Ürünlerimiz hakkında görüşlerinizi paylaşmak ve geri bildirimde bulunmak için Google Advertising and Measurement Community sunucusundaki resmi Ad Manager Discord kanalına katılın.
IMA SDK, reklam sunucusuna doğru sinyalleri geri gönderebilmek için reklamların kullanıcılara ne zaman görünür olduğunu belirleyebilmelidir. IMA, reklamların görüntülenebilirliğini ölçmek için Aktif Görüntüleme raporlamasını kullanır. Bu kılavuzda, Aktif Görüntüleme raporlamasının IMA ile nasıl çalıştığı ve SDK'nın görünürlük sinyallerini doğru şekilde yakalayabildiğinin nasıl doğrulanacağı açıklanmaktadır.
Aktif Görüntüleme raporlaması IMA SDK ile nasıl çalışır?
Aktif Görüntüleme, bu VideoAdPlayer
(getLocationOnScreen ve getGlobalVisibleRect) ile ilgili ölçümler alır.
SDK'nın reklam görüntülenebilirliğini ölçebildiğini doğrulama
SDK'nın görüntülenebilirlik sinyallerini yakalayıp yakalayamadığını kontrol etmek için https://pagead2.googlesyndication.com/pcs/activeview adresine gönderilen ağ isteklerini bulun ve mtos parametresini kontrol edin. Daha fazla bilgi için Aktif Görüntüleme ölçümünü izleme başlıklı makaleyi inceleyin.
[null,null,["Son güncelleme tarihi: 2025-09-04 UTC."],[[["\u003cp\u003eThe IMA SDK leverages Active View reporting to determine and relay ad visibility to the ad server, ensuring accurate measurements for billing and performance analysis.\u003c/p\u003e\n"],["\u003cp\u003eActive View relies on the \u003ccode\u003eAdDisplayContainer\u003c/code\u003e and \u003ccode\u003eVideoAdPlayer\u003c/code\u003e components to gather spatial information about the ad's position on the screen.\u003c/p\u003e\n"],["\u003cp\u003eAd viewability can be confirmed by monitoring HTTP requests for \u003ccode\u003eactive_view_vide_measurable_impression\u003c/code\u003e instances and the presence of the \u003ccode\u003emtos\u003c/code\u003e parameter, signaling successful measurement.\u003c/p\u003e\n"],["\u003cp\u003eIf custom video displays are used, adjustments to the layout might be needed to guarantee proper metric collection and accurate Active View reporting.\u003c/p\u003e\n"]]],[],null,["Select platform: [HTML5](/interactive-media-ads/docs/sdks/html5/client-side/viewability \"View this page for the HTML5 platform docs.\") [Android](/interactive-media-ads/docs/sdks/android/client-side/viewability \"View this page for the Android platform docs.\") [iOS](/interactive-media-ads/docs/sdks/ios/client-side/viewability \"View this page for the iOS platform docs.\")\n\n\u003cbr /\u003e\n\nThe IMA SDK must be able to tell when ads are visible to users so that it can\nsend the correct signals back to the ad server. IMA uses\n[Active View reporting](//support.google.com/admanager/answer/3154105)\nto measure the viewability of ads. This guide explains how Active View\nreporting works with IMA, as well as how to verify that the SDK is able to\ncorrectly capture viewability signals.\n\nHow Active View reporting works with the IMA SDK\n\n1. The [`AdDisplayContainer`](/interactive-media-ads/docs/sdks/android/client-side/api/reference/com/google/ads/interactivemedia/v3/api/AdDisplayContainer)\n is created by passing in an instance of\n [`VideoAdPlayer`](/interactive-media-ads/docs/sdks/android/client-side/api/reference/com/google/ads/interactivemedia/v3/api/player/VideoAdPlayer).\n\n2. Active View receives measurements on that `VideoAdPlayer`\n (`getLocationOnScreen` and `getGlobalVisibleRect`).\n\nVerifying that the SDK can measure ad viewability\n\nTo check whether that the SDK is able to capture viewability signals, look for\nnetwork requests sent to `https://pagead2.googlesyndication.com/pcs/activeview`\nand check for the `mtos` parameter. For more information, see\n[Monitor Active View measurement](//support.google.com/admanager/answer/6123557).\n| **Note:** If you use your own video display and maintain full control over playback, you might need to modify your layout to ensure that the necessary metrics are being correctly returned. For additional assitance, reach out to us on the [IMA support forum](//groups.google.com/g/ima-sdk)."]]
