지역 서비스 광고 리디렉션 통합에 대한 플랫폼 정책을 확인하려면 지역 서비스 플랫폼 정책을 참고하세요.
장소 작업 정책
장소 작업 링크와 상호작용할 때 일관된 사용자 경험을 보장하기 위해
모든 장소 작업 플랫폼 제공자는 다음 가이드라인을
준수해야 합니다.
장소 작업 링크는 판매자 전용 방문 페이지로 연결되어야 합니다.
링크가 플랫폼 제공자의 홈페이지 또는 다른 페이지로 연결되어서는 안 됩니다.
여러 위치가 있는 비즈니스의 직접 방문 작업의 경우 작업 옵션 링크는 Google의 특정 위치 전용 방문 페이지로 연결되어야 합니다(카테고리별 정책에 따라 예외가 적용되는 경우 제외).
장소 작업 링크는 사용자가 지정된 작업을 완료할 수 있도록 허용해야 합니다.
예를 들어 '주문' 링크를 사용하면 사용자가 전화를 걸거나 다른 사이트나
앱으로 이동하지 않고도 주문을 완료할 수 있도록 허용해야 합니다.
[null,null,["최종 업데이트: 2024-11-26(UTC)"],[[["\u003cp\u003eLocal Services Ads Redirect integrations must adhere to Local Services platform policies and Place Action policies to ensure a positive user experience.\u003c/p\u003e\n"],["\u003cp\u003ePlace Action links need to direct users to specific landing pages for the merchant or location, enabling them to complete the desired action without redirects.\u003c/p\u003e\n"],["\u003cp\u003eUser Personal Identification Information (PII) should not be shared with Google without explicit user consent or legal permission.\u003c/p\u003e\n"],["\u003cp\u003eEligible merchant categories for Actions Center Business Link and Redirect integrations currently include Restaurants, Businesses offering online services, and Retail merchants.\u003c/p\u003e\n"],["\u003cp\u003eNon-compliance with these policies can lead to the permanent removal of Place Action links provided by the platform.\u003c/p\u003e\n"]]],["Place Action links for the Local Services Ads Redirect integration must direct users to a dedicated landing page for the specific merchant or location, enabling them to complete the intended action without redirects. Partners must follow Actions Center's support and maintenance guidelines. Personal Identification Information (PII) should not be sent to Google without explicit user consent. Eligible merchants for the integration include restaurants, online service providers, and retailers. Violations of these policies may result in the removal of all Place Action links.\n"],null,["# Local Services Ads Redirect Integration Policies\n\nThe following integration policies apply to the Local Services Ads Redirect\nintegration.\n\nLocal Services Ads Redirect platform policies\n---------------------------------------------\n\nTo read the platform policies for the Local Services Ads Redirect integration, see\n[Local Services platform policies](https://support.google.com/adspolicy/answer/6245891).\n\nPlace Action policies\n---------------------\n\n| **Note:** If your integration requires you to specify `action_link's` for merchants and services, this policy applies.\n\nIn order to ensure a consistent user experience when interacting with Place\nAction links, all Place Action platform providers must adhere to the following\nguidelines:\n\n1. Place Action links or buttons must lead users directly to either a merchant location search page (for chains) or the orderable menu page. Redirection to the platform provider's homepage or unrelated pages is not permitted.\n\n2. Place Action links must allow the user to complete the designated action. For example, merchants must have functional payment systems to allow online order completion.\n\n3. The first step of the ordering flow must not require users to sign in or create an account. Users should be allowed to browse menus before any login or account creation is required.\n\n4. The payment details must not be requested until users have added items to their cart.\n\n5. Place Action links must allow the user to complete the designated action.\n For example, an 'ordering' link must allow the user to complete an order without\n placing a phone call or going to another site or app.\n\n6. Partners must abide by the Actions Center's\n [Support \\& maintenance guidelines](/actions-center/verticals/local-services/redirect/policies/platform-policies#support_and_maintenance_guidelines).\n\n| **Key Point:** Please ensure that as part of conversion data, user Personal Identification Information (PII) should not be sent to Google without express user consent or as otherwise permitted under law.\n\n### Merchant Eligibility\n\nThe following categories are currently enabled for the Actions Center Business\nLink and Redirect integrations:\n\n- Restaurants\n- Business offering online services\n- Retail merchants\n\n| **Note:** Partner's may choose to upload inventory that does not adhere to the aforementioned categories, however, that inventory will not go live.\n\nAdherence to this policy will be proactively monitored on a regular basis.\nViolation of the policy can result in perpetual removal of all Place Action\nlinks provided by the platform provider."]]
