Column provides all the
trafficking statistics and revenue information available for the
chosen Dimension objects.
Columns with INVENTORY_LEVEL
should not be used with dimensions relating to line items, orders,
companies and creatives, such as Dimension.LINE_ITEM_NAME.
Columns with LINE_ITEM_LEVEL can
only be used if you have line item-level dynamic allocation enabled
on your network.
- Namespace
-
https://www.google.com/apis/ads/publisher/v202411
| Enumeration | Description |
|---|---|
AD_SERVER_IMPRESSIONS
|
The number of impressions delivered by the ad server.
Corresponds to "Ad server impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_BEGIN_TO_RENDER_IMPRESSIONS
|
The number of begin-to-render impressions delivered by the ad server.
Corresponds to "Ad server begin to render impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_TARGETED_IMPRESSIONS
|
The number of impressions delivered by the ad server by explicit custom criteria targeting.
Corresponds to "Ad server targeted impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_CLICKS
|
The number of clicks delivered by the ad server.
Corresponds to "Ad server clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_TARGETED_CLICKS
|
The number of clicks delivered by the ad server by explicit custom criteria targeting.
Corresponds to "Ad server targeted clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_CTR
|
The CTR for an ad delivered by the ad server.
Corresponds to "Ad server CTR" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_CPM_AND_CPC_REVENUE
|
The CPM and CPC revenue earned, calculated in publisher currency, for the ads delivered by the
ad server.
Corresponds to "Ad server CPM and CPC revenue" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_CPM_AND_CPC_REVENUE_GROSS
|
The CPM and CPC revenue earned, calculated in publisher currency, for the ads delivered by the
ad server. This includes pre-rev-share revenue for Programmatic traffic. This is a temporary
metric to help with the transition from gross to net revenue reporting.
Corresponds to "Ad server CPM and CPC revenue (gross)" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_CPD_REVENUE
|
The CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad
server.
Corresponds to "Ad server CPD revenue" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_ALL_REVENUE
|
The CPM, CPC and CPD revenue earned, calculated in publisher currency, for the ads delivered by
the ad server.
Corresponds to "Ad server CPM, CPC, CPD, and vCPM revenue" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_ALL_REVENUE_GROSS
|
The CPM, CPC and CPD gross revenue earned, calculated in publisher currency, for the ads
delivered by the ad server. This includes pre-rev-share revenue for Programmatic traffic. This
is a temporary metric to help with the transition from gross to net revenue reporting.
Corresponds to "Ad server CPM, CPC, CPD, and vCPM revenue (gross)" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_WITHOUT_CPD_AVERAGE_ECPM
|
The average estimated cost-per-thousand-impressions earned from the CPM and CPC ads delivered
by the ad server.
Corresponds to "Ad server average eCPM" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_WITH_CPD_AVERAGE_ECPM
|
The average estimated cost-per-thousand-impressions earned from the CPM, CPC and CPD ads delivered by the ad server. |
AD_SERVER_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS
|
The ratio of the number of impressions delivered to the total impressions
delivered by the ad server for line item-level dynamic allocation.
Represented as a percentage.
Corresponds to "Ad server impressions (%)" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_LINE_ITEM_LEVEL_PERCENT_CLICKS
|
The ratio of the number of clicks delivered to the total clicks delivered by the ad server for
line item-level dynamic allocation. Represented as a percentage.
Corresponds to "Ad server clicks (%)" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE
|
The ratio of revenue generated by ad server to the total CPM and CPC revenue earned by
the ads delivered for line item-level dynamic allocation.
Represented as a percentage.
Corresponds to "Ad server revenue (%)" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE
|
The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by the ads delivered for line item-level dynamic allocation. Represented as a percentage. |
AD_SERVER_UNFILTERED_IMPRESSIONS
|
The number of downloaded impressions delivered by the ad server including impressions
recognized as spam.
Corresponds to "Ad server unfiltered downloaded impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_UNFILTERED_BEGIN_TO_RENDER_IMPRESSIONS
|
The number of begin to render impressions delivered by the ad server including impressions
recognized as spam.
Corresponds to "Ad server unfiltered begin to render impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_UNFILTERED_CLICKS
|
The number of clicks delivered by the ad server including clicks recognized as spam.
Corresponds to "Ad server unfiltered clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_LINE_ITEM_LEVEL_IMPRESSIONS
|
The number of impressions an AdSense ad delivered for line item-level dynamic allocation.
Corresponds to "AdSense impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS
|
The number of impressions an AdSense ad delivered for line item-level dynamic allocation by
explicit custom criteria targeting.
Corresponds to "AdSense targeted impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_LINE_ITEM_LEVEL_CLICKS
|
The number of clicks an AdSense ad delivered for line item-level dynamic allocation.
Corresponds to "AdSense clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_LINE_ITEM_LEVEL_TARGETED_CLICKS
|
The number of clicks an AdSense ad delivered for line item-level dynamic allocation by explicit
custom criteria targeting.
Corresponds to "AdSense targeted clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_LINE_ITEM_LEVEL_CTR
|
The ratio of clicks an AdSense reservation ad delivered to the number of impressions it
delivered, including line item-level dynamic allocation.
Corresponds to "AdSense CTR" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_LINE_ITEM_LEVEL_REVENUE
|
Revenue generated from AdSense ads delivered for line item-level dynamic allocation.
Corresponds to "AdSense revenue" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_LINE_ITEM_LEVEL_AVERAGE_ECPM
|
The average estimated cost-per-thousand-impressions earned from the ads delivered by AdSense
for line item-level dynamic allocation.
Corresponds to "AdSense average eCPM" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS
|
The ratio of the number of impressions delivered by AdSense reservation ads to the total
impressions delivered for line item-level dynamic allocation. Represented as a percentage.
Corresponds to "AdSense impressions (%)" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_LINE_ITEM_LEVEL_PERCENT_CLICKS
|
The ratio of the number of clicks delivered by AdSense reservation ads to the total clicks
delivered for line item-level dynamic allocation. Represented as a percentage.
Corresponds to "AdSense clicks (%)" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE
|
The ratio of revenue to the total revenue earned from the CPM and CPC ads
delivered by AdSense for line item-level dynamic allocation.
Represented as a percentage.
Corresponds to "AdSense revenue (%)" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE
|
The ratio of revenue to the total revenue earned from the CPM, CPC and CPD ads delivered by AdSense for line item-level dynamic allocation. Represented as a percentage. |
AD_EXCHANGE_LINE_ITEM_LEVEL_IMPRESSIONS
|
The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation.
Corresponds to "Ad Exchange impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
BID_COUNT
|
The number of bids associated with the selected dimensions.
Corresponds to "Bids" in the Ad Manager UI. Compatible with the "Historical" report type. |
BID_AVERAGE_CPM
|
The average CPM associated with these bids.
Corresponds to "Average bid CPM" in the Ad Manager UI. Compatible with the "Historical" report type. |
YIELD_GROUP_CALLOUTS
|
Number of times a yield partner is asked to return bid to fill a
yield group request.
Only applies to Open Bidding; not Mediation. This data is available for 45 days after the event. Corresponds to "Yield group callouts" in the Ad Manager UI. Compatible with the "Historical" report type. |
YIELD_GROUP_SUCCESSFUL_RESPONSES
|
Number of times a yield group buyer successfully returned a bid in
response to a yield group callout, even if that response is "no
bids."
Only applies to Open Bidding; not Mediation. This data is available for 45 days after the event. Corresponds to "Yield group successful responses" in the Ad Manager UI. Compatible with the "Historical" report type. |
YIELD_GROUP_BIDS
|
Number of bids received from Open Bidding buyers, regardless of
whether the returned bid competes in an auction. This number might
be greater than Yield group callouts because a buyer can return
multiple bids.
