Bulk Sheet Entity Reference
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| Field | Required | Type | Description |
|---|
| ID | Required only when editing an existing entity. | String | Numeric ID value of the tag. If left blank, a new tag will be created and a unique ID will be assigned. |
| Floodlight activity ID | Yes | String | Numeric ID value of the parent Floodlight activity. You can specify any alphanumeric identifier for an activity that you are creating at the same time as this tag. You must also include corresponding Floodlight activity row in the parent "Floodlight activities" tab. |
| Site ID | Yes | Long | Numeric ID value of the site where the publisher tag is served. |
| Code | Yes | String | HTML code that you want to serve whenever a user visits a webpage containing the associated Floodlight tags. Tags have a limit of 12,000 characters per Floodlight activity, but any tags over 4,000 characters can slow down page loading times. |
| Length | No | Long | Length of the tag's code. Read-only. |
| Conversion type | Yes | Enum | The type of conversion for which the publisher tag is served. When a user visits your Floodlight page after clicking on one of your ads, the ad server delivers the publisher tags associated with the site where the user clicked.
Possible values:
'Click through' | 'View through' | 'Both'. |
| Delete | No | Boolean | Specifies whether this tag will be deleted and removed from the Floodlight activity. Only applies for existing tags.
Possible values: 'Yes' | 'No' |
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Last updated 2025-08-28 UTC.
[null,null,["Last updated 2025-08-28 UTC."],[[["\u003cp\u003eFloodlight publisher tags track user interactions, like click-throughs and view-throughs, on a publisher's website after exposure to an ad.\u003c/p\u003e\n"],["\u003cp\u003eEach tag is associated with a specific Floodlight activity and website, requiring unique identifiers for management.\u003c/p\u003e\n"],["\u003cp\u003eThe tag's code, embedded on the publisher's site, triggers upon user visits, sending data back to Campaign Manager 360.\u003c/p\u003e\n"],["\u003cp\u003eWhen creating or editing tags, it's essential to provide details like the parent activity ID, site ID, conversion type, and the HTML code itself, while adhering to character limits for optimal performance.\u003c/p\u003e\n"],["\u003cp\u003eExisting tags can be optionally deleted by setting the 'Delete' field to 'Yes'.\u003c/p\u003e\n"]]],[],null,["# Bulk Sheet Entity Reference\n\nEntity: Floodlight publisher tags\n---------------------------------\n\n| Field | Required | Type | Description |\n|------------------------|------------------------------------------------|---------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| ID | Required only when editing an existing entity. | String | Numeric ID value of the tag. If left blank, a new tag will be created and a unique ID will be assigned. |\n| Floodlight activity ID | Yes | String | Numeric ID value of the parent Floodlight activity. You can specify any alphanumeric identifier for an activity that you are creating at the same time as this tag. You must also include corresponding Floodlight activity row in the parent \"Floodlight activities\" tab. |\n| Site ID | Yes | Long | Numeric ID value of the site where the publisher tag is served. |\n| Code | Yes | String | HTML code that you want to serve whenever a user visits a webpage containing the associated Floodlight tags. Tags have a limit of 12,000 characters per Floodlight activity, but any tags over 4,000 characters can slow down page loading times. |\n| Length | No | Long | Length of the tag's code. Read-only. |\n| Conversion type | Yes | Enum | The type of conversion for which the publisher tag is served. When a user visits your Floodlight page after clicking on one of your ads, the ad server delivers the publisher tags associated with the site where the user clicked. Possible values: 'Click through' \\| 'View through' \\| 'Both'. |\n| Delete | No | Boolean | Specifies whether this tag will be deleted and removed from the Floodlight activity. Only applies for existing tags. Possible values: 'Yes' \\| 'No' |"]]
