Google Analytics（分析）开发者品牌推广指南与政策
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上次修改日期：2022 年 3 月 15 日
品牌推广指南
利用 Google Analytics（分析）API，您可将 Google Analytics（分析）功能整合到自己的应用或设备中。本页面展示了一些图标和徽标，可用来将带有 Google Analytics（分析）徽标的品牌信息添加到您的应用、设备或此类应用与设备的市场营销材料中。本页面还解释了 Google Analytics（分析）徽标的使用规则和要求。
在自己的应用中使用 Google Analytics（分析）API 或推广 API 功能无需经过特殊审批。但如果您使用 Google Analytics（分析）API 构建符合以下条件的应用，则需获得审批：
- 向非 Google Analytics（分析）用户公开展示您的 Google Analytics（分析）数据的应用。
- 展示非本人所有的账号/媒体资源/数据视图的 Google Analytics（分析）数据的应用。
- 展示 Google Analytics（分析）数据的商业应用。
请务必添加 Google Analytics（分析）徽标并区分哪些数据来自 Google Analytics（分析）。例如，如果某个页面中有 4 张图表显示 Google Analytics（分析）数据，您只需在此页面中添加 1 个徽标。此外，每个徽标均须反向链接至 Google Analytics（分析）产品页或直接链接至 Google Analytics（分析）产品。
我可以使用哪些徽标或品牌信息？
您可以在应用中使用横向或竖向徽标：
如果您的网站背景颜色是暗色，请使用下列包含白色文字的徽标：
您可以在自己的应用中将徽标调整为合适的尺寸，但显示的水平徽标必须至少为 154 x 50 像素，显示的垂直徽标必须至少为 132 x 100 像素。此外，您无法修改所提供徽标的颜色，而且应该在对整个广告素材或周围环境起到补充作用的单一纯色背景上显示这些徽标。
徽标展示位置
在将 API 集成到您的应用中时，您应该在任何显示 Google Analytics（分析）API 的页面上都放置一个相应的品牌徽标。该徽标要显示在页面上出现 API 相关功能的位置旁边。
您绝不能在您的应用、产品或服务的整体名称或说明中使用 Google Analytics（分析）徽标。同样，您也不能在您的应用、产品或服务的名称中使用“Google Analytics（分析）字样或任何缩写、首字母缩写或变体。
例如，您不能将自己的应用称为“企业版 Google Analytics（分析）”。但您可以提及相关事实，通过“适用于 Google Analytics（分析）的出色应用”等措辞来说明您的应用适用于 Google Analytics（分析）或可与其配合使用。
徽标反向链接
应用中使用的所有 Google Analytics（分析）徽标均须反向链接至 Google Analytics（分析）或链接至某个页面（其中包含可以返回 Google Analytics（分析）的网址）。
对于公共应用，您可以链接到：https://www.google.com/analytics
其他规则
此外，还需遵守以下规则：
- Google Analytics（分析）API 用户只能使用上面所示的徽标。使用这些徽标必须遵守 Google API 服务条款以及适用的 Google Analytics（分析）条款（统称为“条款”）。
- 禁止在违反“条款”的网站或应用中显示 Google Analytics（分析）商标。
- 徽标颜色和背景颜色的对比一定要足够明显，以便让徽标清晰可见。
- 请勿以任何方式更改徽标。请勿移除、遮挡、扭曲或更改 Google Analytics（分析）商标的任何元素。
- 请确保徽标完全清晰可见。请勿更改徽标或遮挡部分徽标。
- 请勿将徽标显示为网页上最显眼的元素。
- 在使用徽标时禁止出现以下情况：(1) 暗示与其他任何产品、服务、活动、赞助商或组织有关联或有担保关系；(2) 表明您代表 Google Analytics（分析）或 Google Analytics（分析）成员的观点或意见，但却未事先获取 Google Analytics（分析）的书面许可。
- 请勿采用容易与 Google Analytics（分析）商标混淆或模仿 Google Analytics（分析）商业外观的标记、徽标、标语或设计，包括模仿 Google Analytics（分析）网页设计属性的外观、Google Analytics（分析）品牌包装、独特的颜色组合、字体、图形设计、产品图标或与 Google Analytics（分析）相关联的图片。
- 请勿将 Google Analytics（分析）商标注册为二级域名或将 Google Analytics（分析）商标加入您自己的产品、服务、功能或公司的名称中。同样，请勿将 Google Analytics（分析）商标加入您自己的商标或徽标中。
- 禁止以误导、不正当、诽谤、侵犯、中伤、诋毁或猥亵等性质的方式或其他不利于 Google Analytics（分析）的方式显示 Google Analytics（分析）商标。
- 禁止在存在以下情况的任何网站或用户界面上显示 Google Analytics（分析）商标：包含或显示成人内容、宣传赌博、宣扬暴力、包含仇恨言论、涉及向未满 21 周岁的人员销售烟草或酒精饮料、违反其他适用法律或法规，或者包含其他令人反感的内容。
使用这些徽标必须遵守“条款”，如果上述使用违反了“条款”中的品牌信息要求，我们可能会要求您修改您的应用或用法，或者请您停止使用这些徽标。另外请注意，这些指南是对“条款”中规则的补充。您的应用必须遵守这些品牌推广指南以及“条款”中列出的更广泛的一组规则。
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-07-26。
[null,null,["最后更新时间 (UTC)：2025-07-26。"],[[["\u003cp\u003eThe Google Analytics API lets you add Google Analytics features to your application or device, and this page outlines the branding guidelines for using Google Analytics logos.\u003c/p\u003e\n"],["\u003cp\u003eYou must include a Google Analytics logo and distinguish Google Analytics data if your app publicly displays Google Analytics data, displays data for accounts you don't own, or is a commercial app displaying such data.\u003c/p\u003e\n"],["\u003cp\u003eYou can use either the horizontal or vertical Google Analytics logo, ensuring minimum size requirements are met and the logo links back to the Google Analytics product page.