2024-09-10
- Google Analytics now automatically joins the most recent device information
from tagging with Measurement Protocol events using
client_id
orapp_instance_ID
.
2023-09-27
- You can now send the
ad_impression
andscreen_view
events with Measurement Protocol. Previously, these were reserved events.
2023-01-23
- Google Analytics 4 now automatically joins the most recent geographic
information from tagging with Measurement Protocol events using
client_id
orapp_instance_ID
.
2022-05-23
session_id
: includesession_id
as a param, so that measurement protocol events appear in session-based reporting.user_id
: previously, if (a)app_instance_id
/client_id
is sent withoutuser_id
and (b) measurement protocol events are sent withapp_instance_id
withuser_id
, the MP events weren't being exported to Ads properly. This has been fixed so that now the measurement protocol events are exported and attributed.
2021-02-26
- Conversion events no longer need to be sent with an 8 hour delay.
2020-10-14
- Updated naming from App + Web to Google Analytics 4.