Only applies to Open Bidding; not Mediation. This data is available for 45 days after the event. Corresponds to "Yield group bids" in the Ad Manager UI. Compatible with the "Historical" report type. |
YIELD_GROUP_BIDS_IN_AUCTION
|
Number of bids received from Open Bidding buyers that competed in
the auction.
Some bids may be filtered out before the auction runs if the bidder's response omits required fields or contains a creative that violates Google's policies. Learn more about policies and enforcement. Only applies to Open Bidding; not Mediation. This data is available for 45 days after the event. Corresponds to "Yield group bids in auction" in the Ad Manager UI. Compatible with the "Historical" report type. |
YIELD_GROUP_AUCTIONS_WON
|
Number of winning bids received from Open Bidding buyers, even when
the winning bid is placed at the end of a mediation for mobile apps
chain.
Only applies to Open Bidding; not Mediation. This data is available for 45 days after the event. Corresponds to "Yield group auctions won" in the Ad Manager UI. Compatible with the "Historical" report type. |
DEALS_BID_REQUESTS
|
Number of bid requests sent for each deal.
Must be broken down by Not tracked for Programmatic Guaranteed deals (will show zero on those rows). Corresponds to "Deals bid requests" in the Ad Manager UI. Compatible with the "Historical" report type. |
DEALS_BIDS
|
Number of bids placed on each deal.
Not tracked for Programmatic Guaranteed deals (will show zero on those rows). Corresponds to "Deals bids" in the Ad Manager UI. Compatible with the "Historical" report type. |
DEALS_BID_RATE
|
Bid rate for each deal.
Must be broken down by Not tracked for Programmatic Guaranteed deals (will show N/A on those rows). Corresponds to "Deals bid rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
DEALS_WINNING_BIDS
|
Number of winning bids for each deal.
Not tracked for Programmatic Guaranteed deals (will show zero on those rows). Corresponds to "Deals winning bids" in the Ad Manager UI. Compatible with the "Historical" report type. |
DEALS_WIN_RATE
|
Win rate for each deal.
Not tracked for Programmatic Guaranteed deals (will show N/A on those rows). Corresponds to "Deals win rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
YIELD_GROUP_IMPRESSIONS
|
Number of matched yield group requests where a yield partner delivered their ad to publisher
inventory.
Corresponds to "Yield group impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
YIELD_GROUP_ESTIMATED_REVENUE
|
Total net revenue earned by a yield group, based upon the yield group estimated CPM and yield
group impressions recorded. This revenue already excludes Google revenue share.
Corresponds to "Yield group estimated revenue" in the Ad Manager UI. Compatible with the "Historical" report type. |
YIELD_GROUP_ESTIMATED_CPM
|
The estimated net rate for yield groups or individual yield group partners.
Corresponds to "Yield group estimated CPM" in the Ad Manager UI. Compatible with the "Historical" report type. |
YIELD_GROUP_MEDIATION_FILL_RATE
|
Yield group Mediation fill rate indicating how often a network fills an ad request.
Corresponds to "Mediation fill rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
YIELD_GROUP_MEDIATION_PASSBACKS
|
Passbacks are counted when an ad network is given a chance to serve
but does not deliver an impression, and Ad Manager Mediation moves
on to the next ad network in the mediation chain.
Passbacks are not currently counted for the "Ad server" demand channel. Corresponds to "Mediation passbacks" in the Ad Manager UI. Compatible with the "Historical" report type. |
YIELD_GROUP_MEDIATION_THIRD_PARTY_ECPM
|
Revenue per thousand impressions based on data collected by Ad Manager from third-party ad
network reports. Displays zero if data collection is not enabled.
Corresponds to "Mediation third-party eCPM" in the Ad Manager UI. Compatible with the "Historical" report type. |
YIELD_GROUP_MEDIATION_CHAINS_SERVED
|
Total requests where a Mediation chain was served, even if none of the ad networks delivered an
impression.
Corresponds to "Mediation chains served" in the Ad Manager UI. Compatible with the "Historical" report type. |
MEDIATION_THIRD_PARTY_ECPM
|
Mediation third-party average cost-per-thousand-impressions.
Compatible with the "Historical" report type. |
AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS
|
The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation
by explicit custom criteria targeting.
Corresponds to "Ad Exchange targeted impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_LINE_ITEM_LEVEL_CLICKS
|
The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation.
Corresponds to "Ad Exchange clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_CLICKS
|
The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation by
explicit custom criteria targeting.
Corresponds to "Ad Exchange targeted clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_LINE_ITEM_LEVEL_CTR
|
The ratio of clicks an Ad Exchange ad delivered to the number of impressions it delivered for
line item-level dynamic allocation.
Corresponds to "Ad Exchange CTR" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS
|
The ratio of the number of impressions delivered to the total impressions delivered by Ad
Exchange for line item-level dynamic allocation. Represented as a percentage.
Corresponds to "Ad Exchange impressions (%)" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_CLICKS
|
The ratio of the number of clicks delivered to the total clicks delivered by Ad Exchange for
line item-level dynamic allocation. Represented as a percentage.
Corresponds to "Ad Exchange clicks (%)" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_LINE_ITEM_LEVEL_REVENUE
|
Revenue generated from Ad Exchange ads delivered for line item-level dynamic allocation.
Represented in publisher currency and time zone.
Corresponds to "Ad Exchange revenue" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE
|
The ratio of revenue generated by Ad Exchange to the total revenue earned
by CPM and CPC ads delivered for line item-level dynamic allocation.
Represented as a percentage.
Corresponds to "Ad Exchange revenue (%)" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE
|
The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM, CPC and CPD ads delivered for line item-level dynamic allocation. Represented as a percentage. |
AD_EXCHANGE_LINE_ITEM_LEVEL_AVERAGE_ECPM
|
The average estimated cost-per-thousand-impressions earned from the delivery of Ad Exchange ads
for line item-level dynamic allocation.
Corresponds to "Ad Exchange average eCPM" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_LINE_ITEM_LEVEL_IMPRESSIONS
|
The total number of impressions delivered including line item-level dynamic allocation.
Corresponds to "Total impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS
|
The total number of impressions delivered including line item-level dynamic allocation by
explicit custom criteria targeting.
Corresponds to "Total targeted impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_LINE_ITEM_LEVEL_CLICKS
|
The total number of clicks delivered including line item-level dynamic allocation.
Corresponds to "Total clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_LINE_ITEM_LEVEL_TARGETED_CLICKS
|
The total number of clicks delivered including line item-level dynamic allocation by explicit
custom criteria targeting
Corresponds to "Total targeted clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_LINE_ITEM_LEVEL_CTR
|
The ratio of total clicks on ads delivered by the ad servers to the total number
of impressions delivered for an ad including line item-level dynamic allocation.
Corresponds to "Total CTR" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE
|
The total CPM and CPC revenue generated by the ad servers
including line item-level dynamic allocation.
Corresponds to "Total CPM and CPC revenue" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_LINE_ITEM_LEVEL_ALL_REVENUE
|
The total CPM, CPC and CPD revenue generated by the ad servers
including line item-level dynamic allocation.
Corresponds to "Total CPM, CPC, CPD, and vCPM revenue" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_LINE_ITEM_LEVEL_WITHOUT_CPD_AVERAGE_ECPM
|
Estimated cost-per-thousand-impressions (eCPM) of CPM and CPC ads delivered by the
ad servers including line item-level dynamic allocation.
Corresponds to "Total average eCPM" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_LINE_ITEM_LEVEL_WITH_CPD_AVERAGE_ECPM
|
Estimated cost-per-thousand-impressions (eCPM) of CPM, CPC and CPD ads delivered by the ad servers including line item-level dynamic allocation. |
TOTAL_CODE_SERVED_COUNT
|
The total number of times that the code for an ad is served by the ad server including
inventory-level dynamic allocation.
