Starting
September 8, 2025, every new line item will need to declare whether or not they will serve Eurpoean Union (EU) political ads. Display & Video 360 API and SDF uploads that don't provide declarations will fail. See our
deprecations page for more details on how to update your integration to make this declaration.
Method: advertisers.lineItems.create
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Creates a new line item. Returns the newly created line item if successful.
YouTube & Partners line items cannot be created or updated using the API.
HTTP request
POST https://displayvideo.googleapis.com/v4/advertisers/{lineItem.advertiserId}/lineItems
The URL uses gRPC Transcoding syntax.
Path parameters
| Parameters |
lineItem.advertiserId |
string (int64 format)
Output only. The unique ID of the advertiser the line item belongs to.
|
Request body
The request body contains an instance of LineItem.
Response body
If successful, the response body contains a newly created instance of LineItem.
Authorization scopes
Requires the following OAuth scope:
https://www.googleapis.com/auth/display-video
For more information, see the OAuth 2.0 Overview.
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Last updated 2025-03-27 UTC.
[null,null,["Last updated 2025-03-27 UTC."],[],["The Display & Video 360 API v4 (beta) allows creating new line items via a POST request to a specific URL, including an advertiser ID in the path. The request body needs a `LineItem` instance, and a successful request returns the newly created `LineItem`. The API is not compatible with YouTube & Partners line items. Authorization requires the `https://www.googleapis.com/auth/display-video` OAuth scope. This action can be done by following the gRPC Transcoding syntax.\n"],null,["# Method: advertisers.lineItems.create\n\n- [HTTP request](#body.HTTP_TEMPLATE)\n- [Path parameters](#body.PATH_PARAMETERS)\n- [Request body](#body.request_body)\n- [Response body](#body.response_body)\n- [Authorization scopes](#body.aspect)\n- [Try it!](#try-it)\n\nCreates a new line item. Returns the newly created line item if successful.\n\nYouTube \\& Partners line items cannot be created or updated using the API.\n\n### HTTP request\n\n`POST https://displayvideo.googleapis.com/v4/advertisers/{lineItem.advertiserId}/lineItems`\n\nThe URL uses [gRPC Transcoding](https://google.aip.dev/127) syntax.\n\n### Path parameters\n\n| Parameters ||\n|-------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `lineItem.advertiserId` | `string (`[int64](https://developers.google.com/discovery/v1/type-format)` format)` Output only. The unique ID of the advertiser the line item belongs to. |\n\n### Request body\n\nThe request body contains an instance of [LineItem](/display-video/api/reference/rest/v4/advertisers.lineItems#LineItem).\n\n### Response body\n\nIf successful, the response body contains a newly created instance of [LineItem](/display-video/api/reference/rest/v4/advertisers.lineItems#LineItem).\n\n### Authorization scopes\n\nRequires the following OAuth scope:\n\n- `https://www.googleapis.com/auth/display-video`\n\nFor more information, see the [OAuth 2.0 Overview](/identity/protocols/OAuth2)."]]
