The new Search Ads 360 Reporting API is now available. Join the searchads-api-announcements Google group to stay up to date on upcoming enhancements and releases.

Package google.ads.searchads360.v0.enums

Index

AccountStatusEnum (message)
AccountStatusEnum.AccountStatus (enum)
AccountTypeEnum (message)
AccountTypeEnum.AccountType (enum)
AdGroupAdEngineStatusEnum (message)
AdGroupAdEngineStatusEnum.AdGroupAdEngineStatus (enum)
AdGroupAdRotationModeEnum (message)
AdGroupAdRotationModeEnum.AdGroupAdRotationMode (enum)
AdGroupAdStatusEnum (message)
AdGroupAdStatusEnum.AdGroupAdStatus (enum)
AdGroupCriterionEngineStatusEnum (message)
AdGroupCriterionEngineStatusEnum.AdGroupCriterionEngineStatus (enum)
AdGroupCriterionStatusEnum (message)
AdGroupCriterionStatusEnum.AdGroupCriterionStatus (enum)
AdGroupEngineStatusEnum (message)
AdGroupEngineStatusEnum.AdGroupEngineStatus (enum)
AdGroupStatusEnum (message)
AdGroupStatusEnum.AdGroupStatus (enum)
AdGroupTypeEnum (message)
AdGroupTypeEnum.AdGroupType (enum)
AdNetworkTypeEnum (message)
AdNetworkTypeEnum.AdNetworkType (enum)
AdServingOptimizationStatusEnum (message)
AdServingOptimizationStatusEnum.AdServingOptimizationStatus (enum)
AdStrengthEnum (message)
AdStrengthEnum.AdStrength (enum)
AdTypeEnum (message)
AdTypeEnum.AdType (enum)
AdvertisingChannelSubTypeEnum (message)
AdvertisingChannelSubTypeEnum.AdvertisingChannelSubType (enum)
AdvertisingChannelTypeEnum (message)
AdvertisingChannelTypeEnum.AdvertisingChannelType (enum)
AgeRangeTypeEnum (message)
AgeRangeTypeEnum.AgeRangeType (enum)
AssetEngineStatusEnum (message)
AssetEngineStatusEnum.AssetEngineStatus (enum)
AssetFieldTypeEnum (message)
AssetFieldTypeEnum.AssetFieldType (enum)
AssetGroupStatusEnum (message)
AssetGroupStatusEnum.AssetGroupStatus (enum)
AssetLinkStatusEnum (message)
AssetLinkStatusEnum.AssetLinkStatus (enum)
AssetSetAssetStatusEnum (message)
AssetSetAssetStatusEnum.AssetSetAssetStatus (enum)
AssetSetLinkStatusEnum (message)
AssetSetLinkStatusEnum.AssetSetLinkStatus (enum)
AssetStatusEnum (message)
AssetStatusEnum.AssetStatus (enum)
AssetTypeEnum (message)
AssetTypeEnum.AssetType (enum)
AttributionModelEnum (message)
AttributionModelEnum.AttributionModel (enum)
AttributionTypeEnum (message)
AttributionTypeEnum.AttributionType (enum)
BiddingStrategyStatusEnum (message)
BiddingStrategyStatusEnum.BiddingStrategyStatus (enum)
BiddingStrategySystemStatusEnum (message)
BiddingStrategySystemStatusEnum.BiddingStrategySystemStatus (enum)
BiddingStrategyTypeEnum (message)
BiddingStrategyTypeEnum.BiddingStrategyType (enum)
BudgetDeliveryMethodEnum (message)
BudgetDeliveryMethodEnum.BudgetDeliveryMethod (enum)
BudgetPeriodEnum (message)
BudgetPeriodEnum.BudgetPeriod (enum)
CallConversionReportingStateEnum (message)
CallConversionReportingStateEnum.CallConversionReportingState (enum)
CallToActionTypeEnum (message)
CallToActionTypeEnum.CallToActionType (enum)
CampaignCriterionStatusEnum (message)
CampaignCriterionStatusEnum.CampaignCriterionStatus (enum)
CampaignServingStatusEnum (message)
CampaignServingStatusEnum.CampaignServingStatus (enum)
CampaignStatusEnum (message)
CampaignStatusEnum.CampaignStatus (enum)
ConversionActionCategoryEnum (message)
ConversionActionCategoryEnum.ConversionActionCategory (enum)
ConversionActionStatusEnum (message)
ConversionActionStatusEnum.ConversionActionStatus (enum)
ConversionActionTypeEnum (message)
ConversionActionTypeEnum.ConversionActionType (enum)
ConversionCustomVariableCardinalityEnum (message)
ConversionCustomVariableCardinalityEnum.ConversionCustomVariableCardinality (enum)
ConversionCustomVariableFamilyEnum (message)
ConversionCustomVariableFamilyEnum.ConversionCustomVariableFamily (enum)
ConversionCustomVariableStatusEnum (message)
ConversionCustomVariableStatusEnum.ConversionCustomVariableStatus (enum)
ConversionStatusEnum (message)
ConversionStatusEnum.ConversionStatus (enum)
ConversionTrackingStatusEnum (message)
ConversionTrackingStatusEnum.ConversionTrackingStatus (enum)
CriterionTypeEnum (message)
CriterionTypeEnum.CriterionType (enum)
CustomColumnRenderTypeEnum (message)
CustomColumnRenderTypeEnum.CustomColumnRenderType (enum)
CustomColumnValueTypeEnum (message)
CustomColumnValueTypeEnum.CustomColumnValueType (enum)
CustomerStatusEnum (message)
CustomerStatusEnum.CustomerStatus (enum)
DataDrivenModelStatusEnum (message)
DataDrivenModelStatusEnum.DataDrivenModelStatus (enum)
DayOfWeekEnum (message)
DayOfWeekEnum.DayOfWeek (enum)
DeviceEnum (message)
DeviceEnum.Device (enum)
FloodlightVariableDataTypeEnum (message)
FloodlightVariableDataTypeEnum.FloodlightVariableDataType (enum)
FloodlightVariableTypeEnum (message)
FloodlightVariableTypeEnum.FloodlightVariableType (enum)
GenderTypeEnum (message)
GenderTypeEnum.GenderType (enum)
GeoTargetConstantStatusEnum (message)
GeoTargetConstantStatusEnum.GeoTargetConstantStatus (enum)
InteractionEventTypeEnum (message)
InteractionEventTypeEnum.InteractionEventType (enum)
KeywordMatchTypeEnum (message)
KeywordMatchTypeEnum.KeywordMatchType (enum)
LabelStatusEnum (message)
LabelStatusEnum.LabelStatus (enum)
ListingGroupFilterBiddingCategoryLevelEnum (message)
ListingGroupFilterBiddingCategoryLevelEnum.ListingGroupFilterBiddingCategoryLevel (enum)
ListingGroupFilterCustomAttributeIndexEnum (message)
ListingGroupFilterCustomAttributeIndexEnum.ListingGroupFilterCustomAttributeIndex (enum)
ListingGroupFilterProductChannelEnum (message)
ListingGroupFilterProductChannelEnum.ListingGroupFilterProductChannel (enum)
ListingGroupFilterProductConditionEnum (message)
ListingGroupFilterProductConditionEnum.ListingGroupFilterProductCondition (enum)
ListingGroupFilterProductTypeLevelEnum (message)
ListingGroupFilterProductTypeLevelEnum.ListingGroupFilterProductTypeLevel (enum)
ListingGroupFilterTypeEnum (message)
ListingGroupFilterTypeEnum.ListingGroupFilterType (enum)
ListingGroupFilterVerticalEnum (message)
ListingGroupFilterVerticalEnum.ListingGroupFilterVertical (enum)
ListingGroupTypeEnum (message)
ListingGroupTypeEnum.ListingGroupType (enum)
LocationGroupRadiusUnitsEnum (message)
LocationGroupRadiusUnitsEnum.LocationGroupRadiusUnits (enum)
LocationOwnershipTypeEnum (message)
LocationOwnershipTypeEnum.LocationOwnershipType (enum)
ManagerLinkStatusEnum (message)
ManagerLinkStatusEnum.ManagerLinkStatus (enum)
MimeTypeEnum (message)
MimeTypeEnum.MimeType (enum)
MinuteOfHourEnum (message)
MinuteOfHourEnum.MinuteOfHour (enum)
MobileAppVendorEnum (message)
MobileAppVendorEnum.MobileAppVendor (enum)
NegativeGeoTargetTypeEnum (message)
NegativeGeoTargetTypeEnum.NegativeGeoTargetType (enum)
OptimizationGoalTypeEnum (message)
OptimizationGoalTypeEnum.OptimizationGoalType (enum)
PositiveGeoTargetTypeEnum (message)
PositiveGeoTargetTypeEnum.PositiveGeoTargetType (enum)
ProductBiddingCategoryLevelEnum (message)
ProductBiddingCategoryLevelEnum.ProductBiddingCategoryLevel (enum)
ProductBiddingCategoryStatusEnum (message)
ProductBiddingCategoryStatusEnum.ProductBiddingCategoryStatus (enum)
ProductChannelEnum (message)
ProductChannelEnum.ProductChannel (enum)
ProductChannelExclusivityEnum (message)
ProductChannelExclusivityEnum.ProductChannelExclusivity (enum)
ProductConditionEnum (message)
ProductConditionEnum.ProductCondition (enum)
QualityScoreBucketEnum (message)
QualityScoreBucketEnum.QualityScoreBucket (enum)
SearchAds360FieldCategoryEnum (message)
SearchAds360FieldCategoryEnum.SearchAds360FieldCategory (enum)
SearchAds360FieldDataTypeEnum (message)
SearchAds360FieldDataTypeEnum.SearchAds360FieldDataType (enum)
ServedAssetFieldTypeEnum (message)
ServedAssetFieldTypeEnum.ServedAssetFieldType (enum)
SummaryRowSettingEnum (message)
SummaryRowSettingEnum.SummaryRowSetting (enum)
TargetImpressionShareLocationEnum (message)
TargetImpressionShareLocationEnum.TargetImpressionShareLocation (enum)
TargetingDimensionEnum (message)
TargetingDimensionEnum.TargetingDimension (enum)
UserListTypeEnum (message)
UserListTypeEnum.UserListType (enum)
WebpageConditionOperandEnum (message)
WebpageConditionOperandEnum.WebpageConditionOperand (enum)
WebpageConditionOperatorEnum (message)
WebpageConditionOperatorEnum.WebpageConditionOperator (enum)

AccountStatusEnum

This type has no fields.

