La URL del icono de página. La URL puede ser una ruta relativa (/smile.ico) o una ruta absoluta (https://example.com/smile.ico). La URL no necesita estar alojada en tu sitio (por ejemplo, tu icono de página puede estar alojado en una red de distribución de contenido (CDN).
Espera un tiempo a que Google vuelva a rastrear y a procesar la información nueva de tu página principal. Recuerda que el rastreo puede tardar entre unos días y varias semanas, en función de la frecuencia con la que nuestros sistemas determinen que el contenido debe actualizarse. Puedes solicitar la indexación de la página principal de tu sitio con la herramienta de inspección de URLs.
Directrices
Debes seguir estas directrices para que tu icono de página pueda aparecer en los resultados de la Búsqueda de Google.
La Búsqueda de Google solo admite un icono de página por sitio, donde el sitio lo define el nombre de host. Por ejemplo, https://www.example.com/ y https://code.example.com/ son dos nombres de host diferentes y, por tanto, pueden tener dos iconos de página. https://www.example.com/sub-site, por otra parte, es un subdirectorio del sitio https://www.example.com/, y es en este último donde puedes definir un icono de página, que se aplicará tanto al propio sitio como a sus subdirectorios.
Admitido:https://example.com (se trata de una página principal a nivel de dominio)
Admitido:https://news.example.com (se trata de una página principal a nivel de subdominio)
No admitido:https://example.com/news (se trata de una página principal a nivel de subdirectorio)
El robot de Google para imágenes debe poder rastrear el archivo de icono de página, y el robot de Google debe poder rastrear la página principal. No se puede impedir que los rastreen.
Para que los usuarios puedan identificar rápidamente tu sitio web cuando examinen los resultados de búsqueda, asegúrate de proporcionar un icono de página que sea representativo de la marca de tu sitio web.
El favicon debe ser cuadrado (relación de aspecto 1:1) y tener al menos 8x8 píxeles. Aunque el tamaño mínimo es de 8x8 píxeles, te recomendamos que utilices un icono de página de 48x48 píxeles o más para que se vea bien en diferentes superficies. Pueden estar en cualquier formato de icono de página válido.
Las URLs de los iconos de página deben ser estables, por lo que no deberías cambiarla con frecuencia.
Google no mostrará ningún icono de página que considere inadecuado (por ejemplo, los que contengan pornografía o símbolos de odio, como esvásticas). Si Google detecta este tipo de imagen en un icono de página, sustituirá el icono por uno predeterminado.
[null,null,["Última actualización: 2025-08-04 (UTC)."],[[["\u003cp\u003eFavicons, small images representing your website, can be displayed in Google Search results to enhance brand visibility.\u003c/p\u003e\n"],["\u003cp\u003eTo implement a favicon, create one following Google's guidelines, add a \u003ccode\u003e<link>\u003c/code\u003e tag to your homepage's header specifying its location, and allow time for Google to process it.\u003c/p\u003e\n"],["\u003cp\u003eEnsure your favicon adheres to guidelines, including being crawlable, visually representing your brand, having a minimum size of 8x8px (ideally larger than 48x48px), using a stable URL, and avoiding inappropriate imagery.\u003c/p\u003e\n"],["\u003cp\u003eGoogle supports various \u003ccode\u003erel\u003c/code\u003e attribute values in the \u003ccode\u003e<link>\u003c/code\u003e tag, such as \u003ccode\u003eicon\u003c/code\u003e, \u003ccode\u003eshortcut icon\u003c/code\u003e, \u003ccode\u003eapple-touch-icon\u003c/code\u003e, and \u003ccode\u003eapple-touch-icon-precomposed\u003c/code\u003e, for specifying the favicon.\u003c/p\u003e\n"],["\u003cp\u003eGoogle only supports one favicon per hostname, meaning subdomains can have distinct favicons, but subdirectories inherit the favicon of their parent domain.\u003c/p\u003e\n"]]],["To show a favicon in Google Search results, create a square favicon (at least 8x8px, preferably \u003e48x48px) and add a `\u003clink\u003e` tag to your home page's header. Use `rel=\"icon\"` (or `shortcut icon`, `apple-touch-icon`, `apple-touch-icon-precomposed`) and `href` attributes with the favicon's URL. Ensure Googlebot-Image and Googlebot can crawl both the favicon and home page. Favicon must be appropriate and visually representative of the brand. Google supports one favicon per hostname.