Geo Targets
Stay organized with collections
Save and categorize content based on your preferences.
Download CSV of geo targets
Latest zipped CSV (2025-07-15)
Previous zipped CSV (2025-06-26)
Columns
- Criteria ID
- Unique and persistent assigned ID.
In the API, these criteria are of type
Location.
- Name
- Best available English name of the geo target.
- Canonical Name
- The constructed fully qualified English name consisting of the target's own
name, and that of its parent and country. This field is meant only for
disambiguating similar target names.
- Parent ID
-
The criteria ID of the direct parent that defines the canonical name of the
geo target. For example, if the current geo target is "San Francisco", its
canonical name would be "San Francisco, California, United States" and the
canonicalParentId would be the criteria ID of California, and the
canonicalParentId of California would be the criteria ID of the United
States.
- Country Code
- The ISO-3166-1 alpha-2 country code that is associated with the target.
- Target Type
Allowable values:
- Airport
- Autonomous Community
- Barrio
- Borough
- Canton
- City
- City Region
- Colloquial Area
- Commune
- Congressional District
- Country
- County
- Department
- District
- Division
- Governorate
- Municipality
- Municipality District
- National Park
- Neighborhood
- Okrug
- Postal Code
- Prefecture
- Province
- Quarter
- Region
- State
- Sub District
- Sub Ward
- Territory
- TV Region
- Union Territory
- University
- Status
Allowable values:
Active: Location is valid.Removal Planned: Location is obsolete and will be removed in the next
version.
The allowed values in the CSV file differ from the enum values for
geo_target_constant.status, which are ENABLED (equivalent to Active),
REMOVAL_PLANNED, UNKNOWN, and UNSPECIFIED. When using the Google Ads API,
you cannot query for UNKNOWN values of geo_target_constant.status.
Non-targetable locations
Some countries or territories are not targetable in Google Ads but might appear
in reports based on the user's location of interest or physical location.
Check the list of restricted countries
Due to advertising regulations and laws of the People's Republic of China, you
may be asked to provide certificates and licenses if you are advertising certain
categories of products in China. You don't need to submit certificates until
after your account has been activated. Once your account is active, you will be
provided with information on how to submit certificates to Google.
DMA regions
Contact The Nielsen
Company
directly for DMA data.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-20 UTC.
[null,null,["Last updated 2025-08-20 UTC."],[[["\u003cp\u003eDownload the latest or previous CSV files containing geographical targeting data for Google Ads campaigns.\u003c/p\u003e\n"],["\u003cp\u003eEach entry in the CSV provides details such as Criteria ID, Name, Canonical Name, Parent ID, Country Code, Target Type, and Status, allowing for comprehensive targeting.\u003c/p\u003e\n"],["\u003cp\u003eThe CSV data includes various geographical target types like countries, cities, regions, airports, and more, enabling precise audience selection.\u003c/p\u003e\n"],["\u003cp\u003eWhile the CSV may contain non-targetable locations for reporting purposes, advertisers should refer to the restricted countries list for campaign targeting compliance.\u003c/p\u003e\n"],["\u003cp\u003eFor DMA region data, advertisers need to directly contact The Nielsen Company.\u003c/p\u003e\n"]]],["The content provides downloadable CSV files containing geo-targeting data for Google Ads. The latest file, from 2025-01-13, and a previous version, from 2024-10-10, are available. Each entry includes a unique Criteria ID, English Name, Canonical Name, Parent ID, Country Code, Target Type, and Status. Status options include 'Active' or 'Removal Planned'. The Target Type field includes categories such as 'City,' 'Country,' and 'Postal Code.' Some locations are non-targetable. DMA region information is available from Nielsen.\n"],null,["# Geo Targets\n\nDownload CSV of geo targets\n---------------------------\n\n[Latest zipped CSV (2025-07-15)](/static/google-ads/api/data/geo/geotargets-2025-07-15.csv.zip)\n\n[Previous zipped CSV (2025-06-26)](/static/google-ads/api/data/geo/geotargets-2025-06-26.csv.zip)\n\nColumns\n-------\n\nCriteria ID\n: Unique and persistent assigned ID.\n\n In the API, these criteria are of type\n [`Location`](/ad-manager/api/reference/latest/PublisherQueryLanguageService.Location).\n\nName\n: Best available English name of the geo target.\n\nCanonical Name\n: The constructed fully qualified English name consisting of the target's own\n name, and that of its parent and country. This field is meant only for\n disambiguating similar target names.\n\nParent ID\n:\n The criteria ID of the direct parent that defines the canonical name of the\n geo target. For example, if the current geo target is \"San Francisco\", its\n canonical name would be \"San Francisco, California, United States\" and the\n `canonicalParentId` would be the criteria ID of California, and the\n `canonicalParentId` of California would be the criteria ID of the United\n States.\n\nCountry Code\n: The ISO-3166-1 alpha-2 country code that is associated with the target.\n\nTarget Type\n\n: Allowable values:\n\n - Airport\n - Autonomous Community\n - Barrio\n - Borough\n - Canton\n - City\n - City Region\n - Colloquial Area\n - Commune\n - Congressional District\n - Country\n - County\n - Department\n - District\n - Division\n - Governorate\n - Municipality\n - Municipality District\n - National Park\n - Neighborhood\n - Okrug\n - Postal Code\n - Prefecture\n - Province\n - Quarter\n - Region\n - State\n - Sub District\n - Sub Ward\n - Territory\n - TV Region\n - Union Territory\n - University\n\nStatus\n\n: Allowable values:\n\n - `Active`: Location is valid.\n - `Removal Planned`: Location is obsolete and will be removed in the next version.\n\nThe allowed values in the CSV file differ from the enum values for\n`geo_target_constant.status`, which are `ENABLED` (equivalent to `Active`),\n`REMOVAL_PLANNED`, `UNKNOWN`, and `UNSPECIFIED`. When using the Google Ads API,\nyou cannot query for `UNKNOWN` values of `geo_target_constant.status`.\n\nNon-targetable locations\n------------------------\n\nSome countries or territories are not targetable in Google Ads but might appear\nin reports based on the user's location of interest or physical location.\n[Check the list of restricted countries](//support.google.com/admanager/answer/1260290)\n\nDue to advertising regulations and laws of the People's Republic of China, you\nmay be asked to provide certificates and licenses if you are advertising certain\ncategories of products in China. You don't need to submit certificates until\nafter your account has been activated. Once your account is active, you will be\nprovided with information on how to submit certificates to Google.\n\nDMA regions\n-----------\n\nContact [The Nielsen\nCompany](//markets.nielsen.com/us/en/contact-us/intl-campaigns/dma-maps/)\ndirectly for DMA data."]]
