type LineItem (v202411)

orderId

xsd:long

The ID of the Order to which the LineItem belongs. This attribute is required.

id

xsd:long

Uniquely identifies the LineItem. This attribute is read-only and is assigned by Google when a line item is created.

name

xsd:string

The name of the line item. This attribute is required and has a maximum length of 255 characters.

externalId

xsd:string

An identifier for the LineItem that is meaningful to the publisher. This attribute is optional and has a maximum length of 255 characters.

orderName

xsd:string

The name of the Order. This value is read-only.

startDateTime

DateTime

The date and time on which the LineItem is enabled to begin serving. This attribute is required and must be in the future.

startDateTimeType

StartDateTimeType

Specifies whether to start serving to the LineItem right away, in an hour, etc. This attribute is optional and defaults to StartDateTimeType.USE_START_DATE_TIME.

USE_START_DATE_TIME

Use the value in startDateTime.

IMMEDIATELY

The entity will start serving immediately. startDateTime in the request is ignored and will be set to the current time. Additionally, startDateTimeType will be set to StartDateTimeType.USE_START_DATE_TIME.

ONE_HOUR_FROM_NOW

The entity will start serving one hour from now. startDateTime in the request is ignored and will be set to one hour from the current time. Additionally, startDateTimeType will be set to StartDateTimeType.USE_START_DATE_TIME.

UNKNOWN

The value returned if the actual value is not exposed by the requested API version.

endDateTime

DateTime

The date and time on which the LineItem will stop serving. This attribute is required unless LineItem.unlimitedEndDateTime is set to true. If specified, it must be after the LineItem.startDateTime. This end date and time does not include auto extension days.

autoExtensionDays

xsd:int

The number of days to allow a line item to deliver past its endDateTime. A maximum of 7 days is allowed. This is feature is only available for Ad Manager 360 accounts.

unlimitedEndDateTime

xsd:boolean

Specifies whether or not the LineItem has an end time. This attribute is optional and defaults to false. It can be be set to true for only line items of type LineItemType.SPONSORSHIP, LineItemType.NETWORK, LineItemType.PRICE_PRIORITY and LineItemType.HOUSE.

creativeRotationType

CreativeRotationType

The strategy used for displaying multiple Creative objects that are associated with the LineItem. This attribute is required.

EVEN

Creatives are displayed roughly the same number of times over the duration of the line item.

OPTIMIZED

Creatives are served roughly proportionally to their performance.

MANUAL

Creatives are served roughly proportionally to their weights, set on the LineItemCreativeAssociation.

SEQUENTIAL

Creatives are served exactly in sequential order, aka Storyboarding. Set on the LineItemCreativeAssociation.

deliveryRateType

DeliveryRateType

The strategy for delivering ads over the course of the line item's duration. This attribute is optional and defaults to DeliveryRateType.EVENLY or DeliveryRateType.FRONTLOADED depending on the network's configuration.

EVENLY

Line items are served as evenly as possible across the number of days specified in a line item's LineItem.duration.

FRONTLOADED

Line items are served more aggressively in the beginning of the flight date.

AS_FAST_AS_POSSIBLE

The booked impressions for a line item may be delivered well before the LineItem.endDateTime. Other lower-priority or lower-value line items will be stopped from delivering until this line item meets the number of impressions or clicks it is booked for.

deliveryForecastSource

DeliveryForecastSource

Strategy for choosing forecasted traffic shapes to pace line items. This field is optional and defaults to DeliveryForecastSource.HISTORICAL.

HISTORICAL

The line item's historical traffic shape will be used to pace line item delivery.

FORECASTING

The line item's projected future traffic will be used to pace line item delivery.

CUSTOM_PACING_CURVE

A user specified custom pacing curve will be used to pace line item delivery.

UNKNOWN

The value returned if the actual value is not exposed by the requested API version.

customPacingCurve

CustomPacingCurve

The curve that is used to pace the line item's delivery. This field is required if and only if the delivery forecast source is DeliveryForecastSource.CUSTOM_PACING_CURVE.

roadblockingType

RoadblockingType

The strategy for serving roadblocked creatives, i.e. instances where multiple creatives must be served together on a single web page. This attribute is optional and defaults to RoadblockingType.ONE_OR_MORE.