\u003c/p\u003e\n"],["\u003cp\u003eWhen integrating the API, feature the logo where the API implementation appears on the page, but avoid using it in your application's name or implying an unauthorized association with Google Analytics.\u003c/p\u003e\n"],["\u003cp\u003eAdhere to the provided logo usage rules to comply with Google's terms of service and branding requirements, ensuring proper logo placement, linkbacks, and avoiding misuse.\u003c/p\u003e\n"]]],["Google Analytics API users must use provided logos when displaying data publicly, for non-owned accounts, or in commercial apps. Logos, either horizontal (154x50px min) or vertical (132x100px min), must link to Google Analytics and be placed where the API is present. Logos can not be altered, be used in the app title, and must be clearly visible with sufficient contrast. All usage is subject to Google API terms and additional rules.\n"],null,["# Google Analytics Developer Branding Guidelines & Policies\n\nLast modified: March 15, 2022\n\nBranding Guidelines\n-------------------\n\nThe Google Analytics API lets you incorporate Google Analytics functionality\ninto your application or device. This page shows the icons and logos that you\nare allowed to use for adding Google Analytics-logoed branding to your\napplication, device, or marketing materials for such applications or devices. It\nalso explains rules and requirements for using Google Analytics logos.\n\nYou do not need special approval to use the Google Analytics API or to\npromote API functionality in your application. However, if you use the Google\nAnalytics API to build an app that:\n\n- Displays your Google Analytics data publicly, to non Google Analytics users.\n- Displays Google Analytics data for accounts / properties / views you do not own.\u003cbr /\u003e\n\n- Is a commercial app that displays Google Analytics data.\u003cbr /\u003e\n\nYou must include a Google Analytics logo and distinguish which data comes\nfrom Google Analytics. For example, if a page has 4 charts displaying Google\nAnalytics data, you only need to include 1 logo for the page. In addition each\nlogo must link back to the Google Analytics product page or directly into\nthe Google Analytics product.\n\nWhat logos or branding can I use?\n---------------------------------\n\nYou may use either the horizontal or vertical logo in your applications: \n\nIf your site's backgroud color is dark, use the following logos with white text: \n\nYou may resize the logos to an appropriate size for your application, but\nthe horizontal logo that you display must be at least 154px by 50px, and the\nvertical logo that you display must be at least 132px by 100px.\nIn addition, you cannot modify the colors of the logos provided\nand should present those logos on a single, solid background color that is\ncomplementary to the overall creative or surrounding.\n\n### Logo Placement\n\nWhen integrating the API into your app, you should feature the appropriate\nbranding logo on any page where the Google Analytics API has a presence. The\nlogo should appear next to the location where the API implementation appears on\nthe page.\n\nYou may never use the Google Analytics logo in conjunction with the overall\nname or description of your application, product, or service. Similarly, you\ncannot use the word Google Analytics or any abbreviation, acronym, or variant,\nin the name of your application, product, or service.