campaign.accessible_bidding_strategy |
| Field description | Resource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource. |
| Category | ATTRIBUTE |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | False |
| Repeated | False |
|
campaign.ad_serving_optimization_status |
| Field description | The ad serving optimization status of the campaign. |
| Category | ATTRIBUTE |
| Data Type |
ENUM
CONVERSION_OPTIMIZE OPTIMIZE ROTATE ROTATE_INDEFINITELY UNAVAILABLE UNKNOWN UNSPECIFIED
|
| Type URL | google.ads.searchads360.v0.enums.AdServingOptimizationStatusEnum.AdServingOptimizationStatus |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.advertising_channel_sub_type |
| Field description | Optional refinement to advertising_channel_type. Must be a valid sub-type of the parent channel type. Can be set only when creating campaigns. After campaign is created, the field can not be changed. |
| Category | ATTRIBUTE |
| Data Type |
ENUM
APP_CAMPAIGN APP_CAMPAIGN_FOR_ENGAGEMENT APP_CAMPAIGN_FOR_PRE_REGISTRATION DISPLAY_EXPRESS DISPLAY_GMAIL_AD DISPLAY_MOBILE_APP DISPLAY_SMART_CAMPAIGN LOCAL_CAMPAIGN SEARCH_EXPRESS SEARCH_MOBILE_APP SHOPPING_COMPARISON_LISTING_ADS SHOPPING_SMART_ADS SMART_CAMPAIGN SOCIAL_FACEBOOK_TRACKING_ONLY TRAVEL_ACTIVITIES UNKNOWN UNSPECIFIED VIDEO_ACTION VIDEO_NON_SKIPPABLE VIDEO_OUTSTREAM VIDEO_REACH_TARGET_FREQUENCY VIDEO_SEQUENCE
|
| Type URL | google.ads.searchads360.v0.enums.AdvertisingChannelSubTypeEnum.AdvertisingChannelSubType |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.advertising_channel_type |
| Field description | The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed. |
| Category | ATTRIBUTE |
| Data Type |
ENUM
DISCOVERY DISPLAY HOTEL LOCAL LOCAL_SERVICES MULTI_CHANNEL PERFORMANCE_MAX SEARCH SHOPPING SMART SOCIAL TRAVEL UNKNOWN UNSPECIFIED VIDEO
|
| Type URL | google.ads.searchads360.v0.enums.AdvertisingChannelTypeEnum.AdvertisingChannelType |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.bidding_strategy |
| Field description | The resource name of the portfolio bidding strategy used by the campaign. |
| Category | ATTRIBUTE |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | False |
| Repeated | False |
|
campaign.bidding_strategy_system_status |
| Field description | The system status of the campaign's bidding strategy. |
| Category | ATTRIBUTE |
| Data Type |
ENUM
ENABLED LEARNING_BUDGET_CHANGE LEARNING_COMPOSITION_CHANGE LEARNING_CONVERSION_SETTING_CHANGE LEARNING_CONVERSION_TYPE_CHANGE LEARNING_NEW LEARNING_SETTING_CHANGE LIMITED_BY_BUDGET LIMITED_BY_CPC_BID_CEILING LIMITED_BY_CPC_BID_FLOOR LIMITED_BY_DATA LIMITED_BY_INVENTORY LIMITED_BY_LOW_PRIORITY_SPEND LIMITED_BY_LOW_QUALITY MISCONFIGURED_CONVERSION_SETTINGS MISCONFIGURED_CONVERSION_TYPES MISCONFIGURED_SHARED_BUDGET MISCONFIGURED_STRATEGY_TYPE MISCONFIGURED_ZERO_ELIGIBILITY MULTIPLE MULTIPLE_LEARNING MULTIPLE_LIMITED MULTIPLE_MISCONFIGURED PAUSED UNAVAILABLE UNKNOWN UNSPECIFIED
|
| Type URL | google.ads.searchads360.v0.enums.BiddingStrategySystemStatusEnum.BiddingStrategySystemStatus |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.bidding_strategy_type |
| Field description | The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only. |
| Category | ATTRIBUTE |
| Data Type |
ENUM
COMMISSION ENHANCED_CPC INVALID MANUAL_CPA MANUAL_CPC MANUAL_CPM MANUAL_CPV MAXIMIZE_CONVERSIONS MAXIMIZE_CONVERSION_VALUE PAGE_ONE_PROMOTED PERCENT_CPC TARGET_CPA TARGET_CPM TARGET_IMPRESSION_SHARE TARGET_OUTRANK_SHARE TARGET_ROAS TARGET_SPEND UNKNOWN UNSPECIFIED
|
| Type URL | google.ads.searchads360.v0.enums.BiddingStrategyTypeEnum.BiddingStrategyType |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.campaign_budget |
| Field description | The resource name of the campaign budget of the campaign. |
| Category | ATTRIBUTE |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | False |
| Repeated | False |
|
campaign.create_time |
| Field description | The timestamp when this campaign was created. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format. create_time will be deprecated in v1. Use creation_time instead. |
| Category | ATTRIBUTE |
| Data Type | DATE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.creation_time |
| Field description | The timestamp when this campaign was created. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format. |
| Category | ATTRIBUTE |
| Data Type | DATE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.dynamic_search_ads_setting.domain_name |
| Field description | Required. The Internet domain name that this setting represents, for example, "google.com" or "www.google.com". |
| Category | ATTRIBUTE |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.dynamic_search_ads_setting.language_code |
| Field description | Required. The language code specifying the language of the domain, for example, "en". |
| Category | ATTRIBUTE |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.dynamic_search_ads_setting.use_supplied_urls_only |
| Field description | Whether the campaign uses advertiser supplied URLs exclusively. |
| Category | ATTRIBUTE |
| Data Type | BOOLEAN |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.effective_labels |
| Field description | The resource names of effective labels attached to this campaign. An effective label is a label inherited or directly assigned to this campaign. |
| Category | ATTRIBUTE |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | False |
| Repeated | True |
|
campaign.end_date |
| Field description | The last day of the campaign in serving customer's timezone in YYYY-MM-DD format. On create, defaults to 2037-12-30, which means the campaign will run indefinitely. To set an existing campaign to run indefinitely, set this field to 2037-12-30. |
| Category | ATTRIBUTE |
| Data Type | DATE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.engine_id |
| Field description | ID of the campaign in the external engine account. This field is for non-Google Ads account only, for example, Yahoo Japan, Microsoft, Baidu etc. For Google Ads entity, use "campaign.id" instead. |
| Category | ATTRIBUTE |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.excluded_parent_asset_field_types |
| Field description | The asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level. |
| Category | ATTRIBUTE |
| Data Type |
ENUM