Corresponds to "Total code served count" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_AD_REQUESTS
|
The total number of times that an ad request is sent to the ad server including dynamic
allocation.
Corresponds to "Total ad requests" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_RESPONSES_SERVED
|
The total number of times that an ad is served by the ad server including dynamic allocation.
Corresponds to "Total responses served" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_UNMATCHED_AD_REQUESTS
|
The total number of times that an ad is not returned by the ad server.
Corresponds to "Total unmatched ad requests" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_FILL_RATE
|
The fill rate indicating how often an ad request is filled by the ad server including dynamic
allocation.
Corresponds to "Total fill rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_RESPONSES_SERVED
|
The total number of times that an ad is served by the ad server.
Corresponds to "Ad server responses served" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_RESPONSES_SERVED
|
The total number of times that an AdSense ad is delivered.
Corresponds to "AdSense responses served" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_RESPONSES_SERVED
|
The total number of times that an Ad Exchange ad is delivered.
Corresponds to "Ad Exchange responses served" in the Ad Manager UI. Compatible with the "Historical" report type. |
PROGRAMMATIC_RESPONSES_SERVED
|
Total number of ad responses served from programmatic demand
sources. Includes Ad Exchange, Open Bidding, and Preferred Deals.
Differs from Ad Exchange responses served, which doesn't include Open Bidding matched ad requests. Corresponds to "Programmatic responses served" in the Ad Manager UI. Compatible with the "Historical" report type. |
PROGRAMMATIC_MATCH_RATE
|
The number of programmatic responses served divided by the number of requests eligible for
programmatic. Includes Ad Exchange, Open Bidding, and Preferred Deals.
Corresponds to "Programmatic match rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_PROGRAMMATIC_ELIGIBLE_AD_REQUESTS
|
The total number of ad requests eligible for programmatic
inventory, including Programmatic Guaranteed, Preferred Deals,
backfill, and open auction.
For optimized pods, this metric will count a single opportunity when the pod doesn't fill with programmatic demand. When it does fill, it will count each matched query. Corresponds to "Programmatic eligible ad requests" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_VIDEO_OPPORTUNITIES
|
The total number of video opportunities.
Corresponds to "True opportunities" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_VIDEO_CAPPED_OPPORTUNITIES
|
The total number of video capped opportunities.
Corresponds to "Capped opportunities" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_VIDEO_MATCHED_OPPORTUNITIES
|
The total number of video matched opportunities.
Corresponds to "Matched opportunities" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_VIDEO_MATCHED_DURATION
|
The total filled duration in ad breaks.
Corresponds to "Matched duration (seconds)" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_VIDEO_DURATION
|
The total duration in ad breaks.
Corresponds to "Total duration (seconds)" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_VIDEO_BREAK_START
|
The total number of break starts.
Corresponds to "Break start" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_VIDEO_BREAK_END
|
The total number of break ends.
Corresponds to "Break end" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_INVENTORY_LEVEL_UNFILLED_IMPRESSIONS
|
The total number of missed impressions due to the ad servers' inability to
find ads to serve, including inventory-level dynamic allocation.
Corresponds to "Unfilled impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
UNIQUE_REACH_FREQUENCY
|
Corresponds to "Average impressions/unique visitor" in the Ad Manager UI. Compatible with the "Reach" report type. |
UNIQUE_REACH_IMPRESSIONS
|
Corresponds to "Total reach impressions" in the Ad Manager UI. Compatible with the "Reach" report type. |
UNIQUE_REACH
|
Corresponds to "Total unique visitors" in the Ad Manager UI. Compatible with the "Reach" report type. |
SDK_MEDIATION_CREATIVE_IMPRESSIONS
|
The number of impressions for a particular SDK mediation creative.
Corresponds to "SDK mediation creative impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
SDK_MEDIATION_CREATIVE_CLICKS
|
The number of clicks for a particular SDK mediation creative.
Corresponds to "SDK mediation creative clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
SELL_THROUGH_FORECASTED_IMPRESSIONS
|
The number of forecasted impressions for future sell-through
reports.
This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down. Corresponds to "Forecasted impressions" in the Ad Manager UI. Compatible with the "Future sell-through" report type. |
PARTNER_SALES_PARTNER_IMPRESSIONS
|
The number of partner-sold impressions served to the YouTube partner ad inventory.
Corresponds to "Partner-sold impressions" in the Ad Manager UI. Compatible with the "YouTube consolidated" report type. |
PARTNER_SALES_PARTNER_CODE_SERVED
|
The number of times the ad server responded to a request for the YouTube partner ad inventory.
Corresponds to "Partner-sold code served count" in the Ad Manager UI. Compatible with the "YouTube consolidated" report type. |
PARTNER_SALES_GOOGLE_IMPRESSIONS
|
The number of Google-sold impressions served to the YouTube partner ad inventory.
Corresponds to "Google-sold impressions" in the Ad Manager UI. Compatible with the "YouTube consolidated" report type. |
PARTNER_SALES_GOOGLE_RESERVATION_IMPRESSIONS
|
The number of Google-sold reservation impressions served to the YouTube partner ad inventory.
Corresponds to "Google-sold reservation impressions" in the Ad Manager UI. Compatible with the "YouTube consolidated" report type. |
PARTNER_SALES_GOOGLE_AUCTION_IMPRESSIONS
|
The number of Google-sold auction impressions served to the YouTube partner ad inventory.
Corresponds to "Google-sold auction impressions" in the Ad Manager UI. Compatible with the "YouTube consolidated" report type. |
PARTNER_SALES_QUERIES
|
The total number of ad requests that were eligible to serve to the YouTube partner ad
inventory.
Corresponds to "Total ad requests" in the Ad Manager UI. Compatible with the "YouTube consolidated" report type. |
PARTNER_SALES_FILLED_QUERIES
|
The number of ad requests for the YouTube partner ad inventory that
were filled with at least 1 ad. This includes both partner-sold and
Google-sold requests.
Google-sold can fill at most 2 ads, while partner-sold can fill at most 1 ad. Corresponds to "Filled ad requests" in the Ad Manager UI. Compatible with the "YouTube consolidated" report type. |
PARTNER_SALES_SELL_THROUGH_RATE
|
The fill rate percentage of filled requests to total ad requests.
Corresponds to "Fill rate" in the Ad Manager UI. Compatible with the "YouTube consolidated" report type. |
SELL_THROUGH_AVAILABLE_IMPRESSIONS
|
The number of available impressions for future sell-through
reports.
This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down. Corresponds to "Available impressions" in the Ad Manager UI. Compatible with the "Future sell-through" report type. |
SELL_THROUGH_RESERVED_IMPRESSIONS
|
The number of reserved impressions for future sell-through reports.
This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down. Corresponds to "Reserved impressions" in the Ad Manager UI. Compatible with the "Future sell-through" report type. |
SELL_THROUGH_SELL_THROUGH_RATE
|
The sell-through rate for impressions for future sell-through
reports.
This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down. Corresponds to "Sell-through rate" in the Ad Manager UI. Compatible with the "Future sell-through" report type. |
RICH_MEDIA_BACKUP_IMAGES
|
The total number of times a backup image is served in place of a rich media ad.
Corresponds to "Backup image impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_DISPLAY_TIME
|
The amount of time(seconds) that each rich media ad is displayed to users.
Corresponds to "Total display time" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_AVERAGE_DISPLAY_TIME
|
The average amount of time(seconds) that each rich media ad is displayed to users.
Corresponds to "Average display time" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_EXPANSIONS
|
The number of times an expanding ad was expanded.
Corresponds to "Total expansions" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_EXPANDING_TIME
|
The average amount of time(seconds) that an expanding ad is viewed in an expanded state.
Corresponds to "Average expanding time" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_INTERACTION_TIME
|
The average amount of time(seconds) that a user interacts with a rich media ad.