ONLY_ONE

Only one creative from a line item can serve at a time.

ONE_OR_MORE

Any number of creatives from a line item can serve together at a time.

AS_MANY_AS_POSSIBLE

As many creatives from a line item as can fit on a page will serve. This could mean anywhere from one to all of a line item's creatives given the size constraints of ad slots on a page.

ALL_ROADBLOCK

All or none of the creatives from a line item will serve. This option will only work if served to a GPT tag using SRA (single request architecture mode).

CREATIVE_SET

A master/companion CreativeSet roadblocking type. A LineItem.creativePlaceholders must be set accordingly.

skippableAdType

SkippableAdType

The nature of the line item's creatives' skippability. This attribute is optional, only applicable for video line items, and defaults to SkippableAdType.NOT_SKIPPABLE.

UNKNOWN

The value returned if the actual value is not exposed by the requested API version.

DISABLED

Skippable ad type is disabled.

ENABLED

Skippable ad type is enabled.

INSTREAM_SELECT

Skippable in-stream ad type.

ANY

Any skippable or not skippable. This is only for programmatic case when the creative skippability is decided by the buyside.

frequencyCaps

FrequencyCap[]

The set of frequency capping units for this LineItem. This attribute is optional.

lineItemType

LineItemType

Indicates the line item type of a LineItem. This attribute is required.

The line item type determines the default priority of the line item. More information can be found on the Ad Manager Help Center.

SPONSORSHIP

The type of LineItem for which a percentage of all the impressions that are being sold are reserved.

STANDARD

The type of LineItem for which a fixed quantity of impressions or clicks are reserved.

NETWORK

The type of LineItem most commonly used to fill a site's unsold inventory if not contractually obligated to deliver a requested number of impressions. Users specify the daily percentage of unsold impressions or clicks when creating this line item.

BULK

The type of LineItem for which a fixed quantity of impressions or clicks will be delivered at a priority lower than the LineItemType.STANDARD type.

PRICE_PRIORITY

The type of LineItem most commonly used to fill a site's unsold inventory if not contractually obligated to deliver a requested number of impressions. Users specify the fixed quantity of unsold impressions or clicks when creating this line item.

HOUSE

The type of LineItem typically used for ads that promote products and services chosen by the publisher. These usually do not generate revenue and have the lowest delivery priority.

LEGACY_DFP

Represents a legacy LineItem that has been migrated from the DFP system. Such line items cannot be created any more. Also, these line items cannot be activated or resumed.

CLICK_TRACKING

The type of LineItem used for ads that track ads being served externally of Ad Manager, for example an email newsletter. The click through would reference this ad, and the click would be tracked via this ad.

ADSENSE

A LineItem using dynamic allocation backed by AdSense.

AD_EXCHANGE

A LineItem using dynamic allocation backed by the Google Ad Exchange.

BUMPER

Represents a non-monetizable video LineItem that targets one or more bumper positions, which are short house video messages used by publishers to separate content from ad breaks.

ADMOB

A LineItem using dynamic allocation backed by AdMob.

PREFERRED_DEAL

The type of LineItem for which there are no impressions reserved, and will serve for a second price bid. All LineItems of type LineItemType.PREFERRED_DEAL should be created via a ProposalLineItem with a matching type. When creating a LineItem of type LineItemType.PREFERRED_DEAL, the ProposalLineItem.estimatedMinimumImpressions field is required.

UNKNOWN

The value returned if the actual value is not exposed by the requested API version.

priority

xsd:int

The priority for the line item. Valid values range from 1 to 16. This field is optional and defaults to the default priority of the LineItemType.

The following table shows the default, minimum, and maximum priority values are for each line item type:

This field can only be edited by certain networks, otherwise a PermissionError will occur.

costPerUnit

Money

The amount of money to spend per impression or click. This attribute is required for creating a LineItem.

valueCostPerUnit

Money

An amount to help the adserver rank inventory. LineItem.valueCostPerUnit artificially raises the value of inventory over the LineItem.costPerUnit but avoids raising the actual LineItem.costPerUnit. This attribute is optional and defaults to a Money object in the local currency with Money.microAmount 0.

costType

CostType

The method used for billing this LineItem. This attribute is required.

