enum CostType (v202411)
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Describes the LineItem actions that are billable.
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https://www.google.com/apis/ads/publisher/v202411
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Last updated 2025-08-06 UTC.
[null,null,["Last updated 2025-08-06 UTC."],[[["\u003cp\u003e\u003ccode\u003eCostType\u003c/code\u003e describes the billable actions associated with a LineItem within Google Ad Manager.\u003c/p\u003e\n"],["\u003cp\u003eIt includes various cost types like CPA, CPC, CPD, CPM, VCPM, and CPM_IN_TARGET, each with specific requirements for LineItem types.\u003c/p\u003e\n"],["\u003cp\u003eCPA will become read-only starting February 22, 2024, due to Spotlight deprecation.\u003c/p\u003e\n"],["\u003cp\u003eEach cost type has limitations on the compatible LineItem types, as detailed in the table.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eUNKNOWN\u003c/code\u003e is returned if the actual \u003ccode\u003eCostType\u003c/code\u003e value is not supported by the API version being used.\u003c/p\u003e\n"]]],["The document details the `CostType` enumeration within the `LineItemService`, defining billable actions for line items in the ad manager API. It outlines six cost types: CPA (read-only after February 22, 2024), CPC, CPD, CPM, VCPM, and CPM_IN_TARGET. Each `CostType` is associated with specific `LineItemType` values, which specify the types of line items the cost model can apply to, such as sponsorship, standard, or bulk. The `UNKNOWN` type is for unexposed API values.\n"],null,["# enum CostType (v202411)\n\n**Service** \n[ForecastService](/ad-manager/api/reference/v202411/ForecastService.CostType) **LineItemService** **Dependencies** \n[LineItemSummary](/ad-manager/api/reference/v202411/LineItemService.LineItemSummary) \n▼\n**CostType**\n\nDescribes the [LineItem](/ad-manager/api/reference/v202411/LineItemService.LineItem) actions that are billable.\n\n*** ** * ** ***\n\nNamespace\n:\n `https://www.google.com/apis/ads/publisher/v202411`\n\n| Enumeration | Description |\n|-----------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `CPA` | Starting February 22, 2024 the CPA [CostType](/ad-manager/api/reference/v202411/LineItemService.CostType) will be read only as part of Spotlight deprecation, [learn more](https://support.google.com/admanager/answer/7519021#spotlight). Cost per action. The [LineItem.lineItemType](/ad-manager/api/reference/v202411/LineItemService.LineItem#lineItemType) must be one of: - [LineItemType.SPONSORSHIP](/ad-manager/api/reference/v202411/LineItemService.LineItemType#SPONSORSHIP) - [LineItemType.STANDARD](/ad-manager/api/reference/v202411/LineItemService.LineItemType#STANDARD) - [LineItemType.BULK](/ad-manager/api/reference/v202411/LineItemService.LineItemType#BULK) - [LineItemType.NETWORK](/ad-manager/api/reference/v202411/LineItemService.LineItemType#NETWORK) |\n| `CPC` | Cost per click. The [LineItem.lineItemType](/ad-manager/api/reference/v202411/LineItemService.LineItem#lineItemType) must be one of: - [LineItemType.SPONSORSHIP](/ad-manager/api/reference/v202411/LineItemService.LineItemType#SPONSORSHIP) - [LineItemType.STANDARD](/ad-manager/api/reference/v202411/LineItemService.LineItemType#STANDARD) - [LineItemType.BULK](/ad-manager/api/reference/v202411/LineItemService.LineItemType#BULK) - [LineItemType.NETWORK](/ad-manager/api/reference/v202411/LineItemService.LineItemType#NETWORK) - [LineItemType.PRICE_PRIORITY](/ad-manager/api/reference/v202411/LineItemService.LineItemType#PRICE_PRIORITY) - [LineItemType.HOUSE](/ad-manager/api/reference/v202411/LineItemService.LineItemType#HOUSE) |\n| `CPD` | Cost per day. The [LineItem.lineItemType](/ad-manager/api/reference/v202411/LineItemService.LineItem#lineItemType) must be one of: - [LineItemType.SPONSORSHIP](/ad-manager/api/reference/v202411/LineItemService.LineItemType#SPONSORSHIP) - [LineItemType.NETWORK](/ad-manager/api/reference/v202411/LineItemService.LineItemType#NETWORK) |\n| `CPM` | Cost per mille (cost per thousand impressions). The [LineItem.lineItemType](/ad-manager/api/reference/v202411/LineItemService.LineItem#lineItemType) must be one of: - [LineItemType.SPONSORSHIP](/ad-manager/api/reference/v202411/LineItemService.LineItemType#SPONSORSHIP) - [LineItemType.STANDARD](/ad-manager/api/reference/v202411/LineItemService.LineItemType#STANDARD) - [LineItemType.BULK](/ad-manager/api/reference/v202411/LineItemService.LineItemType#BULK) - [LineItemType.NETWORK](/ad-manager/api/reference/v202411/LineItemService.LineItemType#NETWORK) - [LineItemType.PRICE_PRIORITY](/ad-manager/api/reference/v202411/LineItemService.LineItemType#PRICE_PRIORITY) - [LineItemType.HOUSE](/ad-manager/api/reference/v202411/LineItemService.LineItemType#HOUSE) |\n| `VCPM` | Cost per thousand Active View viewable impressions. The [LineItem.lineItemType](/ad-manager/api/reference/v202411/LineItemService.LineItem#lineItemType) must be [LineItemType.STANDARD](/ad-manager/api/reference/v202411/LineItemService.LineItemType#STANDARD). |\n| `CPM_IN_TARGET` | Cost per thousand in-target impressions. The [LineItem.lineItemType](/ad-manager/api/reference/v202411/LineItemService.LineItem#lineItemType) must be [LineItemType.STANDARD](/ad-manager/api/reference/v202411/LineItemService.LineItemType#STANDARD). |\n| `UNKNOWN` | The value returned if the actual value is not exposed by the requested API version. |"]]