Corresponds to "Interaction time" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_INTERACTION_COUNT
|
The number of times that a user interacts with a rich media ad.
Corresponds to "Total interactions" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_INTERACTION_RATE
|
The ratio of rich media ad interactions to the number of times the ad was displayed.
Represented as a percentage.
Corresponds to "Interaction rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_AVERAGE_INTERACTION_TIME
|
The average amount of time(seconds) that a user interacts with a rich media ad.
Corresponds to "Average interaction time" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_INTERACTION_IMPRESSIONS
|
The number of impressions where a user interacted with a rich media ad.
Corresponds to "Interactive impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_MANUAL_CLOSES
|
The number of times that a user manually closes a floating, expanding,
in-page with overlay, or in-page with floating ad.
Corresponds to "Manual closes" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_FULL_SCREEN_IMPRESSIONS
|
A metric that measures an impression only once when a user opens an ad in full screen mode.
Corresponds to "Full-screen impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_VIDEO_INTERACTIONS
|
The number of times a user clicked on the graphical controls of a video player.
Corresponds to "Total video interactions" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_VIDEO_INTERACTION_RATE
|
The ratio of video interactions to video plays.
Represented as a percentage.
Corresponds to "Video interaction rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_VIDEO_MUTES
|
The number of times a rich media video was muted.
Corresponds to "Mute" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_VIDEO_PAUSES
|
The number of times a rich media video was paused.
Corresponds to "Pause" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_VIDEO_PLAYES
|
The number of times a rich media video was played.
Corresponds to "Plays" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_VIDEO_MIDPOINTS
|
The number of times a rich media video was played up to midpoint.
Corresponds to "Midpoint" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_VIDEO_COMPLETES
|
The number of times a rich media video was fully played.
Corresponds to "Complete" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_VIDEO_REPLAYS
|
The number of times a rich media video was restarted.
Corresponds to "Replays" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_VIDEO_STOPS
|
The number of times a rich media video was stopped.
Corresponds to "Stops" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_VIDEO_UNMUTES
|
The number of times a rich media video was unmuted.
Corresponds to "Unmute" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_VIDEO_VIEW_TIME
|
The average amount of time(seconds) that a rich media video was viewed per view.
Corresponds to "Average view time" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_VIDEO_VIEW_RATE
|
The percentage of a video watched by a user.
Corresponds to "View rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_CUSTOM_EVENT_TIME
|
The amount of time (seconds) that a user interacts with a rich media ad.
Corresponds to "Custom event - time" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_CUSTOM_EVENT_COUNT
|
The number of times a user views and interacts with a specified part of a rich media ad.
Corresponds to "Custom event - count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_START
|
The number of impressions where the video was played.
Corresponds to "Start" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_FIRST_QUARTILE
|
The number of times the video played to 25% of its length.
Corresponds to "First quartile" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_MIDPOINT
|
The number of times the video reached its midpoint during play.
Corresponds to "Midpoint" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_THIRD_QUARTILE
|
The number of times the video played to 75% of its length.
Corresponds to "Third quartile" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_COMPLETE
|
The number of times the video played to completion.
Corresponds to "Complete" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE
|
Average percentage of the video watched by users.
Corresponds to "Average view rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME
|
Average time(seconds) users watched the video.
Corresponds to "Average view time" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_COMPLETION_RATE
|
Percentage of times the video played to the end.
Corresponds to "Completion rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT
|
The number of times an error occurred, such as a VAST redirect error, a video playback error,
or an invalid response error.
Corresponds to "Total error count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_VIDEO_LENGTH
|
Duration of the video creative.
Corresponds to "Video length" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_SKIP_BUTTON_SHOWN
|
The number of times a skip button is shown in video.
Corresponds to "Skip button shown" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_ENGAGED_VIEW
|
The number of engaged views i.e. ad is viewed to completion or for 30s, whichever comes first.
Corresponds to "Engaged view" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE
|
View-through rate represented as a percentage.
Corresponds to "View-through rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_AUTO_PLAYS
|
Number of times that the publisher specified a video ad played automatically.
Corresponds to "Auto-plays" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_CLICK_TO_PLAYS
|
Number of times that the publisher specified a video ad was clicked to play.
Corresponds to "Click-to-plays" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE
|
Error rate is the percentage of video error count from (error count + total impressions).
Corresponds to "Total error rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
DROPOFF_RATE
|
The drop-off rate.
Corresponds to "Drop-off rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_TRUEVIEW_VIEWS
|
Number of times a video ad has been viewed to completion or watched to 30 seconds, whichever
happens first.
Corresponds to "TrueView views" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_TRUEVIEW_SKIP_RATE
|
Percentage of times a user clicked Skip.
Corresponds to "TrueView skip rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_TRUEVIEW_VTR
|
TrueView views divided by TrueView impressions.
Corresponds to "TrueView VTR" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_100_COUNT
|
Number of VAST video errors of type 100.
Corresponds to "VAST error 100 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_101_COUNT
|
Number of VAST video errors of type 101.
Corresponds to "VAST error 101 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_102_COUNT
|
Number of VAST video errors of type 102.
Corresponds to "VAST error 102 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_200_COUNT
|
Number of VAST video errors of type 200.
Corresponds to "VAST error 200 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_201_COUNT
|
Number of VAST video errors of type 201.
Corresponds to "VAST error 201 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_202_COUNT
|
Number of VAST video errors of type 202.
Corresponds to "VAST error 202 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_203_COUNT
|
Number of VAST video errors of type 203.
Corresponds to "VAST error 203 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_300_COUNT
|
Number of VAST video errors of type 300.
Corresponds to "VAST error 300 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_301_COUNT
|
Number of VAST video errors of type 301.
Corresponds to "VAST error 301 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_302_COUNT
|
Number of VAST video errors of type 302.
Corresponds to "VAST error 302 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_303_COUNT
|
Number of VAST video errors of type 303.
Corresponds to "VAST error 303 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_400_COUNT
|
Number of VAST video errors of type 400.
Corresponds to "VAST error 400 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_401_COUNT
|
Number of VAST video errors of type 401.
Corresponds to "VAST error 401 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_402_COUNT
|
Number of VAST video errors of type 402.
Corresponds to "VAST error 402 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_403_COUNT
|
Number of VAST video errors of type 403.
Corresponds to "VAST error 403 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_405_COUNT
|
Number of VAST video errors of type 405.
Corresponds to "VAST error 405 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_500_COUNT
|
Number of VAST video errors of type 500.
Corresponds to "VAST error 500 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_501_COUNT
|
Number of VAST video errors of type 501.
Corresponds to "VAST error 501 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_502_COUNT
|
Number of VAST video errors of type 502.
Corresponds to "VAST error 502 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_503_COUNT
|
Number of VAST video errors of type 503.
Corresponds to "VAST error 503 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_600_COUNT
|
Number of VAST video errors of type 600.
Corresponds to "VAST error 600 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_601_COUNT
|
Number of VAST video errors of type 601.
Corresponds to "VAST error 601 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_602_COUNT
|
Number of VAST video errors of type 602.
Corresponds to "VAST error 602 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_603_COUNT
|
Number of VAST video errors of type 603.
Corresponds to "VAST error 603 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_604_COUNT
|
Number of VAST video errors of type 604.
Corresponds to "VAST error 604 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_900_COUNT
|
Number of VAST video errors of type 900.
Corresponds to "VAST error 900 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_901_COUNT
|
Number of VAST video errors of type 901.
Corresponds to "VAST error 901 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_INTERACTION_PAUSE
|
Video interaction event: The number of times user paused ad clip.
Corresponds to "Pause" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_INTERACTION_RESUME
|
Video interaction event: The number of times the user unpaused the video.
Corresponds to "Resume" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_INTERACTION_REWIND
|
Video interaction event: The number of times a user rewinds the video.
Corresponds to "Rewind" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_INTERACTION_MUTE
|
Video interaction event: The number of times video player was in mute state during play
of ad clip.