AD_IMAGE BOOK_ON_GOOGLE BUSINESS_LOGO BUSINESS_NAME CALL CALLOUT CALL_TO_ACTION_SELECTION DESCRIPTION DISCOVERY_CAROUSEL_CARD HEADLINE HOTEL_CALLOUT HOTEL_PROPERTY LANDSCAPE_LOGO LEAD_FORM LOGO LONG_HEADLINE MANDATORY_AD_TEXT MARKETING_IMAGE MEDIA_BUNDLE MOBILE_APP PORTRAIT_MARKETING_IMAGE PRICE PROMOTION SITELINK SQUARE_MARKETING_IMAGE STRUCTURED_SNIPPET UNKNOWN UNSPECIFIED VIDEO YOUTUBE_VIDEO
|
| Type URL | google.ads.searchads360.v0.enums.AssetFieldTypeEnum.AssetFieldType |
| Filterable | True |
| Selectable | True |
| Sortable | False |
| Repeated | True |
|
campaign.final_url_suffix |
| Field description | Suffix used to append query parameters to landing pages that are served with parallel tracking. |
| Category | ATTRIBUTE |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.frequency_caps |
| Field description | A list that limits how often each user will see this campaign's ads. |
| Category | ATTRIBUTE |
| Data Type | MESSAGE |
| Type URL | google.ads.searchads360.v0.common.FrequencyCapEntry |
| Filterable | False |
| Selectable | True |
| Sortable | False |
| Repeated | True |
|
campaign.geo_target_type_setting.negative_geo_target_type |
| Field description | The setting used for negative geotargeting in this particular campaign. |
| Category | ATTRIBUTE |
| Data Type |
ENUM
PRESENCE PRESENCE_OR_INTEREST UNKNOWN UNSPECIFIED
|
| Type URL | google.ads.searchads360.v0.enums.NegativeGeoTargetTypeEnum.NegativeGeoTargetType |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.geo_target_type_setting.positive_geo_target_type |
| Field description | The setting used for positive geotargeting in this particular campaign. |
| Category | ATTRIBUTE |
| Data Type |
ENUM
PRESENCE PRESENCE_OR_INTEREST SEARCH_INTEREST UNKNOWN UNSPECIFIED
|
| Type URL | google.ads.searchads360.v0.enums.PositiveGeoTargetTypeEnum.PositiveGeoTargetType |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.id |
| Field description | The ID of the campaign. |
| Category | ATTRIBUTE |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.labels |
| Field description | The resource names of labels attached to this campaign. |
| Category | ATTRIBUTE |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | False |
| Repeated | True |
|
campaign.last_modified_time |
| Field description | The datetime when this campaign was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format. |
| Category | ATTRIBUTE |
| Data Type | DATE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.manual_cpa |
| Field description | Standard Manual CPA bidding strategy. Manual bidding strategy that allows advertiser to set the bid per advertiser-specified action. Supported only for Local Services campaigns. |
| Category | ATTRIBUTE |
| Data Type | MESSAGE |
| Type URL | google.ads.searchads360.v0.common.ManualCpa |
| Filterable | False |
| Selectable | True |
| Sortable | False |
| Repeated | False |
|
campaign.manual_cpc.enhanced_cpc_enabled |
| Field description | Whether bids are to be enhanced based on conversion optimizer data. |
| Category | ATTRIBUTE |
| Data Type | BOOLEAN |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.manual_cpm |
| Field description | Standard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions. |
| Category | ATTRIBUTE |
| Data Type | MESSAGE |
| Type URL | google.ads.searchads360.v0.common.ManualCpm |
| Filterable | False |
| Selectable | True |
| Sortable | False |
| Repeated | False |
|
campaign.maximize_conversion_value.target_roas |
| Field description | The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget. |
| Category | ATTRIBUTE |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.maximize_conversions.target_cpa_micros |
| Field description | The target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition. |
| Category | ATTRIBUTE |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.name |
| Field description | The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters. |
| Category | ATTRIBUTE |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.network_settings.target_content_network |
| Field description | Whether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion. |
| Category | ATTRIBUTE |
| Data Type | BOOLEAN |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.network_settings.target_google_search |
| Field description | Whether ads will be served with google.com search results. |
| Category | ATTRIBUTE |
| Data Type | BOOLEAN |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.network_settings.target_partner_search_network |
| Field description | Whether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts. |
| Category | ATTRIBUTE |
| Data Type | BOOLEAN |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.network_settings.target_search_network |
| Field description | Whether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true). |
| Category | ATTRIBUTE |
| Data Type | BOOLEAN |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.optimization_goal_setting.optimization_goal_types |
| Field description | The list of optimization goal types. |
| Category | ATTRIBUTE |
| Data Type |
ENUM
APP_PRE_REGISTRATION CALL_CLICKS DRIVING_DIRECTIONS UNKNOWN UNSPECIFIED
|
| Type URL | google.ads.searchads360.v0.enums.OptimizationGoalTypeEnum.OptimizationGoalType |
| Filterable | True |
| Selectable | True |
| Sortable | False |
| Repeated | True |
|
campaign.percent_cpc.cpc_bid_ceiling_micros |
| Field description | Maximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined. |
| Category | ATTRIBUTE |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.percent_cpc.enhanced_cpc_enabled |
| Field description | Adjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not. |
| Category | ATTRIBUTE |
| Data Type | BOOLEAN |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.real_time_bidding_setting.opt_in |
| Field description | Whether the campaign is opted in to real-time bidding. |
| Category | ATTRIBUTE |
| Data Type | BOOLEAN |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.resource_name |
| Field description | The resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id} |
| Category | ATTRIBUTE |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | False |
| Repeated | False |
|
campaign.selective_optimization.conversion_actions |
| Field description | The selected set of resource names for conversion actions for optimizing this campaign. |