\n\nFor example, you cannot call your application \"Google Analytics for\nEnterprises\". However, you may make reference to the fact that your app is for\nGoogle Analytics or works with Google Analytics by stating \"Great App for Google\nAnalytics.\"\n\n### Logo Linkbacks\n\nAll Google Analytics logos used within an application must link back to\nGoogle Analytics, or link to a page with the URL in which users can get back to\nGoogle Analytics.\n\nFor public applications you can link to: \u003chttps://www.google.com/analytics\u003e\n\n### Additional Rules\n\nIn addition the following rules apply:\n\n- Google Analytics API users may only use the logos shown above. Use of these logos is governed by the Google APIs Terms of Service and the applicable Google Analytics terms (together referred to as the \"Terms\").\n- Never display a Google Analytics trademark on a site or app that violates the Terms.\n- Ensure that there is sufficient contrast between the logo color(s) and the background color for the logo to be clearly visible.\n- Do not change the logos in any way. Do not remove, obstruct, distort, or alter any element of a Google Analytics trademark.\n- Make sure the logo is fully and clearly visible. It should never be altered or partially covered.\n- Do not display the logo as the most prominent element on your web page.\n- Do not use a logo in ways that (1) imply an association with or endorsement of any other product, service, event, sponsorship, or organization; or (2) suggest that you are representing the views or opinions of Google Analytics or Google Analytics personnel without prior written permission from Google Analytics.\n- Do not adopt marks, logos, slogans, or designs that are confusingly similar to the Google Analytics trademarks or that imitate Google Analytics' trade dress, including the look and feel of Google Analytics web design properties, Google Analytics brand packaging, distinctive color combinations, typography, graphic designs, product icons, or imagery associated with Google Analytics.\n- Do not register the Google Analytics trademarks as second-level domain names or incorporate Google Analytics trademarks into your own names for products, services, features or companies. Similarly, do not incorporate Google Analytics trademarks into your own trademarks or logos.\n- Never display a Google Analytics trademark in a manner that is misleading, unfair, defamatory, infringing, libelous, disparaging, obscene or otherwise objectionable to Google Analytics.\n- Never display a Google Analytics trademark on any web site or user interface that contains or displays adult content, promotes gambling, promotes violence, contains hate speech, involves the sale of tobacco or alcohol to persons under twenty-one years of age, violates other applicable laws or regulations or is otherwise objectionable.\n\nYour use of these logos is governed by the Terms, so if that use violates\nbranding requirements in these Terms, we may request that you modify your app or\nusage or that you cease to use the logos. In addition, remember that these\nguidelines supplement the rules in the Terms. Your application must comply with\nthese branding guidelines and with the broader set of rules set forth in the\nTerms."]]