Container for enum describing possible statuses of an account.

AccountStatus

Possible statuses of an account.

Enums
`UNSPECIFIED`	Default value.
`UNKNOWN`	Unknown value.
`ENABLED`	Account is able to serve ads.
`PAUSED`	Account is deactivated by the user.
`SUSPENDED`	Account is deactivated by an internal process.
`REMOVED`	Account is irrevocably deactivated.
`DRAFT`	Account is still in the process of setup, not ENABLED yet.

AccountTypeEnum

This type has no fields.

Container for enum describing engine account types.

AccountType

Possible engine account types.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`BAIDU`	Baidu account.
`ENGINE_TRACK`	Engine track account.
`FACEBOOK`	Facebook account.
`FACEBOOK_GATEWAY`	Facebook account managed through gateway.
`GOOGLE_ADS`	Google Ads account.
`MICROSOFT`	Microsoft Advertising account.
`SEARCH_ADS_360`	Search Ads 360 manager account.
`YAHOO_JAPAN`	Yahoo Japan account.

AdGroupAdEngineStatusEnum

This type has no fields.

Container for enum describing possible AdGroupAd engine statuses.

AdGroupAdEngineStatus

Enumerates AdGroupAd engine statuses.

Enums
`UNSPECIFIED`	No value has been specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`AD_GROUP_AD_ELIGIBLE`	Deprecated. Do not use. This item is deprecated!
`AD_GROUP_AD_INAPPROPRIATE_FOR_CAMPAIGN`	Baidu: Creative was not approved.
`AD_GROUP_AD_MOBILE_URL_UNDER_REVIEW`	Baidu: Mobile URL in process to be reviewed.
`AD_GROUP_AD_PARTIALLY_INVALID`	Baidu: Creative is invalid on mobile device but valid on desktop.
`AD_GROUP_AD_TO_BE_ACTIVATED`	Baidu: Creative is ready for activation.
`AD_GROUP_AD_NOT_REVIEWED`	Baidu: Creative not reviewed.
`AD_GROUP_AD_ON_HOLD`	Deprecated. Do not use. Previously used by Gemini This item is deprecated!
`AD_GROUP_AD_PAUSED`	Creative has been paused.
`AD_GROUP_AD_REMOVED`	Creative has been removed.
`AD_GROUP_AD_PENDING_REVIEW`	Creative is pending review.
`AD_GROUP_AD_UNDER_REVIEW`	Creative is under review.
`AD_GROUP_AD_APPROVED`	Creative has been approved.
`AD_GROUP_AD_DISAPPROVED`	Creative has been disapproved.
`AD_GROUP_AD_SERVING`	Creative is serving.
`AD_GROUP_AD_ACCOUNT_PAUSED`	Creative has been paused because the account is paused.
`AD_GROUP_AD_CAMPAIGN_PAUSED`	Creative has been paused because the campaign is paused.
`AD_GROUP_AD_AD_GROUP_PAUSED`	Creative has been paused because the ad group is paused.

AdGroupAdRotationModeEnum

This type has no fields.

Container for enum describing possible ad rotation modes of ads within an ad group.

AdGroupAdRotationMode

The possible ad rotation modes of an ad group.

Enums
`UNSPECIFIED`	The ad rotation mode has not been specified.
`UNKNOWN`	The received value is not known in this version. This is a response-only value.
`OPTIMIZE`	Optimize ad group ads based on clicks or conversions.
`ROTATE_FOREVER`	Rotate evenly forever.

AdGroupAdStatusEnum

This type has no fields.

Container for enum describing possible statuses of an AdGroupAd.

AdGroupAdStatus

The possible statuses of an AdGroupAd.

Enums
`UNSPECIFIED`	No value has been specified.
`UNKNOWN`	The received value is not known in this version. This is a response-only value.
`ENABLED`	The ad group ad is enabled.
`PAUSED`	The ad group ad is paused.
`REMOVED`	The ad group ad is removed.

AdGroupCriterionEngineStatusEnum

This type has no fields.

Container for enum describing possible AdGroupCriterion engine statuses.

AdGroupCriterionEngineStatus

Enumerates AdGroupCriterion engine statuses.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`AD_GROUP_CRITERION_ELIGIBLE`	Deprecated. Do not use. This item is deprecated!
`AD_GROUP_CRITERION_INAPPROPRIATE_FOR_CAMPAIGN`	Baidu: Bid or quality too low to be displayed.
`AD_GROUP_CRITERION_INVALID_MOBILE_SEARCH`	Baidu: Bid or quality too low for mobile, but eligible to display for desktop.
`AD_GROUP_CRITERION_INVALID_PC_SEARCH`	Baidu: Bid or quality too low for desktop, but eligible to display for mobile.
`AD_GROUP_CRITERION_INVALID_SEARCH`	Baidu: Bid or quality too low to be displayed.
`AD_GROUP_CRITERION_LOW_SEARCH_VOLUME`	Baidu: Paused by Baidu due to low search volume.
`AD_GROUP_CRITERION_MOBILE_URL_UNDER_REVIEW`	Baidu: Mobile URL in process to be reviewed.
`AD_GROUP_CRITERION_PARTIALLY_INVALID`	Baidu: The landing page for one device is invalid, while the landing page for the other device is valid.
`AD_GROUP_CRITERION_TO_BE_ACTIVATED`	Baidu: Keyword has been created and paused by Baidu account management, and is now ready for you to activate it.
`AD_GROUP_CRITERION_UNDER_REVIEW`	Baidu: In process to be reviewed by Baidu. Gemini: Criterion under review.
`AD_GROUP_CRITERION_NOT_REVIEWED`	Baidu: Criterion to be reviewed.
`AD_GROUP_CRITERION_ON_HOLD`	Deprecated. Do not use. Previously used by Gemini This item is deprecated!
`AD_GROUP_CRITERION_PENDING_REVIEW`	Y!J : Criterion pending review
`AD_GROUP_CRITERION_PAUSED`	Criterion has been paused.
`AD_GROUP_CRITERION_REMOVED`	Criterion has been removed.
`AD_GROUP_CRITERION_APPROVED`	Criterion has been approved.
`AD_GROUP_CRITERION_DISAPPROVED`	Criterion has been disapproved.
`AD_GROUP_CRITERION_SERVING`	Criterion is active and serving.
`AD_GROUP_CRITERION_ACCOUNT_PAUSED`	Criterion has been paused since the account is paused.

AdGroupCriterionStatusEnum

This type has no fields.

Message describing AdGroupCriterion statuses.

AdGroupCriterionStatus

The possible statuses of an AdGroupCriterion.

Enums
`UNSPECIFIED`	No value has been specified.
`UNKNOWN`	The received value is not known in this version. This is a response-only value.
`ENABLED`	The ad group criterion is enabled.
`PAUSED`	The ad group criterion is paused.
`REMOVED`	The ad group criterion is removed.

AdGroupEngineStatusEnum

This type has no fields.

Container for enum describing possible AdGroup engine statuses.

AdGroupEngineStatus

Status of the ad group engine.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`AD_GROUP_ELIGIBLE`	Deprecated. Do not use. This item is deprecated!
`AD_GROUP_EXPIRED`	No ads are running for this ad group, because the ad group's end date has passed.
`AD_GROUP_REMOVED`	The ad group has been deleted.
`AD_GROUP_DRAFT`	No ads are running for this ad group because the associated ad group is still in draft form.
`AD_GROUP_PAUSED`	The ad group has been paused.
`AD_GROUP_SERVING`	The ad group is active and currently serving ads.
`AD_GROUP_SUBMITTED`	The ad group has been submitted (Microsoft Bing Ads legacy status).
`CAMPAIGN_PAUSED`	No ads are running for this ad group, because the campaign has been paused.
`ACCOUNT_PAUSED`	No ads are running for this ad group, because the account has been paused.

AdGroupStatusEnum

This type has no fields.

Container for enum describing possible statuses of an ad group.

AdGroupStatus

The possible statuses of an ad group.

Enums
`UNSPECIFIED`	The status has not been specified.
`UNKNOWN`	The received value is not known in this version. This is a response-only value.
`ENABLED`	The ad group is enabled.
`PAUSED`	The ad group is paused.
`REMOVED`	The ad group is removed.

AdGroupTypeEnum

This type has no fields.

Defines types of an ad group, specific to a particular campaign channel type. This type drives validations that restrict which entities can be added to the ad group.

AdGroupType

Enum listing the possible types of an ad group.

Enums
`UNSPECIFIED`	The type has not been specified.
`UNKNOWN`	The received value is not known in this version. This is a response-only value.
`SEARCH_STANDARD`	The default ad group type for Search campaigns.
`DISPLAY_STANDARD`	The default ad group type for Display campaigns.
`SHOPPING_PRODUCT_ADS`	The ad group type for Shopping campaigns serving standard product ads.
`SHOPPING_SHOWCASE_ADS`	The type for ad groups that are limited to serving Showcase or Merchant ads in Shopping results.
`HOTEL_ADS`	The default ad group type for Hotel campaigns.
`SHOPPING_SMART_ADS`	The type for ad groups in Smart Shopping campaigns.
`VIDEO_BUMPER`	Short unskippable in-stream video ads.
`VIDEO_TRUE_VIEW_IN_STREAM`	TrueView (skippable) in-stream video ads.
`VIDEO_TRUE_VIEW_IN_DISPLAY`	TrueView in-display video ads.
`VIDEO_NON_SKIPPABLE_IN_STREAM`	Unskippable in-stream video ads.
`VIDEO_OUTSTREAM`	Outstream video ads.
`SEARCH_DYNAMIC_ADS`	Ad group type for Dynamic Search Ads ad groups.
`SHOPPING_COMPARISON_LISTING_ADS`	The type for ad groups in Shopping Comparison Listing campaigns.
`PROMOTED_HOTEL_ADS`	The ad group type for Promoted Hotel ad groups.
`VIDEO_RESPONSIVE`	Video responsive ad groups.
`VIDEO_EFFICIENT_REACH`	Video efficient reach ad groups.
`SMART_CAMPAIGN_ADS`	Ad group type for Smart campaigns.
`TRAVEL_ADS`	Ad group type for Travel campaigns.