| Category | ATTRIBUTE |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | False |
| Repeated | True |
|
campaign.serving_status |
| Field description | The ad serving status of the campaign. |
| Category | ATTRIBUTE |
| Data Type |
ENUM
ENDED NONE PENDING SERVING SUSPENDED UNKNOWN UNSPECIFIED
|
| Type URL | google.ads.searchads360.v0.enums.CampaignServingStatusEnum.CampaignServingStatus |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
|
| Field description | Priority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set. |
| Category | ATTRIBUTE |
| Data Type | INT32 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
|
| Field description | Whether to include local products. |
| Category | ATTRIBUTE |
| Data Type | BOOLEAN |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
|
| Field description | Feed label of products to include in the campaign. Only one of feed_label or sales_country can be set. If used instead of sales_country, the feed_label field accepts country codes in the same format for example: 'XX'. Otherwise can be any string used for feed label in Google Merchant Center. |
| Category | ATTRIBUTE |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
|
| Field description | ID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns. |
| Category | ATTRIBUTE |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
|
| Field description | Sales country of products to include in the campaign. |
| Category | ATTRIBUTE |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
|
| Field description | Whether to target Vehicle Listing inventory. |
| Category | ATTRIBUTE |
| Data Type | BOOLEAN |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.start_date |
| Field description | The date when campaign started in serving customer's timezone in YYYY-MM-DD format. |
| Category | ATTRIBUTE |
| Data Type | DATE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.status |
| Field description | The status of the campaign. When a new campaign is added, the status defaults to ENABLED. |
| Category | ATTRIBUTE |
| Data Type |
ENUM
ENABLED PAUSED REMOVED UNKNOWN UNSPECIFIED
|
| Type URL | google.ads.searchads360.v0.enums.CampaignStatusEnum.CampaignStatus |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.target_cpa.cpc_bid_ceiling_micros |
| Field description | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| Category | ATTRIBUTE |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.target_cpa.cpc_bid_floor_micros |
| Field description | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| Category | ATTRIBUTE |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.target_cpa.target_cpa_micros |
| Field description | Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account. |
| Category | ATTRIBUTE |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.target_cpm |
| Field description | A bidding strategy that automatically optimizes cost per thousand impressions. |
| Category | ATTRIBUTE |
| Data Type | MESSAGE |
| Type URL | google.ads.searchads360.v0.common.TargetCpm |
| Filterable | False |
| Selectable | True |
| Sortable | False |
| Repeated | False |
|
campaign.target_impression_share.cpc_bid_ceiling_micros |
| Field description | The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros. |
| Category | ATTRIBUTE |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.target_impression_share.location |
| Field description | The targeted location on the search results page. |
| Category | ATTRIBUTE |
| Data Type |
ENUM
ABSOLUTE_TOP_OF_PAGE ANYWHERE_ON_PAGE TOP_OF_PAGE UNKNOWN UNSPECIFIED
|
| Type URL | google.ads.searchads360.v0.enums.TargetImpressionShareLocationEnum.TargetImpressionShareLocation |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.target_impression_share.location_fraction_micros |
| Field description | The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000. |
| Category | ATTRIBUTE |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.target_roas.cpc_bid_ceiling_micros |
| Field description | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| Category | ATTRIBUTE |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.target_roas.cpc_bid_floor_micros |
| Field description | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| Category | ATTRIBUTE |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.target_roas.target_roas |
| Field description | The chosen revenue (based on conversion data) per unit of spend. |
| Category | ATTRIBUTE |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.target_spend.cpc_bid_ceiling_micros |
| Field description | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. |
| Category | ATTRIBUTE |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.target_spend.target_spend_micros |
| Field description | The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details. |
| Category | ATTRIBUTE |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.tracking_setting.tracking_url |
| Field description | The url used for dynamic tracking. |
| Category | ATTRIBUTE |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.tracking_url_template |
| Field description | The URL template for constructing a tracking URL. |
| Category | ATTRIBUTE |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign.url_custom_parameters |
| Field description | The list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. |
| Category | ATTRIBUTE |
| Data Type | MESSAGE |
| Type URL | google.ads.searchads360.v0.common.CustomParameter |
| Filterable | False |
| Selectable | True |
| Sortable | False |
| Repeated | True |
|
campaign.url_expansion_opt_out |
| Field description | Represents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false. |
| Category | ATTRIBUTE |
| Data Type | BOOLEAN |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.ad_network_type |
| Field description | Ad network type. |
| Category | SEGMENT |
| Data Type |
ENUM
CONTENT MIXED SEARCH SEARCH_PARTNERS UNKNOWN UNSPECIFIED YOUTUBE_SEARCH YOUTUBE_WATCH
|
| Type URL | google.ads.searchads360.v0.enums.AdNetworkTypeEnum.AdNetworkType |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.asset_interaction_target.asset |
| Field description | The asset resource name. |
| Category | SEGMENT |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.asset_interaction_target.interaction_on_this_asset |
