AI-generated Key Takeaways
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This page details how to automate Shopping Ads using the Content API for Shopping and the Google Ads API.
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The Content API for Shopping allows management of Merchant Center accounts, product inventory, and linking Merchant Center to Google Ads.
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The Google Ads API enables creation and management of Google Ads accounts, ad campaigns, and linking Google Ads to Merchant Center.
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The guide provides steps for setting up accounts, managing product feeds, obtaining API access, linking accounts, managing campaigns, and setting up analytics.
This page outlines the steps to automate Shopping Ads with the Content API for Shopping and Google Ads API.
You can use the Content API for Shopping to do the following:
- Create and manage Merchant Center accounts
- Manage product inventory
- Link Merchant Center to Google Ads
You can use the Google Ads API to do the following:
- Create and manage Google Ads accounts
- Manage ad campaigns
- Link Google Ads to Merchant Center.
The code samples in this guide use the Content API for Shopping client libraries, and the Google Ads client libraries, which we recommend using in your own applications if you're using a supported language. Otherwise, you can use the Content API and Google Ads API directly.
Set up accounts
Merchant Center
- Create a multi-client account
- Create sub-accounts
- Administer an existing account
- Verify and claim a URL
- Set tax and shipping settings