TargetingExpansionConfig

Settings that control the optimized targeting settings of the line item.

JSON representation 
{
  "enableOptimizedTargeting": boolean,
  "excludeDemographicExpansion": boolean
}
Fields
enableOptimizedTargeting

boolean

Required. Whether to enable Optimized Targeting for the line item.

Optimized targeting is not compatible with all bid strategies. Attempting to set this field to true for a line item using the BiddingStrategy field fixedBid or one of the following combinations of BiddingStrategy fields and BiddingStrategyPerformanceGoalType will result in an error:

maximize_auto_spend_bid:

  • BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CIVA
  • BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_IVO_TEN
  • BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_AV_VIEWED

performanceGoalAutoBid:

  • BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_VIEWABLE_CPM

This also applies if the line item inherits one of the above bid strategies from the parent insertion order. Bid strategies set at the insertion order-level will be inherited by their line items if the InsertionOrder budget field automationType is set to INSERTION_ORDER_AUTOMATION_TYPE_BUDGET or INSERTION_ORDER_AUTOMATION_TYPE_BID_BUDGET.
excludeDemographicExpansion

boolean

Optional. Whether to exclude demographic expansion for Optimized Targeting.

This field can only be set for Demand Gen ad groups.