| Field description | Only used with CustomerAsset, CampaignAsset and AdGroupAsset metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit. |
| Category | SEGMENT |
| Data Type | BOOLEAN |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.conversion_action |
| Field description | Resource name of the conversion action. |
| Category | SEGMENT |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.conversion_action_category |
| Field description | Conversion action category. |
| Category | SEGMENT |
| Data Type |
ENUM
ADD_TO_CART BEGIN_CHECKOUT BOOK_APPOINTMENT CONTACT CONVERTED_LEAD DEFAULT DOWNLOAD ENGAGEMENT GET_DIRECTIONS IMPORTED_LEAD LEAD OUTBOUND_CLICK PAGE_VIEW PHONE_CALL_LEAD PURCHASE QUALIFIED_LEAD REQUEST_QUOTE SIGNUP STORE_SALE STORE_VISIT SUBMIT_LEAD_FORM SUBSCRIBE_PAID UNKNOWN UNSPECIFIED
|
| Type URL | google.ads.searchads360.v0.enums.ConversionActionCategoryEnum.ConversionActionCategory |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.conversion_action_name |
| Field description | Conversion action name. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.date |
| Field description | Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. |
| Category | SEGMENT |
| Data Type | DATE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.day_of_week |
| Field description | Day of the week, for example, MONDAY. |
| Category | SEGMENT |
| Data Type |
ENUM
FRIDAY MONDAY SATURDAY SUNDAY THURSDAY TUESDAY UNKNOWN UNSPECIFIED WEDNESDAY
|
| Type URL | google.ads.searchads360.v0.enums.DayOfWeekEnum.DayOfWeek |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.device |
| Field description | Device to which metrics apply. |
| Category | SEGMENT |
| Data Type |
ENUM
CONNECTED_TV DESKTOP MOBILE OTHER TABLET UNKNOWN UNSPECIFIED
|
| Type URL | google.ads.searchads360.v0.enums.DeviceEnum.Device |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.geo_target_city |
| Field description | Resource name of the geo target constant that represents a city. |
| Category | SEGMENT |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.geo_target_country |
| Field description | Resource name of the geo target constant that represents a country. |
| Category | SEGMENT |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.geo_target_metro |
| Field description | Resource name of the geo target constant that represents a metro. |
| Category | SEGMENT |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.geo_target_region |
| Field description | Resource name of the geo target constant that represents a region. |
| Category | SEGMENT |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.hour |
| Field description | Hour of day as a number between 0 and 23, inclusive. |
| Category | SEGMENT |
| Data Type | INT32 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.month |
| Field description | Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. |
| Category | SEGMENT |
| Data Type | DATE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_bidding_category_level1 |
| Field description | Bidding category (level 1) of the product. |
| Category | SEGMENT |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | False |
| Repeated | False |
|
segments.product_bidding_category_level2 |
| Field description | Bidding category (level 2) of the product. |
| Category | SEGMENT |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | False |
| Repeated | False |
|
segments.product_bidding_category_level3 |
| Field description | Bidding category (level 3) of the product. |
| Category | SEGMENT |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | False |
| Repeated | False |
|
segments.product_bidding_category_level4 |
| Field description | Bidding category (level 4) of the product. |
| Category | SEGMENT |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | False |
| Repeated | False |
|
segments.product_bidding_category_level5 |
| Field description | Bidding category (level 5) of the product. |
| Category | SEGMENT |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | False |
| Repeated | False |
|
segments.product_brand |
| Field description | Brand of the product. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_channel |
| Field description | Channel of the product. |
| Category | SEGMENT |
| Data Type |
ENUM
LOCAL ONLINE UNKNOWN UNSPECIFIED
|
| Type URL | google.ads.searchads360.v0.enums.ProductChannelEnum.ProductChannel |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_channel_exclusivity |
| Field description | Channel exclusivity of the product. |
| Category | SEGMENT |
| Data Type |
ENUM
MULTI_CHANNEL SINGLE_CHANNEL UNKNOWN UNSPECIFIED
|
| Type URL | google.ads.searchads360.v0.enums.ProductChannelExclusivityEnum.ProductChannelExclusivity |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_condition |
| Field description | Condition of the product. |
| Category | SEGMENT |
| Data Type |
ENUM
NEW OLD REFURBISHED UNKNOWN UNSPECIFIED USED
|
| Type URL | google.ads.searchads360.v0.enums.ProductConditionEnum.ProductCondition |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_country |
| Field description | Resource name of the geo target constant for the country of sale of the product. |
| Category | SEGMENT |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_custom_attribute0 |
| Field description | Custom attribute 0 of the product. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_custom_attribute1 |
| Field description | Custom attribute 1 of the product. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_custom_attribute2 |
| Field description | Custom attribute 2 of the product. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_custom_attribute3 |
| Field description | Custom attribute 3 of the product. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_custom_attribute4 |
| Field description | Custom attribute 4 of the product. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_item_id |
| Field description | Item ID of the product. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_language |
| Field description | Resource name of the language constant for the language of the product. |
| Category | SEGMENT |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_sold_bidding_category_level1 |
| Field description | Bidding category (level 1) of the product sold. |
| Category | SEGMENT |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | False |