AdNetworkTypeEnum

This type has no fields.

Container for enumeration of Google Ads network types.

AdNetworkType

Enumerates Google Ads network types.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	The value is unknown in this version.
`SEARCH`	Google search.
`SEARCH_PARTNERS`	Search partners.
`CONTENT`	Display Network.
`YOUTUBE_SEARCH`	YouTube Search.
`YOUTUBE_WATCH`	YouTube Videos
`MIXED`	Cross-network.

AdServingOptimizationStatusEnum

This type has no fields.

Possible ad serving statuses of a campaign.

AdServingOptimizationStatus

Enum describing possible serving statuses.

Enums
`UNSPECIFIED`	No value has been specified.
`UNKNOWN`	The received value is not known in this version. This is a response-only value.
`OPTIMIZE`	Ad serving is optimized based on CTR for the campaign.
`CONVERSION_OPTIMIZE`	Ad serving is optimized based on CTR * Conversion for the campaign. If the campaign is not in the conversion optimizer bidding strategy, it will default to OPTIMIZED.
`ROTATE`	Ads are rotated evenly for 90 days, then optimized for clicks.
`ROTATE_INDEFINITELY`	Show lower performing ads more evenly with higher performing ads, and do not optimize.
`UNAVAILABLE`	Ad serving optimization status is not available.

AdStrengthEnum

This type has no fields.

Container for enum describing possible ad strengths.

AdStrength

Enum listing the possible ad strengths.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`PENDING`	The ad strength is currently pending.
`NO_ADS`	No ads could be generated.
`POOR`	Poor strength.
`AVERAGE`	Average strength.
`GOOD`	Good strength.
`EXCELLENT`	Excellent strength.

AdTypeEnum

This type has no fields.

Container for enum describing possible types of an ad.

AdType

The possible types of an ad.

Enums
`UNSPECIFIED`	No value has been specified.
`UNKNOWN`	The received value is not known in this version. This is a response-only value.
`TEXT_AD`	The ad is a text ad.
`EXPANDED_TEXT_AD`	The ad is an expanded text ad.
`CALL_ONLY_AD`	The ad is a call only ad.
`EXPANDED_DYNAMIC_SEARCH_AD`	The ad is an expanded dynamic search ad.
`HOTEL_AD`	The ad is a hotel ad.
`SHOPPING_SMART_AD`	The ad is a Smart Shopping ad.
`SHOPPING_PRODUCT_AD`	The ad is a standard Shopping ad.
`VIDEO_AD`	The ad is a video ad.
`GMAIL_AD`	This ad is a Gmail ad.
`IMAGE_AD`	This ad is an Image ad.
`RESPONSIVE_SEARCH_AD`	The ad is a responsive search ad.
`LEGACY_RESPONSIVE_DISPLAY_AD`	The ad is a legacy responsive display ad.
`APP_AD`	The ad is an app ad.
`LEGACY_APP_INSTALL_AD`	The ad is a legacy app install ad.
`RESPONSIVE_DISPLAY_AD`	The ad is a responsive display ad.
`LOCAL_AD`	The ad is a local ad.
`HTML5_UPLOAD_AD`	The ad is a display upload ad with the HTML5_UPLOAD_AD product type.
`DYNAMIC_HTML5_AD`	The ad is a display upload ad with one of the DYNAMIC_HTML5_* product types.
`APP_ENGAGEMENT_AD`	The ad is an app engagement ad.
`SHOPPING_COMPARISON_LISTING_AD`	The ad is a Shopping Comparison Listing ad.
`VIDEO_BUMPER_AD`	Video bumper ad.
`VIDEO_NON_SKIPPABLE_IN_STREAM_AD`	Video non-skippable in-stream ad.
`VIDEO_OUTSTREAM_AD`	Video outstream ad.
`VIDEO_TRUEVIEW_DISCOVERY_AD`	Video TrueView in-display ad.
`VIDEO_TRUEVIEW_IN_STREAM_AD`	Video TrueView in-stream ad.
`VIDEO_RESPONSIVE_AD`	Video responsive ad.
`SMART_CAMPAIGN_AD`	Smart campaign ad.
`APP_PRE_REGISTRATION_AD`	Universal app pre-registration ad.
`DISCOVERY_MULTI_ASSET_AD`	Discovery multi asset ad.
`DISCOVERY_CAROUSEL_AD`	Discovery carousel ad.
`TRAVEL_AD`	Travel ad.
`DISCOVERY_VIDEO_RESPONSIVE_AD`	Discovery video responsive ad.
`MULTIMEDIA_AD`	Multimedia ad.

AdvertisingChannelSubTypeEnum

This type has no fields.

An immutable specialization of an Advertising Channel.

AdvertisingChannelSubType

Enum describing the different channel subtypes.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used as a return value only. Represents value unknown in this version.
`SEARCH_MOBILE_APP`	Mobile app campaigns for Search.
`DISPLAY_MOBILE_APP`	Mobile app campaigns for Display.
`SEARCH_EXPRESS`	AdWords express campaigns for search.
`DISPLAY_EXPRESS`	AdWords Express campaigns for display.
`SHOPPING_SMART_ADS`	Smart Shopping campaigns.
`DISPLAY_GMAIL_AD`	Gmail Ad campaigns.
`DISPLAY_SMART_CAMPAIGN`	Smart display campaigns. New campaigns of this sub type cannot be created.
`VIDEO_OUTSTREAM`	Video Outstream campaigns.
`VIDEO_ACTION`	Video TrueView for Action campaigns.
`VIDEO_NON_SKIPPABLE`	Video campaigns with non-skippable video ads.
`APP_CAMPAIGN`	App Campaign that lets you easily promote your Android or iOS app across Google's top properties including Search, Play, YouTube, and the Google Display Network.
`APP_CAMPAIGN_FOR_ENGAGEMENT`	App Campaign for engagement, focused on driving re-engagement with the app across several of Google's top properties including Search, YouTube, and the Google Display Network.
`LOCAL_CAMPAIGN`	Campaigns specialized for local advertising.
`SHOPPING_COMPARISON_LISTING_ADS`	Shopping Comparison Listing campaigns.
`SMART_CAMPAIGN`	Standard Smart campaigns.
`VIDEO_SEQUENCE`	Video campaigns with sequence video ads.
`APP_CAMPAIGN_FOR_PRE_REGISTRATION`	App Campaign for pre registration, specialized for advertising mobile app pre-registration, that targets multiple advertising channels across Google Play, YouTube and Display Network.
`VIDEO_REACH_TARGET_FREQUENCY`	Video reach campaign with Target Frequency bidding strategy.
`TRAVEL_ACTIVITIES`	Travel Activities campaigns.
`SOCIAL_FACEBOOK_TRACKING_ONLY`	Facebook tracking only social campaigns.

AdvertisingChannelTypeEnum

This type has no fields.

The channel type a campaign may target to serve on.

AdvertisingChannelType

Enum describing the various advertising channel types.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`SEARCH`	Search Network. Includes display bundled, and Search+ campaigns.
`DISPLAY`	Google Display Network only.
`SHOPPING`	Shopping campaigns serve on the shopping property and on google.com search results.
`HOTEL`	Hotel Ads campaigns.
`VIDEO`	Video campaigns.
`MULTI_CHANNEL`	App Campaigns, and App Campaigns for Engagement, that run across multiple channels.
`LOCAL`	Local ads campaigns.
`SMART`	Smart campaigns.
`PERFORMANCE_MAX`	Performance Max campaigns.
`LOCAL_SERVICES`	Local services campaigns.
`DISCOVERY`	Discovery campaigns.
`TRAVEL`	Travel campaigns.
`SOCIAL`	Social campaigns.

AgeRangeTypeEnum

This type has no fields.

Container for enum describing the type of demographic age ranges.

AgeRangeType

The type of demographic age ranges (for example, between 18 and 24 years old).

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`AGE_RANGE_18_24`	Between 18 and 24 years old.
`AGE_RANGE_25_34`	Between 25 and 34 years old.
`AGE_RANGE_35_44`	Between 35 and 44 years old.
`AGE_RANGE_45_54`	Between 45 and 54 years old.
`AGE_RANGE_55_64`	Between 55 and 64 years old.
`AGE_RANGE_65_UP`	65 years old and beyond.
`AGE_RANGE_UNDETERMINED`	Undetermined age range.

AssetEngineStatusEnum

This type has no fields.

Container for enum describing possible Asset engine statuses.

AssetEngineStatus

Next ID = 11

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`SERVING`	The asset is active.
`SERVING_LIMITED`	The asset is active limited.
`DISAPPROVED`	The asset is disapproved (not eligible).
`DISABLED`	The asset is inactive (pending).
`REMOVED`	The asset has been removed.

AssetFieldTypeEnum

This type has no fields.

Container for enum describing the possible placements of an asset.

AssetFieldType

Enum describing the possible placements of an asset.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`HEADLINE`	The asset is linked for use as a headline.
`DESCRIPTION`	The asset is linked for use as a description.
`MANDATORY_AD_TEXT`	The asset is linked for use as mandatory ad text.
`MARKETING_IMAGE`	The asset is linked for use as a marketing image.
`MEDIA_BUNDLE`	The asset is linked for use as a media bundle.
`YOUTUBE_VIDEO`	The asset is linked for use as a YouTube video.
`BOOK_ON_GOOGLE`	The asset is linked to indicate that a hotels campaign is "Book on Google" enabled.
`LEAD_FORM`	The asset is linked for use as a Lead Form extension.
`PROMOTION`	The asset is linked for use as a Promotion extension.
`CALLOUT`	The asset is linked for use as a Callout extension.
`STRUCTURED_SNIPPET`	The asset is linked for use as a Structured Snippet extension.
`SITELINK`	The asset is linked for use as a Sitelink.
`MOBILE_APP`	The asset is linked for use as a Mobile App extension.
`HOTEL_CALLOUT`	The asset is linked for use as a Hotel Callout extension.
`CALL`	The asset is linked for use as a Call extension.
`PRICE`	The asset is linked for use as a Price extension.
`LONG_HEADLINE`	The asset is linked for use as a long headline.
`BUSINESS_NAME`	The asset is linked for use as a business name.
`SQUARE_MARKETING_IMAGE`	The asset is linked for use as a square marketing image.
`PORTRAIT_MARKETING_IMAGE`	The asset is linked for use as a portrait marketing image.
`LOGO`	The asset is linked for use as a logo.
`LANDSCAPE_LOGO`	The asset is linked for use as a landscape logo.
`VIDEO`	The asset is linked for use as a non YouTube logo.
`CALL_TO_ACTION_SELECTION`	The asset is linked for use to select a call-to-action.
`AD_IMAGE`	The asset is linked for use to select an ad image.
`BUSINESS_LOGO`	The asset is linked for use as a business logo.
`HOTEL_PROPERTY`	The asset is linked for use as a hotel property in a Performance Max for travel goals campaign.
`DISCOVERY_CAROUSEL_CARD`	The asset is linked for use as a discovery carousel card.

