自
2025 年 9 月 8 日起，每个新订单项都需要声明是否会投放欧盟 (EU) 政治广告。Display & Video 360 API 和未提供声明的 SDF 上传操作将会失败。如需详细了解如何更新集成以进行此声明，请参阅我们的
弃用页面。
CreativeType
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
| 枚举 |
CREATIVE_TYPE_UNSPECIFIED |
此版本中未指定类型值或类型值未知。 |
CREATIVE_TYPE_STANDARD |
标准展示广告素材。 如果 hostingSource 为以下任一项，则此广告素材类型支持创建和更新方法：
HOSTING_SOURCE_HOSTEDHOSTING_SOURCE_THIRD_PARTY |
CREATIVE_TYPE_EXPANDABLE |
展开式广告素材。 如果 hostingSource 为 HOSTING_SOURCE_THIRD_PARTY，则此广告素材类型支持创建和更新方法 |
CREATIVE_TYPE_VIDEO |
视频广告素材。 如果 hostingSource 为以下任一项，则此广告素材类型支持创建和更新方法：
HOSTING_SOURCE_HOSTEDHOSTING_SOURCE_THIRD_PARTY |
CREATIVE_TYPE_NATIVE |
由发布商使用广告客户提供的素材资源呈现的原生广告素材。 如果 hostingSource 为 HOSTING_SOURCE_HOSTED，则此广告素材类型支持创建和更新方法 |
CREATIVE_TYPE_TEMPLATED_APP_INSTALL |
模板化的应用安装移动广告素材（横幅）。 此广告素材类型不支持创建和更新方法。 |
CREATIVE_TYPE_NATIVE_SITE_SQUARE |
方形原生广告素材。 如果 hostingSource 为 HOSTING_SOURCE_HOSTED，则此广告素材类型支持创建和更新方法 |
CREATIVE_TYPE_TEMPLATED_APP_INSTALL_INTERSTITIAL |
同时包含展示广告素材和视频广告素材的插页式广告素材。 此类广告素材不支持创建和更新方法。 |
CREATIVE_TYPE_LIGHTBOX |
自适应且可展开的灯箱广告素材。 此广告素材类型不支持创建和更新方法。 |
CREATIVE_TYPE_NATIVE_APP_INSTALL |
原生应用安装广告素材。 此广告素材类型不支持创建和更新方法。 |
CREATIVE_TYPE_NATIVE_APP_INSTALL_SQUARE |
方形原生应用安装广告素材。 此类广告素材不支持创建和更新方法。 |
CREATIVE_TYPE_AUDIO |
音频广告素材。 如果 hostingSource 为 HOSTING_SOURCE_HOSTED，则此广告素材类型支持创建和更新方法 |
CREATIVE_TYPE_PUBLISHER_HOSTED |
发布商托管的广告素材。 此类广告素材不支持创建和更新方法。 |
CREATIVE_TYPE_NATIVE_VIDEO |
原生视频广告素材。 如果 hostingSource 为 HOSTING_SOURCE_HOSTED，则此广告素材类型支持创建和更新方法 |
CREATIVE_TYPE_TEMPLATED_APP_INSTALL_VIDEO |
模板化的应用安装移动视频广告素材。 此广告素材类型不支持创建和更新方法。 |
CREATIVE_TYPE_ASSET_BASED_CREATIVE |
基于素材资源的广告素材。 如果 hostingSource 为 HOSTING_SOURCE_HOSTED，则此广告素材类型支持创建和更新方法。 |
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-07-25。
[null,null,["最后更新时间 (UTC)：2025-07-25。"],[],["Display & Video 360 API v4, currently in beta, defines various creative types. These include `STANDARD`, `EXPANDABLE`, `VIDEO`, `NATIVE`, `AUDIO`, `NATIVE_VIDEO`, and `ASSET_BASED_CREATIVE`. Create and update methods are supported for some types based on `hostingSource`. `HOSTING_SOURCE_HOSTED` and `HOSTING_SOURCE_THIRD_PARTY` enable these actions. Other types, such as `TEMPLATED_APP_INSTALL`, `LIGHTBOX`, `NATIVE_APP_INSTALL`, and `PUBLISHER_HOSTED`, do not support create or update methods.\n"],null,["# CreativeType\n\nPossible types of a creative.\n\n| Enums ||\n|----------------------------------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `CREATIVE_TYPE_UNSPECIFIED` | Type value is not specified or is unknown in this version. |\n| `CREATIVE_TYPE_STANDARD` | Standard display creative. Create and update methods are supported for this creative type if the [hostingSource](/display-video/api/reference/rest/v4/advertisers.creatives#Creative.FIELDS.hosting_source) is one of the following: - `HOSTING_SOURCE_HOSTED` - `HOSTING_SOURCE_THIRD_PARTY` |\n| `CREATIVE_TYPE_EXPANDABLE` | Expandable creative. Create and update methods are supported for this