Rate Sheet and Non-Compliance Fees
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Google Ads API Access levels
- Basic Access
- This is the default access level for all approved developer tokens. Basic
Access level allows the developer token to execute up to 15,000 operations per
day. The only way to exceed this cap is to apply and then get accepted into the
Standard Access level.
- Standard Access
- Standard Access level enables the developer token to execute an unlimited
number of operations for most services. Such tokens are still subject to global
limits. You can request this access level by
completing the Standard Access
application.
There is no charge for either access level.
API operations
A single query or report is counted as one operation, regardless of the results
being streamed through
GoogleAdsService.SearchStream
or paged from a
GoogleAdsService.Search call.
Learn more.
For a mutate request, each mutated item counts as one operation. The
following table gives some examples of the accounting:
| API request
|
Operations counted towards Daily Limit
|
Operation: Search
Count: 53 ad groups
Service: GoogleAdsService
|
1
|
Operation: SearchStream
Count: 45 campaigns
Service: GoogleAdsService
|
1
|
Operation: mutate
Count: 2 ad groups
Service: AdgroupAdService
|
2
|
Non-compliance fees
If you are subject to Required Minimum Functionality, the API
Review Team will audit your tool to ensure compliance. If the audit results in a
finding of non-compliance, you will receive notice that the enforcement period
has begun according to the following schedule:
| Day 1
|
Notice of non-compliance
|
30-day "fix-it" period begins
|
| Day 30
|
30-day fix-it period ends
|
If you are fully compliant with RMF, you will not incur any fees
|
| Day 31
|
Notice of continued non-compliance + first bill for non-compliance fee
|
Non-compliance fees (details below) are due in 30 days
|
| Day 60
|
First bill for non-compliance fee is due
|
If you are fully compliant with RMF and you have paid your non-compliance
fees in full, the enforcement period ends
|
| Day 61
|
Notice of continued non-compliance + second bill for non-compliance fee
|
Non-compliance fees (details below) are due in 30 days
|
| Day 90
|
Second bill for non-compliance fee is due
|
If you are fully compliant with RMF and you have paid your non-compliance
fees in full, the enforcement period ends
|
| Day 91
|
Final notice of continued non-compliance + Final notice that tool may be
downgraded to Basic Access level
|
Final deadline for compliance ends 30 days after Final notice
|
| Day 120
|
Final compliance deadline
|
|
| Day 121
|
Notice of Downgrade to Basic Access level
|
Tools may regain Standard Access level only if compliant with RMF and
only if all non-compliance fees have been paid in full
|
Non-compliance fees are calculated as follows:
The fee is based on the number of operations, or the number of
GoogleAdsService Search or
SearchStream requests, during the previous 30-day period: either 1 USD
for every 25,000 operations or 1 USD for every 25,000
GoogleAdsService Search or
SearchStream requests, whichever is greater. The resulting calculation
is then rounded up to 1,000 USD, if below 1,000 USD, and capped at 25,000
USD. Total non-compliance fees during any review cycle is capped at
50,000 USD in accordance to the audit schedule above.
After a bill is issued for non-compliance, it must be paid in full or your
token may be downgraded to Basic Access level or revoked.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-25 UTC.
