The new Search Ads 360 Reporting API is now available. Join the
searchads-api-announcements Google group to stay up to date on upcoming enhancements and releases.
audience
Stay organized with collections
Save and categorize content based on your preferences.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-28 UTC.
[null,null,["Last updated 2025-08-28 UTC."],[],["Audiences allow for the targeting of specific customer segments by combining attributes like demographics and affinities. Key audience attributes include: a unique ID (`audience.id`), a unique name (`audience.name`) limited to 255 characters, a description (`audience.description`), and a resource name (`audience.resource_name`) that follows a predefined structure. These fields, along with customer data, can be filtered, selected, and sorted, but customer fields will not segment metrics.\n"],null,[]]