商家信息必须遵守所有 Google 易用行动中心政策且正确匹配，且必须面向您在其中启用集成的国家/地区。您无法提交已在匹配结果中显示为选项的商家信息网址。
如何提供 Google 地图网址建议
如需提供 Google 地图网址建议，请前往商品目录查看器，然后打开相应商品目录的滑出式窗口。在“其他推荐的匹配选项”部分中，选择提供 Google 地图网址的选项，以显示输入框。在输入框中输入 Google 地图网址（必须符合 Google 地图网址要求），然后点击相应滑出式窗口底部的“保存”按钮。
自动匹配
Google 会根据您提供的信息自动尝试识别和匹配正确的商家信息。系统会不断评估匹配情况，以便找出最佳匹配，而在此过程中，匹配情况可能会发生变化，因此合作伙伴需要持续监控和更新其广告资源匹配情况。
自动匹配器会考虑在 Action Center 中执行的任何匹配活动。只要输入信息（例如商家名称、地址、电话号码和网址）和匹配到的 Google 商家信息保持不变，自动匹配器便不会更改任何手动匹配项。
虽然 Google 提供此功能是为了帮助合作伙伴进行匹配，但最终的匹配工作仍由合作伙伴负责。如果正确的商家信息未自动显示为操作中心中的选项，但相应商家在 Google 地图上确实有商家信息，您可使用 Google 地图网址提供商家信息建议。
管理匹配选项
默认情况下，所有匹配选项（无论是通过自动匹配创建的，还是使用 Google 地图网址建议的）均处于启用状态。只有已启用的匹配选项才能用于匹配。如果某个匹配选项处于停用状态，则无法成为当前匹配项，并且自动匹配器也不会将其纳入考虑范围。停用与您的广告资源不相关的匹配选项是一种最佳实践，可确保自动匹配器今后不会针对该特定匹配输入考虑该匹配选项。
[null,null,["最后更新时间 (UTC)：2025-07-26。"],[[["\u003cp\u003eThe Inventory Viewer allows you to see all submitted inventory and its matching status, ensuring inventory is shown to users in the right locations by connecting your provided information with Google listings.\u003c/p\u003e\n"],["\u003cp\u003eYou can view and change matches for your inventory within the Inventory Viewer, with the responsibility of ensuring match accuracy falling on the partner.\u003c/p\u003e\n"],["\u003cp\u003eIf the correct listing is not available, you can suggest a Google Maps URL for a listing that meets specified requirements, including adhering to Actions Center policies and being located in a supported country.\u003c/p\u003e\n"],["\u003cp\u003eGoogle's automatic matching continuously evaluates and updates matches, but partners can manually manage match options and even opt-out of automatic matching if desired.\u003c/p\u003e\n"],["\u003cp\u003ePartners can enable or disable match options to guide the automatic matcher and ensure the most relevant options are considered for their inventory.\u003c/p\u003e\n"]]],["The Inventory Viewer allows viewing and managing inventory matching status. Matching connects provided information (Match Input) to a Google listing (Match Output). Partners can view a match, change it by selecting from recommended options, or suggest a Google Maps URL if the correct listing isn't available. Listings must meet Actions Center policies and match feed information. Automatic matching is used, but the partner is responsible for match accuracy and can disable it. Matches can be enabled or disabled and are evaluated and re-ran.\n"],null,["# Merchant Matching\n\nMatch your inventory\n--------------------\n\nThe Inventory Viewer is your entrypoint to view all of the inventory that has been submitted to the Actions Center along with its matching status.\n\nWhat is matching?\n-----------------\n\nMatching is how you ensure that inventory is shown to users in the right locations. A Match is the connection between the Match Input, information you provide that are used for matching (typically information like merchant name, address, geo coordinate, phone number, and url), and the Match Output (typically a Google listing such as a business profile).\n\nAll inventory that shares the same Match Input also share the same Match Output. This means that when a match is changed for one piece of inventory, all other inventory that uses that Match Input is updated as well. When changing the match the Actions Center lists all the inventory that would be impacted by the change.\n\nWithin the Inventory Viewer the Matched column displays the match status (yes or no) on each piece of inventory.\n| **Note:** You can use filters, such as an entity ID or match status, to locate inventory.\n\nView or change a match\n----------------------\n\n### View a match\n\nTo view or update the match, open the Inventory Viewer and click the match status column on the item you would like to match to open the matching slide out window. The current match (if matched) is displayed at the top of the slide out window. You can verify the current match is the correct listing by clicking through to the frontend experience for that listing.\n\n| **Important:** It is the partner's responsibility to ensure all matches are correct and accurate\n\n### Change a match\n\nTo change the match, select the appropriate match option from within the \"Other recommended match options\" section. After making your selection, click save on the bottom of the matching slide out window for the change to take effect.\n\n### Suggest a match option\n\nShould the correct listing not show as an option in the Partner Portal matching tool but the business does have a listing on Google Maps, you can use this tool to suggest a listing.\n\n#### Match requirements\n\nThe listing you submit must meet all Actions Center policies and criteria. Review the merchant eligibility criteria and any other policies relevant to your integration. It is ultimately your responsibility to ensure that merchant matches are correct and compliant.\n\nIf the information you supply in your feeds does not match what is in the Google Maps listing then you must correct whichever is incorrect:\n\n- If your feed information is incorrect, you must update your feeds.\n- If the information on the Google Maps listing is incorrect, the [merchant must update their information](https://support.google.com/business/answer/3039617).\n - You can also suggest an edit on Google Maps, but it is recommended for the merchant to update their listing instead.