Políticas de integração do Link do negócio de reservas
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As políticas de integração a seguir se aplicam à integração do Business Link para reservas.
Políticas relacionadas à ação de lugar
Para garantir uma experiência consistente do usuário ao interagir com os links de ação de lugar, todos os provedores da plataforma precisam obedecer às seguintes diretrizes:
Os links de ação de lugar precisam direcionar a uma página de destino dedicada do comerciante.
Os links não podem levar à página inicial do provedor da plataforma ou qualquer outra.
Para ações presenciais em empresas com vários locais, os links de ação de lugar precisam direcionar a uma página de destino dedicada do Google para o local específico, a menos que estejam isentos devido a políticas específicas da categoria.
Os links de ação de lugar precisam permitir que o usuário conclua a ação designada.
Por exemplo, um link de "pedido" precisa permitir que o usuário conclua um pedido sem ter que fazer uma chamada telefônica ou acessar outro site ou app.
As categorias a seguir estão ativadas para as integrações de vinculação e redirecionamento do Actions Center:
Restaurantes
Empresa que oferece serviços on-line
Comerciantes de varejo
A conformidade com essa política será monitorada de maneira proativa e regular.
Se a política for violada, isso pode resultar na remoção perpétua de todos os links de ação de local disponibilizados pelo provedor da plataforma.
[null,null,["Última atualização 2024-11-26 UTC."],[[["\u003cp\u003ePlace Action links must direct users to a dedicated merchant landing page for the specific location or service, enabling them to complete the desired action without redirection.\u003c/p\u003e\n"],["\u003cp\u003ePartners must adhere to the Actions Center's Support & maintenance guidelines and ensure user Personal Identification Information (PII) is not sent to Google without explicit consent or legal permission.\u003c/p\u003e\n"],["\u003cp\u003eThe Reservations Business Link integration currently supports Restaurants, Businesses offering online services, and Retail merchants, and partners can upload inventory but only those within these categories will be displayed.\u003c/p\u003e\n"],["\u003cp\u003eNon-compliance with these policies will be monitored and can lead to the permanent removal of all Place Action links provided by the platform.\u003c/p\u003e\n"]]],["Place Action links for merchant integrations must direct users to a dedicated landing page for the specific merchant or location, not the provider's homepage. These links must enable users to complete the intended action without redirection. Partners must adhere to the Actions Center's support and maintenance guidelines. Personal user data cannot be shared without consent. Eligible merchants for the integration include restaurants, online service providers, and retailers; other categories will not go live. Violations can lead to permanent removal of Place Action links.\n"],null,["# Reservations Business Link Integration Policies\n\nThe following integration policies apply to the Reservations Business Link\nintegration.\n\nPlace Action policies\n---------------------\n\n| **Note:** If your integration requires you to specify `action_link's` for merchants and services, this policy applies.\n\nIn order to ensure a consistent user experience when interacting with Place\nAction links, all Place Action platform providers must adhere to the following\nguidelines:\n\n1. Place Action links or buttons must lead users directly to either a merchant location search page (for chains) or the orderable menu page. Redirection to the platform provider's homepage or unrelated pages is not permitted.\n\n2. Place Action links must allow the user to complete the designated action. For example, merchants must have functional payment systems to allow online order completion.\n\n3. The first step of the ordering flow must not require users to sign in or create an account. Users should be allowed to browse menus before any login or account creation is required.\n\n4. The payment details must not be requested until users have added items to their cart.\n\n5. Place Action links must allow the user to complete the designated action.\n For example, an 'ordering' link must allow the user to complete an order without\n placing a phone call or going to another site or app.\n\n6. Partners must abide by the Actions Center's\n [Support \\& maintenance guidelines](/actions-center/verticals/reservations/bl/policies/platform-policies#support_and_maintenance_guidelines).\n\n| **Key Point:** Please ensure that as part of conversion data, user Personal Identification Information (PII) should not be sent to Google without express user consent or as otherwise permitted under law.\n\n### Merchant Eligibility\n\nThe following categories are currently enabled for the Actions Center Business\nLink and Redirect integrations:\n\n- Restaurants\n- Business offering online services\n- Retail merchants\n\n| **Note:** Partner's may choose to upload inventory that does not adhere to the aforementioned categories, however, that inventory will not go live.\n\nAdherence to this policy will be proactively monitored on a regular basis.\nViolation of the policy can result in perpetual removal of all Place Action\nlinks provided by the platform provider."]]
