Corresponde a la URL del ícono de página. La URL puede ser una ruta de acceso relativa (/smile.ico) o
absoluta (https://example.com/smile.ico). No es necesario que la URL se
aloje en tu sitio (por ejemplo, tu ícono de página podría alojarse en una red de distribución de
contenido (CDN)).
Espera a que Google vuelva a rastrear y procesar la información nueva de tu página principal. Recuerda
que el rastreo puede tardar desde varios días hasta varias semanas, en función de
la frecuencia con la que nuestros sistemas determinen que el contenido debe actualizarse. Puedes
solicitar la indexación de la
página principal de tu sitio con la herramienta de inspección de URLs.
Lineamientos
Para poder tener un ícono de página en los resultados de la Búsqueda de Google, debes seguir estos lineamientos.
La Búsqueda de Google solo admite un ícono de página por sitio, en los casos en donde el sitio se define por el
nombre de host. Por ejemplo, https://www.example.com/ y
https://code.example.com/ son dos nombres de host diferentes y, por lo tanto, pueden tener dos
íconos de página distintos. Sin embargo, https://www.example.com/sub-site es un subdirectorio del
mismo sitio y solo puedes configurar un ícono de página para https://www.example.com/, que
se aplica al sitio y a sus subdirectorios.
Se admite: https://example.com (página principal a nivel de un dominio)
Se admite: https://news.example.com (página principal a nivel de un subdominio)
No se admite: https://example.com/news (página principal a nivel de un subdirectorio)
Googlebot-Image debe poder rastrear el archivo del ícono de página y Googlebot debe poder rastrear la
página principal; no deben
estar bloqueados
para el rastreo.
Para que los usuarios puedan identificar tu sitio con rapidez cuando revisen los resultados de la búsqueda, asegúrate de que el
ícono de página represente visualmente la marca de tu sitio.
El favicon debe ser cuadrado (relación de aspecto de 1:1) y tener un tamaño de al menos 8×8 px. Si bien el requisito de tamaño mínimo es de 8×8 px, te recomendamos que uses un ícono de página que sea más grande que 48×48 px para que se vea bien en varias plataformas. Se admite cualquier
formato de ícono de página válido.
La URL del ícono de página debe ser estable (no la cambies con frecuencia).
Google no mostrará ningún ícono de página que considere inapropiado, como los que incluyan contenido pornográfico o símbolos que
inciten al odio (por ejemplo, cruces esvásticas). Si se encuentra este tipo de imágenes en un ícono de página,
Google lo reemplazará con uno predeterminado.
[null,null,["Última actualización: 2025-08-04 (UTC)"],[[["\u003cp\u003eFavicons, small images representing your website, can be displayed in Google Search results to enhance brand visibility.\u003c/p\u003e\n"],["\u003cp\u003eTo implement a favicon, create one following Google's guidelines, add a \u003ccode\u003e<link>\u003c/code\u003e tag to your homepage's header specifying its location, and allow time for Google to process it.\u003c/p\u003e\n"],["\u003cp\u003eEnsure your favicon adheres to guidelines, including being crawlable, visually representing your brand, having a minimum size of 8x8px (ideally larger than 48x48px), using a stable URL, and avoiding inappropriate imagery.\u003c/p\u003e\n"],["\u003cp\u003eGoogle supports various \u003ccode\u003erel\u003c/code\u003e attribute values in the \u003ccode\u003e<link>\u003c/code\u003e tag, such as \u003ccode\u003eicon\u003c/code\u003e, \u003ccode\u003eshortcut icon\u003c/code\u003e, \u003ccode\u003eapple-touch-icon\u003c/code\u003e, and \u003ccode\u003eapple-touch-icon-precomposed\u003c/code\u003e, for specifying the favicon.\u003c/p\u003e\n"],["\u003cp\u003eGoogle only supports one favicon per hostname, meaning subdomains can have distinct favicons, but subdirectories inherit the favicon of their parent domain.\u003c/p\u003e\n"]]],["To show a favicon in Google Search results, create a square favicon (at least 8x8px, preferably \u003e48x48px) and add a `\u003clink\u003e` tag to your home page's header. Use `rel=\"icon\"` (or `shortcut icon`, `apple-touch-icon`, `apple-touch-icon-precomposed`) and `href` attributes with the favicon's URL. Ensure Googlebot-Image and Googlebot can crawl both the favicon and home page. Favicon must be appropriate and visually representative of the brand. Google supports one favicon per hostname.