AssetGroupStatusEnum

This type has no fields.

Container for enum describing possible statuses of an asset group.

AssetGroupStatus

The possible statuses of an asset group.

Enums
`UNSPECIFIED`	The status has not been specified.
`UNKNOWN`	The received value is not known in this version.
`ENABLED`	The asset group is enabled.
`PAUSED`	The asset group is paused.
`REMOVED`	The asset group is removed.

AssetLinkStatusEnum

This type has no fields.

Container for enum describing possible statuses of an asset link.

AssetLinkStatus

Enum describing statuses of an asset link.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`ENABLED`	Asset link is enabled.
`REMOVED`	Asset link has been removed.
`PAUSED`	Asset link is paused.

AssetSetAssetStatusEnum

This type has no fields.

Container for enum describing possible statuses of an asset set asset.

AssetSetAssetStatus

The possible statuses of an asset set asset.

Enums
`UNSPECIFIED`	The status has not been specified.
`UNKNOWN`	The received value is not known in this version. This is a response-only value.
`ENABLED`	The asset set asset is enabled.
`REMOVED`	The asset set asset is removed.

AssetSetLinkStatusEnum

This type has no fields.

Container for enum describing possible statuses of the linkage between asset set and its container.

AssetSetLinkStatus

The possible statuses of the linkage between asset set and its container.

Enums
`UNSPECIFIED`	The status has not been specified.
`UNKNOWN`	The received value is not known in this version. This is a response-only value.
`ENABLED`	The linkage between asset set and its container is enabled.
`REMOVED`	The linkage between asset set and its container is removed.

AssetStatusEnum

This type has no fields.

Container for enum describing possible statuses of an asset.

AssetStatus

The possible statuses of an asset.

Enums
`UNSPECIFIED`	The status has not been specified.
`UNKNOWN`	The received value is not known in this version. This is a response-only value.
`ENABLED`	The asset is enabled.
`REMOVED`	The asset is removed.
`ARCHIVED`	The asset is archived.
`PENDING_SYSTEM_GENERATED`	The asset is system generated pending user review.

AssetTypeEnum

This type has no fields.

Container for enum describing the types of asset.

AssetType

Enum describing possible types of asset.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`YOUTUBE_VIDEO`	YouTube video asset.
`MEDIA_BUNDLE`	Media bundle asset.
`IMAGE`	Image asset.
`TEXT`	Text asset.
`LEAD_FORM`	Lead form asset.
`BOOK_ON_GOOGLE`	Book on Google asset.
`PROMOTION`	Promotion asset.
`CALLOUT`	Callout asset.
`STRUCTURED_SNIPPET`	Structured Snippet asset.
`SITELINK`	Sitelink asset.
`PAGE_FEED`	Page Feed asset.
`DYNAMIC_EDUCATION`	Dynamic Education asset.
`MOBILE_APP`	Mobile app asset.
`HOTEL_CALLOUT`	Hotel callout asset.
`CALL`	Call asset.
`PRICE`	Price asset.
`CALL_TO_ACTION`	Call to action asset.
`DYNAMIC_REAL_ESTATE`	Dynamic real estate asset.
`DYNAMIC_CUSTOM`	Dynamic custom asset.
`DYNAMIC_HOTELS_AND_RENTALS`	Dynamic hotels and rentals asset.
`DYNAMIC_FLIGHTS`	Dynamic flights asset.
`DISCOVERY_CAROUSEL_CARD`	Discovery Carousel Card asset.
`DYNAMIC_TRAVEL`	Dynamic travel asset.
`DYNAMIC_LOCAL`	Dynamic local asset.
`DYNAMIC_JOBS`	Dynamic jobs asset.
`LOCATION`	Location asset.
`HOTEL_PROPERTY`	Hotel property asset.

AttributionModelEnum

This type has no fields.

Container for enum representing the attribution model that describes how to distribute credit for a particular conversion across potentially many prior interactions.

AttributionModel

The attribution model that describes how to distribute credit for a particular conversion across potentially many prior interactions.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`EXTERNAL`	Uses external attribution.
`GOOGLE_ADS_LAST_CLICK`	Attributes all credit for a conversion to its last click.
`GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK`	Attributes all credit for a conversion to its first click using Google Search attribution.
`GOOGLE_SEARCH_ATTRIBUTION_LINEAR`	Attributes credit for a conversion equally across all of its clicks using Google Search attribution.
`GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY`	Attributes exponentially more credit for a conversion to its more recent clicks using Google Search attribution (half-life is 1 week).
`GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED`	Attributes 40% of the credit for a conversion to its first and last clicks. Remaining 20% is evenly distributed across all other clicks. This uses Google Search attribution.
`GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN`	Flexible model that uses machine learning to determine the appropriate distribution of credit among clicks using Google Search attribution.

AttributionTypeEnum

This type has no fields.

Container for enum describing conversion attribution type in SearchAds360

AttributionType

Conversion attribution type in SearchAds360

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`VISIT`	The conversion is attributed to a visit.
`CRITERION_AD`	The conversion is attributed to a criterion and ad pair.

BiddingStrategyStatusEnum

This type has no fields.

Message describing BiddingStrategy statuses.

BiddingStrategyStatus

The possible statuses of a BiddingStrategy.

Enums
`UNSPECIFIED`	No value has been specified.
`UNKNOWN`	The received value is not known in this version. This is a response-only value.
`ENABLED`	The bidding strategy is enabled.
`REMOVED`	The bidding strategy is removed.

BiddingStrategySystemStatusEnum

This type has no fields.

Message describing BiddingStrategy system statuses.

BiddingStrategySystemStatus

The possible system statuses of a BiddingStrategy.

Enums
`UNSPECIFIED`	Signals that an unexpected error occurred, for example, no bidding strategy type was found, or no status information was found.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`ENABLED`	The bid strategy is active, and AdWords cannot find any specific issues with the strategy.
`LEARNING_NEW`	The bid strategy is learning because it has been recently created or recently reactivated.
`LEARNING_SETTING_CHANGE`	The bid strategy is learning because of a recent setting change.
`LEARNING_BUDGET_CHANGE`	The bid strategy is learning because of a recent budget change.
`LEARNING_COMPOSITION_CHANGE`	The bid strategy is learning because of recent change in number of campaigns, ad groups or keywords attached to it.
`LEARNING_CONVERSION_TYPE_CHANGE`	The bid strategy depends on conversion reporting and the customer recently modified conversion types that were relevant to the bid strategy.
`LEARNING_CONVERSION_SETTING_CHANGE`	The bid strategy depends on conversion reporting and the customer recently changed their conversion settings.
`LIMITED_BY_CPC_BID_CEILING`	The bid strategy is limited by its bid ceiling.
`LIMITED_BY_CPC_BID_FLOOR`	The bid strategy is limited by its bid floor.
`LIMITED_BY_DATA`	The bid strategy is limited because there was not enough conversion traffic over the past weeks.
`LIMITED_BY_BUDGET`	A significant fraction of keywords in this bid strategy are limited by budget.
`LIMITED_BY_LOW_PRIORITY_SPEND`	The bid strategy cannot reach its target spend because its spend has been de-prioritized.
`LIMITED_BY_LOW_QUALITY`	A significant fraction of keywords in this bid strategy have a low Quality Score.
`LIMITED_BY_INVENTORY`	The bid strategy cannot fully spend its budget because of narrow targeting.
`MISCONFIGURED_ZERO_ELIGIBILITY`	Missing conversion tracking (no pings present) and/or remarketing lists for SSC.
`MISCONFIGURED_CONVERSION_TYPES`	The bid strategy depends on conversion reporting and the customer is lacking conversion types that might be reported against this strategy.
`MISCONFIGURED_CONVERSION_SETTINGS`	The bid strategy depends on conversion reporting and the customer's conversion settings are misconfigured.
`MISCONFIGURED_SHARED_BUDGET`	There are campaigns outside the bid strategy that share budgets with campaigns included in the strategy.
`MISCONFIGURED_STRATEGY_TYPE`	The campaign has an invalid strategy type and is not serving.
`PAUSED`	The bid strategy is not active. Either there are no active campaigns, ad groups or keywords attached to the bid strategy. Or there are no active budgets connected to the bid strategy.
`UNAVAILABLE`	This bid strategy currently does not support status reporting.
`MULTIPLE_LEARNING`	There were multiple LEARNING_* system statuses for this bid strategy during the time in question.
`MULTIPLE_LIMITED`	There were multiple LIMITED_* system statuses for this bid strategy during the time in question.
`MULTIPLE_MISCONFIGURED`	There were multiple MISCONFIGURED_* system statuses for this bid strategy during the time in question.
`MULTIPLE`	There were multiple system statuses for this bid strategy during the time in question.

BiddingStrategyTypeEnum

This type has no fields.

Container for enum describing possible bidding strategy types.

