a supported dimension for a particular report. If you do add the filter to the list of dimensions, then the API also uses the filter values to group results.
See the filters
parameter definition for complete details about this functionality.
When retrieving a channel report, you can now retrieve data for the authenticated user's channel by setting the value of the ids
parameter to channel==MINE
. (You can also still set the ids
parameter to channel==CHANNEL_ID
to retrieve data for the specified channel.)
The API now supports playlist reports, which contain statistics related to video views that occur in the context of a playlist. Playlist reports are available for channels and content owners.
All playlist reports support the views
and estimatedMinutesWatched
metrics, and some also support the averageViewDuration
metric.
In addition, all playlist reports support the following new metrics. Note that each of these metrics only reflect playlist views that occurred on the web.
playlistStarts
: The number of times viewers initiated playback of a playlist.viewsPerPlaylistStart
: The average number of video views that occurred each time a playlist was initiated.averageTimeInPlaylist
: The estimated average amount of time, in minutes, that a viewer viewed videos in a playlist after the playlist was initiated.Any request to retrieve a playlist report must use the isCurated
filter, which must be set to 1
(isCurated==1
).
The API now supports an audience retention report. This report measures a video's ability to retain its audience. The report's new elapsedVideoTimeRatio
dimension measures the amount of the video that has elapsed for the corresponding metric values:
The audienceWatchRatio
metric identifies the absolute ratio of viewers watching the video at the given point in the video. The ratio is calculated by comparing the number of times a portion of a video has been watched to the total number of views of the video.
Note that a portion of a video could be watched more than once (or not at all) in a given video view. For example, if users rewind and watch the same portion of a video multiple times, then the absolute ratio for that portion of the video the could be greater than 1
.
The relativeRetentionPerformance
metric shows how well a video retains viewers during playbacks in comparison to all YouTube videos of similar length. A value of 0 indicates that the video retains viewers worse than any other video of similar length, while a value of 1 indicates that the video retains viewers better than any other video of similar length. A median value of 0.5 indicates that half of the videos of similar length retain viewers better while half retain viewers worse.
You can also use the audienceType
filter so that the report only returns data associated with organic views, views from TrueView in-stream ads, or views from TrueView in-display ads. (Organic views are the direct result of user action, such as a search for a video or a click on a suggested video.)
The API supports several new metrics related to annotations. The metrics listed below can be retrieved with any reports that previously supported the annotationClickThroughRate
and annotationCloseRate
metrics.
annotationImpressions
: The total number of annotation impressions.annotationClickableImpressions
: The number of annotations that appeared and could be clicked.annotationClosableImpressions
: The number of annotations that appeared and could be closed.annotationClicks
: The total number of clicked annotations.annotationCloses
: The total number of closed annotations.All of the new metrics are core metrics and are subject to the Deprecation Policy. However, note that data is available for the new metrics as of July 16, 2013. (Data for the annotationClickThroughRate
and annotationCloseRate
metrics is available as of June 10, 2012.)
GOOGLE_SEARCH
is no longer reported as a separate value for the insightTrafficSourceType
dimension. Instead, referrals from Google search results are now attributed to the EXT_URL
traffic source type. As a result, it's also no longer possible to retrieve an insightTrafficSourceDetail
report that sets the insightTrafficSourceType
filter to GOOGLE_SEARCH
.
The content owner reports document has been updated to reflect that the subscribersGained
and subscribersLost
metrics can now be retrieved for content claimed or uploaded by a content owner.
The change is visible in the first basic stats report for content owners, which now supports the claimedStatus
and uploaderType
filters.
The sample requests document has been redesigned to group examples in categories, using a tab format similar to the one recently released for channel and content owner reports. With the new design, examples are grouped into the following categories:
The sample requests document now includes new examples for retrieving province-specific data in either channel reports or content owner reports.
Province-specific metrics for U.S. states and Washington D.C.: This report retrieves a province-by-province breakdown of view counts and other statistics for a channel's videos. The data covers U.S. states and Washington D.C. The example uses the province
dimension, and also uses the filters
parameter to restrict the response to only include results for the United States.
Viewer demographics in California (age group and gender): This report retrieves statistics about the age group and gender of viewers in California who watched a channel's videos or, for content owner reports, a content owner's claimed content. This example uses the filters
parameter to ensure the response only includes data for a particular province.
The definition of the province
dimension has been updated to note that when province
is included in the dimensions
parameter value, the request must also restrict data to the United States by including country==US
in the filters
parameter value.
The documents that list the supported channel and content owner reports have been redesigned. Instead of providing a table that lists all possible reports, each document instead groups the reports into categories:
Each document displays these categories as a list of tabs, and you can click any tab to see the supported reports in that category.
The API now supports three new geographic dimensions: province
, continent
, and subContinent
.
The province
dimension lets you retrieve statistics for U.S. states and for the District of Colombia. The API supports two uses for this dimension:
The API supports two reports that break statistics down on a state-by-state basis. Both reports are available for channels and content owners.