\n"],null,["# Define Website Favicon for Search Results | Google Search Central\n\nDefine a favicon to show in search results\n==========================================\n\n\nIf your site has a\n[favicon](https://www.google.com/search?q=what+is+a+favicon), it\ncan be included in Google Search results for your site.\n| This documentation is for organic search results. For logos on Google Ads results, visit the [business logo specifications](https://support.google.com/adspolicy/answer/12499303#business_logo).\nAn illustration that shows how favicon may look like in a search result. Favicon\n\nImplementation\n--------------\n\nHere's how to make your site eligible for a favicon in Google Search results:\n\n1. Create a favicon that follows the [guidelines](#guidelines).\n2. Add a `\u003clink\u003e` tag to the header of your [home page](#guidelines) with the following syntax: \n\n ```text\n \u003clink rel=\"icon\" href=\"/path/to/favicon.ico\"\u003e\n ```\n\n\n To extract the favicon information, Google relies on the following attributes of the\n `link` element:\n\n | Attributes ||\n |--------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n | `rel` | Google supports the following `rel` attribute values for specifying a favicon; use whichever one fits your use case: |--------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | `icon` | The icon that represents your site, as defined in the [HTML standard](https://html.spec.whatwg.org/#rel-icon). | For historical reasons, we also support `shortcut icon`, which is an earlier, alternative version of `icon`. | | `apple-touch-icon` | An iOS-friendly icon that represents your site, per [Apple's developer documentation](https://developer.apple.com/library/archive/documentation/AppleApplications/Reference/SafariWebContent/ConfiguringWebApplications/ConfiguringWebApplications.html). | | `apple-touch-icon-precomposed` | An alternative icon for earlier versions of iOS, per [Apple's developer documentation](https://developer.apple.com/library/archive/documentation/AppleApplications/Reference/SafariWebContent/ConfiguringWebApplications/ConfiguringWebApplications.html). | |\n | `href` | The URL of the favicon. The URL can be a relative path (`/smile.ico`) or absolute path (`https://example.com/smile.ico`). The URL doesn't need to be hosted on your site (for example, your favicon could be hosted on a content delivery network (CDN)). |\n\n3. Allow time for Google to recrawl and process the new information on your home page. Remember that crawling can take anywhere from several days to several weeks, depending on how often our systems determine content needs to be refreshed. You can [request indexing](/search/docs/crawling-indexing/ask-google-to-recrawl) of your site's home page by using the URL Inspection tool.\n\nGuidelines\n----------\n\n\nYou must follow these guidelines to be eligible for a favicon in Google Search results.\n| A favicon isn't guaranteed to appear in Google Search results, even if all guidelines are met.\n\n- Google Search only supports one favicon per site, where a *site* is defined by the hostname. For example, `https://www.example.com/` and `https://code.example.com/` are two different hostnames, and therefore can have two different favicons. However, `https://www.example.com/sub-site` is a subdirectory of a site, and you can only set one favicon for `https://www.example.com/`, which applies to the site and its subdirectories. \n **Supported** : `https://example.com` (this is a domain-level home page) \n **Supported** : `https://news.example.com` (this is a subdomain-level home page) \n **Not supported** : `https://example.com/news` (this is a subdirectory-level home page)\n- Googlebot-Image must be able to crawl the favicon file and Googlebot must be able to crawl the home page; they cannot be [blocked](/search/docs/crawling-indexing/control-what-you-share) for crawling.\n- To help people quickly identify your site when they scan through search results, make sure your favicon is visually representative of your website's brand.\n- Your favicon must be a square (1:1 aspect ratio) that's at least 8x8px. While the minimum size requirement is 8x8px, we recommend using a favicon that's larger than 48x48px so that it looks good on various surfaces. Any [valid favicon format](https://en.wikipedia.org/wiki/Favicon#Image_file_format_support) is supported.\n- The favicon URL must be stable (don't change the URL frequently).\n- Google won't show any favicon that it deems inappropriate, including pornography or hate symbols (for example, swastikas). If this type of imagery is discovered within a favicon, Google replaces it with a default icon."]]