[null,null,["Last updated 2025-08-25 UTC."],[[["\u003cp\u003eGoogle Ads API offers two access levels: Basic, with a daily limit of 15,000 operations, and Standard, with unlimited operations for most services, both free of charge.\u003c/p\u003e\n"],["\u003cp\u003eAPI operations are counted per query or report for searches and per mutated item for mutations, impacting daily usage limits.\u003c/p\u003e\n"],["\u003cp\u003eNon-compliance with Required Minimum Functionality (RMF) can lead to fees, calculated based on API operations, potentially reaching up to $25,000 per billing cycle and a total of $50,000 during a review period.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers found non-compliant with RMF are given a 30-day period to address issues, followed by potential fees and access level downgrades if non-compliance persists.\u003c/p\u003e\n"],["\u003cp\u003eNon-compliance fees are based on a tiered system with a minimum of $1000 and capped at $25,000 per billing cycle.\u003c/p\u003e\n"]]],[],null,["# Rate Sheet and Non-Compliance Fees\n\nGoogle Ads API Access levels\n----------------------------\n\nBasic Access\n: This is the default access level for all approved developer tokens. Basic\n Access level allows the developer token to execute up to 15,000 operations per\n day. The only way to exceed this cap is to apply and then get accepted into the\n Standard Access level.\n\nStandard Access\n: Standard Access level enables the developer token to execute an unlimited\n number of operations for most services. Such tokens are still subject to [global\n limits](/google-ads/api/docs/best-practices/quotas). You can request this access level by\n completing the [Standard Access\n application](//support.google.com/adspolicy/contact/standard_token_application).\n\nThere is no charge for either access level.\n\nAPI operations\n--------------\n\nA single query or report is counted as one operation, regardless of the results\nbeing streamed through\n[`GoogleAdsService.SearchStream`](/google-ads/api/reference/rpc/v21/GoogleAdsService/SearchStream)\nor paged from a\n[`GoogleAdsService.Search`](/google-ads/api/reference/rpc/v21/GoogleAdsService/Search) call.\n[Learn more](/google-ads/api/docs/reporting/streaming#rate_limits).\n\nFor a `mutate` request, each mutated item counts as one operation. The\nfollowing table gives some examples of the accounting:\n\n| API request | Operations counted towards Daily Limit |\n|---------------------------------------------------------------------------|----------------------------------------|\n| Operation: `Search` Count: 53 ad groups Service: `GoogleAdsService` | 1 |\n| Operation: `SearchStream` Count: 45 campaigns Service: `GoogleAdsService` | 1 |\n| Operation: `mutate` Count: 2 ad groups Service: `AdgroupAdService` | 2 |\n\nNon-compliance fees\n-------------------\n\nIf you are subject to [Required Minimum Functionality](/google-ads/api/docs/rmf), the API\nReview Team will audit your tool to ensure compliance. If the audit results in a\nfinding of non-compliance, you will receive notice that the enforcement period\nhas begun according to the following schedule:\n\n| Day 1 | Notice of non-compliance | 30-day \"fix-it\" period begins |\n| Day 30 | 30-day fix-it period ends | If you are fully compliant with RMF, you will not incur any fees |\n| Day 31 | Notice of continued non-compliance + first bill for non-compliance fee | Non-compliance fees (details below) are due in 30 days |\n| Day 60 | First bill for non-compliance fee is due | If you are fully compliant with RMF and you have paid your non-compliance fees in full, the enforcement period ends |\n| Day 61 | Notice of continued non-compliance + second bill for non-compliance fee | Non-compliance fees (details below) are due in 30 days |\n| Day 90 | Second bill for non-compliance fee is due | If you are fully compliant with RMF and you have paid your non-compliance fees in full, the enforcement period ends |\n| Day 91 | Final notice of continued non-compliance + Final notice that tool may be downgraded to Basic Access level | Final deadline for compliance ends 30 days after Final notice |\n| Day 120 | Final compliance deadline | |\n| Day 121 | Notice of Downgrade to Basic Access level | Tools may regain Standard Access level only if compliant with RMF and only if all non-compliance fees have been paid in full |\n|---------|-----------------------------------------------------------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------|\n\nNon-compliance fees are calculated as follows:\n\n- The fee is based on the number of operations, or the number of\n [`GoogleAdsService`](/google-ads/api/reference/rpc/v21/GoogleAdsService) *Search* or\n *SearchStream* requests, during the previous 30-day period: either 1 USD\n for every 25,000 operations or 1 USD for every 25,000\n [`GoogleAdsService`](/google-ads/api/reference/rpc/v21/GoogleAdsService) *Search* or\n *SearchStream* requests, whichever is greater. The resulting calculation\n is then rounded up to 1,000 USD, if below 1,000 USD, and capped at 25,000\n USD. Total non-compliance fees during any review cycle is capped at\n 50,000 USD in accordance to the audit schedule above.\n\n- After a bill is issued for non-compliance, it must be paid in full or your\n token may be downgraded to Basic Access level or revoked."]]
