rocket
认识一下
Merchant API
- Content API for Shopping 的正式替代产品。
update
获取有关 Merchant API 的新功能、问题修复和版本更新的最新信息。
更正现有 Feed
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
摘要
如果您已有商品 Feed，则可能需要重新设置其内容的格式，以符合 Google 要求的格式。本部分介绍如何在 Merchant Center 帐号中使用现有 Feed。您只能通过 Merchant Center 界面执行此操作。
如需查看最常见的商品数据问题列表，请参阅常见问题部分。
手动步骤
- 从我们支持的文件格式中选择一个。
如果现有 Feed 与支持的格式不匹配，请将其转换为支持的格式。
如果现有 Feed 中的商品不符合商品数据规范，您可以设置 Feed 规则，以自动重新设置商品数据的格式。您可能需要手动设置某些 Feed 数据的格式。
您可以从 Feed 中移除 Merchant Center 不需要的任何信息。
如果您的现有 Feed 缺少必需的信息，请先添加该信息，然后再上传 Feed。
将 Feed 上传到 Merchant Center。
自动设置步骤
不适用于此流程。
常见问题
以下是您可能会遇到的一些常见问题：
- 商品需要提供 GTIN
- 请参阅查找 GTIN，以确定商品的 GTIN。
- 商品标识码不正确
- 请参阅唯一商品标识码简介，确定您需要提供哪些属性以及如何查找其值。
- 请等待最多 3 天，以便图片抓取完成
- Google 会尝试自动抓取您的商品图片。您无需执行任何操作。
- 尚未声明首页的所有权
- 请参阅验证 Merchant Center 网址并声明其所有权。
- 网址与首页不符
- 您在 Merchant Center 帐号中提供的网址与您网站的首页不一致。
- 无法抓取着陆页
商品的着陆页网址必须包含您在 Merchant Center 帐号中声明的网址。此外，Google 抓取工具必须能够访问您的着陆页，并且着陆页上的商品信息必须与 Feed 中的信息一致。
如需了解详情，请参阅对无法抓取的着陆页进行问题排查。
- 价格和库存状况缺失或无效
如需了解详情，请参阅商品数据规范的价格和库存状况部分。
- 缺少图片
您的 Feed 中包含缺少图片的商品。
- 图片无效
您的 Feed 中包含图片不符合要求格式的商品。
如需了解详情，请参阅如何解决“图片无效”问题。
- 通用图片
如需了解详情，请参阅如何解决“通用图片”问题。
- 图片过小
您的 Feed 中包含图片过小而无法使用的商品。
如需了解详情，请参阅如何解决“图片过小”问题。
- 由于违反数据质量要求（水印或宣传文字），商品被预先拒批
请参阅图片链接属性规范，其中包括商品图片的要求。
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-08-31。
[null,null,["最后更新时间 (UTC)：2025-08-31。"],[[["\u003cp\u003eReformat your existing product feed to match Google's supported formats for seamless integration with your Merchant Center account.\u003c/p\u003e\n"],["\u003cp\u003eUtilize feed rules to automate data reformatting and manually adjust any remaining discrepancies for optimal product data accuracy.\u003c/p\u003e\n"],["\u003cp\u003eTroubleshoot common data issues, such as missing GTINs, incorrect product identifiers, and image-related problems, using the provided resources.\u003c/p\u003e\n"],["\u003cp\u003eEnsure your product landing pages are crawlable by Google and contain accurate information matching your feed data to avoid disapprovals.\u003c/p\u003e\n"],["\u003cp\u003eRefer to the detailed documentation and resources linked throughout for comprehensive guidance on resolving specific data quality violations and optimizing your product listings.\u003c/p\u003e\n"]]],[],null,["# Correct an existing feed\n\nSummary\n-------\n\nIf you already have a product feed, you may need to reformat its content to\nmatch the format that Google expects. This section explains how you can use an\nexisting feed with your Merchant Center account. You can only do this through\nthe [Merchant Center UI](https://merchants.google.com).\n\nSee the [Common issues](#common_issues) section for a list of the most\ncommon product data issues.\n\nManual steps\n------------\n\n1. Choose one of our [Supported file formats](//support.google.com/merchants/answer/160567).\n2. If your existing feed doesn't match a supported format, convert it to one\n that does.\n\n - If items in your existing feed don't match the\n [Product data specification](//support.google.com/merchants/answer/188494), you can [set up feed rules](//support.google.com/merchants/answer/6302307) to reformat\n your product data automatically. You may have to format some feed data\n manually.\n\n - You can remove any information from your feed that Merchant Center\n doesn't require.\n\n - If your existing feed is missing required information, add it before you\n upload the feed.\n\n3. [Upload a feed](//support.google.com/merchants/answer/188477) to Merchant Center.\n\nAutomatic steps\n---------------\n\nNot available for this process.\n\nCommon issues\n-------------\n\nHere are some common issues you may encounter:\n\nItem requires a GTIN\n: See [Find a GTIN](//support.google.com/merchants/answer/6219078) to identify the GTIN for your product.\n\nIncorrect product identifiers\n: See [About unique product identifiers](//support.google.com/merchants/answer/160161) to determine which of these attributes\n you need to provide and how to find their values.\n\nWait up to 3 days for image crawl to complete\n: Google tries to crawl your product images automatically. No action is needed.\n\nHomepage not claimed\n: See [Verify and claim URL for Merchant Center](/google-ads/shopping/full-automation/articles/t4).\n\nURL doesn't match homepage\n: The URL provided in your Merchant Center account doesn't match the homepage of\n your website.\n\nLanding page can't be crawled\n\n: The landing page URL for your product must contain the URL you claimed\n in your Merchant Center account. In addition, Google's crawler must be able to\n access your landing page, and the product information on the landing\n page must match the information in your feed.\n\n: See [Troubleshoot uncrawlable landing pages](//support.google.com/adwords/answer/9229701) for more information.\n\nMissing or invalid price and availability\n\n: See the [Price \\& Availability](//support.google.com/merchants/answer/7052112#availability) section of the Product data specification for\n more information.\n\nMissing images\n\n: Your feed contains products that are missing images.\n\nInvalid images\n\n: Your feed contains products whose images don't meet the required format.\n\n: See [How to fix: Invalid image](//support.google.com/merchants/answer/6098289) for more information.\n\nGeneric images\n\n: See [How to fix: Generic image](//support.google.com/merchants/answer/6098288) for more information.\n\nImages too small\n\n: Your feed contains products whose images are too small to be used.\n\n: See [How to fix: Image too small](//support.google.com/merchants/answer/6205396) for more information.\n\nItems preemptively disapproved due to data quality violation (watermarks or promotional text)\n\n: See the specification for the [image link attribute](//support.google.com/merchants/answer/6324350), which includes the\n requirements for product images."]]