| Repeated | False |
|
segments.product_sold_bidding_category_level2 |
| Field description | Bidding category (level 2) of the product sold. |
| Category | SEGMENT |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | False |
| Repeated | False |
|
segments.product_sold_bidding_category_level3 |
| Field description | Bidding category (level 3) of the product sold. |
| Category | SEGMENT |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | False |
| Repeated | False |
|
segments.product_sold_bidding_category_level4 |
| Field description | Bidding category (level 4) of the product sold. |
| Category | SEGMENT |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | False |
| Repeated | False |
|
segments.product_sold_bidding_category_level5 |
| Field description | Bidding category (level 5) of the product sold. |
| Category | SEGMENT |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | False |
| Repeated | False |
|
segments.product_sold_brand |
| Field description | Brand of the product sold. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_sold_condition |
| Field description | Condition of the product sold. |
| Category | SEGMENT |
| Data Type |
ENUM
NEW OLD REFURBISHED UNKNOWN UNSPECIFIED USED
|
| Type URL | google.ads.searchads360.v0.enums.ProductConditionEnum.ProductCondition |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_sold_custom_attribute0 |
| Field description | Custom attribute 0 of the product sold. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_sold_custom_attribute1 |
| Field description | Custom attribute 1 of the product sold. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_sold_custom_attribute2 |
| Field description | Custom attribute 2 of the product sold. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_sold_custom_attribute3 |
| Field description | Custom attribute 3 of the product sold. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_sold_custom_attribute4 |
| Field description | Custom attribute 4 of the product sold. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_sold_item_id |
| Field description | Item ID of the product sold. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_sold_title |
| Field description | Title of the product sold. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_sold_type_l1 |
| Field description | Type (level 1) of the product sold. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_sold_type_l2 |
| Field description | Type (level 2) of the product sold. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_sold_type_l3 |
| Field description | Type (level 3) of the product sold. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_sold_type_l4 |
| Field description | Type (level 4) of the product sold. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_sold_type_l5 |
| Field description | Type (level 5) of the product sold. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_store_id |
| Field description | Store ID of the product. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_title |
| Field description | Title of the product. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_type_l1 |
| Field description | Type (level 1) of the product. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_type_l2 |
| Field description | Type (level 2) of the product. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_type_l3 |
| Field description | Type (level 3) of the product. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_type_l4 |
| Field description | Type (level 4) of the product. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.product_type_l5 |
| Field description | Type (level 5) of the product. |
| Category | SEGMENT |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.quarter |
| Field description | Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. |
| Category | SEGMENT |
| Data Type | DATE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.week |
| Field description | Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. |
| Category | SEGMENT |
| Data Type | DATE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.year |
| Field description | Year, formatted as yyyy. |
| Category | SEGMENT |
| Data Type | INT32 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.absolute_top_impression_percentage |
| Field description | Search absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.all_conversions |
| Field description | The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.all_conversions_by_conversion_date |
| Field description | The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.all_conversions_from_click_to_call |
| Field description | The number of times people clicked the "Call" button to call a store during or after clicking an ad. This number doesn't include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.all_conversions_from_directions |
| Field description | The number of times people clicked a "Get directions" button to navigate to a store after clicking an ad. This metric applies to feed items only. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.all_conversions_from_interactions_rate |
| Field description | All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.all_conversions_from_interactions_value_per_interaction |
| Field description | The value of all conversions from interactions divided by the total number of interactions. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
|
| Field description | The number of times people clicked a link to view a store's menu after clicking an ad. This metric applies to feed items only. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.all_conversions_from_order |
| Field description | The number of times people placed an order at a store after clicking an ad. This metric applies to feed items only. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.all_conversions_from_other_engagement |
| Field description | The number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.all_conversions_from_store_visit |
| Field description | Estimated number of times people visited a store after clicking an ad. This metric applies to feed items only. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.all_conversions_from_store_website |
