自
2025 年 9 月 8 日起,每個新委刊項都必須聲明是否會放送歐盟政治廣告。如果透過 Display & Video 360 API 和 SDF 上傳的檔案未提供聲明,系統就會失敗。如要進一步瞭解如何更新整合服務以進行這項聲明,請參閱
淘汰項目頁面。
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透過集合功能整理內容
你可以依據偏好儲存及分類內容。
委刊項可控制放送哪些廣告、何時放送以及放送給誰。這項設定取決於委刊項層級設定的多項設定,以及父項資源規定的設定。您可以透過 Display & Video 360 API,以程式輔助方式建立及更新委刊項和其他資源,快速調整顯示的廣告素材、使用的預算,或在放送廣告時指定目標對象。
本指南說明如何建立 Display & Video 360 資源、指派委刊項指定目標,以及啟用適當的欄位以開始放送廣告。
必要條件
開始使用 Display & Video 360 API 服務前,您必須完成下列步驟:
按照開始使用指南的說明,建立並授權 API 專案。
請確認您的 Display & Video 360 使用者個人資料 (以使用者或服務帳戶電子郵件地址識別) 具有必要廣告主或合作夥伴的「讀取與寫入」使用者角色權限。如有需要,請與團隊中現有的「管理員」使用者聯絡,請對方啟用這些權限。
除非另有註明,否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權,程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
上次更新時間:2025-07-25 (世界標準時間)。
[null,null,["上次更新時間:2025-07-25 (世界標準時間)。"],[[["\u003cp\u003eDisplay & Video 360 line items control ad serving by dictating which ads are shown, when, and to whom, based on numerous settings.\u003c/p\u003e\n"],["\u003cp\u003eThe Display & Video 360 API enables programmatic creation and updates of line items and other resources, allowing for quick adjustments to creatives, budget, and targeting.\u003c/p\u003e\n"],["\u003cp\u003eThis guide provides instructions on creating Display & Video 360 resources, assigning line item targeting, and activating necessary fields to initiate ad serving.\u003c/p\u003e\n"],["\u003cp\u003eBefore using the API, you must create and authorize an API project and ensure your Display & Video 360 user profile has "Read & write" permissions for the relevant advertiser or partner.\u003c/p\u003e\n"]]],["Line items manage ad serving, including ad selection, timing, and audience. The Display & Video 360 API enables programmatic creation and modification of line items and other resources, enabling rapid adjustments to creatives, budget, and user targeting. To use the API, you must create and authorize an API project and ensure your user profile has \"Read & write\" permissions for the relevant advertiser or partner, granted by an \"Admin\" user. The API can then be used to assign targeting to line items and fields to enable ads to be served.\n"],null,["# Overview\n\n[Line items](//support.google.com/displayvideo/answer/2891312) control which ads are served, when they are served,\nand to whom they are served. This is dictated by numerous settings configured at\nthe line item level and prescribed by parent resources. Through the\nDisplay \\& Video 360 API, you can create and update line items and other resources\nprogrammatically, allowing you to quickly adjust the creatives shown, budget\nused, or users targeted in the serving of your ads.\n\nThis guide describes how to create Display \\& Video 360 resources, assign line item\ntargeting, and activate appropriate fields to begin serving ads.\n\nPrerequisites\n-------------\n\nBefore you start working with Display \\& Video 360 API services, you'll need to complete the\nfollowing steps:\n\n1. Create and authorize an API project as outlined in our\n [Get Started](/display-video/api/guides/getting-started/overview) guide.\n\n2. Ensure your Display \\& Video 360 user profile, identified by a user or service\n account email address, has \"**Read \\& write** \" user role permissions for the\n necessary advertiser or partner. Contact an existing \"**Admin**\" user on your\n team to have these permissions enabled, if necessary."]]