Starting
September 8, 2025, every new line item will need to declare whether or not they will serve Eurpoean Union (EU) political ads. Display & Video 360 API and SDF uploads that don't provide declarations will fail. See our
deprecations page for more details on how to update your integration to make this declaration.
Send Requests
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After you've set everything up, you can send requests to the Display & Video 360 API.
The following code samples demonstrate how to send a few simple requests:
- Create a line item.
- Retrieve a specific line item.
For a full list of methods, see the reference documentation.
Create a resource
Here's an example of create a line item:
Java
// Create a line item object.
LineItem lineItem = new LineItem();
lineItem.setInsertionOrderId(insertion-order-id);
lineItem.setDisplayName(display-name);
lineItem.setLineItemType("LINE_ITEM_TYPE_DISPLAY_DEFAULT");
lineItem.setEntityStatus("ENTITY_STATUS_DRAFT");
// Create and set the line item flight.
LineItemFlight lineItemFlight = new LineItemFlight();
lineItemFlight
.setFlightDateType("LINE_ITEM_FLIGHT_DATE_TYPE_INHERITED");
lineItem.setFlight(lineItemFlight);
// Create and set the line item budget.
LineItemBudget lineItemBudget = new LineItemBudget();
lineItemBudget
.setBudgetAllocationType("LINE_ITEM_BUDGET_ALLOCATION_TYPE_FIXED");
lineItem.setBudget(lineItemBudget);
// Create and set the pacing setting.
Pacing pacing = new Pacing();
pacing.setPacingPeriod("PACING_PERIOD_DAILY");
pacing.setPacingType("PACING_TYPE_EVEN");
pacing.setDailyMaxMicros(10000L);
lineItem.setPacing(pacing);
// Create and set the frequency cap.
FrequencyCap frequencyCap = new FrequencyCap();
frequencyCap.setTimeUnit("TIME_UNIT_DAYS");
frequencyCap.setTimeUnitCount(1);
frequencyCap.setMaxImpressions(10);
lineItem.setFrequencyCap(frequencyCap);
// Create and set the partner revenue model.
PartnerRevenueModel partnerRevenueModel = new PartnerRevenueModel();
partnerRevenueModel
.setMarkupType("PARTNER_REVENUE_MODEL_MARKUP_TYPE_CPM");
partnerRevenueModel.setMarkupAmount(10000L);
lineItem.setPartnerRevenueModel(partnerRevenueModel);
// Set the list of IDs of the creatives associated with the line item.
lineItem.setCreativeIds(creative-ids);
// Create and set the bidding strategy.
BiddingStrategy biddingStrategy = new BiddingStrategy();
biddingStrategy
.setFixedBid(new FixedBidStrategy().setBidAmountMicros(100000L));
lineItem.setBidStrategy(biddingStrategy);
// Declare whether or not the line item will serve EU political ads.
lineItem.setContainsEuPoliticalAds(eu-political-advertising-status);
// Create the line item.
LineItem response =
service.advertisers().lineItems().create(advertiser-id, lineItem).execute();
Python
# Create a line item object.
line_item_obj = {
'insertionOrderId' : insertion-order-id,
'displayName': display-name,
'lineItemType': 'LINE_ITEM_TYPE_DISPLAY_DEFAULT',
'entityStatus': 'ENTITY_STATUS_DRAFT',
'flight': {
'flightDateType': 'LINE_ITEM_FLIGHT_DATE_TYPE_INHERITED'
},
'budget': {
'budgetAllocationType': 'LINE_ITEM_BUDGET_ALLOCATION_TYPE_FIXED'
},
'pacing': {
'pacingPeriod': 'PACING_PERIOD_DAILY',
'pacingType': 'PACING_TYPE_EVEN',
'dailyMaxMicros': 10000
},
'frequencyCap': {
'timeUnit': 'TIME_UNIT_DAYS',
'timeUnitCount': 1,
'maxImpressions': 10
},
'partnerRevenueModel': {
'markupType': 'PARTNER_REVENUE_MODEL_MARKUP_TYPE_CPM',
'markupAmount': 10000
},
'creativeIds': creative-ids,
'bidStrategy': {
'fixedBid': {
'bidAmountMicros': 100000
}
},
'containsEuPoliticalAds': eu-political-advertising-status
}
# Create the line item.
lineItem = service.advertisers().lineItems().create(
advertiserId=advertiser-id,
body=line_item_obj
).execute()
PHP
// Create a line item object.
