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讓網路故事顯示在 Google 上
網路故事是廣受歡迎「故事」格式的網路式版本，融合了影片、音訊、圖片、動畫和文字，打造出動態瀏覽體驗。這種格式以視覺為主，可讓使用者透過輕觸或滑動，依自己的節奏逐步探索內容。
本指南說明如何讓您的網路故事顯示在 Google 搜尋 (包括探索) 中。
以下簡要說明如何在 Google 上顯示網路故事：
- 建立網路故事。
- 確認網路故事是有效的 AMP。
- 驗證中繼資料。
- 檢查網路故事是否已編入索引。
- 遵循《網路故事內容政策》。
功能適用情況
網路故事可以在 Google 搜尋中以單一搜尋結果的形式呈現，只要是 Google 搜尋支援的地區和語言，即可查看網路故事。
在「探索」動態消息中，網路故事會以單一資訊卡的形式顯示，只要輕觸一下即可查看。雖然這種顯示方式適用於所有可使用 Google 探索的區域和語言，但也最常出現在美國、印度和巴西。
建立網路故事
網路故事其實就是數個統整在一起的網頁，必須遵循的規範和最佳做法與發布一般網頁時相同。建立網路故事的方法有兩種：
請參閱這篇文章，瞭解建立網路故事的最佳做法，確保建立過程順暢。
確認網路故事是有效的 AMP
製作完成後，請確認網路故事為有效的 AMP。所謂有效的 AMP 故事，就是符合各項 AMP 規格的故事。這樣系統才能透過 AMP 快取提供故事，並確保網路故事發揮完整效能，提供使用者最佳使用體驗。下列工具可用來確保網路故事為有效的 AMP：
如要讓網路故事能夠顯示在 Google 搜尋或 Google 探索服務中，請提供必要中繼資料，讓系統在預覽中顯示網路故事。
- 請參閱「中繼資料的完整清單」。
- 確認網路故事 Google 測試工具可以正確顯示您的網路故事預覽畫面。
請注意，所有網路故事都必須提供下列欄位資訊：publisher-logo-src、poster-portrait-src、title 和 publisher。
檢查網路故事是否已編入索引
確認 Google 搜尋是否已將您的網路故事編入索引。使用網址檢查工具提交個別網址，或使用網頁索引報表或 Sitemap 報告查看狀態。如果網路故事尚未建立索引：
- 如要讓 Google 更容易找到您的網路故事，請從您的網站連結至網路故事，或在 Sitemap 中新增網路故事網址。
- 所有網路故事都必須為標準網頁。請確定每則網路故事都使用
link rel="canonical" 指向自身。例如：<link rel="canonical" href="https://www.example.com/url/to/webstory.html">
- 確認網路故事網址未受到 robot.txt 或
noindex 標記封鎖，導致 Googlebot 無法存取。
除非另有註明，否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權，程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
上次更新時間：2025-08-04 (世界標準時間)。
[null,null,["上次更新時間：2025-08-04 (世界標準時間)。"],[[["\u003cp\u003eWeb Stories are a visual format that blends video, audio, images, animation, and text for a dynamic content experience, discoverable on Google Search and Discover.\u003c/p\u003e\n"],["\u003cp\u003eTo enable Web Stories on Google, ensure they are valid AMP, include necessary metadata like title and publisher information, and are indexed by Google Search.\u003c/p\u003e\n"],["\u003cp\u003eUtilize the provided tools and resources to validate your Web Stories, submit them for indexing, and adhere to content policies for optimal visibility and user experience.\u003c/p\u003e\n"],["\u003cp\u003eWhile Web Stories can appear on Google Search globally, their presence in Discover is prominent in the US, India, and Brazil.\u003c/p\u003e\n"],["\u003cp\u003eLeverage story editor tools or AMP development resources for creating Web Stories, and refer to best practices for optimal design and performance.\u003c/p\u003e\n"]]],["To enable Web Stories on Google, creators must first create the story, ensuring it's valid AMP. Key steps include verifying metadata with required fields like `publisher-logo-src`, `poster-portrait-src`, `title`, and `publisher`. Then, check if the story is indexed using the URL Inspection Tool. If not indexed, ensure the story is linked from the site, added to the sitemap, marked as canonical, and not blocked by robots.txt or a noindex tag.\n"],null,["# Enable Web Stories on Google | Google Search Central\n\nEnable Web Stories on Google\n============================\n\n\nWeb Stories are a web-based version of the popular \"Stories\" format that blend video, audio,\nimages, animation and text to create a dynamic consumption experience. This visual format\nlets you explore content at your own pace by tapping through it, or swiping from one piece of\ncontent to the next.\n\n\nThis guide explains how to make your Web Stories eligible to appear on Google Search (including\n[Discover](/search/docs/appearance/google-discover)).\n| If you're a creator, check out [these resources on creating stories](https://creators.google/en-us/content-creation-products/own-your-content/web-stories/), without any coding involved.\n\n\nHere's an overview of how to enable Web Stories on Google:\n\n1. [Create the Web Story](#create).\n2. [Make sure the Web Story is valid AMP](#valid-amp).\n3. [Verify the metadata](#metadata).\n4. [Check if the Web Story is indexed](#indexed).\n5. Follow the [Web Story Content Policies](/search/docs/guides/web-stories-content-policy).