CPA

Starting February 22, 2024 the CPA CostType will be read only as part of Spotlight deprecation, learn more.

Cost per action. The LineItem.lineItemType must be one of:

• LineItemType.SPONSORSHIP
• LineItemType.STANDARD
• LineItemType.BULK
• LineItemType.NETWORK

CPC

Cost per click. The LineItem.lineItemType must be one of:

• LineItemType.SPONSORSHIP
• LineItemType.STANDARD
• LineItemType.BULK
• LineItemType.NETWORK
• LineItemType.PRICE_PRIORITY
• LineItemType.HOUSE

CPD

Cost per day. The LineItem.lineItemType must be one of:

• LineItemType.SPONSORSHIP
• LineItemType.NETWORK

CPM

Cost per mille (cost per thousand impressions). The LineItem.lineItemType must be one of:

• LineItemType.SPONSORSHIP
• LineItemType.STANDARD
• LineItemType.BULK
• LineItemType.NETWORK
• LineItemType.PRICE_PRIORITY
• LineItemType.HOUSE

VCPM

Cost per thousand Active View viewable impressions. The LineItem.lineItemType must be LineItemType.STANDARD.

CPM_IN_TARGET

Cost per thousand in-target impressions. The LineItem.lineItemType must be LineItemType.STANDARD.

UNKNOWN

The value returned if the actual value is not exposed by the requested API version.

discountType

LineItemDiscountType

The type of discount being applied to a LineItem, either percentage based or absolute. This attribute is optional and defaults to LineItemDiscountType.PERCENTAGE.

ABSOLUTE_VALUE

An absolute value will be discounted from the line item's cost.

PERCENTAGE

A percentage of the cost will be applied as discount for booking the line item.

discount

xsd:double

The number here is either a percentage or an absolute value depending on the LineItemDiscountType. If the LineItemDiscountType is LineItemDiscountType.PERCENTAGE, then only non-fractional values are supported.

contractedUnitsBought

xsd:long

This attribute is only applicable for certain line item types and acts as an "FYI" or note, which does not impact adserving or other backend systems.

For LineItemType.SPONSORSHIP line items, this represents the minimum quantity, which is a lifetime impression volume goal for reporting purposes only.

For LineItemType.STANDARD line items, this represent the contracted quantity, which is the number of units specified in the contract the advertiser has bought for this LineItem. This field is just a "FYI" for traffickers to manually intervene with the LineItem when needed. This attribute is only available for LineItemType.STANDARD line items if you have this feature enabled on your network.

creativePlaceholders

CreativePlaceholder[]

Details about the creatives that are expected to serve through this LineItem. This attribute is required and replaces the creativeSizes attribute.

activityAssociations

LineItemActivityAssociation[]

This attribute is required and meaningful only if the LineItem.costType is CostType.CPA.

environmentType

EnvironmentType

The environment that the LineItem is targeting. The default value is EnvironmentType.BROWSER. If this value is EnvironmentType.VIDEO_PLAYER, then this line item can only target AdUnits that have AdUnitSizes whose environmentType is also VIDEO_PLAYER.

BROWSER

A regular web browser.

VIDEO_PLAYER

Video players.

allowedFormats

AllowedFormats[]

The set of allowedFormats that this programmatic line item can have. If the set is empty, this line item allows all formats.

AUDIO

Audio format. This is only relevant for programmatic video line items.

UNKNOWN

The value returned if the actual value is not exposed by the requested API version.

companionDeliveryOption

CompanionDeliveryOption

The delivery option for companions. Setting this field is only meaningful if the following conditions are met:

1. The Guaranteed roadblocks feature is enabled on your network.
2. One of the following is true (both cannot be true, these are mutually exclusive).
   • The environmentType is EnvironmentType.VIDEO_PLAYER.
   • The roadblockingType is RoadblockingType.CREATIVE_SET.

This field is optional and defaults to CompanionDeliveryOption.OPTIONAL if the above conditions are met. In all other cases it defaults to CompanionDeliveryOption.UNKNOWN and is not meaningful.

OPTIONAL

Companions are not required to serve a creative set. The creative set can serve to inventory that has zero or more matching companions.

AT_LEAST_ONE

At least one companion must be served in order for the creative set to be used.