BiddingStrategyType

Enum describing possible bidding strategy types.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`COMMISSION`	Commission is an automatic bidding strategy in which the advertiser pays a certain portion of the conversion value.
`ENHANCED_CPC`	Enhanced CPC is a bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.
`INVALID`	Used for return value only. Indicates that a campaign does not have a bidding strategy. This prevents the campaign from serving. For example, a campaign may be attached to a manager bidding strategy and the serving account is subsequently unlinked from the manager account. In this case the campaign will automatically be detached from the now inaccessible manager bidding strategy and transition to the INVALID bidding strategy type.
`MANUAL_CPA`	Manual bidding strategy that allows advertiser to set the bid per advertiser-specified action.
`MANUAL_CPC`	Manual click based bidding where user pays per click.
`MANUAL_CPM`	Manual impression based bidding where user pays per thousand impressions.
`MANUAL_CPV`	A bidding strategy that pays a configurable amount per video view.
`MAXIMIZE_CONVERSIONS`	A bidding strategy that automatically maximizes number of conversions given a daily budget.
`MAXIMIZE_CONVERSION_VALUE`	An automated bidding strategy that automatically sets bids to maximize revenue while spending your budget.
`PAGE_ONE_PROMOTED`	Page-One Promoted bidding scheme, which sets max cpc bids to target impressions on page one or page one promoted slots on google.com. This enum value is deprecated.
`PERCENT_CPC`	Percent Cpc is bidding strategy where bids are a fraction of the advertised price for some good or service.
`TARGET_CPA`	Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.
`TARGET_CPM`	Target CPM is an automated bid strategy that sets bids to help get as many impressions as possible at the target cost per one thousand impressions (CPM) you set.
`TARGET_IMPRESSION_SHARE`	An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).
`TARGET_OUTRANK_SHARE`	Target Outrank Share is an automated bidding strategy that sets bids based on the target fraction of auctions where the advertiser should outrank a specific competitor. This enum value is deprecated.
`TARGET_ROAS`	Target ROAS is an automated bidding strategy that helps you maximize revenue while averaging a specific target Return On Average Spend (ROAS).
`TARGET_SPEND`	Target Spend is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget.

BudgetDeliveryMethodEnum

This type has no fields.

Message describing Budget delivery methods. A delivery method determines the rate at which the Budget is spent.

BudgetDeliveryMethod

Possible delivery methods of a Budget.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`STANDARD`	The budget server will throttle serving evenly across the entire time period.
`ACCELERATED`	The budget server will not throttle serving, and ads will serve as fast as possible.

BudgetPeriodEnum

This type has no fields.

Message describing Budget period.

BudgetPeriod

Possible period of a Budget.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`DAILY`	Daily budget.
`FIXED_DAILY`	Fixed daily budget.
`CUSTOM_PERIOD`	Custom budget can be used with total_amount to specify lifetime budget limit.

CallConversionReportingStateEnum

This type has no fields.

Container for enum describing possible data types for call conversion reporting state.

CallConversionReportingState

Possible data types for a call conversion action state.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`DISABLED`	Call conversion action is disabled.
`USE_ACCOUNT_LEVEL_CALL_CONVERSION_ACTION`	Call conversion action will use call conversion type set at the account level.
`USE_RESOURCE_LEVEL_CALL_CONVERSION_ACTION`	Call conversion action will use call conversion type set at the resource (call only ads/call extensions) level.

CallToActionTypeEnum

This type has no fields.

Container for enum describing the call to action types.

CallToActionType

Enum describing possible types of call to action.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`LEARN_MORE`	The call to action type is learn more.
`GET_QUOTE`	The call to action type is get quote.
`APPLY_NOW`	The call to action type is apply now.
`SIGN_UP`	The call to action type is sign up.
`CONTACT_US`	The call to action type is contact us.
`SUBSCRIBE`	The call to action type is subscribe.
`DOWNLOAD`	The call to action type is download.
`BOOK_NOW`	The call to action type is book now.
`SHOP_NOW`	The call to action type is shop now.
`BUY_NOW`	The call to action type is buy now.
`DONATE_NOW`	The call to action type is donate now.
`ORDER_NOW`	The call to action type is order now.
`PLAY_NOW`	The call to action type is play now.
`SEE_MORE`	The call to action type is see more.
`START_NOW`	The call to action type is start now.
`VISIT_SITE`	The call to action type is visit site.
`WATCH_NOW`	The call to action type is watch now.

CampaignCriterionStatusEnum

This type has no fields.

Message describing CampaignCriterion statuses.

CampaignCriterionStatus

The possible statuses of a CampaignCriterion.

Enums
`UNSPECIFIED`	No value has been specified.
`UNKNOWN`	The received value is not known in this version. This is a response-only value.
`ENABLED`	The campaign criterion is enabled.
`PAUSED`	The campaign criterion is paused.
`REMOVED`	The campaign criterion is removed.

CampaignServingStatusEnum

This type has no fields.

Message describing Campaign serving statuses.

CampaignServingStatus

Possible serving statuses of a campaign.

Enums
`UNSPECIFIED`	No value has been specified.
`UNKNOWN`	The received value is not known in this version. This is a response-only value.
`SERVING`	Serving.
`NONE`	None.
`ENDED`	Ended.
`PENDING`	Pending.
`SUSPENDED`	Suspended.

CampaignStatusEnum

This type has no fields.

Container for enum describing possible statuses of a campaign.

CampaignStatus

Possible statuses of a campaign.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`ENABLED`	Campaign is active and can show ads.
`PAUSED`	Campaign has been paused by the user.
`REMOVED`	Campaign has been removed.

ConversionActionCategoryEnum

This type has no fields.

Container for enum describing the category of conversions that are associated with a ConversionAction.

ConversionActionCategory

The category of conversions that are associated with a ConversionAction.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`DEFAULT`	Default category.
`PAGE_VIEW`	User visiting a page.
`PURCHASE`	Purchase, sales, or "order placed" event.
`SIGNUP`	Signup user action.
`LEAD`	Lead-generating action.
`DOWNLOAD`	Software download action (as for an app).
`ADD_TO_CART`	The addition of items to a shopping cart or bag on an advertiser site.
`BEGIN_CHECKOUT`	When someone enters the checkout flow on an advertiser site.
`SUBSCRIBE_PAID`	The start of a paid subscription for a product or service.
`PHONE_CALL_LEAD`	A call to indicate interest in an advertiser's offering.
`IMPORTED_LEAD`	A lead conversion imported from an external source into Google Ads.
`SUBMIT_LEAD_FORM`	A submission of a form on an advertiser site indicating business interest.
`BOOK_APPOINTMENT`	A booking of an appointment with an advertiser's business.
`REQUEST_QUOTE`	A quote or price estimate request.
`GET_DIRECTIONS`	A search for an advertiser's business location with intention to visit.
`OUTBOUND_CLICK`	A click to an advertiser's partner's site.
`CONTACT`	A call, SMS, email, chat or other type of contact to an advertiser.
`ENGAGEMENT`	A website engagement event such as long site time or a Google Analytics (GA) Smart Goal. Intended to be used for GA, Firebase, GA Gold goal imports.
`STORE_VISIT`	A visit to a physical store location.
`STORE_SALE`	A sale occurring in a physical store.
`QUALIFIED_LEAD`	A lead conversion imported from an external source into Google Ads, that has been further qualified by the advertiser (marketing/sales team). In the lead-to-sale journey, advertisers get leads, then act on them by reaching out to the consumer. If the consumer is interested and may end up buying their product, the advertiser marks such leads as "qualified leads".
`CONVERTED_LEAD`	A lead conversion imported from an external source into Google Ads, that has further completed a chosen stage as defined by the lead gen advertiser.

ConversionActionStatusEnum

This type has no fields.

Container for enum describing possible statuses of a conversion action.

ConversionActionStatus

Possible statuses of a conversion action.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`ENABLED`	Conversions will be recorded.
`REMOVED`	Conversions will not be recorded.
`HIDDEN`	Conversions will not be recorded and the conversion action will not appear in the UI.

ConversionActionTypeEnum

This type has no fields.

Container for enum describing possible types of a conversion action.

ConversionActionType

Possible types of a conversion action.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`AD_CALL`	Conversions that occur when a user clicks on an ad's call extension.
`CLICK_TO_CALL`	Conversions that occur when a user on a mobile device clicks a phone number.
`GOOGLE_PLAY_DOWNLOAD`	Conversions that occur when a user downloads a mobile app from the Google Play Store.
`GOOGLE_PLAY_IN_APP_PURCHASE`	Conversions that occur when a user makes a purchase in an app through Android billing.
`UPLOAD_CALLS`	Call conversions that are tracked by the advertiser and uploaded.
`UPLOAD_CLICKS`	Conversions that are tracked by the advertiser and uploaded with attributed clicks.
`WEBPAGE`	Conversions that occur on a webpage.
`WEBSITE_CALL`	Conversions that occur when a user calls a dynamically-generated phone number from an advertiser's website.
`STORE_SALES_DIRECT_UPLOAD`	Store Sales conversion based on first-party or third-party merchant data uploads. Only customers on the allowlist can use store sales direct upload types.
`STORE_SALES`	Store Sales conversion based on first-party or third-party merchant data uploads and/or from in-store purchases using cards from payment networks. Only customers on the allowlist can use store sales types. Read only.
`FIREBASE_ANDROID_FIRST_OPEN`	Android app first open conversions tracked through Firebase.
`FIREBASE_ANDROID_IN_APP_PURCHASE`	Android app in app purchase conversions tracked through Firebase.
`FIREBASE_ANDROID_CUSTOM`	Android app custom conversions tracked through Firebase.
`FIREBASE_IOS_FIRST_OPEN`	iOS app first open conversions tracked through Firebase.
`FIREBASE_IOS_IN_APP_PURCHASE`	iOS app in app purchase conversions tracked through Firebase.
`FIREBASE_IOS_CUSTOM`	iOS app custom conversions tracked through Firebase.
`THIRD_PARTY_APP_ANALYTICS_ANDROID_FIRST_OPEN`	Android app first open conversions tracked through Third Party App Analytics.
`THIRD_PARTY_APP_ANALYTICS_ANDROID_IN_APP_PURCHASE`	Android app in app purchase conversions tracked through Third Party App Analytics.
`THIRD_PARTY_APP_ANALYTICS_ANDROID_CUSTOM`	Android app custom conversions tracked through Third Party App Analytics.
`THIRD_PARTY_APP_ANALYTICS_IOS_FIRST_OPEN`	iOS app first open conversions tracked through Third Party App Analytics.
`THIRD_PARTY_APP_ANALYTICS_IOS_IN_APP_PURCHASE`	iOS app in app purchase conversions tracked through Third Party App Analytics.
`THIRD_PARTY_APP_ANALYTICS_IOS_CUSTOM`	iOS app custom conversions tracked through Third Party App Analytics.
`ANDROID_APP_PRE_REGISTRATION`	Conversions that occur when a user pre-registers a mobile app from the Google Play Store. Read only.
`ANDROID_INSTALLS_ALL_OTHER_APPS`	Conversions that track all Google Play downloads which aren't tracked by an app-specific type. Read only.
`FLOODLIGHT_ACTION`	Floodlight activity that counts the number of times that users have visited a particular webpage after seeing or clicking on one of an advertiser's ads. Read only.
`FLOODLIGHT_TRANSACTION`	Floodlight activity that tracks the number of sales made or the number of items purchased. Can also capture the total value of each sale. Read only.
`GOOGLE_HOSTED`	Conversions that track local actions from Google's products and services after interacting with an ad. Read only.
`LEAD_FORM_SUBMIT`	Conversions reported when a user submits a lead form. Read only.
`SALESFORCE`	Conversions that come from Salesforce. Read only.
`SEARCH_ADS_360`	Conversions imported from Search Ads 360 Floodlight data. Read only.
`SMART_CAMPAIGN_AD_CLICKS_TO_CALL`	Call conversions that occur on Smart campaign Ads without call tracking setup, using Smart campaign custom criteria. Read only.
`SMART_CAMPAIGN_MAP_CLICKS_TO_CALL`	The user clicks on a call element within Google Maps. Smart campaign only. Read only.
`SMART_CAMPAIGN_MAP_DIRECTIONS`	The user requests directions to a business location within Google Maps. Smart campaign only. Read only.
`SMART_CAMPAIGN_TRACKED_CALLS`	Call conversions that occur on Smart campaign Ads with call tracking setup, using Smart campaign custom criteria. Read only.
`STORE_VISITS`	Conversions that occur when a user visits an advertiser's retail store. Read only.
`WEBPAGE_CODELESS`	Conversions created from website events (such as form submissions or page loads), that don't use individually coded event snippets. Read only.
`UNIVERSAL_ANALYTICS_GOAL`	Conversions that come from linked Universal Analytics goals.
`UNIVERSAL_ANALYTICS_TRANSACTION`	Conversions that come from linked Universal Analytics transactions.
`GOOGLE_ANALYTICS_4_CUSTOM`	Conversions that come from linked Google Analytics 4 custom event conversions.
`GOOGLE_ANALYTICS_4_PURCHASE`	Conversions that come from linked Google Analytics 4 purchase conversions.