| Field description | The number of times that people were taken to a store's URL after clicking an ad. This metric applies to feed items only. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.all_conversions_value |
| Field description | The value of all conversions. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.all_conversions_value_by_conversion_date |
| Field description | The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.all_conversions_value_per_cost |
| Field description | The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads). |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.average_cost |
| Field description | The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
|
|
|
|
metrics.average_quality_score |
| Field description | The average quality score. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.clicks |
| Field description | The number of clicks. |
| Category | METRIC |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.client_account_conversions |
| Field description | The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.client_account_conversions_value |
| Field description | The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.client_account_cross_sell_cost_of_goods_sold_micros |
| Field description | Client account cross-sell cost of goods sold (COGS) is the total cost of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell cost of goods sold is the total cost of the products sold that weren't advertised. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cross-sell cost of goods sold for this order is $5. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause |
| Category | METRIC |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.client_account_cross_sell_gross_profit_micros |
| Field description | Client account cross-sell gross profit is the profit you made from products sold as a result of advertising a different product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the purchase is a sold product. If these products don't match then this is considered cross-sell. Cross-sell gross profit is the revenue you made from cross-sell attributed to your ads minus the cost of the goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The shirt is priced $20 and has a cost of goods sold value of $5. The cross-sell gross profit of this order is $15 = $20 - $5. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause |
| Category | METRIC |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.client_account_cross_sell_revenue_micros |
| Field description | Client account cross-sell revenue is the total amount you made from products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell revenue is the total value you made from cross-sell attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The cross-sell revenue of this order is $20. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause |
| Category | METRIC |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.client_account_cross_sell_units_sold |
| Field description | Client account cross-sell units sold is the total number of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell units sold is the total number of cross-sold products from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The cross-sell units sold in this order is 2. This metric is only available if you report conversions with cart data. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.client_account_lead_cost_of_goods_sold_micros |
| Field description | Client account lead cost of goods sold (COGS) is the total cost of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the cost of these goods is counted under lead cost of goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The lead cost of goods sold for this order is $3. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause |
| Category | METRIC |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.client_account_lead_gross_profit_micros |
| Field description | Client account lead gross profit is the profit you made from products sold as a result of advertising the same product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the revenue you made from these sales minus the cost of goods sold is your lead gross profit. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and has a cost of goods sold value of $3. The lead gross profit of this order is $7 = $10 - $3. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause |
| Category | METRIC |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.client_account_lead_revenue_micros |
| Field description | Client account lead revenue is the total amount you made from products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total value you made from the sales of these products is shown under lead revenue. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The lead revenue of this order is $10. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause |
| Category | METRIC |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.client_account_lead_units_sold |
| Field description | Client account lead units sold is the total number of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total number of these products sold is shown under lead units sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The lead units sold in this order is 1. This metric is only available if you report conversions with cart data. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.client_account_view_through_conversions |
| Field description | The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad. |
| Category | METRIC |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.content_budget_lost_impression_share |
| Field description | The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.content_impression_share |
| Field description | The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.content_rank_lost_impression_share |
| Field description | The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.conversions |
| Field description | The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.conversions_by_conversion_date |
| Field description | The sum of conversions by conversion date for biddable conversion types. Can be fractional due to attribution modeling. When this column is selected with date, the values in date column means the conversion date. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.conversions_from_interactions_rate |