Corresponds to "Mute" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_INTERACTION_UNMUTE
|
Video interaction event: The number of times a user unmutes the video.
Corresponds to "Unmute" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_INTERACTION_COLLAPSE
|
Video interaction event: The number of times a user collapses a video,
either to its original size or to a different size.
Corresponds to "Collapse" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_INTERACTION_EXPAND
|
Video interaction event: The number of times a user expands a video.
Corresponds to "Expand" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_INTERACTION_FULL_SCREEN
|
Video interaction event: The number of times ad clip played in full screen mode.
Corresponds to "Full screen" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE
|
Video interaction event: The number of user interactions with a video, on average,
such as pause, full screen, mute, etc.
Corresponds to "Average interaction rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_INTERACTION_VIDEO_SKIPS
|
Video interaction event: The number of times a skippable video is skipped.
Corresponds to "Video skipped" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_CONTROL_STARTS
|
The number of control starts.
Corresponds to "Control starts" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_OPTIMIZED_STARTS
|
The number of optimized starts.
Corresponds to "Optimized starts" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_CONTROL_COMPLETES
|
The number of control completes.
Corresponds to "Control completes" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETES
|
The number of optimized completes.
Corresponds to "Optimized completes" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE
|
The rate of control completions.
Corresponds to "Control completion rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE
|
The rate of optimized completions.
Corresponds to "Optimized completion rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_COMPLETION_RATE_LIFT
|
The percentage by which optimized completion rate is greater than the unoptimized completion
rate. This is calculated as (( Column.VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE/
Column.VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE) - 1) * 100 for an ad for which the
optimization feature has been enabled.
Corresponds to "Completion rate lift" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_CONTROL_SKIP_BUTTON_SHOWN
|
The number of control skip buttons shown.
Corresponds to "Control skip button shown" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_OPTIMIZED_SKIP_BUTTON_SHOWN
|
The number of optimized skip buttons shown.
Corresponds to "Optimized skip button shown" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_CONTROL_ENGAGED_VIEW
|
The number of control engaged views.
Corresponds to "Control engaged view" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_OPTIMIZED_ENGAGED_VIEW
|
The number of optimized engaged views.
Corresponds to "Optimized engaged view" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE
|
The control view-through rate.
Corresponds to "Control view-through rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE
|
The optimized view-through rate.
Corresponds to "Optimized view-through rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_VIEW_THROUGH_RATE_LIFT
|
The percentage by which optimized view-through rate is greater than the unoptimized
view-through rate. This is calculated as (( Column.VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE/ Column.VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE) - 1) * 100 for an ad for which the
optimization feature has been enabled.
Corresponds to "View-through rate lift" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_IMPRESSIONS_REAL_TIME
|
Total impressions from the Google Ad Manager server, AdSense, Ad Exchange, and yield group
partners.
Corresponds to "Total impressions" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_MATCHED_QUERIES_REAL_TIME
|
Total number of matched queries.
Corresponds to "Total responses served" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_UNMATCHED_QUERIES_REAL_TIME
|
Total number of unmatched queries.
Corresponds to "Total unmatched ad requests" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_TOTAL_QUERIES_REAL_TIME
|
Total number of ad requests.
Corresponds to "Total ad requests" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_CREATIVE_SERVE_REAL_TIME
|
Total number of creatives served.
Corresponds to "Total creative serves" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST3_ERROR_100_COUNT_REAL_TIME
|
Number of VAST video errors of type 100.
Corresponds to "VAST error 100 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST3_ERROR_101_COUNT_REAL_TIME
|
Number of VAST video errors of type 101.
Corresponds to "VAST error 101 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST3_ERROR_102_COUNT_REAL_TIME
|
Number of VAST video errors of type 102.
Corresponds to "VAST error 102 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST3_ERROR_200_COUNT_REAL_TIME
|
Number of VAST video errors of type 200.
Corresponds to "VAST error 200 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST3_ERROR_201_COUNT_REAL_TIME
|
Number of VAST video errors of type 201.
Corresponds to "VAST error 201 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST3_ERROR_202_COUNT_REAL_TIME
|
Number of VAST video errors of type 202.
Corresponds to "VAST error 202 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST3_ERROR_203_COUNT_REAL_TIME
|
Number of VAST video errors of type 203.
Corresponds to "VAST error 203 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST3_ERROR_300_COUNT_REAL_TIME
|
Number of VAST video errors of type 300.
Corresponds to "VAST error 300 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST3_ERROR_301_COUNT_REAL_TIME
|
Number of VAST video errors of type 301.
Corresponds to "VAST error 301 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST3_ERROR_302_COUNT_REAL_TIME
|
Number of VAST video errors of type 302.
Corresponds to "VAST error 302 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST3_ERROR_303_COUNT_REAL_TIME
|
Number of VAST video errors of type 303.
Corresponds to "VAST error 303 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST3_ERROR_400_COUNT_REAL_TIME
|
Number of VAST video errors of type 400.
Corresponds to "VAST error 400 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST3_ERROR_401_COUNT_REAL_TIME
|
Number of VAST video errors of type 401.
Corresponds to "VAST error 401 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST3_ERROR_402_COUNT_REAL_TIME
|
Number of VAST video errors of type 402.
Corresponds to "VAST error 402 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST3_ERROR_403_COUNT_REAL_TIME
|
Number of VAST video errors of type 403.
Corresponds to "VAST error 403 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST3_ERROR_405_COUNT_REAL_TIME
|
Number of VAST video errors of type 405.
Corresponds to "VAST error 405 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST3_ERROR_500_COUNT_REAL_TIME
|
Number of VAST video errors of type 500.
Corresponds to "VAST error 500 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST3_ERROR_501_COUNT_REAL_TIME
|
Number of VAST video errors of type 501.
Corresponds to "VAST error 501 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST3_ERROR_502_COUNT_REAL_TIME
|
Number of VAST video errors of type 502.
Corresponds to "VAST error 502 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST3_ERROR_503_COUNT_REAL_TIME
|
Number of VAST video errors of type 503.
Corresponds to "VAST error 503 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST3_ERROR_600_COUNT_REAL_TIME
|
Number of VAST video errors of type 600.
Corresponds to "VAST error 600 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST3_ERROR_601_COUNT_REAL_TIME
|
Number of VAST video errors of type 601.
Corresponds to "VAST error 601 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST3_ERROR_602_COUNT_REAL_TIME
|
Number of VAST video errors of type 602.
Corresponds to "VAST error 602 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST3_ERROR_603_COUNT_REAL_TIME
|
Number of VAST video errors of type 603.
Corresponds to "VAST error 603 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST3_ERROR_604_COUNT_REAL_TIME
|
Number of VAST video errors of type 604.
Corresponds to "VAST error 604 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST3_ERROR_900_COUNT_REAL_TIME
|
Number of VAST video errors of type 900.
Corresponds to "VAST error 900 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST3_ERROR_901_COUNT_REAL_TIME
|
Number of VAST video errors of type 901.
Corresponds to "VAST error 901 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST4_ERROR_406_COUNT_REAL_TIME
|
Number of VAST video errors of type 406.
Corresponds to "VAST error 406 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST4_ERROR_407_COUNT_REAL_TIME
|
Number of VAST video errors of type 407.
Corresponds to "VAST error 407 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST4_ERROR_408_COUNT_REAL_TIME
|
Number of VAST video errors of type 408.
Corresponds to "VAST error 408 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST4_ERROR_409_COUNT_REAL_TIME
|
Number of VAST video errors of type 409.
Corresponds to "VAST error 409 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST4_ERROR_410_COUNT_REAL_TIME
|
Number of VAST video errors of type 410.