You can use the filters
query parameter to restrict a report to only contain statistics for a particular state. Several reports support this type of filtering, including geographic reports, playback location reports, traffic source reports, device reports, operating system reports, demographic reports, and top-video reports.
The continent
dimension specifies a United Nations (UN) statistical region code that identifies a continent. This dimension can only be used as a filter.
The subContinent
dimension specifies a United Nations (UN) statistical region code that identifies a sub-region of a continent. This dimension can also only be used as a filter.
Since each sub-region is only associated with one continent, there is no need to also use the continent
filter when you are using the subContinent
filter. (In fact, the API will return an error if a request uses both dimensions.)
The documentation has been corrected so that the insightTrafficSourceDetail
dimension does not include the insightTrafficSourceType
value PROMOTED
as a valid filter value.
The YouTube Analytics API is now subject to the Deprecation Policy described in the Terms of Service. However, the API's non-core dimensions and non-core metrics are not subject to the Deprecation Policy. The dimensions and metrics pages have been updated to list core dimensions and core metrics. In addition, the definitions on those pages have been updated to explicitly identify core dimensions and metrics.
The API now supports EXTERNAL_APP
as a value for the insightPlaybackLocationType
dimension. In conjunction with this update, as of September 10, 2013, playbacks are no longer categorized as MOBILE
playbacks, though mobile playbacks that occurred before that date will still be categorized with that value.
With this update, mobile playbacks are now classified as either WATCH
, EMBEDDED
, or EXTERNAL_APP
playbacks, depending on the type of application where the playbacks occur.
The API now supports PLAYLIST
as a value for the insightTrafficSourceType
dimension. The value indicates that video views were referred from a playlist. Previously, these views would have been classified using the dimension's YT_OTHER_PAGE
category.
The API now supports the ability to sort reports by multiple dimensions and metrics. The sample requests document contains a new example, Sorting requests by multiple dimensions/metrics, that demonstrates this functionality. The request retrieves traffic source data and has a sort
parameter value of day,-views
. Results are sorted chronologically, but within the result set for each day, the first row contains data for the traffic source that generated the most views, the second row contains data for the source with that generated the next highest amount of views, and so forth.
The API now supports two new dimensions, deviceType
and operatingSystem
, which can be used to retrieve data about the devices where viewers are watching your videos. The API supports reports that use either or both dimensions.
The deviceType
report lets you retrieve view counts and estimated watch time for different types of devices, including desktop, mobile, and tablet devices. You can also use the operatingSystem
filter to restrict the device type report to only contain statistics for devices running a specific operating system, such as Android or iOS.
The operatingSystem
report lets you retrieve view counts and estimated watch time for different operating systems, such as Android, iOS, Linux, and more. You can also use the deviceType
filter to restrict the operating system report to only contain statistics for a specific type of device, such as mobile devices or tablets.
The new device type and operating system reports are available for channels and for content owners.
The sample requests document has been updated to include three device reports for channels and three device reports for content owners.
The insightPlaybackLocationType
dimension may return the value YT_OTHER
, which identifies views that are not classified using one of the dimension's other values.
The content owner reports document has been updated to reflect that you can sort the top video report in descending order of earnings to identify videos with the highest earnings. This report is the first one listed in the second table of the User activity and earnings reports section.
YouTube no longer identifies experimental API features and services. Instead, we now provide a list of YouTube APIs that are subject to the deprecation policy.
The API now supports the ability to retrieve watch time metrics – estimatedMinutesWatched
, averageViewDuration
, and averageViewPercentage
– in conjunction with other metrics, including view metrics, engagement metrics, earnings metrics, and ad performance metrics.
The lists of available channel reports and content owner reports have been updated to reflect this change. (The lists are actually shorter now since the watch time metrics can be retrieved as part of other listed reports.)
The Sample API requests document has also been updated.
The reports that use the insightPlaybackLocationDetail
and insightTrafficSourceDetail
dimensions have been enhanced in the following ways:
They now support an optional country
filter.
Content owners can now retrieve these reports using any of the following new filter
combinations. Note that all of these combinations also support the optional country
filter.
Playback location detail
channel,insightPlaybackLocationType==EMBEDDED
show,insightPlaybackLocationType==EMBEDDED
claimedStatus,insightPlaybackLocationType==EMBEDDED
uploaderType,insightPlaybackLocationType==EMBEDDED
uploaderType,claimedStatus,insightPlaybackLocationType==EMBEDDED
Traffic source detail
channel,insightTrafficSourceType
show,insightTrafficSourceType
claimedStatus,insightTrafficSourceType
uploaderType,insightTrafficSourceType
uploaderType,claimedStatus,insightTrafficSourceType
The new Sample API requests document provides examples that demonstrate how to retrieve many different types of reports using the YouTube Analytics API. Each example includes a brief description of the report that the request retrieves and then shows the dimensions, metrics, filters, and sort parameters for the request.