| Field description | Average biddable conversions (from interaction) per conversion eligible interaction. Shows how often, on average, an ad interaction leads to a biddable conversion. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.conversions_from_interactions_value_per_interaction |
| Field description | The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.conversions_value |
| Field description | The sum of conversion values for the conversions included in the "conversions" field. This metric is useful only if you entered a value for your conversion actions. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.conversions_value_by_conversion_date |
| Field description | The sum of biddable conversions value by conversion date. When this column is selected with date, the values in date column means the conversion date. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.conversions_value_per_cost |
| Field description | The value of biddable conversion divided by the total cost of conversion eligible interactions. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.cost_micros |
| Field description | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause |
| Category | METRIC |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.cost_per_all_conversions |
| Field description | The cost of ad interactions divided by all conversions. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.cost_per_conversion |
| Field description | Average conversion eligible cost per biddable conversion. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.cost_per_current_model_attributed_conversion |
| Field description | The cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.cross_device_conversions |
| Field description | Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.cross_device_conversions_by_conversion_date |
| Field description | The number of cross-device conversions by conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.cross_device_conversions_value |
| Field description | The sum of the value of cross-device conversions. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.cross_device_conversions_value_by_conversion_date |
| Field description | The sum of cross-device conversions value by conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.cross_sell_cost_of_goods_sold_micros |
| Field description | Cross-sell cost of goods sold (COGS) is the total cost of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell cost of goods sold is the total cost of the products sold that weren't advertised. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cross-sell cost of goods sold for this order is $5. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause |
| Category | METRIC |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.cross_sell_gross_profit_micros |
| Field description | Cross-sell gross profit is the profit you made from products sold as a result of advertising a different product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the purchase is a sold product. If these products don't match then this is considered cross-sell. Cross-sell gross profit is the revenue you made from cross-sell attributed to your ads minus the cost of the goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The shirt is priced $20 and has a cost of goods sold value of $5. The cross-sell gross profit of this order is $15 = $20 - $5. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause |
| Category | METRIC |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.cross_sell_revenue_micros |
| Field description | Cross-sell revenue is the total amount you made from products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell revenue is the total value you made from cross-sell attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The cross-sell revenue of this order is $20. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause |
| Category | METRIC |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.cross_sell_units_sold |
| Field description | Cross-sell units sold is the total number of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell units sold is the total number of cross-sold products from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The cross-sell units sold in this order is 2. This metric is only available if you report conversions with cart data. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.ctr |
| Field description | The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.general_invalid_click_rate |
| Field description | The percentage of clicks that have been filtered out of your total number of clicks (filtered + non-filtered clicks) due to being general invalid clicks. These are clicks Google considers illegitimate that are detected through routine means of filtration (that is, known invalid data-center traffic, bots and spiders or other crawlers, irregular patterns, etc). You're not charged for them, and they don't affect your account statistics. See the help page at https://support.google.com/campaignmanager/answer/6076504 for details. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.general_invalid_clicks |
| Field description | Number of general invalid clicks. These are a subset of your invalid clicks that are detected through routine means of filtration (such as known invalid data-center traffic, bots and spiders or other crawlers, irregular patterns, etc.). You're not charged for them, and they don't affect your account statistics. See the help page at https://support.google.com/campaignmanager/answer/6076504 for details. |
| Category | METRIC |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.historical_landing_page_quality_score |
| Field description | The quality of historical landing page experience. |
| Category | METRIC |
| Data Type | ENUM |
| Type URL | google.ads.searchads360.v0.enums.QualityScoreBucketEnum.QualityScoreBucket |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.historical_quality_score |
| Field description | The historical quality score. |
| Category | METRIC |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.historical_search_predicted_ctr |
| Field description | The historical search predicted click through rate (CTR). |
| Category | METRIC |
| Data Type | ENUM |
