结构化数据可以告知 Google 正在创建的内容类型，以便我们以互动方式将其呈现给用户。除了在 Google 搜索中将您的内容显示为富媒体搜索结果外，我们还可以读取您的标记，以自动构建一个 Action，用于在 Google 助理上显示您的内容，并在 Google 助理目录中创建一个条目。当用户向 Google 助理询问可用的内容类型之一时，我们可能会显示您的 Action。
[null,null,["最后更新时间 (UTC)：2025-07-26。"],[[["\u003cp\u003eGoogle uses structured data to present web content interactively in rich results and on the Google Assistant.\u003c/p\u003e\n"],["\u003cp\u003eYou can automatically create a Google Action for your content by adding structured data like FAQs, Media, News, and Podcasts.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Assistant users can discover and interact with your content through search and direct requests.\u003c/p\u003e\n"],["\u003cp\u003eRefer to the provided documentation for specific guidelines on implementing structured data for each content type to enable Google Assistant integration.\u003c/p\u003e\n"]]],["Structured data allows Google to display your content interactively. Google uses this markup to automatically generate Actions for the Google Assistant, creating entries in the Assistant directory. Supported content types include FAQs, Media, News, and Podcasts. Each content type, when marked up, can be surfaced on the Google Assistant, either via auto-generated Actions or through specific platforms. Users can discover and interact with this content across Google Search and Assistant.\n"],null,["# Build Actions from web content\n\nStructured data tells Google about the type of content you're creating, so we\ncan present it to users in an interactive way. In addition to presenting your\ncontent as a rich result on Google Search, we can read your markup to\nautomatically build an Action that presents your content on the Google Assistant\nand creates an entry in the [Assistant directory](//assistant.google.com/explore).\nWhen users ask the Assistant for one of the available content types, we may\nshow your Action.\n\nIf you're just getting started, learn more about how\n[structured data](https://developers.google.com/search/docs/guides/intro-structured-data) works. \n**Figure 1.** Example Actions auto-generated from web content.\n\nPublish your content\n--------------------\n\nGoogle can generate a variety of Actions based on web content that you provide.\nRefer to the following list of supported content types to learn about creating\nActions for each type:\n\n|--------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| **FAQs** | Users who ask the Google Assistant for information on a topic can receive your FAQ content to give them the best answers. Create markup for your FAQ content and we can auto-generate an Action with your information. For information on FAQ Actions built with markup, see the [FAQ Action](/search/docs/data-types/faqpage) documentation. | **Note:**Users can only invoke FAQ Actions built with markup on devices with screens. |\n| **Media** | Users can discover your content on Google Search and Assistant, and initiate playback of the content directly on your app or platform. For information on setting up your media content, see the [Media Actions](/actions/media) documentation. |\n| **News** | Users can consume your content through the Google Assistant as part of Google News, including the top stories carousel. When you add structured data to your AMP pages, we can surface your news content on the Google Assistant. For information on setting up your news article content, see the [article structured data](/search/docs/data-types/article) documentation. |\n| **Podcasts** | Users can find your podcast in the Assistant directory and play episodes on their devices using the Google Assistant. Create an RSS feed for your podcast and we can auto-generate an Action for it. For more information on setting up your podcast feed, see the [Podcasts](/search/docs/guides/podcast-overview) documentation. |"]]