ConversionCustomVariableCardinalityEnum

This type has no fields.

Container for enum describing the family of a conversion custom variable.

ConversionCustomVariableCardinality

Cardinality of a conversion custom variable.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`BELOW_ALL_LIMITS`	The conversion custom variable has cardinality below all limits. The variable can be used for segmentation, and stats can accrue for new values if the variable is enabled.
`EXCEEDS_SEGMENTATION_LIMIT_BUT_NOT_STATS_LIMIT`	The conversion custom variable has cardinality that exceeds the segmentation limit, but does not exceed the stats limit. Segmentation will be disabled, but stats can accrue for new values if the variable is enabled.
`APPROACHES_STATS_LIMIT`	The conversion custom variable has exceeded the segmentation limits, and is approaching the stats limits (> 90%). Segmentation will be disabled, but stats can accrue for new values if the variable is enabled.
`EXCEEDS_STATS_LIMIT`	The conversion custom variable has exceeded both the segmentation limits and stats limits. Segmentation will be disabled, and stats for enabled variables can accrue only if the existing values do not increase the cardinality of the variable any further.

ConversionCustomVariableFamilyEnum

This type has no fields.

Container for enum describing the family of a conversion custom variable.

ConversionCustomVariableFamily

Family of a conversion custom variable.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`STANDARD`	The standard conversion custom variable. Customers are required to activate before use.
`FLOODLIGHT`	The conversion custom variable imported from a custom floodlight variable.

ConversionCustomVariableStatusEnum

This type has no fields.

Container for enum describing possible statuses of a conversion custom variable.

ConversionCustomVariableStatus

Possible statuses of a conversion custom variable.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`ACTIVATION_NEEDED`	The conversion custom variable is pending activation and will not accrue stats until set to ENABLED. This status can't be used in CREATE and UPDATE requests.
`ENABLED`	The conversion custom variable is enabled and will accrue stats.
`PAUSED`	The conversion custom variable is paused and will not accrue stats until set to ENABLED again.

ConversionStatusEnum

This type has no fields.

Container for enum describing possible statuses of a conversion.

ConversionStatus

Possible statuses of a conversion.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`ENABLED`	The conversion is enabled.
`REMOVED`	The conversion has been removed.

ConversionTrackingStatusEnum

This type has no fields.

Container for enum representing the conversion tracking status of the customer.

ConversionTrackingStatus

Conversion Tracking status of the customer.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`NOT_CONVERSION_TRACKED`	Customer does not use any conversion tracking.
`CONVERSION_TRACKING_MANAGED_BY_SELF`	The conversion actions are created and managed by this customer.
`CONVERSION_TRACKING_MANAGED_BY_THIS_MANAGER`	The conversion actions are created and managed by the manager specified in the request's `login-customer-id`.
`CONVERSION_TRACKING_MANAGED_BY_ANOTHER_MANAGER`	The conversion actions are created and managed by a manager different from the customer or manager specified in the request's `login-customer-id`.

CriterionTypeEnum

This type has no fields.

The possible types of a criterion.

CriterionType

Enum describing possible criterion types.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`KEYWORD`	Keyword, for example, 'mars cruise'.
`PLACEMENT`	Placement, also known as Website, for example, 'www.flowers4sale.com'
`MOBILE_APP_CATEGORY`	Mobile application categories to target.
`MOBILE_APPLICATION`	Mobile applications to target.
`DEVICE`	Devices to target.
`LOCATION`	Locations to target.
`LISTING_GROUP`	Listing groups to target.
`AD_SCHEDULE`	Ad Schedule.
`AGE_RANGE`	Age range.
`GENDER`	Gender.
`INCOME_RANGE`	Income Range.
`PARENTAL_STATUS`	Parental status.
`YOUTUBE_VIDEO`	YouTube Video.
`YOUTUBE_CHANNEL`	YouTube Channel.
`USER_LIST`	User list.
`PROXIMITY`	Proximity.
`TOPIC`	A topic target on the display network (for example, "Pets & Animals").
`LISTING_SCOPE`	Listing scope to target.
`LANGUAGE`	Language.
`IP_BLOCK`	IpBlock.
`CONTENT_LABEL`	Content Label for category exclusion.
`CARRIER`	Carrier.
`USER_INTEREST`	A category the user is interested in.
`WEBPAGE`	Webpage criterion for dynamic search ads.
`OPERATING_SYSTEM_VERSION`	Operating system version.
`APP_PAYMENT_MODEL`	App payment model.
`MOBILE_DEVICE`	Mobile device.
`CUSTOM_AFFINITY`	Custom affinity.
`CUSTOM_INTENT`	Custom intent.
`LOCATION_GROUP`	Location group.
`CUSTOM_AUDIENCE`	Custom audience
`COMBINED_AUDIENCE`	Combined audience
`KEYWORD_THEME`	Smart Campaign keyword theme
`AUDIENCE`	Audience
`LOCAL_SERVICE_ID`	Local Services Ads Service ID.
`BRAND`	Brand
`BRAND_LIST`	Brand List
`LIFE_EVENT`	Life Event

CustomColumnRenderTypeEnum

This type has no fields.

The render type of custom columns.

CustomColumnRenderType

Enum containing the different ways a custom column can be interpreted.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Unknown.
`NUMBER`	The custom column is a raw numerical value. See value_type field to determine if it is an integer or a double.
`PERCENT`	The custom column should be multiplied by 100 to retrieve the percentage value.
`MONEY`	The custom column value is a monetary value and is in micros.
`STRING`	The custom column value is a string.
`BOOLEAN`	The custom column value is a boolean.
`DATE`	The custom column value is a date represented as an integer in YYYYMMDD format.

CustomColumnValueTypeEnum

This type has no fields.

The value type of custom columns.

CustomColumnValueType

Enum containing possible custom column value types.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Unknown.
`STRING`	The custom column value is a string.
`INT64`	The custom column value is an int64 number.
`DOUBLE`	The custom column value is a double number.
`BOOLEAN`	The custom column value is a boolean.
`DATE`	The custom column value is a date, in YYYYMMDD format.

CustomerStatusEnum

This type has no fields.

Container for enum describing possible statuses of a customer.

CustomerStatus

Possible statuses of a customer.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`ENABLED`	Indicates an active account able to serve ads.
`CANCELED`	Indicates a canceled account unable to serve ads. Can be reactivated by an admin user.
`SUSPENDED`	Indicates a suspended account unable to serve ads. May only be activated by Google support.
`CLOSED`	Indicates a closed account unable to serve ads. Test account will also have CLOSED status. Status is permanent and may not be reopened.

DataDrivenModelStatusEnum

This type has no fields.

Container for enum indicating data driven model status.

DataDrivenModelStatus

Enumerates data driven model statuses.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`AVAILABLE`	The data driven model is available.
`STALE`	The data driven model is stale. It hasn't been updated for at least 7 days. It is still being used, but will become expired if it does not get updated for 30 days.
`EXPIRED`	The data driven model expired. It hasn't been updated for at least 30 days and cannot be used. Most commonly this is because there hasn't been the required number of events in a recent 30-day period.
`NEVER_GENERATED`	The data driven model has never been generated. Most commonly this is because there has never been the required number of events in any 30-day period.

DayOfWeekEnum

This type has no fields.

Container for enumeration of days of the week, for example, "Monday".

DayOfWeek

Enumerates days of the week, for example, "Monday".

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	The value is unknown in this version.
`MONDAY`	Monday.
`TUESDAY`	Tuesday.
`WEDNESDAY`	Wednesday.
`THURSDAY`	Thursday.
`FRIDAY`	Friday.
`SATURDAY`	Saturday.
`SUNDAY`	Sunday.

DeviceEnum

This type has no fields.

