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Google Analytics SDK, and User ID Feature Policy
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The following policies apply to all applications using the Google Analytics
Property SDKs and/or User ID feature:
- You must have the full rights to use this service, including the necessary
authorizations from both the rights holder(s) of the data you transmit using
the platform and the rights holder(s) of the respective Google Analytics
account(s).
- You must give your end users proper notice about the implementations and
features of Google Analytics that you use, including notice about what data
you will collect via Google Analytics, and whether this data can be connected
to other data you have about the end user. You must obtain consent from your
end users, or otherwise provide them with the opportunity to opt-out from
the implementations and features you use.
- If you use an SDK to implement any Google Analytics Advertising Features,
such as Audience Reporting or Remarketing, you must comply with the Policy
for Google Analytics Advertising Features, in addition to the Google Play
Developer Program Policies, and any other applicable policy.
- You must not upload any data that allows Google to personally identify an
individual (such as certain names, Social Security Numbers, email addresses,
or any similar data), or data that permanently identifies a particular
device (such as a unique device identifier if such an identifier cannot be
reset).
- You must not session stitch authenticated and unauthenticated sessions of
your end users unless your end users have consented to such activity, and
such merger is allowed under applicable laws and regulations.
Violations of this policy may result in termination of your Google Analytics
account(s) and loss of your Google Analytics data.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2024-10-09 UTC.
[null,null,["Last updated 2024-10-09 UTC."],[[["\u003cp\u003eYou need full authorization from all relevant rights holders to use Google Analytics and transmit data.\u003c/p\u003e\n"],["\u003cp\u003eYou must inform and obtain consent from your end users regarding data collection and usage within Google Analytics, offering opt-out options.\u003c/p\u003e\n"],["\u003cp\u003eUtilizing Google Analytics Advertising Features requires adherence to specific policies, including those for Google Play and advertising.\u003c/p\u003e\n"],["\u003cp\u003ePersonally identifiable information or permanent device identifiers are strictly prohibited from being uploaded to Google Analytics.\u003c/p\u003e\n"],["\u003cp\u003eSession stitching for authenticated and unauthenticated user sessions requires explicit user consent and legal compliance.\u003c/p\u003e\n"]]],["Applications using Google Analytics SDKs or User ID must have full rights to use the service and obtain user consent or provide an opt-out for data collection. They must notify users about data collection and comply with the Google Analytics Advertising Features policy if applicable. Uploading personally identifiable information or unresettable device identifiers is prohibited. Merging authenticated and unauthenticated user sessions requires user consent and adherence to applicable laws. Policy violations may lead to account termination.\n"],null,["# Google Analytics SDK, and User ID Feature Policy\n\nThe following policies apply to all applications using the Google Analytics\nProperty SDKs and/or User ID feature:\n\n- You must have the full rights to use this service, including the necessary authorizations from both the rights holder(s) of the data you transmit using the platform and the rights holder(s) of the respective Google Analytics account(s).\n- You must give your end users proper notice about the implementations and features of Google Analytics that you use, including notice about what data you will collect via Google Analytics, and whether this data can be connected to other data you have about the end user. You must obtain consent from your end users, or otherwise provide them with the opportunity to opt-out from the implementations and features you use.\n- If you use an SDK to implement any Google Analytics Advertising Features, such as Audience Reporting or Remarketing, you must comply with the [Policy\n for Google Analytics Advertising Features](https://support.google.com/analytics/answer/2700409), in addition to the [Google Play\n Developer Program Policies](https://play.google.com/about/developer-content-policy.html), and any other applicable policy.\n- You must not upload any data that allows Google to personally identify an individual (such as certain names, Social Security Numbers, email addresses, or any similar data), or data that permanently identifies a particular device (such as a unique device identifier if such an identifier cannot be reset).\n- You must not session stitch authenticated and unauthenticated sessions of your end users unless your end users have consented to such activity, and such merger is allowed under applicable laws and regulations.\n\nViolations of this policy may result in termination of your Google Analytics\naccount(s) and loss of your Google Analytics data."]]