$lineItem = new Google_Service_DisplayVideo_LineItem();
$lineItem->setInsertionOrderId(insertion-order-id);
$lineItem->setDisplayName(display-name);
$lineItem->setLineItemType('LINE_ITEM_TYPE_DISPLAY_DEFAULT');
$lineItem->setEntityStatus('ENTITY_STATUS_DRAFT');
// Create and set the line item flight.
$flight = new Google_Service_DisplayVideo_LineItemFlight();
$flight->setFlightDateType('LINE_ITEM_FLIGHT_DATE_TYPE_INHERITED');
$lineItem->setFlight($flight);
// Create and set the line item budget.
$budget = new Google_Service_DisplayVideo_LineItemBudget();
$budget->setBudgetAllocationType(
'LINE_ITEM_BUDGET_ALLOCATION_TYPE_FIXED'
);
$lineItem->setBudget($budget);
// Create and set the pacing setting.
$pacing = new Google_Service_DisplayVideo_Pacing();
$pacing->setPacingPeriod('PACING_PERIOD_DAILY');
$pacing->setPacingType('PACING_TYPE_EVEN');
$pacing->setDailyMaxMicros(10000);
$lineItem->setPacing($pacing);
// Create and set the frequency cap.
$frequencyCap = new Google_Service_DisplayVideo_FrequencyCap();
$frequencyCap->setMaxImpressions(10);
$frequencyCap->setTimeUnit('TIME_UNIT_DAYS');
$frequencyCap->setTimeUnitCount(1);
$lineItem->setFrequencyCap($frequencyCap);
// Create and set the partner revenue model.
$partnerRevenueModel =
new Google_Service_DisplayVideo_PartnerRevenueModel();
$partnerRevenueModel->setMarkupType(
'PARTNER_REVENUE_MODEL_MARKUP_TYPE_CPM'
);
$partnerRevenueModel->setMarkupAmount(10000);
$lineItem->setPartnerRevenueModel($partnerRevenueModel);
// Set the list of IDs of the creatives associated with the line item.
lineItem >setCreativeIds(creative-ids);
// Create and set the bidding strategy.
$biddingStrategy = new Google_Service_DisplayVideo_BiddingStrategy();
$fixedBidStrategy = new Google_Service_DisplayVideo_FixedBidStrategy();
$fixedBidStrategy->setBidAmountMicros(100000);
$biddingStrategy->setFixedBid($fixedBidStrategy);
$lineItem->setBidStrategy($biddingStrategy);
// Declare whether or not the line item will serve EU political ads.
$lineItem->setContainsEuPoliticalAds(eu-political-advertising-status);
// Create the line item.
$result = $this->service->advertisers_lineItems->create(
advertiser-id,
$lineItem
);
Retrieve a specific resource
Here's an example of retrieve a specific line item:
Java
// Get the line item.
LineItem lineItem =
service
.advertisers()
.lineItems()
.get(advertiser-id, line-item-id)
.execute();
Python
# Get the line item.
lineItem = service.advertisers().lineItems.get(
advertiserId=advertiser-id,
lineItemId=line-item-id
).execute()
PHP
// Get the line item.
$lineItem = $this->service->advertisers_lineItems->get(
advertiser-id,
line-item-id
);
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-26 UTC.
