enum UnitType (v202408)
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Indicates the type of unit used for defining a reservation. The
CostType can differ from the UnitType - an
ad can have an impression goal, but be billed by its click. Usually
CostType and UnitType will refer to the
same unit.
- Namespace
-
https://www.google.com/apis/ads/publisher/v202408
| Enumeration |
Description |
IMPRESSIONS
|
The number of impressions served by creatives associated with the line
item. Line items of all LineItemType support this UnitType.
|
CLICKS
|
The number of clicks reported by creatives associated with the line item.
The LineItem.lineItemType must be
LineItemType.STANDARD, LineItemType.BULK or
LineItemType.PRICE_PRIORITY.
|
CLICK_THROUGH_CPA_CONVERSIONS
|
The number of click-through Cost-Per-Action (CPA) conversions from creatives
associated with the line item. This is only supported as secondary goal and the
LineItem.costType must be CostType.CPA.
|
VIEW_THROUGH_CPA_CONVERSIONS
|
The number of view-through Cost-Per-Action (CPA) conversions from creatives
associated with the line item. This is only supported as secondary goal and the
LineItem.costType must be CostType.CPA.
|
TOTAL_CPA_CONVERSIONS
|
The number of total Cost-Per-Action (CPA) conversions from creatives
associated with the line item. This is only supported as secondary goal and the
LineItem.costType must be CostType.CPA.
|
VIEWABLE_IMPRESSIONS
|
The number of viewable impressions reported by creatives associated with the line item.
The LineItem.lineItemType must be LineItemType.STANDARD.
|
IN_TARGET_IMPRESSIONS
|
The number of in-target impressions reported by third party measurements.
The LineItem.lineItemType must be LineItemType.STANDARD.
|
UNKNOWN
|
The value returned if the actual value is not exposed by the requested API version.
|
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Last updated 2025-08-06 UTC.
[null,null,["Last updated 2025-08-06 UTC."],[[["\u003cp\u003e\u003ccode\u003eUnitType\u003c/code\u003e indicates how a reservation is defined, such as by impressions or clicks, and can differ from how it's billed (\u003ccode\u003eCostType\u003c/code\u003e).\u003c/p\u003e\n"],["\u003cp\u003eWhile \u003ccode\u003eCostType\u003c/code\u003e and \u003ccode\u003eUnitType\u003c/code\u003e often align, an ad might have an impression goal but be billed based on clicks.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eUnitType\u003c/code\u003e options include common metrics like impressions and clicks, as well as CPA conversions and viewable impressions, each with specific requirements and limitations.\u003c/p\u003e\n"],["\u003cp\u003eCertain \u003ccode\u003eUnitType\u003c/code\u003e options, like those related to CPA conversions, are only supported as secondary goals and have specific \u003ccode\u003eCostType\u003c/code\u003e dependencies.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eUnitType\u003c/code\u003e is essential for understanding how ad performance is measured and tracked within Google Ad Manager.\u003c/p\u003e\n"]]],["The `UnitType` defines the unit for reservation in services like `ForecastService` and `ProposalLineItemService`, often aligning with `CostType`. Available `UnitTypes` include `IMPRESSIONS`, `CLICKS`, various CPA conversions (`CLICK_THROUGH_CPA_CONVERSIONS`, `VIEW_THROUGH_CPA_CONVERSIONS`, `TOTAL_CPA_CONVERSIONS`), `VIEWABLE_IMPRESSIONS`, `IN_TARGET_IMPRESSIONS`, and `UNKNOWN`. Certain `UnitTypes` are only valid as a secondary goal, or when paired with specific `LineItemType` or `CostType`. The namespace for this information is `https://www.google.com/apis/ads/publisher/v202408`.\n"],null,["# enum UnitType (v202408)\n\n**Service** \n[ForecastService](/ad-manager/api/reference/v202408/ForecastService.UnitType) [LineItemService](/ad-manager/api/reference/v202408/LineItemService.UnitType) **ProposalLineItemService** **Dependencies** \n[Goal](/ad-manager/api/reference/v202408/ProposalLineItemService.Goal) \n▼\n**UnitType**\n\nIndicates the type of unit used for defining a reservation. The\n[CostType](/ad-manager/api/reference/v202408/ForecastService.CostType) can differ from the [UnitType](/ad-manager/api/reference/v202408/ProposalLineItemService.UnitType) - an\nad can have an impression goal, but be billed by its click. Usually\n[CostType](/ad-manager/api/reference/v202408/ForecastService.CostType) and [UnitType](/ad-manager/api/reference/v202408/ProposalLineItemService.UnitType) will refer to the\nsame unit.\n\n*** ** * ** ***\n\nNamespace\n:\n `https://www.google.com/apis/ads/publisher/v202408`\n\n| Enumeration | Description |\n|---------------------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `IMPRESSIONS` | The number of impressions served by creatives associated with the line item. Line items of all [LineItemType](/ad-manager/api/reference/v202408/ProposalLineItemService.LineItemType) support this `UnitType`. |\n| `CLICKS` | The number of clicks reported by creatives associated with the line item. The [LineItem.lineItemType](/ad-manager/api/reference/v202408/ForecastService.LineItem#lineItemType) must be [LineItemType.STANDARD](/ad-manager/api/reference/v202408/ProposalLineItemService.LineItemType#STANDARD), [LineItemType.BULK](/ad-manager/api/reference/v202408/ProposalLineItemService.LineItemType#BULK) or [LineItemType.PRICE_PRIORITY](/ad-manager/api/reference/v202408/ProposalLineItemService.LineItemType#PRICE_PRIORITY). |\n| `CLICK_THROUGH_CPA_CONVERSIONS` | The number of click-through Cost-Per-Action (CPA) conversions from creatives associated with the line item. This is only supported as secondary goal and the [LineItem.costType](/ad-manager/api/reference/v202408/ForecastService.LineItem#costType) must be [CostType.CPA](/ad-manager/api/reference/v202408/ForecastService.CostType#CPA). |\n| `VIEW_THROUGH_CPA_CONVERSIONS` | The number of view-through Cost-Per-Action (CPA) conversions from creatives associated with the line item. This is only supported as secondary goal and the [LineItem.costType](/ad-manager/api/reference/v202408/ForecastService.LineItem#costType) must be [CostType.CPA](/ad-manager/api/reference/v202408/ForecastService.CostType#CPA). |\n| `TOTAL_CPA_CONVERSIONS` | The number of total Cost-Per-Action (CPA) conversions from creatives associated with the line item. This is only supported as secondary goal and the [LineItem.costType](/ad-manager/api/reference/v202408/ForecastService.LineItem#costType) must be [CostType.CPA](/ad-manager/api/reference/v202408/ForecastService.CostType#CPA). |\n| `VIEWABLE_IMPRESSIONS` | The number of viewable impressions reported by creatives associated with the line item. The [LineItem.lineItemType](/ad-manager/api/reference/v202408/ForecastService.LineItem#lineItemType) must be [LineItemType.STANDARD](/ad-manager/api/reference/v202408/ProposalLineItemService.LineItemType#STANDARD). |\n| `IN_TARGET_IMPRESSIONS` | The number of in-target impressions reported by third party measurements. The [LineItem.lineItemType](/ad-manager/api/reference/v202408/ForecastService.LineItem#lineItemType) must be [LineItemType.STANDARD](/ad-manager/api/reference/v202408/ProposalLineItemService.LineItemType#STANDARD). |\n| `UNKNOWN` | The value returned if the actual value is not exposed by the requested API version. |"]]