Corresponds to "VAST error 410 count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
VIDEO_VAST_TOTAL_ERROR_COUNT_REAL_TIME
|
Number of total VAST video errors.
Corresponds to "Total error count" in the Ad Manager UI. Compatible with the "Real-time video" report type. |
TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS
|
The total number of impressions viewed on the user's screen.
Corresponds to "Total Active View viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS
|
The total number of impressions that were sampled and measured by active view.
Corresponds to "Total Active View measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE
|
The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by active view). |
TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS
|
Total number of impressions that were eligible to measure viewability.
Corresponds to "Total Active View eligible impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE
|
The percentage of total impressions that were measurable by active view (out of all the total
impressions sampled for active view).
Corresponds to "Total Active View % measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME
|
Active View total average time in seconds that specific impressions are reported as being
viewable.
Corresponds to "Total Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the "Historical" report type. |
ACTIVE_VIEW_PERCENT_AUDIBLE_START_IMPRESSIONS
|
The percentage of total impressions from video creatives with audible playback at start, from
all total measurable impressions for Active View.
Corresponds to "Active View % audible at start" in the Ad Manager UI. Compatible with the "Historical" report type. |
ACTIVE_VIEW_PERCENT_EVER_AUDIBLE_IMPRESSIONS
|
The percentage of total impressions from video creatives where volume > 0 at any point, from
all total impressions measurable for Active View.
Corresponds to "Active View % ever audible" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS
|
The number of impressions delivered by the ad server viewed on the user's screen.
Corresponds to "Ad server Active View viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS
|
The number of impressions delivered by the ad server that were sampled, and measurable by
active view.
Corresponds to "Ad server Active View measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE
|
The percentage of impressions delivered by the ad server viewed on the user's screen (out of
the ad server impressions measurable by active view).
Corresponds to "Ad server Active View % viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS
|
Total number of impressions delivered by the ad server that were eligible to measure
viewability.
Corresponds to "Ad server Active View eligible impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE
|
The percentage of impressions delivered by the ad server that were measurable by active view (
out of all the ad server impressions sampled for active view).
Corresponds to "Ad server Active View % measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_ACTIVE_VIEW_REVENUE
|
Active View ad server revenue.
Corresponds to "Ad server Active View revenue" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME
|
Active View ad server average time in seconds that specific impressions are reported as being
viewable.
Corresponds to "Ad server Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS
|
The number of impressions delivered by AdSense viewed on the user's screen,
Corresponds to "AdSense Active View viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS
|
The number of impressions delivered by AdSense that were sampled, and measurable by active
view.
Corresponds to "AdSense Active View measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE
|
The percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense
impressions measurable by active view).
Corresponds to "AdSense Active View % viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS
|
Total number of impressions delivered by AdSense that were eligible to measure viewability.
Corresponds to "AdSense Active View eligible impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE
|
The percentage of impressions delivered by AdSense that were measurable by active view ( out of
all AdSense impressions sampled for active view).
Corresponds to "AdSense Active View % measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME
|
Active View AdSense average time in seconds that specific impressions are reported as being
viewable.
Corresponds to "AdSense Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS
|
The number of impressions delivered by Ad Exchange viewed on the user's screen,
Corresponds to "Ad Exchange Active View viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS
|
The number of impressions delivered by Ad Exchange that were sampled, and measurable by active
view.
Corresponds to "Ad Exchange Active View measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE
|
The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad
Exchange impressions measurable by active view).
Corresponds to "Ad Exchange Active View % viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS
|
Total number of impressions delivered by Ad Exchange that were eligible to measure viewability.
Corresponds to "Ad Exchange Active View eligible impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE
|
The percentage of impressions delivered by Ad Exchange that were measurable by active view (
out of all Ad Exchange impressions sampled for active view).
Corresponds to "Ad Exchange Active View % measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME
|
Active View AdExchange average time in seconds that specific impressions are reported as being
viewable.
Corresponds to "Ad Exchange Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_TOTAL_REQUESTS
|
The total number of queries sent to Ad Exchange.
Corresponds to "Ad Exchange ad requests" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_MATCH_RATE
|
The fraction of Ad Exchange queries that result in a matched query. Also known as "Coverage".
Corresponds to "Ad Exchange match rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_COST_PER_CLICK
|
The amount earned per click on Ad Exchange.
Corresponds to "Ad Exchange CPC" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_TOTAL_REQUEST_CTR
|
The fraction of Ad Exchange requests that result in a click.
Corresponds to "Ad Exchange ad request CTR" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_MATCHED_REQUEST_CTR
|
The fraction of Ad Exchange matched requests that result in a click.
Corresponds to "Ad Exchange matched request CTR" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_TOTAL_REQUEST_ECPM
|
The amount earned per thousand Ad Exchange requests.
Corresponds to "Ad Exchange ad request eCPM" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_MATCHED_REQUEST_ECPM
|
The amount earned per thousand Ad Exchange matched requests.
Corresponds to "Ad Exchange matched request eCPM" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_LIFT_EARNINGS
|
The increase in Ad Exchange revenue gained for won impressions over the applicable minimum CPM
or the best price specified during dynamic allocation.
Corresponds to "Ad Exchange lift" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_ACTIVE_VIEW_REVENUE
|
Active View total revenue.
Corresponds to "Total Active View revenue" in the Ad Manager UI. Compatible with the "Historical" report type. |
DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_COMPETING_TOTAL
|
The number of impressions sent to Ad Exchange / AdSense, regardless of whether they
won or lost (total number of dynamic allocation impressions).
Corresponds to "Impressions competing" in the Ad Manager UI. Compatible with the "Historical" report type. |
DYNAMIC_ALLOCATION_OPPORTUNITY_UNFILLED_IMPRESSIONS_COMPETING
|
The number of unfilled queries that attempted dynamic allocation by Ad Exchange / AdSense.
Corresponds to "Unfilled competing impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
DYNAMIC_ALLOCATION_OPPORTUNITY_ELIGIBLE_IMPRESSIONS_TOTAL
|
The number of Ad Exchange / AdSense and Ad Manager impressions.
Corresponds to "Eligible impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTAL
|
The difference between eligible impressions and competing impressions in dynamic allocation. |
DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_PERCENT_TOTAL
|
The percentage of eligible impressions that are not competing in dynamic allocation.
Corresponds to "Impressions not competing (%)" in the Ad Manager UI. Compatible with the "Historical" report type. |
DYNAMIC_ALLOCATION_OPPORTUNITY_SATURATION_RATE_TOTAL
|
The percent of eligible impressions participating in dynamic allocation. |
DYNAMIC_ALLOCATION_OPPORTUNITY_MATCH_RATE_TOTAL
|
The percent of total dynamic allocation queries that won.
Corresponds to "Dynamic allocation match rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
INVOICED_IMPRESSIONS
|
The number of invoiced impressions.
Corresponds to "Invoiced impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
INVOICED_UNFILLED_IMPRESSIONS
|
The number of invoiced unfilled impressions.
Corresponds to "Invoiced unfilled impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
NIELSEN_IMPRESSIONS
|
The total number of impressions tracked for Nielsen Digital Ad Ratings measurement.
Corresponds to "Impressions" in the Ad Manager UI. Compatible with the "Reach" report type. |
NIELSEN_IN_TARGET_IMPRESSIONS
|
The total number of impressions for in-target demographic tracked for Nielsen Digital Ad
Ratings measurement.
Corresponds to "In-target impressions" in the Ad Manager UI. Compatible with the "Reach" report type. |
NIELSEN_POPULATION_BASE
|
The population in the demographic.
Corresponds to "Population base" in the Ad Manager UI. Compatible with the "Reach" report type. |
NIELSEN_IN_TARGET_POPULATION_BASE
|
The total population for all in-target demographics.
Compatible with the "Reach" report type. |
NIELSEN_UNIQUE_AUDIENCE
|
The total number of different people within the selected demographic who were reached.