Container for enumeration of Google Ads devices available for targeting.

Device

Enumerates Google Ads devices available for targeting.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	The value is unknown in this version.
`MOBILE`	Mobile devices with full browsers.
`TABLET`	Tablets with full browsers.
`DESKTOP`	Computers.
`CONNECTED_TV`	Smart TVs and game consoles.
`OTHER`	Other device types.

FloodlightVariableDataTypeEnum

This type has no fields.

Container for enum describing Floodlight variable type defined in Search Ads 360.

FloodlightVariableDataType

The data type of the floodlight variable, as defined in Search Ads 360. See https://support.google.com/searchads/answer/4397154?hl=en to learn more.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`NUMBER`	Represents a floodlight variable of "Number" type. This variable may be assigned to floodlight variables of DIMENSION or METRIC types.
`STRING`	Represents a floodlight variable of "String" type. This variable may be assigned to floodlight variables of DIMENSION type.

FloodlightVariableTypeEnum

This type has no fields.

Container for enum describing Floodlight variable type defined in Search Ads 360.

FloodlightVariableType

Type of the floodlight variable, as defined in the Search Ads 360. See https://support.google.com/searchads/answer/4397154?hl=en to learn more.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`DIMENSION`	Dimension floodlight variable type.
`METRIC`	Metric floodlight variable type.
`UNSET`	Floodlight variable type is unset.

GenderTypeEnum

This type has no fields.

Container for enum describing the type of demographic genders.

GenderType

The type of demographic genders (for example, female).

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`MALE`	Male.
`FEMALE`	Female.
`UNDETERMINED`	Undetermined gender.

GeoTargetConstantStatusEnum

This type has no fields.

Container for describing the status of a geo target constant.

GeoTargetConstantStatus

The possible statuses of a geo target constant.

Enums
`UNSPECIFIED`	No value has been specified.
`UNKNOWN`	The received value is not known in this version. This is a response-only value.
`ENABLED`	The geo target constant is valid.
`REMOVAL_PLANNED`	The geo target constant is obsolete and will be removed.

InteractionEventTypeEnum

This type has no fields.

Container for enum describing types of payable and free interactions.

InteractionEventType

Enum describing possible types of payable and free interactions.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`CLICK`	Click to site. In most cases, this interaction navigates to an external location, usually the advertiser's landing page. This is also the default InteractionEventType for click events.
`ENGAGEMENT`	The user's expressed intent to engage with the ad in-place.
`VIDEO_VIEW`	User viewed a video ad.
`NONE`	The default InteractionEventType for ad conversion events. This is used when an ad conversion row does NOT indicate that the free interactions (for example, the ad conversions) should be 'promoted' and reported as part of the core metrics. These are simply other (ad) conversions.

KeywordMatchTypeEnum

This type has no fields.

Message describing Keyword match types.

KeywordMatchType

Possible Keyword match types.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`EXACT`	Exact match.
`PHRASE`	Phrase match.
`BROAD`	Broad match.

LabelStatusEnum

This type has no fields.

Container for enum describing possible status of a label.

LabelStatus

Possible statuses of a label.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`ENABLED`	Label is enabled.
`REMOVED`	Label is removed.

ListingGroupFilterBiddingCategoryLevelEnum

This type has no fields.

Container for enum describing the levels of bidding category used in ListingGroupFilterDimension.

ListingGroupFilterBiddingCategoryLevel

The level of the listing group filter bidding category.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`LEVEL1`	Level 1.
`LEVEL2`	Level 2.
`LEVEL3`	Level 3.
`LEVEL4`	Level 4.
`LEVEL5`	Level 5.

ListingGroupFilterCustomAttributeIndexEnum

This type has no fields.

Container for enum describing the indexes of custom attribute used in ListingGroupFilterDimension.

ListingGroupFilterCustomAttributeIndex

The index of customer attributes.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`INDEX0`	First listing group filter custom attribute.
`INDEX1`	Second listing group filter custom attribute.
`INDEX2`	Third listing group filter custom attribute.
`INDEX3`	Fourth listing group filter custom attribute.
`INDEX4`	Fifth listing group filter custom attribute.

ListingGroupFilterProductChannelEnum

This type has no fields.

Locality of a product offer.

ListingGroupFilterProductChannel

Enum describing the locality of a product offer.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`ONLINE`	The item is sold online.
`LOCAL`	The item is sold in local stores.

ListingGroupFilterProductConditionEnum

This type has no fields.

Condition of a product offer.

ListingGroupFilterProductCondition

Enum describing the condition of a product offer.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`NEW`	The product condition is new.
`REFURBISHED`	The product condition is refurbished.
`USED`	The product condition is used.

ListingGroupFilterProductTypeLevelEnum

This type has no fields.

Level of the type of a product offer.

ListingGroupFilterProductTypeLevel

Enum describing the level of the type of a product offer.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`LEVEL1`	Level 1.
`LEVEL2`	Level 2.
`LEVEL3`	Level 3.
`LEVEL4`	Level 4.
`LEVEL5`	Level 5.

ListingGroupFilterTypeEnum

This type has no fields.

Container for enum describing the type of the listing group filter node.

ListingGroupFilterType

The type of the listing group filter.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`SUBDIVISION`	Subdivision of products along some listing dimensions.
`UNIT_INCLUDED`	An included listing group filter leaf node.
`UNIT_EXCLUDED`	An excluded listing group filter leaf node.

ListingGroupFilterVerticalEnum

This type has no fields.

Container for enum describing the type of the vertical a listing group filter tree represents.

ListingGroupFilterVertical

The type of the listing group filter vertical.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`SHOPPING`	Represents the shopping vertical. The vertical is allowed only in Performance Max for Retail campaigns.

ListingGroupTypeEnum

This type has no fields.

Container for enum describing the type of the listing group.

ListingGroupType

The type of the listing group.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`SUBDIVISION`	Subdivision of products along some listing dimension. These nodes are not used by serving to target listing entries, but is purely to define the structure of the tree.
`UNIT`	Listing group unit that defines a bid.

LocationGroupRadiusUnitsEnum

This type has no fields.

Container for enum describing unit of radius in location group.

LocationGroupRadiusUnits

The unit of radius distance in location group (for example, MILES)

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`METERS`	Meters
`MILES`	Miles
`MILLI_MILES`	Milli Miles

LocationOwnershipTypeEnum

This type has no fields.

Container for enum describing possible types of a location ownership.

LocationOwnershipType

Possible types of a location ownership.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`BUSINESS_OWNER`	Business Owner of location(legacy location extension - LE).
`AFFILIATE`	Affiliate location(Third party location extension - ALE).

ManagerLinkStatusEnum

This type has no fields.

Container for enum describing possible status of a manager and client link.

ManagerLinkStatus

Possible statuses of a link.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`ACTIVE`	Indicates current in-effect relationship
`INACTIVE`	Indicates terminated relationship
`PENDING`	Indicates relationship has been requested by manager, but the client hasn't accepted yet.
`REFUSED`	Relationship was requested by the manager, but the client has refused.
`CANCELED`	Indicates relationship has been requested by manager, but manager canceled it.

MimeTypeEnum

This type has no fields.

Container for enum describing the mime types.

MimeType

The mime type

Enums
`UNSPECIFIED`	The mime type has not been specified.
`UNKNOWN`	The received value is not known in this version. This is a response-only value.
`IMAGE_JPEG`	MIME type of image/jpeg.
`IMAGE_GIF`	MIME type of image/gif.
`IMAGE_PNG`	MIME type of image/png.
`FLASH`	MIME type of application/x-shockwave-flash.
`TEXT_HTML`	MIME type of text/html.
`PDF`	MIME type of application/pdf.
`MSWORD`	MIME type of application/msword.
`MSEXCEL`	MIME type of application/vnd.ms-excel.
`RTF`	MIME type of application/rtf.
`AUDIO_WAV`	MIME type of audio/wav.
`AUDIO_MP3`	MIME type of audio/mp3.
`HTML5_AD_ZIP`	MIME type of application/x-html5-ad-zip.

MinuteOfHourEnum

This type has no fields.

Container for enumeration of quarter-hours.

MinuteOfHour

Enumerates of quarter-hours. For example, "FIFTEEN"

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	The value is unknown in this version.
`ZERO`	Zero minutes past the hour.
`FIFTEEN`	Fifteen minutes past the hour.
`THIRTY`	Thirty minutes past the hour.
`FORTY_FIVE`	Forty-five minutes past the hour.

MobileAppVendorEnum

This type has no fields.

Container for enum describing different types of mobile app vendors.

MobileAppVendor

The type of mobile app vendor

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`APPLE_APP_STORE`	Mobile app vendor for Apple app store.
`GOOGLE_APP_STORE`	Mobile app vendor for Google app store.

NegativeGeoTargetTypeEnum

This type has no fields.

Container for enum describing possible negative geo target types.

NegativeGeoTargetType

The possible negative geo target types.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	The value is unknown in this version.
`PRESENCE_OR_INTEREST`	Specifies that a user is excluded from seeing the ad if they are in, or show interest in, advertiser's excluded locations.
`PRESENCE`	Specifies that a user is excluded from seeing the ad if they are in advertiser's excluded locations.

OptimizationGoalTypeEnum

This type has no fields.

Container for enum describing the type of optimization goal.

OptimizationGoalType

The type of optimization goal

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used as a return value only. Represents value unknown in this version.
`CALL_CLICKS`	Optimize for call clicks. Call click conversions are times people selected 'Call' to contact a store after viewing an ad.
`DRIVING_DIRECTIONS`	Optimize for driving directions. Driving directions conversions are times people selected 'Get directions' to navigate to a store after viewing an ad.
`APP_PRE_REGISTRATION`	Optimize for pre-registration. Pre-registration conversions are the number of pre-registration signups to receive a notification when the app is released.

PositiveGeoTargetTypeEnum

This type has no fields.

Container for enum describing possible positive geo target types.

PositiveGeoTargetType

The possible positive geo target types.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	The value is unknown in this version.
`PRESENCE_OR_INTEREST`	Specifies that an ad is triggered if the user is in, or shows interest in, advertiser's targeted locations.
`SEARCH_INTEREST`	Specifies that an ad is triggered if the user searches for advertiser's targeted locations. This can only be used with Search and standard Shopping campaigns.
`PRESENCE`	Specifies that an ad is triggered if the user is in or regularly in advertiser's targeted locations.