creative type if the [hostingSource](/display-video/api/reference/rest/v4/advertisers.creatives#Creative.FIELDS.hosting_source) is `HOSTING_SOURCE_THIRD_PARTY` |\n| `CREATIVE_TYPE_VIDEO` | Video creative. Create and update methods are supported for this creative type if the [hostingSource](/display-video/api/reference/rest/v4/advertisers.creatives#Creative.FIELDS.hosting_source) is one of the following: - `HOSTING_SOURCE_HOSTED` - `HOSTING_SOURCE_THIRD_PARTY` |\n| `CREATIVE_TYPE_NATIVE` | Native creative rendered by publishers with assets from advertiser. Create and update methods are supported for this creative type if the [hostingSource](/display-video/api/reference/rest/v4/advertisers.creatives#Creative.FIELDS.hosting_source) is `HOSTING_SOURCE_HOSTED` |\n| `CREATIVE_TYPE_TEMPLATED_APP_INSTALL` | Templated app install mobile creative (banner). Create and update methods are **not** supported for this creative type. |\n| `CREATIVE_TYPE_NATIVE_SITE_SQUARE` | Square native creative. Create and update methods are supported for this creative type if the [hostingSource](/display-video/api/reference/rest/v4/advertisers.creatives#Creative.FIELDS.hosting_source) is `HOSTING_SOURCE_HOSTED` |\n| `CREATIVE_TYPE_TEMPLATED_APP_INSTALL_INTERSTITIAL` | Interstitial creative including both display and video. Create and update methods are **not** supported for this creative type. |\n| `CREATIVE_TYPE_LIGHTBOX` | Responsive and expandable Lightbox creative. Create and update methods are **not** supported for this creative type. |\n| `CREATIVE_TYPE_NATIVE_APP_INSTALL` | Native app install creative. Create and update methods are **not** supported for this creative type. |\n| `CREATIVE_TYPE_NATIVE_APP_INSTALL_SQUARE` | Square native app install creative. Create and update methods are **not** supported for this creative type. |\n| `CREATIVE_TYPE_AUDIO` | Audio creative. Create and update methods are supported for this creative type if the [hostingSource](/display-video/api/reference/rest/v4/advertisers.creatives#Creative.FIELDS.hosting_source) is `HOSTING_SOURCE_HOSTED` |\n| `CREATIVE_TYPE_PUBLISHER_HOSTED` | Publisher hosted creative. Create and update methods are **not** supported for this creative type. |\n| `CREATIVE_TYPE_NATIVE_VIDEO` | Native video creative. Create and update methods are supported for this creative type if the [hostingSource](/display-video/api/reference/rest/v4/advertisers.creatives#Creative.FIELDS.hosting_source) is `HOSTING_SOURCE_HOSTED` |\n| `CREATIVE_TYPE_TEMPLATED_APP_INSTALL_VIDEO` | Templated app install mobile video creative. Create and update methods are **not** supported for this creative type. |\n| `CREATIVE_TYPE_ASSET_BASED_CREATIVE` | Asset-based creative. Create and update methods are supported for this creative type if the [hostingSource](/display-video/api/reference/rest/v4/advertisers.creatives#Creative.FIELDS.hosting_source) is `HOSTING_SOURCE_HOSTED`. |"]]
