Request link in Merchant Center

  • You can link your Merchant Center account to Google Ads manually or automatically using the Content API.

  • To manually link accounts, you need Admin role in Merchant Center and Administrative Access in Google Ads to send and approve the linking request.

  • Manual linking involves sending a link request from Merchant Center using the Google Ads customer ID.

  • Automatic linking using the Content API for Shopping involves using your Google Ads customer ID in an AccountAdsLink resource when creating a new or updating an existing merchant account.

Summary

You can use products from your Merchant Center product feeds in Google Ads Shopping campaigns by linking your Merchant Center account to Google Ads. You can do this manually in the Merchant Center or automatically through the Content API for Shopping.

Manual steps

Here are the steps to link your accounts from the Merchant Center:

  1. Click the gear icon.
  2. Click Linked accounts.
  3. Click Link account, then enter the Google Ads customer ID for the account you want to link.
  4. Click Send link request. This sends a request to the Google Ads account.

See Link your Merchant Center and Google Ads accounts for more detail.

Automatic steps

New merchant accounts

  1. Use your Google Ads customer ID as the [adId] field of an [AccountAdsLink] resource.
  2. Use the [AccountAdsLink] resource in your call to accounts.insert to create a new merchant account that's linked to your Google Ads account.

Existing merchant accounts

  1. Use your Google Ads customer ID as the [adId] field of an [AccountAdsLink] resource.
  2. Use the [AccountAdsLink] resource in your call to [accounts.update] with an existing merchant account ID to link your Google Ads account to the existing merchant account.

See the Content API for Shopping samples for sample code.