Corresponds to "Unique audience" in the Ad Manager UI. Compatible with the "Reach" report type. |
NIELSEN_IN_TARGET_UNIQUE_AUDIENCE
|
The total number of different people within all in-target demographics who were reached.
Compatible with the "Reach" report type. |
NIELSEN_PERCENT_AUDIENCE_REACH
|
The unique audience reached as a percentage of the population base.
Corresponds to "% audience reach" in the Ad Manager UI. Compatible with the "Reach" report type. |
NIELSEN_IN_TARGET_PERCENT_AUDIENCE_REACH
|
The unique audience reached as a percentage of the population base for all in-target
demographics.
Compatible with the "Reach" report type. |
NIELSEN_AVERAGE_FREQUENCY
|
The average number of times that a person within the target audience sees an advertisement.
Corresponds to "Average frequency" in the Ad Manager UI. Compatible with the "Reach" report type. |
NIELSEN_IN_TARGET_AVERAGE_FREQUENCY
|
The average number of times that a person within the target audience sees an advertisement
for all in-target demographics.
Compatible with the "Reach" report type. |
NIELSEN_GROSS_RATING_POINTS
|
The unit of audience volume, which is based on the percentage of the reached target audience
population multiplied by the average frequency.
Corresponds to "Gross rating points" in the Ad Manager UI. Compatible with the "Reach" report type. |
NIELSEN_IN_TARGET_GROSS_RATING_POINTS
|
The unit of audience volume, which is based on the percentage of the reached target audience
population multiplied by the average frequency, for all in-target demographics.
Compatible with the "Reach" report type. |
NIELSEN_PERCENT_IMPRESSIONS_SHARE
|
The share of impressions that reached the target demographic.
Corresponds to "% impression share" in the Ad Manager UI. Compatible with the "Reach" report type. |
NIELSEN_IN_TARGET_PERCENT_IMPRESSIONS_SHARE
|
The share of impressions that reached all in-target demographics.
Corresponds to "In-target % impression share" in the Ad Manager UI. Compatible with the "Reach" report type. |
NIELSEN_PERCENT_POPULATION_SHARE
|
The share of the total population represented by the population base.
Corresponds to "% population share" in the Ad Manager UI. Compatible with the "Reach" report type. |
NIELSEN_IN_TARGET_PERCENT_POPULATION_SHARE
|
The share of the total population for all in-target demographics represented by the
population base.
Compatible with the "Reach" report type. |
NIELSEN_PERCENT_AUDIENCE_SHARE
|
The share of the unique audience in the demographic.
Corresponds to "% audience share" in the Ad Manager UI. Compatible with the "Reach" report type. |
NIELSEN_IN_TARGET_PERCENT_AUDIENCE_SHARE
|
The share of the unique audience for all in-target demographics.
Compatible with the "Reach" report type. |
NIELSEN_AUDIENCE_INDEX
|
The relative unique audience in the demographic compared with its share of the overall
population.
Corresponds to "Audience index" in the Ad Manager UI. Compatible with the "Reach" report type. |
NIELSEN_IN_TARGET_AUDIENCE_INDEX
|
The relative unique audience for all in-target demographics compared with its share of the
overall population.
Compatible with the "Reach" report type. |
NIELSEN_IMPRESSIONS_INDEX
|
The relative impressions per person in the demographic compared with the impressions per person
for the overall population.
Corresponds to "Impressions index" in the Ad Manager UI. Compatible with the "Reach" report type. |
NIELSEN_IN_TARGET_IMPRESSIONS_INDEX
|
The relative impressions per person for all in-target demographics compared with the
impressions per person for the overall population.
Compatible with the "Reach" report type. |
NIELSEN_IN_TARGET_RATIO
|
The adjusted in-target impression share used for pacing and billing, based on the GRP pacing
preferences indicated in your line item settings.
Corresponds to "Processed Nielsen in-target rate" in the Ad Manager UI. Compatible with the "Reach" report type. |
DP_IMPRESSIONS
|
Number of impressions delivered.
Corresponds to "Impressions" in the Ad Manager UI. Compatible with the "Ad Connector" report type. |
DP_CLICKS
|
Number of clicks delivered
Corresponds to "Clicks" in the Ad Manager UI. Compatible with the "Ad Connector" report type. |
DP_QUERIES
|
Number of requests.
Corresponds to "Queries" in the Ad Manager UI. Compatible with the "Ad Connector" report type. |
DP_MATCHED_QUERIES
|
Number of requests where a buyer was matched with the Ad request.
Corresponds to "Matched queries" in the Ad Manager UI. Compatible with the "Ad Connector" report type. |
DP_COST
|
The revenue earned, calculated in publisher currency, for the ads delivered.
Corresponds to "Cost" in the Ad Manager UI. Compatible with the "Ad Connector" report type. |
DP_ECPM
|
The average estimated cost-per-thousand-impressions earned from ads delivered.
Corresponds to "Total Average eCPM" in the Ad Manager UI. Compatible with the "Ad Connector" report type. |
DP_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS
|
Total number of impressions delivered by the ad server that were eligible to measure
viewability.
Corresponds to "Total Active View eligible impressions" in the Ad Manager UI. Compatible with the "Ad Connector" report type. |
DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS
|
The number of impressions delivered that were sampled and measurable by active view.
Corresponds to "Total Active View measurable impressions" in the Ad Manager UI. Compatible with the "Ad Connector" report type. |
DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS
|
The number of impressions delivered that were viewed on the user's screen.
Corresponds to "Total Active View viewable impressions" in the Ad Manager UI. Compatible with the "Ad Connector" report type. |
DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE
|
The percentage of impressions delivered that were measurable by active view (out of all the
impressions sampled for active view).
Corresponds to "Total Active View % measurable impressions" in the Ad Manager UI. Compatible with the "Ad Connector" report type. |
DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE
|
The percentage of impressions delivered thar were viewed on the user's screen (out of the
impressions measurable by active view).
Corresponds to "Total Active View % viewable impressions" in the Ad Manager UI. Compatible with the "Ad Connector" report type. |
PARTNER_MANAGEMENT_HOST_IMPRESSIONS
|
The host impressions in the partner management.
Corresponds to "Host impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
PARTNER_MANAGEMENT_HOST_CLICKS
|
The host clicks in the partner management.
Corresponds to "Host clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
PARTNER_MANAGEMENT_HOST_CTR
|
The host CTR in the partner management.
Corresponds to "Host CTR" in the Ad Manager UI. Compatible with the "Historical" report type. |
PARTNER_MANAGEMENT_UNFILLED_IMPRESSIONS
|
The unfilled impressions in the partner management.
Corresponds to "Unfilled impressions" in the Ad Manager UI. Compatible with any of the following report types: Historical, Partner finance. |
PARTNER_MANAGEMENT_PARTNER_IMPRESSIONS
|
The partner impressions in the partner management.
Corresponds to "Partner impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
PARTNER_MANAGEMENT_PARTNER_CLICKS
|
The partner clicks in the partner management.
Corresponds to "Partner clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
PARTNER_MANAGEMENT_PARTNER_CTR
|
The partner CTR in the partner management.
Corresponds to "Partner CTR" in the Ad Manager UI. Compatible with the "Historical" report type. |
PARTNER_MANAGEMENT_GROSS_REVENUE
|
The gross revenue in the partner management.
Corresponds to "Gross revenue" in the Ad Manager UI. Compatible with the "Historical" report type. |
PARTNER_FINANCE_HOST_IMPRESSIONS
|
Monthly host impressions for partner finance reports.
Corresponds to "Host impressions" in the Ad Manager UI. Compatible with the "Partner finance" report type. |
PARTNER_FINANCE_HOST_REVENUE
|
Monthly host revenue for partner finance reports.
