自
2025 年 9 月 8 日起，每个新订单项都需要声明是否会投放欧盟 (EU) 政治广告。Display & Video 360 API 和未提供声明的 SDF 上传操作将会失败。如需详细了解如何更新集成以进行此声明，请参阅我们的
弃用页面。
受众群体类型
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
本页介绍了可用的受众群体类型，并指定了如何使用 Display & Video 360 API 检索这些受众群体。
Google 受众群体
Google 受众群体是指具有已确定的兴趣相似性、人生大事或近期购买意向的用户名单。受众群体由 Google 创建和维护。您可以使用 googleAudiences.list 方法检索可用的 GoogleAudience 资源。
第一方受众群体和合作伙伴受众群体
使用第一方数据或合作伙伴数据创建的受众群体在 Display & Video 360 API 中表示为 FirstPartyAndPartnerAudience 资源。此资源在其 audienceType 字段中包含多个单独的受众群体类型，包括目标客户匹配受众群体、基于代码的受众群体、基于活动的受众群体和许可受众群体。
您可以使用 firstPartyAndPartnerAudiences.list 方法检索第一方受众群体和第三方受众群体。系统可能会返回不同的受众群体列表，具体取决于请求是在必需的 accessor 联合参数中使用广告客户的 ID 还是其父级合作伙伴的 ID。
您可以通过 Display & Video 360 API 创建和更新使用客户联系信息或移动设备 ID 生成的目标客户匹配受众群体。如需了解详情，请参阅本指南后面的上传基于客户匹配信条的受众群体页面。您还可以通过 Display & Video 360 界面创建目标客户匹配受众群体以及其他类型的第一方受众群体。
自定义列表
借助自定义名单，Display & Video 360 客户可以定位到已表明特定兴趣或正在寻找特定商品的用户。您可以通过 Display & Video 360 界面创建自定义名单。您可以使用 customLists.list 方法通过 Display & Video 360 API 检索可用的 CustomList 资源。
组合的受众群体
组合的受众群体是指通过现有 Google 受众群体、第一方受众群体和第三方受众群体的并集和交集创建的用户配置受众群体。您可以通过 Display & Video 360 界面创建这些维度。您可以使用 combinedAudiences.list 方法检索可用的 CombinedAudience 资源。
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-07-25。
[null,null,["最后更新时间 (UTC)：2025-07-25。"],[[["\u003cp\u003eThis page explains how to retrieve different audience types, including Google Audiences, first- and third-party audiences, custom lists, and combined audiences, using the Display & Video 360 API.\u003c/p\u003e\n"],["\u003cp\u003eGoogle provides Google Audiences, while first- and third-party audiences are based on your own or third-party data and encompass various types like Customer Match, tag-based, activity-based, and licensed audiences.\u003c/p\u003e\n"],["\u003cp\u003eCustom lists target users with specific interests, are created in the Display & Video 360 UI, and can be retrieved via the API.\u003c/p\u003e\n"],["\u003cp\u003eCombined audiences are user-defined combinations of other audience types, created in the Display & Video 360 UI, and retrievable using the API.\u003c/p\u003e\n"]]],[],null,["# Audience Types\n\nThis page describes the available audience types and specifies how they can be\nretrieved using the Display \\& Video 360 API.\n\nGoogle Audiences\n----------------\n\nGoogle Audiences are lists of users with an identified affinity, life event, or\nrecent purchase intent. Audiences are created and maintained by Google. You can\nretrieve available [`GoogleAudience`](/display-video/api/reference/rest/current/googleAudiences#GoogleAudience) resources using the\n[`googleAudiences.list`](/display-video/api/reference/rest/current/googleAudiences/list) method.\n| **Key Point:** [Extended Demographic Google Audiences](/display-video/api/reference/rest/current/googleAudiences#GoogleAudienceType.ENUM_VALUES.GOOGLE_AUDIENCE_TYPE_EXTENDED_DEMOGRAPHIC) are not retrievable or targetable using the Display \\& Video 360 API.\n\nFirst-party and partner audiences\n---------------------------------\n\nAudiences created using first-party or partner data are represented in the\nDisplay \\& Video 360 API as [`FirstPartyAndPartnerAudience`](/display-video/api/reference/rest/current/firstPartyAndPartnerAudiences#FirstPartyAndPartnerAudience) resources. This\nresource encompasses a number of individual audience types, including Customer\nMatch, tag-based, activity-based, and licensed audiences, in the resource's\n[`audienceType`](/display-video/api/reference/rest/current/firstPartyAndPartnerAudiences#FirstPartyAndPartnerAudience.FIELDS.audience_type) field.\n\nYou can retrieve first and third-party audiences using the\n[`firstPartyAndPartnerAudiences.list`](/display-video/api/reference/rest/current/firstPartyAndPartnerAudiences/list) method. Different lists of\naudiences may be returned depending on whether the request uses the ID of an\nadvertiser or its parent partner in the required\n[`accessor`](/display-video/api/reference/rest/current/firstPartyAndPartnerAudiences/list#body.QUERY_PARAMETERS.oneof_accessor) union parameter.\n| **Note:** [Estimated audience size fields](/display-video/api/reference/rest/current/firstPartyAndPartnerAudiences#FirstPartyAndPartnerAudience.FIELDS.display_audience_size) are available in the resource object, but are only included in the resource when individually retrieved using the [`firstPartyAndPartnerAudiences.get`](/display-video/api/reference/rest/current/firstPartyAndPartnerAudiences/get) method.\n\nYou can create and update Customer Match audiences generated using customer\ncontact information or mobile device IDs through the Display \\& Video 360 API. See the\n[Upload Customer Match Audience](/display-video/api/guides/audiences/upload-customer-match) page later in this guide for\nmore information. You can also create Customer Match audiences, along with other\ntypes first-party audiences, through the Display \\& Video 360 UI.\n\nCustom lists\n------------\n\n[Custom lists](//support.google.com/displayvideo/answer/7583366) allow Display \\& Video 360 customers to target users who have\nindicated specific interests or are looking for specific items. You can create\ncustom lists through the Display \\& Video 360 UI. You can retrieve available\n[`CustomList`](/display-video/api/reference/rest/current/customLists#CustomList) resources through the Display \\& Video 360 API using the\n[`customLists.list`](/display-video/api/reference/rest/current/customLists/list) method.\n\nCombined audiences\n------------------\n\n[Combined audiences](//support.google.com/displayvideo/answer/9001225) are user-configured audiences created by the union\nand intersection of existing Google, first-party, and third-party audiences. You\ncan create them through the Display \\& Video 360 UI. You can retrieve available\n[`CombinedAudience`](/display-video/api/reference/rest/current/combinedAudiences#CombinedAudience) resources using the\n[`combinedAudiences.list`](/display-video/api/reference/rest/current/combinedAudiences/list) method."]]
