了解您的竞争格局
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
竞争洞察报告可帮助您根据购物广告和自然搜索结果的展示次数,了解您在商品类别层面面临的竞争局面,并采取相应行动来提高您的曝光度。如需了解特定商品和品牌,请参阅畅销商品报告。
您的账号必须符合最低资格要求,并且您必须确保您或任何第三方在使用竞争洞察数据时,遵守 Merchant Center 条款及条件。
查看 Merchant API 支持哪些报告表和字段。
竞争洞察数据
竞争洞察数据按国家/地区、Google 商品类别和流量来源分组。
对于所有竞争洞察查询,您必须在 WHERE
子句中指定国家/地区和类别值。您可以更改 WHERE
子句中的值,以按日期、流量来源、国家/地区和类别自定义报告。
包含多个国家/地区和类别值的查询可能需要更长时间才能执行,或者会超时。
查看曝光度与您差不多的商家
您可以查询 competitive_visibility_competitor_view
,查看与您的商家展示次数相近的商家。
下面是一个示例。如需发出请求,请将以下 Merchant Center 查询语言语句传递给 accounts.reports.search
方法:
SELECT
report_country_code,
report_category_id,
traffic_source,
domain,
is_your_domain,
rank,
ads_organic_ratio,
page_overlap_rate,
higher_position_rate,
relative_visibility
FROM competitive_visibility_competitor_view
WHERE date BETWEEN '2023-06-02' AND '2023-06-27'
AND report_country_code = 'US'
AND report_category_id = 536
AND traffic_source = 'ADS'
ORDER BY rank
您可以更改 WHERE
子句中的值,以针对其他日期、流量来源、国家/地区和类别自定义报告。
以下是上述查询的示例响应:
{
"results": [
{
"competitiveVisibilityCompetitorView": {
"reportCountryCode": "US",
"reportCategoryId": "536",
"trafficSource": "ADS",
"domain": "examplepetstore.com",
"isYourDomain": false,
"rank": "4",
"adsOrganicRatio": 8,
"pageOverlapRate": 0.19,
"higherPositionRate": 0.46,
"relativeVisibility": 0.5
}
},
{
"competitiveVisibilityCompetitorView": {
"reportCountryCode": "US",
"reportCategoryId": "536",
"trafficSource": "ADS",
"domain": "example.com",
"isYourDomain": true,
"rank": "5",
"adsOrganicRatio": 30,
"pageOverlapRate": 1,
"higherPositionRate": 0,
"relativeVisibility": 0
}
},
]
}
如需详细了解可供查询的字段,请参阅 competitiveVisibilityCompetitorView
表中的字段。
查看曝光度最高的商家
您可以查询 competitive_visibility_top_merchant_view
,了解在特定类别中,哪些商家在 Google 各平台上获得的展示次数最多,以及您的商家与这些商家相比如何。
下面是一个示例。如需发出请求,请将以下 Merchant Center 查询语言语句传递给 accounts.reports.search
方法:
SELECT
report_country_code,
report_category_id,
traffic_source,
domain,
is_your_domain,
rank,
ads_organic_ratio,
page_overlap_rate,
higher_position_rate
FROM competitive_visibility_top_merchant_view
WHERE date BETWEEN '2022-08-01' AND '2022-09-01'
AND report_country_code = 'US'
AND report_category_id = 100
AND traffic_source = 'ORGANIC'
ORDER BY rank
以下是上述查询的示例响应:
{
"results": [
{
"competitiveVisibilityTopMerchantView": {
"reportCountryCode": "US",
"reportCategoryId": "100",
"trafficSource": "ORGANIC",
"domain": "examplepetstore.com",
"isYourDomain": false,
"rank": "1",
"adsOrganicRatio": 0.2,
"pageOverlapRate": 0.3,
"higherPositionRate": 0.45
}
},
{
"competitiveVisibilityTopMerchantView": {
"reportCountryCode": "US",
"reportCategoryId": "100",
"trafficSource": "ORGANIC",
"domain": "example.com",
"isYourDomain": false,
"rank": "2",
"adsOrganicRatio": 5,
"pageOverlapRate": 0.67,
"higherPositionRate": 0.89
}
},
]
}
如需详细了解可供查询的字段,请参阅 competitiveVisibilityTopMerchantView
表中的字段。
将您的曝光度与同类别基准进行比较
您可以查询 competitive_visibility_benchmark_view
,了解您的展示次数随时间的推移与其他卖家的平均趋势相比有何变化。
下面是一个示例。如需发出请求,请将以下 Merchant Center 查询语言语句传递给 accounts.reports.search
方法:
SELECT
report_country_code,
report_category_id,
traffic_source,
date,
your_domain_visibility_trend,
category_benchmark_visibility_trend
FROM competitive_visibility_benchmark_view
WHERE date BETWEEN '2022-09-01' AND '2022-09-07'
AND report_country_code = 'US'
AND report_category_id = 100
AND traffic_source = 'ORGANIC'
ORDER BY date
以下是上述查询的示例响应:
{
"results": [
{
"competitiveVisibilityBenchmarkView": {
"date": {
"year": 2022,
"month": 9,
"day": 1
},
"reportCountryCode": "US",
"reportCategoryId": "100",
"trafficSource": "ORGANIC",
"yourDomainVisibilityTrend": 0,
"categoryBenchmarkVisibilityTrend": 0
}
},
{
"competitiveVisibilityBenchmarkView": {
"date": {
"year": 2022,
"month": 9,
"day": 2
},
"reportCountryCode": "US",
"reportCategoryId": "100",
"trafficSource": "ORGANIC",
"yourDomainVisibilityTrend": 0.3,
"categoryBenchmarkVisibilityTrend": -0.15
}
},
]
}
如需详细了解可供查询的字段,请参阅 competitiveVisibilityBenchmarkView
表中的字段。
如未另行说明,那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可,并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情,请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC):2025-08-08。
[null,null,["最后更新时间 (UTC):2025-08-08。"],[[["\u003cp\u003eThe Competitive Visibility report helps you understand your product category's competitive landscape on Google Shopping and organic listings, allowing you to improve your visibility based on impression data.\u003c/p\u003e\n"],["\u003cp\u003eYou can identify businesses with similar and highest visibility, compare your visibility to the category benchmark, and customize reports by date, traffic source, country, and category using the Merchant Center Query Language.\u003c/p\u003e\n"],["\u003cp\u003eTo access Competitive Visibility data, your account must meet eligibility requirements and comply with Merchant Center terms and conditions.\u003c/p\u003e\n"],["\u003cp\u003eData is grouped by country, Google product category, and traffic source, requiring specification of country and category values in queries.\u003c/p\u003e\n"],["\u003cp\u003eThree distinct views—\u003ccode\u003ecompetitive_visibility_competitor_view\u003c/code\u003e, \u003ccode\u003ecompetitive_visibility_top_merchant_view\u003c/code\u003e, and \u003ccode\u003ecompetitive_visibility_benchmark_view\u003c/code\u003e—offer insights into different aspects of competitive visibility, each with its own set of queryable fields.\u003c/p\u003e\n"]]],["The competitive visibility report analyzes product category performance, focusing on Shopping ads and organic listings. Users query data using `competitive_visibility_competitor_view`, `competitive_visibility_top_merchant_view`, or `competitive_visibility_benchmark_view`. These queries, specifying country, category, and traffic source, reveal businesses with similar visibility, top-performing businesses, and visibility trends relative to category benchmarks. Customizable reports adjust for dates, traffic, and categories, enabling insight into the competitive landscape.\n"],null,["# Explore your competitive landscape\n\nThe [competitive visibility\nreport](//support.google.com/merchants/answer/11366442) helps you understand\nyour competitive landscape on a product category level, and take action to\nimprove your visibility based on displayed impressions from your Shopping ads\nand organic listings. For information on specific products and brands, see the\n[best sellers\nreports](/merchant/api/guides/reports/understand-the-market#identify_best-sellers).\n\nYour account must meet minimum eligibility requirements, and you must ensure\nthat your use, or any third party's use, of Competitive visibility data complies\nwith the [Merchant Center terms and\nconditions](//support.google.com/merchants/answer/12628444).\n\nSee which reporting [tables and\nfields](/merchant/api/reference/rest/reports_v1/accounts.reports/search) are\navailable with the Merchant API.\n\nCompetitive visibility data\n---------------------------\n\nCompetitive visibility data is grouped by country, [Google product\ncategory](//support.google.com/merchants/answer/6324436) and traffic source.\n\nYou must specify country and category values in a `WHERE` clause for all\ncompetitive visibility queries. You can change the values in the `WHERE` clause\nto customize the report for dates, traffic sources, countries, and categories.\n\nQueries with multiple country and category values might take longer to execute,\nor time out.\n\nView businesses with similar visibility\n---------------------------------------\n\nYou can query `competitive_visibility_competitor_view` to view businesses with a\nsimilar number of impressions to your business.\n\nHere's a sample. To make the request, pass the following Merchant Center Query\nLanguage statement to the\n[`accounts.reports.search`](/merchant/api/reference/rest/reports_v1/accounts.reports/search)\nmethod: \n\n SELECT\n report_country_code,\n report_category_id,\n traffic_source,\n domain,\n is_your_domain,\n rank,\n ads_organic_ratio,\n page_overlap_rate,\n higher_position_rate,\n relative_visibility\n FROM competitive_visibility_competitor_view\n WHERE date BETWEEN '2023-06-02' AND '2023-06-27'\n AND report_country_code = 'US'\n AND report_category_id = 536\n AND traffic_source = 'ADS'\n ORDER BY rank\n\nYou can change the values in the `WHERE` clause to customize the report for\nother dates, traffic sources, countries, and\n[categories](//support.google.com/merchants/answer/6324436).\n\nHere's a sample response from the preceding query: \n\n {\n \"results\": [\n {\n \"competitiveVisibilityCompetitorView\": {\n \"reportCountryCode\": \"US\",\n \"reportCategoryId\": \"536\",\n \"trafficSource\": \"ADS\",\n \"domain\": \"examplepetstore.com\",\n \"isYourDomain\": false,\n \"rank\": \"4\",\n \"adsOrganicRatio\": 8,\n \"pageOverlapRate\": 0.19,\n \"higherPositionRate\": 0.46,\n \"relativeVisibility\": 0.5\n }\n },\n {\n \"competitiveVisibilityCompetitorView\": {\n \"reportCountryCode\": \"US\",\n \"reportCategoryId\": \"536\",\n \"trafficSource\": \"ADS\",\n \"domain\": \"example.com\",\n \"isYourDomain\": true,\n \"rank\": \"5\",\n \"adsOrganicRatio\": 30,\n \"pageOverlapRate\": 1,\n \"higherPositionRate\": 0,\n \"relativeVisibility\": 0\n }\n },\n ]\n }\n\nFor more information about the fields available for query, see the [Fields in `competitiveVisibilityCompetitorView` table](/merchant/api/reference/rest/reports_v1/accounts.reports#CompetitiveVisibilityCompetitorView.FIELDS).\n\nView businesses with highest visibility\n---------------------------------------\n\nYou can query `competitive_visibility_top_merchant_view` to see which businesses\nare getting the most impressions across Google in a specific category, and how\nyour business compares.