| Type URL | google.ads.searchads360.v0.enums.QualityScoreBucketEnum.QualityScoreBucket |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.impressions |
| Field description | Count of how often your ad has appeared on a search results page or website on the Google Network. |
| Category | METRIC |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.interaction_rate |
| Field description | How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.interactions |
| Field description | The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. |
| Category | METRIC |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.invalid_click_rate |
| Field description | The percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.invalid_clicks |
| Field description | Number of clicks Google considers illegitimate and doesn't charge you for. |
| Category | METRIC |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.lead_cost_of_goods_sold_micros |
| Field description | Lead cost of goods sold (COGS) is the total cost of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the cost of these goods is counted under lead cost of goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The lead cost of goods sold for this order is $3. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause |
| Category | METRIC |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.lead_gross_profit_micros |
| Field description | Lead gross profit is the profit you made from products sold as a result of advertising the same product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the revenue you made from these sales minus the cost of goods sold is your lead gross profit. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and has a cost of goods sold value of $3. The lead gross profit of this order is $7 = $10 - $3. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause |
| Category | METRIC |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.lead_revenue_micros |
| Field description | Lead revenue is the total amount you made from products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total value you made from the sales of these products is shown under lead revenue. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The lead revenue of this order is $10. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause |
| Category | METRIC |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.lead_units_sold |
| Field description | Lead units sold is the total number of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total number of these products sold is shown under lead units sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The lead units sold in this order is 1. This metric is only available if you report conversions with cart data. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.mobile_friendly_clicks_percentage |
| Field description | The percentage of mobile clicks that go to a mobile-friendly page. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.search_absolute_top_impression_share |
| Field description | The percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/sa360/answer/9566729 for details. Any value below 0.1 is reported as 0.0999. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.search_budget_lost_absolute_top_impression_share |
| Field description | The number estimating how often your ad wasn't the very first ad among the top ads in the search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.search_budget_lost_impression_share |
| Field description | The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.search_budget_lost_top_impression_share |
| Field description | The number estimating how often your ad didn't show adjacent to the top organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.search_click_share |
| Field description | The number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. Note: Search click share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.search_exact_match_impression_share |
| Field description | The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.search_impression_share |
| Field description | The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.search_rank_lost_absolute_top_impression_share |
| Field description | The number estimating how often your ad wasn't the very first ad among the top ads in the search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.search_rank_lost_impression_share |
| Field description | The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.search_rank_lost_top_impression_share |
| Field description | The number estimating how often your ad didn't show adjacent to the top organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.search_top_impression_share |
| Field description | The impressions you've received among the top ads compared to the estimated number of impressions you were eligible to receive among the top ads. Note: Search top impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Top ads are generally above the top organic results, although they may show below the top organic results on certain queries. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.top_impression_percentage |
| Field description | The percent of your ad impressions that are shown adjacent to the top organic search results. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.value_per_all_conversions |
| Field description | The value of all conversions divided by the number of all conversions. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.value_per_all_conversions_by_conversion_date |
| Field description | The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.value_per_conversion |
| Field description | The value of biddable conversion divided by the number of biddable conversions. Shows how much, on average, each of the biddable conversions is worth. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.value_per_conversions_by_conversion_date |
| Field description | Biddable conversions value by conversion date divided by biddable conversions by conversion date. Shows how much, on average, each of the biddable conversions is worth (by conversion date). When this column is selected with date, the values in date column means the conversion date. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.visits |
| Field description | Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