\n\nFeature availability\n--------------------\n\n\nWeb Stories can appear as a single result on Google Search, which is available in all\nregions and languages where Google Search is available.\n\n\nIn the Discover feed, Web Stories can appear as a single card where you can tap through the\nstory. While this appearance is available in all regions and languages where Google Discover is\navailable, it's most likely to appear in the United States, India, and Brazil.\n\nCreate the Web Story\n--------------------\n\n\nWeb Stories are web pages under the hood and must follow the same guidelines and best practices\nthat apply to publishing regular web pages. There are two ways to get started:\n\n- Pick one of several [Story editor tools](https://creators.google/en-us/content-creation-products/own-your-content/web-stories/#get-started-section) to start creating stories without any coding involved.\n- If you have engineering resources, you can [get started with AMP](https://amp.dev/about/stories). To ensure your Web Story renders appropriately, we suggest using [Chrome Developer Tools](/web/tools/chrome-devtools/device-mode#device) to simulate different device sizes and formats.\n\n\nTo ensure a smooth process, review the [Best practices for creating Web Stories](/search/docs/guides/web-stories-creation-best-practices). \n\nMake sure the Web Story is valid AMP\n------------------------------------\n\n\nAfter you've developed the story, make sure the Web Story is valid AMP. A valid AMP story is\none that adheres to various [AMP specifications](https://amp.dev/documentation/guides-and-tutorials/learn/webstory_technical_details/). This allows the Story to be served via the AMP cache and ensures performance and the best experience for your users. You can use the following tools ensure that your Web Story is valid AMP:\n\n- [Web Stories Google Test\n Tool](https://search.google.com/test/amp): Check that the Web Story is valid.\n- [URL Inspection Tool](https://support.google.com/webmasters/answer/9012289): Check that the Web Story is valid AMP and the Google indexing status of a URL.\n- [AMP Linter](https://github.com/ampproject/amp-toolbox/tree/main/packages/linter): Validate Web Stories during development via command line.\n\nVerify metadata\n---------------\n\n\nFor your Web Stories to be eligible to appear on Google Search or Google Discover experiences,\nsupply the necessary metadata to surface the Web Story in the preview.\n\n1. Refer to the [full\n list of metadata](https://amp.dev/documentation/components/amp-story/#metadata-guidelines).\n2. Verify that your Web Story preview appears correctly in the [Web Stories Google Test Tool](https://search.google.com/test/amp).\n\n\nRemember that the following fields are required on every Web Story: `publisher-logo-src`,\n`poster-portrait-src`, `title`, and `publisher`.\n\nCheck if the Web Story is indexed\n---------------------------------\n\n\nCheck to see if Google Search has indexed your Web Story. Use the\n[URL Inspection Tool](https://support.google.com/webmasters/answer/9012289)\nto submit individual URLs or review status using\n[Page Indexing report](/search/docs/crawling-indexing/ask-google-to-recrawl)\nor\n[Sitemaps report](https://support.google.com/webmasters/answer/7440203).\nIf your Web Story isn't indexed:\n\n1. To make it easier for Google to discover your Web Story, link to your Web Stories from your site or add your Web Story URL to your sitemap.\n2. All Web Stories must be canonical. Make sure that each Web Story has a [`link rel=\"canonical\"`](https://amp.dev/documentation/guides-and-tutorials/optimize-and-measure/discovery/) to itself. For example: `\u003clink rel=\"canonical\" href=\"https://www.example.com/url/to/webstory.html\"\u003e` If there are multiple versions of the same story in different languages, make sure to [tell Google about localized versions](/search/docs/specialty/international/localized-versions).\n3. Check to make sure the Web Story URL isn't [blocked to Googlebot](/search/docs/crawling-indexing) via robot.txt or the `noindex` tag."]]
