A partir de 8 de setembro de 2025, todos os novos itens de linha precisarão declarar se vão veicular anúncios políticos da União Europeia (UE). As APIs do Display & Video 360 e os uploads de SDF que não fornecem declarações vão falhar. Consulte nossa página de suspensões de uso para mais detalhes sobre como atualizar sua integração e fazer essa declaração.
Se o limite de frequência ilimitado foi aplicado. Quando esse campo é definido como true, os campos de limite de frequência restantes não são aplicáveis.
Opcional. É o número máximo de vezes que um usuário pode clicar ou visualizar um anúncio durante esse período até que ele não seja mais veiculado. Precisa ser maior que 0.
Aplicável apenas aos recursos do YouTube e dos parceiros.
[null,null,["Última atualização 2025-07-25 UTC."],[[["\u003cp\u003eFrequency capping settings determine how often a user sees the same ad within a specific timeframe.\u003c/p\u003e\n"],["\u003cp\u003eThese settings offer control over the maximum impressions or views a user receives within a defined period.\u003c/p\u003e\n"],["\u003cp\u003eYou can set frequency caps based on various time units (lifetime, months, weeks, days, hours, minutes) and limits.\u003c/p\u003e\n"],["\u003cp\u003eThe "unlimited" option bypasses other frequency cap settings, allowing for unlimited ad exposure.\u003c/p\u003e\n"],["\u003cp\u003eFor YouTube and Partner resources, you can set limits for both impressions (ad displays) and views (clicks or full views).\u003c/p\u003e\n"]]],[],null,["# FrequencyCap\n\n| Display \\& Video 360 API is deprecated and will sunset on **October 7, 2025** . Migrate to [Display \\& Video 360 API v4](/display-video/api/reference/rest/v4) before sunset to avoid an interruption in service.\n- [JSON representation](#SCHEMA_REPRESENTATION)\n\nSettings that control the number of times a user may be shown with the same ad during a given time period.\n\n| JSON representation |\n|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| ``` { \"unlimited\": boolean, \"timeUnit\": enum (/display-video/api/reference/rest/v3/TimeUnit), \"timeUnitCount\": integer, \"maxImpressions\": integer, \"maxViews\": integer } ``` |\n\n| Fields ||\n|------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `unlimited` | `boolean` Whether unlimited frequency capping is applied. When this field is set to `true`, the remaining frequency cap fields are not applicable. |\n| `timeUnit` | `enum (`[TimeUnit](/display-video/api/reference/rest/v3/TimeUnit)`)` The time unit in which the frequency cap will be applied. Required when [unlimited](/display-video/api/reference/rest/v3/FrequencyCap#FIELDS.unlimited) is `false`. |\n| `timeUnitCount` | `integer` The number of [timeUnit](/display-video/api/reference/rest/v3/FrequencyCap#FIELDS.time_unit) the frequency cap will last. Required when [unlimited](/display-video/api/reference/rest/v3/FrequencyCap#FIELDS.unlimited) is `false`. The following restrictions apply based on the value of [timeUnit](/display-video/api/reference/rest/v3/FrequencyCap#FIELDS.time_unit): - `TIME_UNIT_MONTHS` - must be 1 - `TIME_UNIT_WEEKS` - must be between 1 and 4 - `TIME_UNIT_DAYS` - must be between 1 and 6 - `TIME_UNIT_HOURS` - must be between 1 and 23 - `TIME_UNIT_MINUTES` - must be between 1 and 59 |\n| `maxImpressions` | `integer` The maximum number of times a user may be shown the same ad during this period. Must be greater than 0. Required when [unlimited](/display-video/api/reference/rest/v3/FrequencyCap#FIELDS.unlimited) is `false` and [maxViews](/display-video/api/reference/rest/v3/FrequencyCap#FIELDS.max_views) is not set. |\n| `maxViews` | `integer` Optional. The maximum number of times a user may click-through or fully view an ad during this period until it is no longer served to them. Must be greater than 0. Only applicable to YouTube and Partners resources. Required when [unlimited](/display-video/api/reference/rest/v3/FrequencyCap#FIELDS.unlimited) is `false` and [maxImpressions](/display-video/api/reference/rest/v3/FrequencyCap#FIELDS.max_impressions) is not set. |"]]
