Important: Content API for Shopping will be sunset on August 18, 2026.

If you need additional time to migrate to Merchant API, apply for extended access to Content API for Shopping.

Merchant Loyalty Customers API release notes

Week of May 18, 2026

Alpha launch of Loyalty Customers sub-API. This sub-API lets you manage the association between your customers and loyalty program tiers to personalize the shopping experience on Google. This feature is only available to selected merchants.

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Last updated 2026-06-15 UTC.