ALL

All companions in the set must be served in order for the creative set to be used. This can still serve to inventory that has more companions than can be filled.

UNKNOWN

The delivery type is unknown.

allowOverbook

xsd:boolean

The flag indicates whether overbooking should be allowed when creating or updating reservations of line item types LineItemType.SPONSORSHIP and LineItemType.STANDARD. When true, operations on this line item will never trigger a ForecastError, which corresponds to an overbook warning in the UI. The default value is false.

Note: this field will not persist on the line item itself, and the value will only affect the current request.

skipInventoryCheck

xsd:boolean

The flag indicates whether the inventory check should be skipped when creating or updating a line item. The default value is false.

Note: this field will not persist on the line item itself, and the value will only affect the current request.

skipCrossSellingRuleWarningChecks

xsd:boolean

True to skip checks for warnings from rules applied to line items targeting inventory shared by a distributor partner for cross selling when performing an action on this line item. The default is false.

reserveAtCreation

xsd:boolean

The flag indicates whether inventory should be reserved when creating a line item of types LineItemType.SPONSORSHIP and LineItemType.STANDARD in an unapproved Order. The default value is false.

stats

Stats

Contains trafficking statistics for the line item. This attribute is readonly and is populated by Google. This will be null in case there are no statistics for a line item yet.

deliveryIndicator

DeliveryIndicator

Indicates how well the line item has been performing. This attribute is readonly and is populated by Google. This will be null if the delivery indicator information is not available due to one of the following reasons:

1. The line item is not delivering.
2. The line item has an unlimited goal or cap.
3. The line item has a percentage based goal or cap.

deliveryData

DeliveryData

Delivery data provides the number of clicks or impressions delivered for a LineItem in the last 7 days. This attribute is readonly and is populated by Google. This will be null if the delivery data cannot be computed due to one of the following reasons:

1. The line item is not deliverable.
2. The line item has completed delivering more than 7 days ago.
3. The line item has an absolute-based goal. LineItem.deliveryIndicator should be used to track its progress in this case.

budget

Money

The amount of money allocated to the LineItem. This attribute is readonly and is populated by Google. The currency code is readonly.

status

ComputedStatus

The status of the LineItem. This attribute is readonly.

DELIVERY_EXTENDED

The LineItem has past its LineItem.endDateTime with an auto extension, but hasn't met its goal.

DELIVERING

The LineItem has begun serving.

READY

The LineItem has been activated and is ready to serve.

PAUSED

The LineItem has been paused from serving.

INACTIVE

The LineItem is inactive. It is either caused by missing creatives or the network disabling auto-activation.

PAUSED_INVENTORY_RELEASED

The LineItem has been paused and its reserved inventory has been released. The LineItem will not serve.

PENDING_APPROVAL

The LineItem has been submitted for approval.

COMPLETED

The LineItem has completed its run.

DISAPPROVED

The LineItem has been disapproved and is not eligible to serve.

DRAFT

The LineItem is still being drafted.

CANCELED

The LineItem has been canceled and is no longer eligible to serve. This is a legacy status imported from Google Ad Manager orders.

reservationStatus

LineItemSummary.Reservation...

Describes whether or not inventory has been reserved for the LineItem. This attribute is readonly and is assigned by Google.

RESERVED

Indicates that inventory has been reserved for the line item.

UNRESERVED

Indicates that inventory has not been reserved for the line item.

isArchived

xsd:boolean

The archival status of the LineItem. This attribute is readonly.

webPropertyCode

xsd:string

The web property code used for dynamic allocation line items. This web property is only required with line item types LineItemType.AD_EXCHANGE and LineItemType.ADSENSE.

appliedLabels

AppliedLabel[]

The set of labels applied directly to this line item.

effectiveAppliedLabels

AppliedLabel[]

Contains the set of labels inherited from the order that contains this line item and the advertiser that owns the order. If a label has been negated, only the negated label is returned. This field is readonly and is assigned by Google.

disableSameAdvertiserCompetitiveExclusion

xsd:boolean

If a line item has a series of competitive exclusions on it, it could be blocked from serving with line items from the same advertiser. Setting this to true will allow line items from the same advertiser to serve regardless of the other competitive exclusion labels being applied.

lastModifiedByApp

xsd:string

The application that last modified this line item. This attribute is read only and is assigned by Google.

notes

xsd:string

Provides any additional notes that may annotate the LineItem. This attribute is optional and has a maximum length of 65,535 characters.

competitiveConstraintScope

CompetitiveConstraintScope

The CompetitiveConstraintScope for the competitive exclusion labels assigned to this line item. This field is optional, defaults to CompetitiveConstraintScope.POD, and only applies to video line items.