ProductBiddingCategoryLevelEnum

This type has no fields.

Level of a product bidding category.

ProductBiddingCategoryLevel

Enum describing the level of the product bidding category.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`LEVEL1`	Level 1.
`LEVEL2`	Level 2.
`LEVEL3`	Level 3.
`LEVEL4`	Level 4.
`LEVEL5`	Level 5.

ProductBiddingCategoryStatusEnum

This type has no fields.

Status of the product bidding category.

ProductBiddingCategoryStatus

Enum describing the status of the product bidding category.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`ACTIVE`	The category is active and can be used for bidding.
`OBSOLETE`	The category is obsolete. Used only for reporting purposes.

ProductChannelEnum

This type has no fields.

Locality of a product offer.

ProductChannel

Enum describing the locality of a product offer.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`ONLINE`	The item is sold online.
`LOCAL`	The item is sold in local stores.

ProductChannelExclusivityEnum

This type has no fields.

Availability of a product offer.

ProductChannelExclusivity

Enum describing the availability of a product offer.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`SINGLE_CHANNEL`	The item is sold through one channel only, either local stores or online as indicated by its ProductChannel.
`MULTI_CHANNEL`	The item is matched to its online or local stores counterpart, indicating it is available for purchase in both ShoppingProductChannels.

ProductConditionEnum

This type has no fields.

Condition of a product offer.

ProductCondition

Enum describing the condition of a product offer.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`OLD`	The product condition is old.
`NEW`	The product condition is new.
`REFURBISHED`	The product condition is refurbished.
`USED`	The product condition is used.

QualityScoreBucketEnum

This type has no fields.

The relative performance compared to other advertisers.

QualityScoreBucket

Enum listing the possible quality score buckets.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`BELOW_AVERAGE`	Quality of the creative is below average.
`AVERAGE`	Quality of the creative is average.
`ABOVE_AVERAGE`	Quality of the creative is above average.

SearchAds360FieldCategoryEnum

This type has no fields.

Container for enum that determines if the described artifact is a resource or a field, and if it is a field, when it segments search queries.

SearchAds360FieldCategory

The category of the artifact.

Enums
`UNSPECIFIED`	Unspecified
`UNKNOWN`	Unknown
`RESOURCE`	The described artifact is a resource.
`ATTRIBUTE`	The described artifact is a field and is an attribute of a resource. Including a resource attribute field in a query may segment the query if the resource to which it is attributed segments the resource found in the FROM clause.
`SEGMENT`	The described artifact is a field and always segments search queries.
`METRIC`	The described artifact is a field and is a metric. It never segments search queries.

SearchAds360FieldDataTypeEnum

This type has no fields.

Container holding the various data types.

SearchAds360FieldDataType

These are the various types a SearchAds360Service artifact may take on.

Enums
`UNSPECIFIED`	Unspecified
`UNKNOWN`	Unknown
`BOOLEAN`	Maps to google.protobuf.BoolValue Applicable operators: =, !=
`DATE`	Maps to google.protobuf.StringValue. It can be compared using the set of operators specific to dates however. Applicable operators: =, <, >, <=, >=, BETWEEN, DURING, and IN
`DOUBLE`	Maps to google.protobuf.DoubleValue Applicable operators: =, !=, <, >, IN, NOT IN
`ENUM`	Maps to an enum. It's specific definition can be found at type_url. Applicable operators: =, !=, IN, NOT IN
`FLOAT`	Maps to google.protobuf.FloatValue Applicable operators: =, !=, <, >, IN, NOT IN
`INT32`	Maps to google.protobuf.Int32Value Applicable operators: =, !=, <, >, <=, >=, BETWEEN, IN, NOT IN
`INT64`	Maps to google.protobuf.Int64Value Applicable operators: =, !=, <, >, <=, >=, BETWEEN, IN, NOT IN
`MESSAGE`	Maps to a protocol buffer message type. The data type's details can be found in type_url. No operators work with MESSAGE fields.
`RESOURCE_NAME`	Maps to google.protobuf.StringValue. Represents the resource name (unique id) of a resource or one of its foreign keys. No operators work with RESOURCE_NAME fields.
`STRING`	Maps to google.protobuf.StringValue. Applicable operators: =, !=, LIKE, NOT LIKE, IN, NOT IN
`UINT64`	Maps to google.protobuf.UInt64Value Applicable operators: =, !=, <, >, <=, >=, BETWEEN, IN, NOT IN

ServedAssetFieldTypeEnum

This type has no fields.

Container for enum describing possible asset field types.

ServedAssetFieldType

The possible asset field types.

Enums
`UNSPECIFIED`	No value has been specified.
`UNKNOWN`	The received value is not known in this version. This is a response-only value.
`HEADLINE_1`	The asset is used in headline 1.
`HEADLINE_2`	The asset is used in headline 2.
`HEADLINE_3`	The asset is used in headline 3.
`DESCRIPTION_1`	The asset is used in description 1.
`DESCRIPTION_2`	The asset is used in description 2.
`HEADLINE`	The asset was used in a headline. Use this only if there is only one headline in the ad. Otherwise, use the HEADLINE_1, HEADLINE_2 or HEADLINE_3 enums
`HEADLINE_IN_PORTRAIT`	The asset was used as a headline in portrait image.
`LONG_HEADLINE`	The asset was used in a long headline (used in MultiAssetResponsiveAd).
`DESCRIPTION`	The asset was used in a description. Use this only if there is only one description in the ad. Otherwise, use the DESCRIPTION_1 or DESCRIPTION_@ enums
`DESCRIPTION_IN_PORTRAIT`	The asset was used as description in portrait image.
`BUSINESS_NAME_IN_PORTRAIT`	The asset was used as business name in portrait image.
`BUSINESS_NAME`	The asset was used as business name.
`MARKETING_IMAGE`	The asset was used as a marketing image.
`MARKETING_IMAGE_IN_PORTRAIT`	The asset was used as a marketing image in portrait image.
`SQUARE_MARKETING_IMAGE`	The asset was used as a square marketing image.
`PORTRAIT_MARKETING_IMAGE`	The asset was used as a portrait marketing image.
`LOGO`	The asset was used as a logo.
`LANDSCAPE_LOGO`	The asset was used as a landscape logo.
`CALL_TO_ACTION`	The asset was used as a call-to-action.
`YOU_TUBE_VIDEO`	The asset was used as a YouTube video.
`SITELINK`	This asset is used as a sitelink.
`CALL`	This asset is used as a call.
`MOBILE_APP`	This asset is used as a mobile app.
`CALLOUT`	This asset is used as a callout.
`STRUCTURED_SNIPPET`	This asset is used as a structured snippet.
`PRICE`	This asset is used as a price.
`PROMOTION`	This asset is used as a promotion.
`AD_IMAGE`	This asset is used as an image.
`LEAD_FORM`	The asset is used as a lead form.
`BUSINESS_LOGO`	The asset is used as a business logo.

SummaryRowSettingEnum

This type has no fields.

Indicates summary row setting in request parameter.

SummaryRowSetting

Enum describing return summary row settings.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Represent unknown values of return summary row.
`NO_SUMMARY_ROW`	Do not return summary row.
`SUMMARY_ROW_WITH_RESULTS`	Return summary row along with results. The summary row will be returned in the last batch alone (last batch will contain no results).
`SUMMARY_ROW_ONLY`	Return summary row only and return no results.

TargetImpressionShareLocationEnum

This type has no fields.

Container for enum describing where on the first search results page the automated bidding system should target impressions for the TargetImpressionShare bidding strategy.

TargetImpressionShareLocation

Enum describing possible goals.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`ANYWHERE_ON_PAGE`	Any location on the web page.
`TOP_OF_PAGE`	Top box of ads.
`ABSOLUTE_TOP_OF_PAGE`	Top slot in the top box of ads.

TargetingDimensionEnum

This type has no fields.

The dimensions that can be targeted.

TargetingDimension

Enum describing possible targeting dimensions.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`KEYWORD`	Keyword criteria, for example, 'mars cruise'. KEYWORD may be used as a custom bid dimension. Keywords are always a targeting dimension, so may not be set as a target "ALL" dimension with TargetRestriction.
`AUDIENCE`	Audience criteria, which include user list, user interest, custom affinity, and custom in market.
`TOPIC`	Topic criteria for targeting categories of content, for example, 'category::Animals>Pets' Used for Display and Video targeting.
`GENDER`	Criteria for targeting gender.
`AGE_RANGE`	Criteria for targeting age ranges.
`PLACEMENT`	Placement criteria, which include websites like 'www.flowers4sale.com', as well as mobile applications, mobile app categories, YouTube videos, and YouTube channels.
`PARENTAL_STATUS`	Criteria for parental status targeting.
`INCOME_RANGE`	Criteria for income range targeting.

UserListTypeEnum

This type has no fields.

The user list types.

UserListType

Enum containing possible user list types.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`REMARKETING`	UserList represented as a collection of conversion types.
`LOGICAL`	UserList represented as a combination of other user lists/interests.
`EXTERNAL_REMARKETING`	UserList created in the Google Ad Manager platform.
`RULE_BASED`	UserList associated with a rule.
`SIMILAR`	UserList with users similar to users of another UserList.
`CRM_BASED`	UserList of first-party CRM data provided by advertiser in the form of emails or other formats.

WebpageConditionOperandEnum

This type has no fields.

Container for enum describing webpage condition operand in webpage criterion.

WebpageConditionOperand

The webpage condition operand in webpage criterion.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`URL`	Operand denoting a webpage URL targeting condition.
`CATEGORY`	Operand denoting a webpage category targeting condition.
`PAGE_TITLE`	Operand denoting a webpage title targeting condition.
`PAGE_CONTENT`	Operand denoting a webpage content targeting condition.
`CUSTOM_LABEL`	Operand denoting a webpage custom label targeting condition.

WebpageConditionOperatorEnum

This type has no fields.

Container for enum describing webpage condition operator in webpage criterion.

WebpageConditionOperator

The webpage condition operator in webpage criterion.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`EQUALS`	The argument web condition is equal to the compared web condition.
`CONTAINS`	The argument web condition is part of the compared web condition.