Join us live on
Discord on the Google Advertising and Measurement Community server and on
YouTube on May 14th at 10:00 AM EST! We will discuss the new features added in v24.1 of the Google Ads API.
life_event
Stay organized with collections
Save and categorize content based on your preferences.
Help me build a query
Proto definition A life event: a particular interest-based vertical to be targeted to reach
users when they are in the midst of important life milestones.
life_event.id
Field description Output only. The ID of the life event.
Category ATTRIBUTEData Type INT64Type URL N/AFilterable True Selectable True Sortable True Repeated False
life_event.launched_to_all
Field description Output only. True if the life event is launched to all channels and locales.
Category ATTRIBUTEData Type BOOLEANType URL N/AFilterable True Selectable True Sortable True Repeated False
life_event.name
Field description Output only. The name of the life event, for example,"Recently Moved"
Category ATTRIBUTEData Type STRINGType URL N/AFilterable True Selectable True Sortable True Repeated False
life_event.parent
Field description Output only. The parent of the life_event.
Category ATTRIBUTEData Type RESOURCE_NAMEType URL N/AFilterable True Selectable True Sortable True Repeated False
life_event.resource_name
Field description Output only. The resource name of the life event. Life event resource names have the form: customers/{customer_id}/lifeEvents/{life_event_id}
Category ATTRIBUTEData Type RESOURCE_NAMEType URL N/AFilterable True Selectable True Sortable False Repeated False
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License , and code samples are licensed under the Apache 2.0 License . For details, see the Google Developers Site Policies . Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2026-04-22 UTC.
[null,null,["Last updated 2026-04-22 UTC."],[],[]]