[null,null,["Last updated 2025-08-26 UTC."],[[["\u003cp\u003eAfter setup, send requests to the Display & Video 360 API to manage line items and other resources.\u003c/p\u003e\n"],["\u003cp\u003eCode samples demonstrate how to create and retrieve line items using the API in Java, Python, and PHP.\u003c/p\u003e\n"],["\u003cp\u003eThe reference documentation provides a comprehensive list of available API methods for interacting with Display & Video 360.\u003c/p\u003e\n"]]],["The content details sending requests to the Display & Video 360 API, specifically demonstrating how to create and retrieve a line item. Creating a line item involves defining properties like `insertionOrderId`, `displayName`, `lineItemType`, status, flight details, budget, pacing, frequency cap, partner revenue model, creative IDs, and bidding strategy, then using the create method. Retrieving an item uses the `get` method. Code examples are provided in Java, Python, and PHP.\n"],null,["After you've set everything up, you can send requests to the Display \\& Video 360 API.\n\nThe following code samples demonstrate how to send a few simple requests:\n\n- Create a line item.\n- Retrieve a specific line item.\n\nFor a full list of methods, see the [reference documentation](/display-video/api/reference/rest).\n\nCreate a resource\n\nHere's an example of [create a line item](/display-video/api/reference/rest/current/advertisers.lineItems/create): \n\nJava \n\n```java\n// Create a line item object.\nLineItem lineItem = new LineItem();\nlineItem.setInsertionOrderId(insertion-order-id);\nlineItem.setDisplayName(display-name);\nlineItem.setLineItemType(\"LINE_ITEM_TYPE_DISPLAY_DEFAULT\");\nlineItem.setEntityStatus(\"ENTITY_STATUS_DRAFT\");\n\n// Create and set the line item flight.\nLineItemFlight lineItemFlight = new LineItemFlight();\nlineItemFlight\n .setFlightDateType(\"LINE_ITEM_FLIGHT_DATE_TYPE_INHERITED\");\nlineItem.setFlight(lineItemFlight);\n\n// Create and set the line item budget.\nLineItemBudget lineItemBudget = new LineItemBudget();\nlineItemBudget\n .setBudgetAllocationType(\"LINE_ITEM_BUDGET_ALLOCATION_TYPE_FIXED\");\nlineItem.setBudget(lineItemBudget);\n\n// Create and set the pacing setting.\nPacing pacing = new Pacing();\npacing.setPacingPeriod(\"PACING_PERIOD_DAILY\");\npacing.setPacingType(\"PACING_TYPE_EVEN\");\npacing.setDailyMaxMicros(10000L);\nlineItem.setPacing(pacing);\n\n// Create and set the frequency cap.\nFrequencyCap frequencyCap = new FrequencyCap();\nfrequencyCap.setTimeUnit(\"TIME_UNIT_DAYS\");\nfrequencyCap.setTimeUnitCount(1);\nfrequencyCap.setMaxImpressions(10);\nlineItem.setFrequencyCap(frequencyCap);\n\n// Create and set the partner revenue model.\nPartnerRevenueModel partnerRevenueModel = new PartnerRevenueModel();\npartnerRevenueModel\n .setMarkupType(\"PARTNER_REVENUE_MODEL_MARKUP_TYPE_CPM\");\npartnerRevenueModel.setMarkupAmount(10000L);\nlineItem.setPartnerRevenueModel(partnerRevenueModel);\n\n// Set the list of IDs of the creatives associated with the line item.\nlineItem.setCreativeIds(creative-ids);\n\n// Create and set the bidding strategy.\nBiddingStrategy biddingStrategy = new BiddingStrategy();\nbiddingStrategy\n .setFixedBid(new FixedBidStrategy().setBidAmountMicros(100000L));\nlineItem.setBidStrategy(biddingStrategy);\n\n// Declare whether or not the line item will serve EU political ads.\nlineItem.setContainsEuPoliticalAds(eu-political-advertising-status);\n\n// Create the line item.\nLineItem response =\n service.advertisers().lineItems().create(advertiser-id, lineItem).execute();\n```\n\nPython \n\n```python\n# Create a line item object.