Product categories
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Google will use the option_categories field in product options to provide
category filters on certain user experiences. While Google recommends to fill in
all categories applicable to a product option, the following categories are
important and likely play a large role in the user experience.
- adults-only
- audio-guide
- city-cards
- family-friendly
- fast-track
Following is the full list of valid Category label which can be used in each
product option_categories:
label: "adults-only"
exclusive_with: "family-friendly"
comment: "Activity is suitable for adults only"
label: "animals"
comment: "Activity is largely centered around animals"
label: "audio-guide"
comment: "Tour is guided by pre-recorded commentary"
label: "beaches"
comment: "Activity visits or happens at a beach"
label: "bike-tours"
comment: "Tour involves sightseeing by bicycle"
label: "boat-tours"
comment: "Tour involves sightseeing by boat"
label: "city-cards"
comment: "Card or pass that offers admission to multiple top attractions"
label: "classes"
comment: "Activity is conducted in a class or workshop setting"
label: "day-trips"
comment: "Activity is a full-day or multi-day trip"
label: "family-friendly"
exclusive_with: "adults-only"
comment: "Activity is suitable for adults and children of all ages"
label: "fast-track"
comment: "Activity includes skip-the-line admission"
label: "food"
comment: "Activity is largely centered around food"
label: "guided-tours"
exclusive_with: "self-guided"
comment: "Tour is conducted by a guide"
label: "history"
comment: "Activity is history-related or happens in a historical location"
label: "hop-on-hop-off"
comment: "Hop-on hop-off tour by bus, boat, etc"
label: "literature"
comment: "Activity is largely centered around a literature theme"
label: "live-music"
comment: "Activity includes a live music performance"
label: "museums"
comment: "Activity visits or happens at a museum"
label: "nightlife"
comment: "Activity includes social activities or entertainment at night"
label: "outdoors"
comment: "Activity happens outside or in nature"
label: "private-tours"
exclusive_with: "small-group-tours"
comment: "Tour is conducted with a private group of participants"
label: "romantic"
comment: "Activity is recommended for couples"
label: "recurring-events"
comment: "Activity is a recurring tourist event taking place at the same venue lasting for at least four weeks, such as weekly shows or seasonal events."
label: "self-guided"
exclusive_with: "guided-tours"
comment: "Activity is self-guided with prepared instructions"
label: "small-group-tours"
exclusive_with: "private-tours"
comment: "Tour is conducted with a small group of participants"
label: "sports"
comment: "Activity is largely centered around a sport or fitness theme"
label: "theme-parks"
comment: "Activity visits or happens at an amusement park"
label: "walking-tours"
comment: "Tour involves sightseeing on foot"
label: "wheelchair-accessible"
comment: "Participants in wheelchairs can participate fully"
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Last updated 2025-05-20 UTC.
[null,null,["Last updated 2025-05-20 UTC."],[[["\u003cp\u003eGoogle will leverage the \u003ccode\u003eoption_categories\u003c/code\u003e field in product options to enable category filters, enhancing user experience.\u003c/p\u003e\n"],["\u003cp\u003eWhile comprehensive categorization is recommended, Google emphasizes "adults-only," "audio-guide," "city-cards," "family-friendly," and "fast-track" due to their significant impact on user search and filtering.\u003c/p\u003e\n"],["\u003cp\u003eA comprehensive list of valid category labels and their descriptions are provided for detailed product categorization.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003eexclusive_with\u003c/code\u003e attribute indicates mutually exclusive categories, ensuring accurate and logical filtering.\u003c/p\u003e\n"]]],["Google utilizes the `option_categories` field to filter product options in user experiences. Key categories include `adults-only`, `audio-guide`, `city-cards`, `family-friendly`, and `fast-track`. Other valid categories include `animals`, `beaches`, `bike-tours`, `boat-tours`, and more. Certain categories are mutually exclusive, such as `adults-only` and `family-friendly`. Each category has a label, a comment describing its use, and optionally, a field `exclusive_with` defining the mutually exclusive category.\n"],null,["# Product categories\n\nGoogle will use the `option_categories` field in product options to provide\ncategory filters on certain user experiences. While Google recommends to fill in\nall categories applicable to a product option, the following categories are\nimportant and likely play a large role in the user experience.\n\n- adults-only\n- audio-guide\n- city-cards\n- family-friendly\n- fast-track\n\nFollowing is the full list of valid Category `label` which can be used in each\nproduct `option_categories`: \n\n\n label: \"adults-only\"\n exclusive_with: \"family-friendly\"\n comment: \"Activity is suitable for adults only\"\n\n label: \"animals\"\n comment: \"Activity is largely centered around animals\"\n\n label: \"audio-guide\"\n comment: \"Tour is guided by pre-recorded commentary\"\n\n label: \"beaches\"\n comment: \"Activity visits or happens at a beach\"\n\n label: \"bike-tours\"\n comment: \"Tour involves sightseeing by bicycle\"\n\n label: \"boat-tours\"\n comment: \"Tour involves sightseeing by boat\"\n\n label: \"city-cards\"\n comment: \"Card or pass that offers admission to multiple top attractions\"\n\n label: \"classes\"\n comment: \"Activity is conducted in a class or workshop setting\"\n\n label: \"day-trips\"\n comment: \"Activity is a full-day or multi-day trip\"\n\n label: \"family-friendly\"\n exclusive_with: \"adults-only\"\n comment: \"Activity is suitable for adults and children of all ages\"\n\n label: \"fast-track\"\n comment: \"Activity includes skip-the-line admission\"\n\n label: \"food\"\n comment: \"Activity is largely centered around food\"\n\n label: \"guided-tours\"\n exclusive_with: \"self-guided\"\n comment: \"Tour is conducted by a guide\"\n\n label: \"history\"\n comment: \"Activity is history-related or happens in a historical location\"\n\n label: \"hop-on-hop-off\"\n comment: \"Hop-on hop-off tour by bus, boat, etc\"\n\n label: \"literature\"\n comment: \"Activity is largely centered around a literature theme\"\n\n label: \"live-music\"\n comment: \"Activity includes a live music performance\"\n\n label: \"museums\"\n comment: \"Activity visits or happens at a museum\"\n\n label: \"nightlife\"\n comment: \"Activity includes social activities or entertainment at night\"\n\n label: \"outdoors\"\n comment: \"Activity happens outside or in nature\"\n\n label: \"private-tours\"\n exclusive_with: \"small-group-tours\"\n comment: \"Tour is conducted with a private group of participants\"\n\n label: \"romantic\"\n comment: \"Activity is recommended for couples\"\n\n label: \"recurring-events\"\n comment: \"Activity is a recurring tourist event taking place at the same venue lasting for at least four weeks, such as weekly shows or seasonal events.\"\n\n label: \"self-guided\"\n exclusive_with: \"guided-tours\"\n comment: \"Activity is self-guided with prepared instructions\"\n\n label: \"small-group-tours\"\n exclusive_with: \"private-tours\"\n comment: \"Tour is conducted with a small group of participants\"\n\n label: \"sports\"\n comment: \"Activity is largely centered around a sport or fitness theme\"\n\n label: \"theme-parks\"\n comment: \"Activity visits or happens at an amusement park\"\n\n label: \"walking-tours\"\n comment: \"Tour involves sightseeing on foot\"\n\n label: \"wheelchair-accessible\"\n comment: \"Participants in wheelchairs can participate fully\""]]