The insightTrafficSourceType
dimension now supports SUBSCRIBER
as a valid value. This value identifies video views that were referred from feeds on the YouTube homepage or from YouTube subscription features. If you filter based on this traffic source, the insightTrafficSourceDetail
field will specify the homepage feed or other page from which views were referred.
The API now supports two new metrics, annotationClickThroughRate
and annotationCloseRate
, which are related to viewer interactions with annotations that display during your videos. The lists of channel reports and content owner reports have both been updated to identify the reports that support the new metrics.
annotationClickThroughRate
– The ratio of annotations that viewers clicked to the total number of clickable annotation impressions.annotationCloseRate
– The ratio of annotations that viewers closed to the total number of annotation impressions.The API now supports earnings and ad performance metrics as well as new ad performance reports. The metrics and the reports are all accessible only to YouTube content partners who participate in the YouTube Partner Program.
The newly supported reports support playback-based ad performance metrics and impression-based ad performance metrics. See the content owner reports documentation for more information about ad performance reports.
The newly supported metrics are listed below. The list of content owner reports has been updated to identify the reports, including the two new reports, that support these metrics.
earnings
– Total estimated earnings from all Google-sold advertising sources.grossRevenue
– Estimated gross revenue from Google or DoubleClick partners.primaryAdGrossRevenue
– Estimated gross revenue, summed and classified under the primary ad type for the video playbacks that the report covers, from Google or DoubleClick partners.monetizedPlaybacks
– The number of playbacks that showed at least one ad impression.playbackBasedCpm
– Estimated gross revenue per thousand playbacks.impressions
– The number of verified ad impressions served.impressionBasedCpm
– Estimated gross revenue per thousand ad impressions.Note: See the metric definitions for complete details.
Any request that retrieves earnings or ad performance metrics must send an authorization token that grants access using the new https://www.googleapis.com/auth/yt-analytics-monetary.readonly
scope.
The API documentation has been reorganized so that different types of reports are explained on separate pages. As such, there are now separate pages explaining the different types of channel reports and content owner reports.
The API's reference guide now has an examples section, which includes code samples that demonstrate how to call the API using the Java, JavaScript, Python, and Ruby client libraries. The JavaScript code sample is the same one discussed in detail in the sample application documentation.
The API reference guide now features the APIs Explorer, which enables you to call the API, see the API request, and retrieve real data in the response.
The API supports a number of new reports for both channels and content owners, which are described below. Each report is available as a channel report or a content owner report. The list of available reports has been updated to include these reports. The dimensions and metrics pages have also been updated accordingly.
The playback location report specifies the number of video views that took place on different types of pages or applications.
The playback location detail report identifies the embedded players that generated the most views for a specified video. It provides a more fine-grained view than the playback location report by identifying the URLs associated with the top embedded players.
The traffic source report identifies the number of videos views that originated from different types of referrers.
The traffic source detail report identifies the referrers that generated the most views for a specified video and a specified traffic source type. For example, this report could you the related videos that sent the most traffic to a specific video. This report is supported for several traffic sources.
Watch time reports provide the amount of time viewers spent watching your content. The reports can aggregate data for a specific time frame – day, previous seven days, previous 30 days, etc. – or country. If a report aggregates data by either day or country, it can also specify the average length of each video view as well as the average percentage of each video that users watched.
The YouTube Analytics API is now available to all developers. You can activate the API for your project, without having to first request access, from the Services panel in the APIs console.
The new Getting Started section outlines the prerequisites and basic steps for building an application that uses the YouTube Analytics API.
The new understanding quota usage section provides guidelines for optimizing your API quota usage. The API server calculates a query cost for each request, and that cost is deducted from your API usage quota. Since different types of reports may have greatly different query costs, you should plan to use your quota efficiently, and your application should only request the metrics and data that it actually needs.
The temporal dimensions section has been updated to explain that those dimensions indicate that an Analytics report should aggregate data based on a time period. The API now supports the following additional temporal dimensions:
7DayTotals
– Data in the report will be aggregated so that each row contains data for a seven-day period.30DayTotals
– Data in the report will be aggregated so that each row contains data for a 30-day period.month
– Data in the report will be aggregated by calendar month.Similarly, the available reports section has been updated to reflect the API's support for reports that use these dimensions.
The reporting entity dimensions section has been updated to note that API requests to retrieve content owner reports must filter data using either one of these dimensions (video
, channel
, or show
) or a supported combination of the claimedStatus
and uploaderType
dimensions.
The API now supports two new sorting options for top-video reports. These reports, which are available as channel reports or content owner reports, contain metrics (views, comments, likes, etc.) on a per-country basis and break down those metrics by video. You can now sort these reports based on the number of users who subscribed to or unsubscribed from a channel from the video's watch page.
The definitions of the subscribersGained
and subscribersLost
metrics have been updated to explain that a channel can gain or lose subscribers in several places, including the video watch page, the channel page, and the guide that appears on the YouTube home page. When these metrics appear in a video-specific report, they only include statistics from the specified video's watch page.