캘리포니아 소비자 개인 정보 보호법 (CCPA) 준수를 위해 Google 양방향 미디어 광고 SDK에서는 게시자가 서로 다른 두 매개변수를 이용하여 Google의 제한적인 데이터 처리 (RDP) 사용 여부를 지정하도록 허용하고 있습니다. SDK를 통해 게시자는 다음 매개변수를 사용하여 광고 요청 수준에서 RDP를 설정할 수 있습니다.
[null,null,["최종 업데이트: 2025-09-04(UTC)"],[[["\u003cp\u003eGoogle's Interactive Media Ads SDK offers two parameters, Google's RDP and IAB's \u003ccode\u003eus_privacy\u003c/code\u003e, for publishers to enable restricted data processing (RDP) for CCPA compliance.\u003c/p\u003e\n"],["\u003cp\u003ePublishers can signal RDP to Google by appending \u003ccode\u003e&rdp=1\u003c/code\u003e or using the \u003ccode\u003eus_privacy\u003c/code\u003e parameter with an IAB-compliant value in their ad tag parameters.\u003c/p\u003e\n"],["\u003cp\u003eUtilizing these parameters restricts Google's usage of certain data, aiding publishers in CCPA compliance efforts.\u003c/p\u003e\n"],["\u003cp\u003eThese parameters are supported for ad tags from Ad Manager, AdSense, and AdMob, and publishers should consult third-party providers for their RDP support.\u003c/p\u003e\n"],["\u003cp\u003ePublishers have the flexibility to use either or both parameters, although they both have the same impact on Google's ad serving.\u003c/p\u003e\n"]]],[],null,["Select platform: [HTML5](/interactive-media-ads/docs/sdks/html5/client-side/ccpa \"View this page for the HTML5 platform docs.\") [Android](/interactive-media-ads/docs/sdks/android/client-side/ccpa \"View this page for the Android platform docs.\") [iOS](/interactive-media-ads/docs/sdks/ios/client-side/ccpa \"View this page for the iOS platform docs.\") [tvOS](/interactive-media-ads/docs/sdks/tvos/client-side/ccpa \"View this page for the tvOS platform docs.\")\n\n\nTo help publishers toward compliance with the [California Consumer Privacy Act (CCPA)](//support.google.com/admob/answer/9561022), the Google Interactive Media Ads SDK allows publishers\nto use two different parameters to indicate whether Google should enable\n[restricted data processing](//privacy.google.com/businesses/rdp/) (RDP). The SDK\nprovides publishers with the ability to set RDP at an ad request level utilizing the following\nparameters:\n\n- Google's RDP\n- [IAB-defined](//github.com/InteractiveAdvertisingBureau/USPrivacy/blob/master/CCPA/US%20Privacy%20String.md) `us_privacy`\n\n| **Note:** The RDP and `us_privacy` ad tag parameters are supported for ad tags originating from Ad Manager, AdSense, and AdMob. If you use a third-party ad provider, contact the provider about supporting restricted data processing.\n\n\nWhen either parameter is used, Google restricts how it uses certain unique identifiers and other\ndata processed in the provision of services to publishers.\n\n\nPublishers should decide for themselves how restricted data processing can support their\ncompliance plans and when it should be enabled. It is possible to use both optional parameters at\nthe same time, although they have the same effect on Google's ad serving.\n\n\nThis guide is intended to help publishers understand the steps required to enable these options on\na per-ad-request basis.\n\nRDP signal\n\n\nTo notify Google that RDP should be enabled using Google's signal, append `&rdp=1` to\nyour ad tag parameters, as shown in the following example: \n\n```scdoc\nhttps://pubads.g.doubleclick.net/gampad/ads?iu=/21775744923/external/single_ad_samples&output=vast&rdp=1\n```\n\nIAB signal\n\n\nTo notify Google that RDP should be enabled using IAB's signal, use the ad tag parameter\n`us_privacy`. Make sure that the string value you use is compliant with the\n[IAB specification](//github.com/InteractiveAdvertisingBureau/USPrivacy/blob/master/CCPA/US%20Privacy%20String.md).\n\n\nThe snippet below demonstrates how to create an ad request with the IAB parameter\n`\"1YNN\"`: \n\n```scdoc\nhttps://pubads.g.doubleclick.net/gampad/ads?iu=/21775744923/external/single_ad_samples&output=vast&us_privacy=1YNN\n```"]]
