地理位置定位
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
下载包含地理位置定位目标的 CSV 文件
最新的压缩 CSV(2024 年 10 月 10 日)
上一个压缩的 CSV(2024 年 9 月 26 日)
列
- 条件 ID
- 分配的唯一且永久性 ID。
在 API 中,这些条件的类型为
Location
。
- 名称
- 目标地理位置的首选英语名称。
- 规范名称
- 构建的完全限定英语名称,由目标对象本身的名称以及其父级和国家/地区的名称组成。此字段仅用于对类似目标名称进行区分。
- 父级 ID
-
直接父级的条件 ID,用于定义
地理位置定位。例如,如果当前的地理位置目标是“旧金山”,其规范名称将为“美国加利福尼亚州旧金山”,
canonicalParentId
将是加利福尼亚州的条件 ID,而加利福尼亚州的 canonicalParentId
将是美国的条件 ID。
- 国家/地区代码
- 与定位条件相关联的 ISO-3166-1 alpha-2 国家/地区代码。
- 目标类型
允许的值:
- 机场
- 自治区
- 巴里奥
- 自治市/镇/区
- 行政区
- 城市
- 城区
- 方言区域
- Commune
- 国会选区
- 国家/地区
- 县/郡
- 省
- 区
- 部门
- 省份
- 市
- 自治市行政区
- 国家公园
- 街区
- 区
- 邮编
- 县
- 省
- 季度
- 区域
- 州
- 分区
- 分区
- 地区
- 电视收视地区
- 联邦属地
- 大学
- 状态
允许的值:
Active
:位置有效。
Removal Planned
:位置信息已过时,并将于下次中移除
版本。
CSV 文件中允许的值与
geo_target_constant.status
,即 ENABLED
(等同于 Active
),
REMOVAL_PLANNED
、UNKNOWN
和 UNSPECIFIED
。使用 Google Ads API 时,您无法查询 geo_target_constant.status
的 UNKNOWN
值。
无法定位到的地理位置
某些国家/地区无法在 Google Ads 中定位到,但可能会根据用户感兴趣的地理位置或实际地理位置显示在报告中。
查看受限国家/地区列表
根据中华人民共和国的广告法规和法律,如果您在中国宣传某些类别的商品,可能需要提供相关证书和许可。在截止日期之前,您无需提交证书。
。您的账号激活后,您将会收到有关如何向 Google 提交证书的信息。
特定媒体市场区域
如需获取 DMA 数据,请直接与 The Nielsen Company 联系。
如未另行说明,那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可,并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情,请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC):2025-08-21。
[null,null,["最后更新时间 (UTC):2025-08-21。"],[[["\u003cp\u003eDownload the latest or previous CSV files containing geographical targeting data for Google Ads campaigns.\u003c/p\u003e\n"],["\u003cp\u003eEach entry in the CSV provides details such as Criteria ID, Name, Canonical Name, Parent ID, Country Code, Target Type, and Status, allowing for comprehensive targeting.\u003c/p\u003e\n"],["\u003cp\u003eThe CSV data includes various geographical target types like countries, cities, regions, airports, and more, enabling precise audience selection.\u003c/p\u003e\n"],["\u003cp\u003eWhile the CSV may contain non-targetable locations for reporting purposes, advertisers should refer to the restricted countries list for campaign targeting compliance.\u003c/p\u003e\n"],["\u003cp\u003eFor DMA region data, advertisers need to directly contact The Nielsen Company.\u003c/p\u003e\n"]]],["The content provides downloadable CSV files containing geo-targeting data for Google Ads. The latest file, from 2025-01-13, and a previous version, from 2024-10-10, are available. Each entry includes a unique Criteria ID, English Name, Canonical Name, Parent ID, Country Code, Target Type, and Status. Status options include 'Active' or 'Removal Planned'. The Target Type field includes categories such as 'City,' 'Country,' and 'Postal Code.' Some locations are non-targetable. DMA region information is available from Nielsen.\n"],null,["# Geo Targets\n\nDownload CSV of geo targets\n---------------------------\n\n[Latest zipped CSV (2025-07-15)](/static/google-ads/api/data/geo/geotargets-2025-07-15.csv.zip)\n\n[Previous zipped CSV (2025-06-26)](/static/google-ads/api/data/geo/geotargets-2025-06-26.csv.zip)\n\nColumns\n-------\n\nCriteria ID\n: Unique and persistent assigned ID.\n\n In the API, these criteria are of type\n [`Location`](/ad-manager/api/reference/latest/PublisherQueryLanguageService.Location).\n\nName\n: Best available English name of the geo target.\n\nCanonical Name\n: The constructed fully qualified English name consisting of the target's own\n name, and that of its parent and country. This field is meant only for\n disambiguating similar target names.\n\nParent ID\n:\n The criteria ID of the direct parent that defines the canonical name of the\n geo target. For example, if the current geo target is \"San Francisco\", its\n canonical name would be \"San Francisco, California, United States\" and the\n `canonicalParentId` would be the criteria ID of California, and the\n `canonicalParentId` of California would be the criteria ID of the United\n States.\n\nCountry Code\n: The ISO-3166-1 alpha-2 country code that is associated with the target.\n\nTarget Type\n\n: Allowable values:\n\n - Airport\n - Autonomous Community\n - Barrio\n - Borough\n - Canton\n - City\n - City Region\n - Colloquial Area\n - Commune\n - Congressional District\n - Country\n - County\n - Department\n - District\n - Division\n - Governorate\n - Municipality\n - Municipality District\n - National Park\n - Neighborhood\n - Okrug\n - Postal Code\n - Prefecture\n - Province\n - Quarter\n - Region\n - State\n - Sub District\n - Sub Ward\n - Territory\n - TV Region\n - Union Territory\n - University\n\nStatus\n\n: Allowable values:\n\n - `Active`: Location is valid.\n - `Removal Planned`: Location is obsolete and will be removed in the next version.\n\nThe allowed values in the CSV file differ from the enum values for\n`geo_target_constant.status`, which are `ENABLED` (equivalent to `Active`),\n`REMOVAL_PLANNED`, `UNKNOWN`, and `UNSPECIFIED`. When using the Google Ads API,\nyou cannot query for `UNKNOWN` values of `geo_target_constant.status`.\n\nNon-targetable locations\n------------------------\n\nSome countries or territories are not targetable in Google Ads but might appear\nin reports based on the user's location of interest or physical location.\n[Check the list of restricted countries](//support.google.com/admanager/answer/1260290)\n\nDue to advertising regulations and laws of the People's Republic of China, you\nmay be asked to provide certificates and licenses if you are advertising certain\ncategories of products in China. You don't need to submit certificates until\nafter your account has been activated. Once your account is active, you will be\nprovided with information on how to submit certificates to Google.\n\nDMA regions\n-----------\n\nContact [The Nielsen\nCompany](//markets.nielsen.com/us/en/contact-us/intl-campaigns/dma-maps/)\ndirectly for DMA data."]]