geo_target_常量
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地理位置定位目标常量是广告系列可定位的地理区域的唯一标识符。每个可定位的地理位置都会有一个条件 ID 进行唯一地标识。
每个 geo_target_constant 的 resource_name 均采用 geoTargetConstants/{Criterion ID} 的格式。
例如，纽约州的 resource_name 值为 geoTargetConstants/21167。
列
- 条件 ID
- 分配的唯一且永久性 ID。
- 名称
- 地理位置定位最准确的英语名称。
- 规范名称
- 构建的完全限定英语名称，由目标对象本身的名称以及其父级和国家/地区的名称组成。此字段仅用于对类似目标名称进行区分。
- 父级地理位置定位
- 父级地理位置定位目标常量的资源名称。此字段仅出于旧版支持目的而包含，因此不同数据集的 ID 可能不一致。
- 国家/地区代码
- 与目标关联的 ISO 3166-1 alpha-2 国家/地区代码。
- 目标类型
允许的值：
- 机场
- 自治区
- 自治市/镇/区
- 行政区
- 城市
- 城区
- 国会选区
- 国家/地区
- 县/郡
- 省
- 区
- 特定媒体市场区域 (DMA)
- 省份
- 市
- 国家公园
- 街区
- 区
- 邮编
- 县
- 省
- 区域
- 州
- 辖区
- 电视收视地区
- 联邦属地
- 大学
- 状态
允许的值：
Enabled：位置有效。Removal Planned：位置信息已过时，并将在下一版本中移除。
不可定位的地理位置
某些国家或地区在 Search Ads 360 中是不可定位的，但可能会根据用户感兴趣的地理位置或实际所处位置显示在报告中。
查看受限国家/地区列表
特定媒体市场区域
如需获取 DMA 数据，请直接与 The Nielsen Company 联系。
另请参阅
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-08-29。
[null,null,["最后更新时间 (UTC)：2025-08-29。"],[[["\u003cp\u003eGeo target constants are unique identifiers for geographical regions targetable in campaigns, each with a specific Criterion ID.\u003c/p\u003e\n"],["\u003cp\u003eEach geo target constant has properties like name, canonical name, parent, country code, target type, and status, aiding in precise targeting.\u003c/p\u003e\n"],["\u003cp\u003eWhile most locations are targetable, some countries or territories might be restricted, and users should refer to the provided link for details.\u003c/p\u003e\n"],["\u003cp\u003eDMA data is available through Nielsen, and users can find further information on \u003ccode\u003egeo_target_constant\u003c/code\u003e and sample queries via the provided links.\u003c/p\u003e\n"]]],["Geo target constants are unique identifiers (Criterion IDs) for targetable geographical regions in campaigns. Each region has a `resource_name` (e.g., `geoTargetConstants/21167` for New York). Key attributes include: Name, Canonical Name, Parent Geo Target, Country Code, Target Type (e.g., City, State), and Status (Enabled, Removal Planned). Some locations are non-targetable. DMA region data is available directly from The Nielsen Company. The list of restricted countries is provided in the documentation.\n"],null,["# geo_target_constant\n\nA geo target constant is a unique identifier for a geographical region that can\nbe targeted by a campaign. Each targetable location is uniquely identified by a\nCriterion ID.\n\nThe `resource_name` of each [`geo_target_constant`](/search-ads/reporting/api/reference/fields/v0/geo_target_constant)\nis of the form `geoTargetConstants/{Criterion ID}`.\n\nFor example, the resource_name value of New York state is\n`geoTargetConstants/21167`.\n\nColumns\n-------\n\nCriterion ID\n: Unique and persistent assigned ID.\n\nName\n: Best available English name of the geo target.\n\nCanonical Name\n: The constructed fully qualified English name consisting of the target's own\n name, and that of its parent and country. This field is meant only for\n disambiguating similar target names.\n\nParent Geo Target\n: The resource name of the parent geo target constant. This field is included\n only for legacy support, so Ids might not be consistent across datasets.\n\nCountry Code\n: The ISO-3166-1 alpha-2 country code that is associated with the target.\n\nTarget Type\n\n: Allowable values:\n\n - Airport\n - Autonomous Community\n - Borough\n - Canton\n - City\n - City Region\n - Congressional District\n - Country\n - County\n - Department\n - District\n - DMA Region\n - Governorate\n - Municipality\n - National Park\n - Neighborhood\n - Okrug\n - Postal Code\n - Prefecture\n - Province\n - Region\n - State\n - Territory\n - TV Region\n - Union Territory\n - University\n\nStatus\n\n: Allowable values:\n\n- `Enabled`: Location is valid.\n- `Removal Planned`: Location is obsolete and will be removed in the next version.\n\nNon-targetable locations\n------------------------\n\nSome countries or territories are not targetable in Search Ads 360 but might\nappear in reports based on the user's location of interest or physical location.\n\n[Check the list of restricted countries](//support.google.com/google-ads/answer/6163740)\n\nDMA regions\n-----------\n\nContact [The Nielsen\nCompany](//markets.nielsen.com/us/en/contact-us/intl-campaigns/dma-maps/)\ndirectly for DMA data.\n\nSee also\n--------\n\n- geo_target_constant field [details](/search-ads/reporting/api/reference/fields/v0/geo_target_constant)\n- How to lookup geo constant [sample query](/search-ads/reporting/query/sample-queries#how_to_look_up_geo_constants)"]]
