The new Search Ads 360 Reporting API is now available. Join the
searchads-api-announcements Google group to stay up to date on upcoming enhancements and releases.
asset_group_signal
Stay organized with collections
Save and categorize content based on your preferences.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-28 UTC.
[null,null,["Last updated 2025-08-28 UTC."],[[["\u003cp\u003eAssetGroupSignal identifies potential customers for Performance Max campaigns based on conversion likelihood.\u003c/p\u003e\n"],["\u003cp\u003ePerformance Max leverages signals to expand reach and drive conversions across various Google platforms.\u003c/p\u003e\n"],["\u003cp\u003eSignals help Performance Max find users with similar or stronger purchase intent compared to existing customers.\u003c/p\u003e\n"],["\u003cp\u003eAssetGroupSignal is associated with specific asset groups and campaigns within your Google Ads account.\u003c/p\u003e\n"],["\u003cp\u003eYou can use the resource name to manage or retrieve data on AssetGroupSignals via the Google Ads API.\u003c/p\u003e\n"]]],["AssetGroupSignal indicates a signal within an asset group, informing the Performance Max campaign of potential converters. This signal aids in identifying new users with similar intent across various platforms like Search, Display, and Video. Key attributes include the asset group and audience, with associated resource names for each. It is filterable and selectable, not sortable. It's resource name is `customers/{customer_id}/assetGroupSignals/{asset_group_id}~{signal_id}`\n"],null,["# asset_group_signal\n\nAssetGroupSignal represents a signal in an asset group. The existence of a signal tells the performance max campaign who's most likely to convert. Performance Max uses the signal to look for new people with similar or stronger intent to find conversions across Search, Display, Video, and more.\n\n| Attributed resources |\n|--------------------------------------------------------------------------|\n| [asset_group](/search-ads/reporting/api/reference/fields/v0/asset_group) |\n| [campaign](/search-ads/reporting/api/reference/fields/v0/campaign) |\n| [customer](/search-ads/reporting/api/reference/fields/v0/customer) |\n\nFields from the above resources may be selected along with this\nresource in your SELECT and WHERE clauses. These fields **will not segment**\nmetrics in your `SELECT` clause.\n\n|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| | asset_group_signal.asset_group ------------------------------ || |-------------------|-----------------------------------------------------------| | Field description | The asset group which this asset group signal belongs to. | | Category | `ATTRIBUTE` | | Data Type | `RESOURCE_NAME` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | False | | Repeated | False | |\n| | asset_group_signal.audience.audience ------------------------------------ || |-------------------|-----------------------------| | Field description | The Audience resource name. | | Category | `ATTRIBUTE` | | Data Type | `RESOURCE_NAME` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | |\n| | asset_group_signal.resource_name -------------------------------- || |-------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------| | Field description | The resource name of the asset group signal. Asset group signal resource name have the form: `customers/{customer_id}/assetGroupSignals/{asset_group_id}~{signal_id}` | | Category | `ATTRIBUTE` | | Data Type | `RESOURCE_NAME` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | False | | Repeated | False | |"]]