장소 작업 링크와 상호작용할 때 일관된 사용자 경험을 보장하기 위해
모든 장소 작업 플랫폼 제공자는 다음 가이드라인을
준수해야 합니다.
장소 작업 링크는 판매자 전용 방문 페이지로 연결되어야 합니다.
링크가 플랫폼 제공자의 홈페이지 또는 다른 페이지로 연결되어서는 안 됩니다.
여러 위치가 있는 비즈니스의 직접 방문 작업의 경우 작업 옵션 링크는 Google의 특정 위치 전용 방문 페이지로 연결되어야 합니다(카테고리별 정책에 따라 예외가 적용되는 경우 제외).
장소 작업 링크는 사용자가 지정된 작업을 완료할 수 있도록 허용해야 합니다.
예를 들어 '주문' 링크를 사용하면 사용자가 전화를 걸거나 다른 사이트나
앱으로 이동하지 않고도 주문을 완료할 수 있도록 허용해야 합니다.
[null,null,["최종 업데이트: 2024-11-26(UTC)"],[[["\u003cp\u003ePlace Action links must direct users to a dedicated merchant landing page for the specific location or service, enabling them to complete the desired action without redirection.\u003c/p\u003e\n"],["\u003cp\u003ePartners must adhere to the Actions Center's Support & maintenance guidelines and ensure user Personal Identification Information (PII) is not sent to Google without explicit consent or legal permission.\u003c/p\u003e\n"],["\u003cp\u003eThe Reservations Business Link integration currently supports Restaurants, Businesses offering online services, and Retail merchants, and partners can upload inventory but only those within these categories will be displayed.\u003c/p\u003e\n"],["\u003cp\u003eNon-compliance with these policies will be monitored and can lead to the permanent removal of all Place Action links provided by the platform.\u003c/p\u003e\n"]]],["Place Action links for merchant integrations must direct users to a dedicated landing page for the specific merchant or location, not the provider's homepage. These links must enable users to complete the intended action without redirection. Partners must adhere to the Actions Center's support and maintenance guidelines. Personal user data cannot be shared without consent. Eligible merchants for the integration include restaurants, online service providers, and retailers; other categories will not go live. Violations can lead to permanent removal of Place Action links.\n"],null,["# Reservations Business Link Integration Policies\n\nThe following integration policies apply to the Reservations Business Link\nintegration.\n\nPlace Action policies\n---------------------\n\n| **Note:** If your integration requires you to specify `action_link's` for merchants and services, this policy applies.\n\nIn order to ensure a consistent user experience when interacting with Place\nAction links, all Place Action platform providers must adhere to the following\nguidelines:\n\n1. Place Action links or buttons must lead users directly to either a merchant location search page (for chains) or the orderable menu page. Redirection to the platform provider's homepage or unrelated pages is not permitted.\n\n2. Place Action links must allow the user to complete the designated action. For example, merchants must have functional payment systems to allow online order completion.\n\n3. The first step of the ordering flow must not require users to sign in or create an account. Users should be allowed to browse menus before any login or account creation is required.\n\n4. The payment details must not be requested until users have added items to their cart.\n\n5. Place Action links must allow the user to complete the designated action.\n For example, an 'ordering' link must allow the user to complete an order without\n placing a phone call or going to another site or app.\n\n6. Partners must abide by the Actions Center's\n [Support \\& maintenance guidelines](/actions-center/verticals/reservations/bl/policies/platform-policies#support_and_maintenance_guidelines).\n\n| **Key Point:** Please ensure that as part of conversion data, user Personal Identification Information (PII) should not be sent to Google without express user consent or as otherwise permitted under law.\n\n### Merchant Eligibility\n\nThe following categories are currently enabled for the Actions Center Business\nLink and Redirect integrations:\n\n- Restaurants\n- Business offering online services\n- Retail merchants\n\n| **Note:** Partner's may choose to upload inventory that does not adhere to the aforementioned categories, however, that inventory will not go live.\n\nAdherence to this policy will be proactively monitored on a regular basis.\nViolation of the policy can result in perpetual removal of all Place Action\nlinks provided by the platform provider."]]
