구조화된 데이터는 작성 중인 콘텐츠 유형을 Google에 알려주므로 Google에서 이를 양방향 방식으로 사용자에게 표시할 수 있습니다. 콘텐츠를 Google 검색에 리치 결과로 표시하는 것 외에도 Google은 마크업을 읽고 Google 어시스턴트에 콘텐츠를 표시하고 어시스턴트 디렉터리에 항목을 만드는 작업을 자동으로 빌드할 수 있습니다.
사용자가 어시스턴트에 사용 가능한 콘텐츠 유형 중 하나를 요청하면 작업이 표시될 수 있습니다.
[null,null,["최종 업데이트: 2025-07-26(UTC)"],[[["\u003cp\u003eGoogle uses structured data to present web content interactively in rich results and on the Google Assistant.\u003c/p\u003e\n"],["\u003cp\u003eYou can automatically create a Google Action for your content by adding structured data like FAQs, Media, News, and Podcasts.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Assistant users can discover and interact with your content through search and direct requests.\u003c/p\u003e\n"],["\u003cp\u003eRefer to the provided documentation for specific guidelines on implementing structured data for each content type to enable Google Assistant integration.\u003c/p\u003e\n"]]],["Structured data allows Google to display your content interactively. Google uses this markup to automatically generate Actions for the Google Assistant, creating entries in the Assistant directory. Supported content types include FAQs, Media, News, and Podcasts. Each content type, when marked up, can be surfaced on the Google Assistant, either via auto-generated Actions or through specific platforms. Users can discover and interact with this content across Google Search and Assistant.\n"],null,["# Build Actions from web content\n\nStructured data tells Google about the type of content you're creating, so we\ncan present it to users in an interactive way. In addition to presenting your\ncontent as a rich result on Google Search, we can read your markup to\nautomatically build an Action that presents your content on the Google Assistant\nand creates an entry in the [Assistant directory](//assistant.google.com/explore).\nWhen users ask the Assistant for one of the available content types, we may\nshow your Action.\n\nIf you're just getting started, learn more about how\n[structured data](https://developers.google.com/search/docs/guides/intro-structured-data) works. \n**Figure 1.** Example Actions auto-generated from web content.\n\nPublish your content\n--------------------\n\nGoogle can generate a variety of Actions based on web content that you provide.\nRefer to the following list of supported content types to learn about creating\nActions for each type:\n\n|--------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| **FAQs** | Users who ask the Google Assistant for information on a topic can receive your FAQ content to give them the best answers. Create markup for your FAQ content and we can auto-generate an Action with your information. For information on FAQ Actions built with markup, see the [FAQ Action](/search/docs/data-types/faqpage) documentation. | **Note:**Users can only invoke FAQ Actions built with markup on devices with screens. |\n| **Media** | Users can discover your content on Google Search and Assistant, and initiate playback of the content directly on your app or platform. For information on setting up your media content, see the [Media Actions](/actions/media) documentation. |\n| **News** | Users can consume your content through the Google Assistant as part of Google News, including the top stories carousel. When you add structured data to your AMP pages, we can surface your news content on the Google Assistant. For information on setting up your news article content, see the [article structured data](/search/docs/data-types/article) documentation. |\n| **Podcasts** | Users can find your podcast in the Assistant directory and play episodes on their devices using the Google Assistant. Create an RSS feed for your podcast and we can auto-generate an Action for it. For more information on setting up your podcast feed, see the [Podcasts](/search/docs/guides/podcast-overview) documentation. |"]]
