[null,null,["最后更新时间 (UTC)：2025-07-26。"],[[["\u003cp\u003eThe AdSense Management API reporting system mirrors the AdSense website, allowing for flexible and customizable reports by specifying dimensions and metrics.\u003c/p\u003e\n"],["\u003cp\u003eDimensions, like date or platform type, group data for analysis, while metrics, such as earnings or clicks, measure performance.\u003c/p\u003e\n"],["\u003cp\u003eWhile you can use multiple metrics freely, it's recommended to limit the use of dimensions to two per report to avoid excessive data complexity.\u003c/p\u003e\n"],["\u003cp\u003eSome dimension and metric combinations are incompatible and cannot be used together within the same report, similar to limitations in the AdSense website's Performance reports.\u003c/p\u003e\n"],["\u003cp\u003eYou can further explore handling results, choosing the right dimensions, specifying date ranges, and reviewing a comprehensive list of available metrics and dimensions through the provided links.\u003c/p\u003e\n"]]],["The AdSense Management API allows customizable reports through dimensions and metrics. Dimensions, like `DATE` or `PLATFORM_TYPE_NAME`, group ad event data by attributes. Metrics, such as `ESTIMATED_EARNINGS` or `CLICKS`, measure data based on these groupings; some are calculated, like `COST_PER_CLICK`. Adding dimensions increases report rows, so use sparingly. While metrics can be combined freely, the number of dimensions has to be minimal, as some dimensions and metrics are incompatible.\n"],null,["# Dimensions and Metrics\n\nThe AdSense Management API reporting system exposes the flexibility and customization capabilities of the AdSense website. Reports are generated by specifying a list of dimensions and metrics.\n\nDimensions\n----------\n\nEach time AdSense displays an ad, every event associated with that ad is logged with a set of attributes: date, country, channel, ad unit, etc. These attributes are called dimensions.\n\nDimensions are used for grouping purposes in reports.\n| **Some examples:**\n|\n| `DATE`\n| : Groups data in individual days.\n|\n| `MONTH`\n| : Groups data in months.\n|\n| `PLATFORM_TYPE_NAME`\n| : Groups data into platform types, such as `\"Desktop\"` or `\"Tablet\"`\n\nMetrics\n-------\n\nWhen a report is requested, the logged events are added together according to the chosen dimensions. Metrics represent the different measurements you can make on that data.\n| **Some examples:**\n|\n| `ESTIMATED_EARNINGS`\n| : Measures how much the publisher earned.\n|\n| `CLICKS`\n| : Measures how many times ads were clicked on the publisher's property.\n\nSome metrics are calculated, instead of being measured directly.\n| **Some examples:**\n|\n| `COST_PER_CLICK`\n| : Measures how much the publisher earns each time a user clicks on their ad.\n|\n| `AD_REQUESTS_RPM`\n| : Measures the revenue per thousand ad requests.\n\nUsing multiple dimensions wisely\n--------------------------------\n\nThe generated report consists of a series of rows, each having one or more fields. Adding a new metric to a report produces a new column but adding a dimension multiplies the number of rows.\n\nFor example, a report with `DATE` as a dimension will generate a set of rows, one row for each day with activity. Adding a new dimension, like `CUSTOM_CHANNEL_NAME`, will generate a row per day and per existing channel. As a guideline it's fine to use as many metrics as you like, but try not to use more than two dimensions per report.\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e\n\nIncompatible dimensions and metrics\n-----------------------------------\n\nThere are some metrics and dimensions that cannot be combined in a single report. For example, a conflict will arise when trying to fetch URL and custom channels at the same time. This limitation is the same as in the AdSense website (Performance reports tab).\n\nNext steps\n----------\n\n- [Handling the Results](/adsense/management/reporting/handling_results)\n- [Using the Right Dimension](/adsense/management/reporting/right_dimension)\n- [Specifying a Date Range](/adsense/management/reporting/date_ranges)\n- [List of Metrics and Dimensions](/adsense/management/metrics-dimensions)"]]
