campaign_criterion

A campaign criterion.

Attributed resources
campaign
customer
language_constant
user_list

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

campaign_criterion.age_range.type

Field descriptionType of the age range.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.searchads360.v0.enums.AgeRangeTypeEnum.AgeRangeType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign_criterion.bid_modifier

Field descriptionThe modifier for the bids when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers. Use 0 to opt out of a Device type.
CategoryATTRIBUTE
Data TypeFLOAT
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign_criterion.criterion_id

Field descriptionThe ID of the criterion. This field is ignored during mutate.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign_criterion.device.type

Field descriptionType of the device.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.searchads360.v0.enums.DeviceEnum.Device
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

campaign_criterion.display_name

Field descriptionThe display name of the criterion. This field is ignored for mutates.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign_criterion.gender.type

Field descriptionType of the gender.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.searchads360.v0.enums.GenderTypeEnum.GenderType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign_criterion.keyword.match_type

Field descriptionThe match type of the keyword.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.searchads360.v0.enums.KeywordMatchTypeEnum.KeywordMatchType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign_criterion.keyword.text

Field descriptionThe text of the keyword (at most 80 characters and 10 words).
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign_criterion.language.language_constant

Field descriptionThe language constant resource name.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

campaign_criterion.last_modified_time

Field descriptionThe datetime when this campaign criterion was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format.
CategoryATTRIBUTE
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign_criterion.location.geo_target_constant

Field descriptionThe geo target constant resource name.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

campaign_criterion.location_group

Field descriptionLocation Group
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.searchads360.v0.common.LocationGroupInfo
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

campaign_criterion.location_group.geo_target_constants

Field descriptionGeo target constant(s) restricting the scope of the geographic area within the feed. Currently only one geo target constant is allowed.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedTrue

campaign_criterion.negative

Field descriptionWhether to target (false) or exclude (true) the criterion.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign_criterion.resource_name

Field descriptionThe resource name of the campaign criterion. Campaign criterion resource names have the form: customers/{customer_id}/campaignCriteria/{campaign_id}~{criterion_id}
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

campaign_criterion.status

Field descriptionThe status of the criterion.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.searchads360.v0.enums.CampaignCriterionStatusEnum.CampaignCriterionStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign_criterion.type

Field descriptionThe type of the criterion.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.searchads360.v0.enums.CriterionTypeEnum.CriterionType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign_criterion.user_list.user_list

Field descriptionThe User List resource name.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

campaign_criterion.webpage.conditions

Field descriptionConditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.searchads360.v0.common.WebpageConditionInfo
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

campaign_criterion.webpage.coverage_percentage

Field descriptionWebsite criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage. This field is read-only.
CategoryATTRIBUTE
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign_criterion.webpage.criterion_name

Field descriptionThe name of the criterion that is defined by this parameter. The name value will be used for identifying, sorting and filtering criteria with this type of parameters. This field is required for CREATE operations and is prohibited on UPDATE operations.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse