Privacy strategies

  • Publisher first-party ID (formerly same app key) in Google Mobile Ads SDK helps deliver personalized ads using app data and is enabled by default.

  • You can disable Publisher first-party ID using MobileAds.putPublisherFirstPartyIdEnabled(false) in your app's code (Kotlin or Java).

  • This feature requires Google Mobile Ads SDK 21.4.0 or higher and the API name changed in version 22.6.0 but remains compatible with previous versions.

  • For further guidance on Android privacy and Google Play compliance, refer to the Privacy strategies for Android resource.
Select platform: Android iOS Unity

For key considerations when preparing your app for Google Play and Android privacy changes, see Privacy strategies for Android.

Publisher first-party ID

Prerequisites: Google Mobile Ads SDK 22.6.0 or higher

The Google Mobile Ads SDK introduced Publisher first-party ID, to help you deliver more relevant and personalized ads by using data collected from your apps.

Publisher first-party ID is enabled by default, but you can disable it using the following method.

Kotlin

// Disables Publisher first-party ID.
MobileAds.putPublisherFirstPartyIdEnabled(false)

Java

// Disables Publisher first-party ID.
MobileAds.putPublisherFirstPartyIdEnabled(false);