Corresponds to "Host revenue" in the Ad Manager UI. Compatible with the "Partner finance" report type. |
PARTNER_FINANCE_HOST_ECPM
|
Monthly host eCPM for partner finance reports.
Corresponds to "Host eCPM" in the Ad Manager UI. Compatible with the "Partner finance" report type. |
PARTNER_FINANCE_PARTNER_REVENUE
|
Monthly partner revenue for partner finance reports.
Corresponds to "Partner revenue" in the Ad Manager UI. Compatible with the "Partner finance" report type. |
PARTNER_FINANCE_PARTNER_ECPM
|
Monthly partner eCPM for partner finance reports.
Corresponds to "Partner eCPM" in the Ad Manager UI. Compatible with the "Partner finance" report type. |
PARTNER_FINANCE_GROSS_REVENUE
|
Monthly gross revenue for partner finance reports.
Corresponds to "Gross revenue" in the Ad Manager UI. Compatible with the "Partner finance" report type. |
CREATIVE_LOAD_TIME_0_500_MS_PERCENT
|
The ratio of the number of impressions for which the creative load time is between 0 and 500 ms
to the total number of impressions that have ad latency data, represented as a percentage.
Corresponds to "Creative load time 0 - 500ms (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
CREATIVE_LOAD_TIME_500_1000_MS_PERCENT
|
The ratio of the number of impressions for which the creative load time is between 500
milliseconds and 1 second to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Creative load time 500ms - 1s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
CREATIVE_LOAD_TIME_1_2_S_PERCENT
|
The ratio of the number of impressions for which the creative load time is between 1 second and
2 seconds to the total number of impressions that have ad latency data, represented as a
percentage.
Corresponds to "Creative load time 1s - 2s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
CREATIVE_LOAD_TIME_2_4_S_PERCENT
|
The ratio of the number of impressions for which the creative load time is between 2 seconds
and 4 seconds to the total number of impressions that have ad latency data, represented as a
percentage.
Corresponds to "Creative load time 2s - 4s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
CREATIVE_LOAD_TIME_4_8_S_PERCENT
|
The ratio of the number of impressions for which the creative load time is between 4 seconds
and 8 seconds to the total number of impressions that have ad latency data, represented as a
percentage.
Corresponds to "Creative load time 4s - 8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
CREATIVE_LOAD_TIME_GREATER_THAN_8_S_PERCENT
|
The ratio of the number of impressions for which the creative load time is greater than 8
seconds to the total number of impressions that have ad latency data, represented as a
percentage.
Corresponds to "Creative load time >8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
UNVIEWED_REASON_SLOT_NEVER_ENTERED_VIEWPORT_PERCENT
|
The ratio of the number of impressions which are unviewed because the ad slot never
entered the viewport to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Slot never entered viewport (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_FILLED_PERCENT
|
The ratio of the number of impressions which are unviewed because the user scrolled before
the ad filled to the total number of impressions that have ad latency data, represented as a
percentage.
Corresponds to "User scrolled before ad filled (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_LOADED_PERCENT
|
The ratio of the number of impressions which are unviewed because the user scrolled or
navigated before the ad loaded to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "User scrolled/navigated before ad loaded (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
UNVIEWED_REASON_USER_SCROLLED_BEFORE_1_S_PERCENT
|
The ratio of the number of impressions which are unviewed because the user scrolled or
navigated before one second to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "User scrolled/navigated before 1 second (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
UNVIEWED_REASON_OTHER_PERCENT
|
The ratio of the number of impressions which are unviewed because the of another
non-viewable-impression reason to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Other non-viewable impression reasons (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
PAGE_NAVIGATION_TO_TAG_LOADED_TIME_0_500_MS_PERCENT
|
The ratio of the number of impressions for which the DOM load to tag log time is between 0 and
500 milliseconds to the total number of impressions that have ad latency data, represented as a
percentage.
Corresponds to "Page navigation to tag loaded time 0 - 500ms (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
PAGE_NAVIGATION_TO_TAG_LOADED_TIME_500_1000_MS_PERCENT
|
The ratio of the number of impressions for which the DOM load to tag log time is between 500
milliseconds and 1 second to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Page navigation to tag loaded time 500ms - 1s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
PAGE_NAVIGATION_TO_TAG_LOADED_TIME_1_2_S_PERCENT
|
The ratio of the number of impressions for which the DOM load to tag log time is between 1
second and 2 seconds to the total number of impressions that have ad latency data, represented
as a percentage.
Corresponds to "Page navigation to tag loaded time 1s - 2s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
PAGE_NAVIGATION_TO_TAG_LOADED_TIME_2_4_S_PERCENT
|
The ratio of the number of impressions for which the DOM load to tag log time is between 2
seconds and 4 seconds to the total number of impressions that have ad latency data, represented
as a percentage.
Corresponds to "Page navigation to tag loaded time 2s - 4s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
PAGE_NAVIGATION_TO_TAG_LOADED_TIME_4_8_S_PERCENT
|
The ratio of the number of impressions for which the DOM load to tag log time is between 4
seconds and 8 seconds to the total number of impressions that have ad latency data, represented
as a percentage.
Corresponds to "Page navigation to tag loaded time 4s - 8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
PAGE_NAVIGATION_TO_TAG_LOADED_TIME_GREATER_THAN_8_S_PERCENT
|
The ratio of the number of impressions for which the DOM load to tag log time is greater than 8
seconds to the total number of impressions that have ad latency data, represented as a
percentage.
Corresponds to "Page navigation to tag loaded time >8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_0_500_MS_PERCENT
|
The ratio of the number of impressions for which the DOM load to first ad request time is
between 0 and 500 milliseconds to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Page navigation to first ad request time 0 - 500ms (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_500_1000_MS_PERCENT
|
The ratio of the number of impressions for which the DOM load to first ad request time is
between 500 milliseconds and 1 second to the total number of impressions that have ad latency
data, represented as a percentage.
Corresponds to "Page navigation to first ad request time 500ms - 1s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_1_2_S_PERCENT
|
The ratio of the number of impressions for which the DOM load to first ad request time is
between 1 second and 2 seconds to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Page navigation to first ad request time 1s - 2s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_2_4_S_PERCENT
|
The ratio of the number of impressions for which the DOM load to first ad request time is
between 2 seconds and 4 seconds to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Page navigation to first ad request time 2s - 4s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_4_8_S_PERCENT
|
The ratio of the number of impressions for which the DOM load to first ad request time is
between 4 seconds and 8 seconds to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Page navigation to first ad request time 4s - 8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_GREATER_THAN_8_S_PERCENT
|
The ratio of the number of impressions for which the DOM load to first ad request time is
greater than 8 seconds to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Page navigation to first ad request time >8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_0_500_MS_PERCENT
|
The ratio of the number of impressions for which the tag load to first ad request time is
between 0 and 500 milliseconds to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Tag loaded to first ad request time 0 - 500ms (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_500_1000_MS_PERCENT
|
The ratio of the number of impressions for which the tag load to first ad request time is
between 500 milliseconds and 1 second to the total number of impressions that have ad latency
data, represented as a percentage.
Corresponds to "Tag loaded to first ad request time 500ms - 1s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_1_2_S_PERCENT
|
The ratio of the number of impressions for which the tag load to first ad request time is
between 1 second and 2 seconds to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Tag loaded to first ad request time 1s - 2s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_2_4_S_PERCENT
|
The ratio of the number of impressions for which the tag load to first ad request time is
between 2 seconds and 4 seconds to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Tag loaded to first ad request time 2s - 4s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_4_8_S_PERCENT
|
The ratio of the number of impressions for which the tag load to first ad request time is
between 4 seconds and 8 seconds to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Tag loaded to first ad request time 4s - 8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_GREATER_THAN_8_S_PERCENT
|
The ratio of the number of impressions for which the tag load to first ad request time is
greater than 8 seconds to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Tag loaded to first ad request time >8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |