Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property, adding a data stream, and adding your Google Analytics code.

Familiarize yourself with the different parts of the Google Analytics interface, including how to search, manage your account, access help content, find your reports, and customize your reports.

Gain insights into the actions that are most important to your business by marking important actions as conversions and then using that data to improve your marketing efforts.

Find relevant information and suggestions based on your Google Analytics data. The Home page provides more personalized content as you continue to use Analytics.

Access your Analytics accounts and data using a mobile device. Use the app to get high-level performance metrics from your phone or tablet.

Explore our reporting guide to understand the basics of reports and see examples of the kinds of data that is collected. You can use reports to monitor traffic, investigate data, and better understand user activity.

Learn how to add and remove collaborators within your Google Analytics account using their email addresses. You will then be able to change their level of access and permissions in Analytics.

Learn about the different roles and data-restriction options available in Google Analytics and the access that a user is given through each role or option.

Discover how to link your Google Ad account to a Google Analytics property to see the full customer cycle, from first interaction to goal completion.

Send Analytics conversion events to Google Ads for reporting and bidding.