\nline_item_obj = {\n 'insertionOrderId' : insertion-order-id,\n 'displayName': display-name,\n 'lineItemType': 'LINE_ITEM_TYPE_DISPLAY_DEFAULT',\n 'entityStatus': 'ENTITY_STATUS_DRAFT',\n 'flight': {\n 'flightDateType': 'LINE_ITEM_FLIGHT_DATE_TYPE_INHERITED'\n },\n 'budget': {\n 'budgetAllocationType': 'LINE_ITEM_BUDGET_ALLOCATION_TYPE_FIXED'\n },\n 'pacing': {\n 'pacingPeriod': 'PACING_PERIOD_DAILY',\n 'pacingType': 'PACING_TYPE_EVEN',\n 'dailyMaxMicros': 10000\n },\n 'frequencyCap': {\n 'timeUnit': 'TIME_UNIT_DAYS',\n 'timeUnitCount': 1,\n 'maxImpressions': 10\n },\n 'partnerRevenueModel': {\n 'markupType': 'PARTNER_REVENUE_MODEL_MARKUP_TYPE_CPM',\n 'markupAmount': 10000\n },\n 'creativeIds': creative-ids,\n 'bidStrategy': {\n 'fixedBid': {\n 'bidAmountMicros': 100000\n }\n },\n 'containsEuPoliticalAds': eu-political-advertising-status\n}\n\n# Create the line item.\nlineItem = service.advertisers().lineItems().create(\n advertiserId=advertiser-id,\n body=line_item_obj\n).execute()\n```\n\nPHP \n\n```php\n// Create a line item object.\n$lineItem = new Google_Service_DisplayVideo_LineItem();\n$lineItem-\u003esetInsertionOrderId(\u003cvar translate=\"no\"\u003einsertion-order-id\u003c/var\u003e);\n$lineItem-\u003esetDisplayName(\u003cvar translate=\"no\"\u003edisplay-name\u003c/var\u003e);\n$lineItem-\u003esetLineItemType('LINE_ITEM_TYPE_DISPLAY_DEFAULT');\n$lineItem-\u003esetEntityStatus('ENTITY_STATUS_DRAFT');\n\n// Create and set the line item flight.\n$flight = new Google_Service_DisplayVideo_LineItemFlight();\n$flight-\u003esetFlightDateType('LINE_ITEM_FLIGHT_DATE_TYPE_INHERITED');\n$lineItem-\u003esetFlight($flight);\n\n// Create and set the line item budget.\n$budget = new Google_Service_DisplayVideo_LineItemBudget();\n$budget-\u003esetBudgetAllocationType(\n 'LINE_ITEM_BUDGET_ALLOCATION_TYPE_FIXED'\n);\n$lineItem-\u003esetBudget($budget);\n\n// Create and set the pacing setting.\n$pacing = new Google_Service_DisplayVideo_Pacing();\n$pacing-\u003esetPacingPeriod('PACING_PERIOD_DAILY');\n$pacing-\u003esetPacingType('PACING_TYPE_EVEN');\n$pacing-\u003esetDailyMaxMicros(10000);\n$lineItem-\u003esetPacing($pacing);\n\n// Create and set the frequency cap.\n$frequencyCap = new Google_Service_DisplayVideo_FrequencyCap();\n$frequencyCap-\u003esetMaxImpressions(10);\n$frequencyCap-\u003esetTimeUnit('TIME_UNIT_DAYS');\n$frequencyCap-\u003esetTimeUnitCount(1);\n$lineItem-\u003esetFrequencyCap($frequencyCap);\n\n// Create and set the partner revenue model.\n$partnerRevenueModel =\n new Google_Service_DisplayVideo_PartnerRevenueModel();\n$partnerRevenueModel-\u003esetMarkupType(\n 'PARTNER_REVENUE_MODEL_MARKUP_TYPE_CPM'\n);\n$partnerRevenueModel-\u003esetMarkupAmount(10000);\n$lineItem-\u003esetPartnerRevenueModel($partnerRevenueModel);\n\n// Set the list of IDs of the creatives associated with the line item.\nlineItem \u003esetCreativeIds(\u003cvar translate=\"no\"\u003ecreative-ids\u003c/var\u003e);\n\n// Create and set the bidding strategy.\n$biddingStrategy = new Google_Service_DisplayVideo_BiddingStrategy();\n$fixedBidStrategy = new Google_Service_DisplayVideo_FixedBidStrategy();\n$fixedBidStrategy-\u003esetBidAmountMicros(100000);\n$biddingStrategy-\u003esetFixedBid($fixedBidStrategy);\n$lineItem-\u003esetBidStrategy($biddingStrategy);\n\n// Declare whether or not the line item will serve EU political ads.\n$lineItem-\u003esetContainsEuPoliticalAds(\u003cvar translate=\"no\"\u003eeu-political-advertising-status\u003c/var\u003e);\n\n// Create the line item.\n$result = $this-\u003eservice-\u003eadvertisers_lineItems-\u003ecreate(\n \u003cvar translate=\"no\"\u003eadvertiser-id\u003c/var\u003e,\n $lineItem\n);\n```\n\nRetrieve a specific resource\n\nHere's an example of [retrieve a specific line item](/display-video/api/reference/rest/current/advertisers.lineItems/get): \n\nJava \n\n```java\n// Get the line item.\nLineItem lineItem =\n service\n .advertisers()\n .lineItems()\n .get(advertiser-id, line-item-id)\n .execute();\n```\n\nPython \n\n```python\n# Get the line item.\nlineItem = service.advertisers().lineItems.get(\n advertiserId=advertiser-id,\n lineItemId=line-item-id\n).execute()\n```\n\nPHP \n\n```php\n// Get the line item.\n$lineItem = $this-\u003eservice-\u003eadvertisers_lineItems-\u003eget(\n \u003cvar translate=\"no\"\u003eadvertiser-id\u003c/var\u003e,\n \u003cvar translate=\"no\"\u003eline-item-id\u003c/var\u003e\n);\n```"]]