Integrate Funding Choices
Stay organized with collections
Save and categorize content based on your preferences.
Funding Choices is an easy-to-use messaging tool that can help you comply with
the EU General Data Protection Regulation (GDPR), and recover lost revenue from
ad blocking users.
This guide demonstrates how to use Funding Choices with the IMA HTML5 SDK.
Prerequisites
You must have a
Funding Choices
account linked to your Ad Manager account.
To create a Funding Choices account, go to Privacy & messaging in the Ad
Manager UI and select the location-based regulations for your site to adhere to.
The Funding Choices account is then created automatically in the background.
Add the Funding Choices message to your site
The IMA HTML5 SDK interacts with the Funding Choices API automatically once
your site's consent message has been created, no additional code is needed. To
create your Funding Choices message, go to the Privacy & messaging section
of your Ad Manager account and select Manage for European regulations. From
that page select Create message for Sites then create your site-specific
consent message. This is automatically included on your site, given you have
integrated the IMA HTML5 SDK.
For information and methods available in the Funding Choices API, see the
Funding Choices JavaScript API
documentation.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-20 UTC.
[null,null,["Last updated 2025-08-20 UTC."],[[["\u003cp\u003eFunding Choices is a tool that helps publishers comply with GDPR and recover revenue lost due to ad blockers.\u003c/p\u003e\n"],["\u003cp\u003eThe IMA HTML5 SDK automatically interacts with Funding Choices once your site's consent message is created in Ad Manager, requiring no extra code.\u003c/p\u003e\n"],["\u003cp\u003eTo create a Funding Choices account and consent message, navigate to the 'Privacy & messaging' section within your Ad Manager account.\u003c/p\u003e\n"],["\u003cp\u003eYou must link your Ad Manager account with a Funding Choices account to utilize this feature.\u003c/p\u003e\n"]]],[],null,["# Integrate Funding Choices\n\nFunding Choices is an easy-to-use messaging tool that can help you comply with\nthe EU General Data Protection Regulation (GDPR), and recover lost revenue from\nad blocking users.\n\nThis guide demonstrates how to use Funding Choices with the IMA HTML5 SDK.\n\nPrerequisites\n-------------\n\nYou must have a\n[Funding Choices](//support.google.com/admanager/answer/10075997)\naccount linked to your Ad Manager account.\n\nTo create a Funding Choices account, go to **Privacy \\& messaging** in the Ad\nManager UI and select the location-based regulations for your site to adhere to.\nThe Funding Choices account is then created automatically in the background.\n\nAdd the Funding Choices message to your site\n--------------------------------------------\n\nThe IMA HTML5 SDK interacts with the Funding Choices API automatically once\nyour site's consent message has been created, no additional code is needed. To\ncreate your Funding Choices message, go to the **Privacy \\& messaging** section\nof your Ad Manager account and select **Manage** for European regulations. From\nthat page select **Create message** for **Sites** then create your site-specific\nconsent message. This is automatically included on your site, given you have\nintegrated the IMA HTML5 SDK.\n\nFor information and methods available in the Funding Choices API, see the\n[Funding Choices JavaScript API\ndocumentation](/funding-choices/fc-api-docs)."]]