\n\nHere's a sample. To make the request, pass the following [Merchant Center Query\nLanguage](/merchant/api/guides/reports/query-language) statement to the\n[`accounts.reports.search`](/merchant/api/reference/rest/reports_v1/accounts.reports/search)\nmethod: \n\n SELECT\n report_country_code,\n report_category_id,\n traffic_source,\n domain,\n is_your_domain,\n rank,\n ads_organic_ratio,\n page_overlap_rate,\n higher_position_rate\n FROM competitive_visibility_top_merchant_view\n WHERE date BETWEEN '2022-08-01' AND '2022-09-01'\n AND report_country_code = 'US'\n AND report_category_id = 100\n AND traffic_source = 'ORGANIC'\n ORDER BY rank\n\nHere's a sample response from the preceding query: \n\n {\n \"results\": [\n {\n \"competitiveVisibilityTopMerchantView\": {\n \"reportCountryCode\": \"US\",\n \"reportCategoryId\": \"100\",\n \"trafficSource\": \"ORGANIC\",\n \"domain\": \"examplepetstore.com\",\n \"isYourDomain\": false,\n \"rank\": \"1\",\n \"adsOrganicRatio\": 0.2,\n \"pageOverlapRate\": 0.3,\n \"higherPositionRate\": 0.45\n }\n },\n {\n \"competitiveVisibilityTopMerchantView\": {\n \"reportCountryCode\": \"US\",\n \"reportCategoryId\": \"100\",\n \"trafficSource\": \"ORGANIC\",\n \"domain\": \"example.com\",\n \"isYourDomain\": false,\n \"rank\": \"2\",\n \"adsOrganicRatio\": 5,\n \"pageOverlapRate\": 0.67,\n \"higherPositionRate\": 0.89\n }\n },\n ]\n }\n\nFor more information about the fields available for query, see the [Fields in `competitiveVisibilityTopMerchantView` table](/merchant/api/reference/rest/reports_v1/accounts.reports#CompetitiveVisibilityTopMerchantView.FIELDS).\n\nCompare your visibility to the category benchmark\n-------------------------------------------------\n\nYou can query `competitive_visibility_benchmark_view` to see how your number of\nimpressions trends over time compared to the average trend of other sellers.\n\nHere's a sample. To make the request, pass the following Merchant Center Query\nLanguage statement to the\n[`accounts.reports.search`](/merchant/api/reference/rest/reports_v1/accounts.reports/search)\nmethod: \n\n SELECT\n report_country_code,\n report_category_id,\n traffic_source,\n date,\n your_domain_visibility_trend,\n category_benchmark_visibility_trend\n FROM competitive_visibility_benchmark_view\n WHERE date BETWEEN '2022-09-01' AND '2022-09-07'\n AND report_country_code = 'US'\n AND report_category_id = 100\n AND traffic_source = 'ORGANIC'\n ORDER BY date\n\nHere's a sample response from the preceding query: \n\n {\n \"results\": [\n {\n \"competitiveVisibilityBenchmarkView\": {\n \"date\": {\n \"year\": 2022,\n \"month\": 9,\n \"day\": 1\n },\n \"reportCountryCode\": \"US\",\n \"reportCategoryId\": \"100\",\n \"trafficSource\": \"ORGANIC\",\n \"yourDomainVisibilityTrend\": 0,\n \"categoryBenchmarkVisibilityTrend\": 0\n }\n },\n {\n \"competitiveVisibilityBenchmarkView\": {\n \"date\": {\n \"year\": 2022,\n \"month\": 9,\n \"day\": 2\n },\n \"reportCountryCode\": \"US\",\n \"reportCategoryId\": \"100\",\n \"trafficSource\": \"ORGANIC\",\n \"yourDomainVisibilityTrend\": 0.3,\n \"categoryBenchmarkVisibilityTrend\": -0.15\n }\n },\n ]\n }\n\nFor more information about the fields available for query, see the [Fields in `competitiveVisibilityBenchmarkView` table](/merchant/api/reference/rest/reports_v1/accounts.reports#CompetitiveVisibilityBenchmarkView.FIELDS)."]]