\n"],null,["# Define Website Favicon for Search Results | Google Search Central\n\nDefine a favicon to show in search results\n==========================================\n\n\nIf your site has a\n[favicon](https://www.google.com/search?q=what+is+a+favicon), it\ncan be included in Google Search results for your site.\n| This documentation is for organic search results. For logos on Google Ads results, visit the [business logo specifications](https://support.google.com/adspolicy/answer/12499303#business_logo).\nAn illustration that shows how favicon may look like in a search result. Favicon\n\nImplementation\n--------------\n\nHere's how to make your site eligible for a favicon in Google Search results:\n\n1. Create a favicon that follows the [guidelines](#guidelines).\n2. Add a `\u003clink\u003e` tag to the header of your [home page](#guidelines) with the following syntax: \n\n ```text\n \u003clink rel=\"icon\" href=\"/path/to/favicon.ico\"\u003e\n ```\n\n\n To extract the favicon information, Google relies on the following attributes of the\n `link` element:\n\n | Attributes ||\n |--------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n | `rel` | Google supports the following `rel` attribute values for specifying a favicon; use whichever one fits your use case: |--------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | `icon` | The icon that represents your site, as defined in the [HTML standard](https://html.spec.whatwg.org/#rel-icon). | For historical reasons, we also support `shortcut icon`, which is an earlier, alternative version of `icon`. | | `apple-touch-icon` | An iOS-friendly icon that represents your site, per [Apple's developer documentation](https://developer.apple.com/library/archive/documentation/AppleApplications/Reference/SafariWebContent/ConfiguringWebApplications/ConfiguringWebApplications.html). | | `apple-touch-icon-precomposed` | An alternative icon for earlier versions of iOS, per [Apple's developer documentation](https://developer.apple.com/library/archive/documentation/AppleApplications/Reference/SafariWebContent/ConfiguringWebApplications/ConfiguringWebApplications.html). | |\n | `href` | The URL of the favicon. The URL can be a relative path (`/smile.ico`) or absolute path (`https://example.com/smile.ico`). The URL doesn't need to be hosted on your site (for example, your favicon could be hosted on a content delivery network (CDN)). |\n\n3. Allow time for Google to recrawl and process the new information on your home page. Remember that crawling can take anywhere from several days to several weeks, depending on how often our systems determine content needs to be refreshed. You can [request indexing](/search/docs/crawling-indexing/ask-google-to-recrawl) of your site's home page by using the URL Inspection tool.\n\nGuidelines\n----------\n\n\nYou must follow these guidelines to be eligible for a favicon in Google Search results.\n| A favicon isn't guaranteed to appear in Google Search results, even if all guidelines are met.\n\n- Google Search only supports one favicon per site, where a *site* is defined by the hostname. For example, `https://www.example.com/` and `https://code.example.com/` are two different hostnames, and therefore can have two different favicons. However, `https://www.example.com/sub-site` is a subdirectory of a site, and you can only set one favicon for `https://www.example.com/`, which applies to the site and its subdirectories. \n **Supported** : `https://example.com` (this is a domain-level home page) \n **Supported** : `https://news.example.com` (this is a subdomain-level home page) \n **Not supported** : `https://example.com/news` (this is a subdirectory-level home page)\n- Googlebot-Image must be able to crawl the favicon file and Googlebot must be able to crawl the home page; they cannot be [blocked](/search/docs/crawling-indexing/control-what-you-share) for crawling.\n- To help people quickly identify your site when they scan through search results, make sure your favicon is visually representative of your website's brand.\n- Your favicon must be a square (1:1 aspect ratio) that's at least 8x8px. While the minimum size requirement is 8x8px, we recommend using a favicon that's larger than 48x48px so that it looks good on various surfaces. Any [valid favicon format](https://en.wikipedia.org/wiki/Favicon#Image_file_format_support) is supported.\n- The favicon URL must be stable (don't change the URL frequently).\n- Google won't show any favicon that it deems inappropriate, including pornography or hate symbols (for example, swastikas). If this type of imagery is discovered within a favicon, Google replaces it with a default icon."]]
