잠재고객은 상세한 인구통계, 관심분야 등 다양한 세그먼트 속성을 교차하여 타겟 세그먼트의 섹션을 나타내는 잠재고객을 만들 수 있는 효과적인 타겟팅 옵션입니다.
| 기여한 리소스 |
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| customer |
위 리소스의 필드는 SELECT 및 WHERE 절에서 이 리소스와 함께 선택할 수 있습니다. 이 필드는 SELECT 절의 측정항목을 분류하지 않습니다.
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잠재고객
달리 명시되지 않는 한 이 페이지의 콘텐츠에는 Creative Commons Attribution 4.0 라이선스에 따라 라이선스가 부여되며, 코드 샘플에는 Apache 2.0 라이선스에 따라 라이선스가 부여됩니다. 자세한 내용은 Google Developers 사이트 정책을 참조하세요. 자바는 Oracle 및/또는 Oracle 계열사의 등록 상표입니다.
최종 업데이트: 2025-08-29(UTC)
[null,null,["최종 업데이트: 2025-08-29(UTC)"],[[["\u003cp\u003eAudience targeting lets you combine different segment attributes like demographics and affinities to create precise audience segments.\u003c/p\u003e\n"],["\u003cp\u003eThis feature enables you to target specific sections within your larger target segments for more effective advertising.\u003c/p\u003e\n"],["\u003cp\u003eYou can access details about your audiences, including their ID, description, and name, through the provided resources and fields.\u003c/p\u003e\n"],["\u003cp\u003eThese audience details are available for selection and filtering in your search ad queries for analysis and reporting.\u003c/p\u003e\n"]]],["Audiences allow for the targeting of specific customer segments by combining attributes like demographics and affinities. Key audience attributes include: a unique ID (`audience.id`), a unique name (`audience.name`) limited to 255 characters, a description (`audience.description`), and a resource name (`audience.resource_name`) that follows a predefined structure. These fields, along with customer data, can be filtered, selected, and sorted, but customer fields will not segment metrics.\n"],null,["# audience\n\nAudience is an effective targeting option that lets you intersect different segment attributes, such as detailed demographics and affinities, to create audiences that represent sections of your target segments.\n\n| Attributed resources |\n|--------------------------------------------------------------------|\n| [customer](/search-ads/reporting/api/reference/fields/v0/customer) |\n\nFields from the above resources may be selected along with this\nresource in your SELECT and WHERE clauses. These fields **will not segment**\nmetrics in your `SELECT` clause.\n\n|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| | audience.description -------------------- || |-------------------|-------------------------------| | Field description | Description of this audience. | | Category | `ATTRIBUTE` | | Data Type | `STRING` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | |\n| | audience.id ----------- || |-------------------|---------------------| | Field description | ID of the audience. | | Category | `ATTRIBUTE` | | Data Type | `INT64` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | |\n| | audience.name ------------- || |-------------------|-----------------------------------------------------------------------------------------------------------------------------------------| | Field description | Required. Name of the audience. It should be unique across all audiences. It must have a minimum length of 1 and maximum length of 255. | | Category | `ATTRIBUTE` | | Data Type | `STRING` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | |\n| | audience.resource_name ---------------------- || |-------------------|--------------------------------------------------------------------------------------------------------------------| | Field description | The resource name of the audience. Audience names have the form: `customers/{customer_id}/audiences/{audience_id}` | | Category | `ATTRIBUTE` | | Data Type | `RESOURCE_NAME` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | False | | Repeated | False | |"]]