\n\nYou must ensure that the information in your feeds matches what is in the Google Maps listing (and both are accurate) before suggesting the match in the Partner Portal.\n\n#### Google Maps URL Requirements\n\nIn order to use this tool, the URL must meet the following criteria:\n\n- To identify the correct URL, begin your search with Google Maps. Starting with Google Search and then entering Google Maps is incorrect, and may return a URL that is incompatible with this tool. If the URL is incorrect, the following error is returned: \"Invalid URL - refer to the URL requirements documentation\"\n- The URL is for a valid business listing on Google Maps.\n - If the merchant does not have a listing, they are able to [create a Business Profile on Google](https://support.google.com/business/answer/2911778).\n - You can also [suggest a place on Google Maps](https://support.google.com/maps/answer/6320846), although it is recommended for the merchant to create a listing instead.\n- It must be the full URL to the Google Maps listing. Short URLs and links to Google Search results are not supported.\n\nExample of supported links\n\n- [https://www.google.com/maps/place/Googleplex/@37.4219999,-122.0840575,15z/data=!4m2!3m1!1s0x0:0x6c296c66619367e0?sa=X\\&ved=2ahUKEwiS4oGu2cvkAhVMwlkKHSS0BbMQ_BIwFXoECA0QCA](https://www.google.com/maps/place/Googleplex/@37.4219999,-122.0840575,15z/data=!4m2!3m1!1s0x0:0x6c296c66619367e0?sa=X&ved=2ahUKEwiS4oGu2cvkAhVMwlkKHSS0BbMQ_BIwFXoECA0QCA)\n\nExample of unsupported links\n\n- \u003chttps://goo.gl/maps/Sda1ubveK2WVC3E3A\u003e\n- \u003chttps://www.google.com/search?q=Googleplex\u003e\n\n| **Note:** To make sure you are using the full URL, check to make sure it starts with https://www.google.com/maps/place/.\n\nThe listing must meet all Actions Center policies, be a correct match, and the listing must be for a country that your integration is enabled in. You are not able to submit the URL for a listing that already appears as an option on the matching screen.\n\n#### How to suggest a Google Maps URL\n\n| **Note:** This feature is not available for all verticals or integrations. Reach out to your Actions Center contact for more information.\n\nYou can suggest a Google Maps URL by going to the Inventory Viewer and opening the matching slide out window for the inventory. Within the section \"Other recommended match options\" select the option to provide a maps URL to display an input box. Within the input box, enter the Google Maps URL (which must adhere to the Google Maps URL requirements) and click the Save button at the bottom of the matching slide out window.\n\nAutomatic matching\n------------------\n\nGoogle automatically tries to identify and match the correct listing based on the information you provide. The match is continuously evaluated in an effort to identify the best match and as part of this process may change so it is important for partners to continuously monitor and update their inventory matches.\n\nAny matching activity done in the Actions Center is taken into account by the automatic matcher. The automatic matcher does not change any manually made match as long as the input information (such as merchant name, address, phone number, and url) does not change and the Google business listing that it is matched to does not change.\n| **Note:** Partners may opt out of the automatic matcher by reaching out to the Actions Center support team. If you opted out of the automatic matcher, all matches need to be manually made, as opposed to verifying the accuracy of the automatic matches\n\nWhile Google provides this capability to aid partner matching efforts, the match is ultimately the partner's responsibility. Should the correct listing not automatically appear as an option in the Actions Center, but the business does have a listing on Google Maps, you can use the Google Maps URL to suggest a listing.\n\nManage match options\n--------------------\n\nAll match options, whether created by automatic matching or suggested using a Google Maps URL, are enabled by default. Only match options that are enabled can be used for matching. If a match option is disabled it can't be made the current match and is not considered by automatcher. Disabling match options that are not relevant for your inventory is a best practice that to ensure the automatic matcher does not consider that match option going forward for that specific .\n\nTo enable or disable a match option, on the bottom of match slide out window click the \"Manage\" button.\n\n- All match options with a green thumbs up icon are enabled\n- All match options with a red thumbs down icon are disabled\n\nTo update a match option, select either the green thumbs up or red thumbs down icon and click \"Save.\"\n\n- Only one match option can be updated at a time. You can update multiple match options by repeating these steps once per match option.\n- A confirmation modal shows all other pieces of inventory that are impacted by this change. All inventory that shares the same information is impacted.\n- The automatic matcher is re-run after changes are saved. Take note that the current match may change, especially if the current match is disabled.\n- Disabling a match option only applies to that specific . If any information is changed, any disablement actions are not carried over to the new information."]]