POD

The competitive exclusion label applies to all line items within a single pod (or group).

STREAM

The competitive exclusion label applies to all line items within the entire stream of content.

UNKNOWN

The value returned if the actual value is not exposed by the requested API version.

lastModifiedDateTime

DateTime

The date and time this line item was last modified.

creationDateTime

DateTime

This attribute may be null for line items created before this feature was introduced.

customFieldValues

1. BaseCustomFieldValue[]
   1. CustomFieldValue
   2. DropDownCustomFieldValue

The values of the custom fields associated with this line item.

isMissingCreatives

xsd:boolean

Indicates if a LineItem is missing any creatives for the creativePlaceholders specified.

Creatives can be considered missing for several reasons including:

• Not enough creatives of a certain size have been uploaded, as determined by CreativePlaceholder.expectedCreativeCount. For example a LineItem specifies 750x350, 400x200 but only a 750x350 was uploaded. Or LineItem specifies 750x350 with an expected count of 2, but only one was uploaded.
• The Creative.appliedLabels of an associated Creative do not match the CreativePlaceholder.effectiveAppliedLabels of the LineItem. For example LineItem specifies 750x350 with a Foo AppliedLabel but a 750x350 creative without a AppliedLabel was uploaded.

programmaticCreativeSource

ProgrammaticCreativeSource

Indicates the ProgrammaticCreativeSource of the programmatic line item. This is a read-only field. Any changes must be made on the ProposalLineItem.

PUBLISHER

Indicates that the programmatic line item is associated with creatives provided by the publisher.

ADVERTISER

Indicates that the programmatic line item is associated with creatives provided by the advertiser.

UNKNOWN

The value returned if the actual value is not exposed by the requested API version.

thirdPartyMeasurementSettings

ThirdPartyMeasurementSettings

youtubeKidsRestricted

xsd:boolean

Designates this line item as intended for YT Kids app. If true, all creatives associated with this line item must be reviewed and approved. See the Ad Manager Help Center for more information.

videoMaxDuration

xsd:long

The max duration of a video creative associated with this LineItem in milliseconds.

This attribute is only meaningful for video line items. For version v202011 and earlier, this attribute is optional and defaults to 0. For version v202102 and later, this attribute is required for video line items and must be greater than 0.

primaryGoal

Goal

The primary goal that this LineItem is associated with, which is used in its pacing and budgeting.

secondaryGoals

Goal[]

The secondary goals that this LineItem is associated with. It is required and meaningful only if the LineItem.costType is CostType.CPA or if the LineItem.lineItemType is LineItemType.SPONSORSHIP and LineItem.costType is CostType.CPM.

grpSettings

GrpSettings

Contains the information for a line item which has a target GRP demographic.

dealInfo

LineItemDealInfoDto

The deal information associated with this line item, if it is programmatic.

viewabilityProviderCompanyIds

xsd:long[]

Optional IDs of the Company that provide ad verification for this line item. Company.Type.VIEWABILITY_PROVIDER.

childContentEligibility

ChildContentEligibility

Child content eligibility designation for this line item.

This field is optional and defaults to ChildContentEligibility.DISALLOWED.

UNKNOWN

DISALLOWED

This line item is not eligible to serve on any requests that are child-directed.

ALLOWED

This line item is eligible to serve on requests that are child-directed.

customVastExtension

xsd:string

Custom XML to be rendered in a custom VAST response at serving time.

targeting

Targeting

Contains the targeting criteria for the ad campaign. This attribute is required.

creativeTargetings

CreativeTargeting[]

A list of CreativeTargeting objects that can be used to specify creative level targeting for this line item. Creative level targeting is specified in a creative placeholder's CreativePlaceholder.targetingName field by referencing the creative targeting's name. It also needs to be re-specified in the LineItemCreativeAssociation.targetingName field when associating a line item with a creative that fits into that placeholder.